Top Logo Design Factors to be c onsidered for Good Branding
Did you know?
The red and white Coca-Cola logo is recognized by 94% of the
A Logo is often a company’s first impression and makes a huge
impact on a customer's brand perception, purchase decisions
and overall attitude toward a product. Designing and crafting
a brand logo is much more than simply placing a name in a
square and calling it a day.
Make it Appropriate
Logo design is the integral part of your branding and should
be consistent with all of your other visual assets. So, choose a
symbol that avoids any disconnection between your audience
and their perception of your products or services.
Make it Simple
Don’t cram too much into a logo and avoid photographs or
images that include text or fine details. Rather, stick to one,
simple shape or symbol for the maximum clarity and
Keep it Clear
Don’t add subtle effects like drop shadows, beveling or
patterns to a clear graphic logo because this can quickly be
lost or distorted across devices and platforms and can reduce
the effectiveness of the logo.
Convey Meaning with Colors
Choose an appropriate color for your logo that well explains
your service and quality. Learn what different colors indicate
and pick one or two that deeply demonstrates your business.
Avoid subtle shading and grading effects.
Create your business logo in such a way to work in a variety of
different dimensions. Because, if the logos are not created
professionally they can become distorted when resized or
become illegible when shrunk to fit small dimensions.
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Visit www.acmesigninc.com for more.