#1

diversifieduk

BTTS-2017-Exhibitor-Brochure

THE VERY

BEST OF

BRITAIN &

IRELAND

THE

#1

EVENT

EXHIBITION | CONFERENCE | AWARDS

WHERE BRITAIN & IRELAND’S DOMESTIC TOURISM

INDUSTRY DOES BUSINESS

WWW.TOURISMSHOW.CO.UK


Welcome to the essential trade

event for Britain & Ireland’s

domestic tourism industry

The British Tourism & Travel Show is set to return to the

NEC Birmingham on the 22-23 March 2017. This vibrant

exhibition will unite top quality domestic tourism buyers

including: Coach Tour Operators, Group Tour Organisers

and Tour Managers with the very best hotels, attractions,

destinations and travel support suppliers that

Britain and Ireland have to offer.

Exhibiting at this exceptional trade show will

ensure that your brand is placed directly in

front of the people who matter. It provides a

unique platform that will allow you to

capitalise on the domestic tourism boom,

valued in excess of £100 billion, and meet

3,000 carefully selected tourism professionals

with real buying power.

Who should exhibit?

Industry sectors British Tourism & Travel

Show visitors want to meet include:

• Attractions • Destinations • Hotels

• Associations • Regional Tourist Boards

• Service Providers • Sporting Event Organisers

• Destination Management Companies

• Transport Providers

The British Tourism & Travel Show provides exhibitors with a costeffective

and unrivalled route to market; delivering direct results.

Our audience is pre-qualified, enabling you to meet valuable clients,

both new and existing, face-to-face. Sourcing sales leads of this level

and number would take months in the office and in just two days you

can develop your pipeline for the forthcoming year.

Visit us online at WWW.TOURISMSHOW.CO.UK


An audience

with real

buying power

“BTTS is an

excellent event which

delivers high quality visitors

and a direct return on

investment. We have time to

engage with the people we meet

at our stand and build long

lasting business relationships,

which is invaluable.”

The British Tourism & Travel Show is targeted

at key decision makers, who organise itineraries

for both domestic and international tourists.

The show will attract 3,000 visitors across two

highly focused days and will offer your brand

unrivalled access to this lucrative audience.

HEAD OF SALES,

AWAY RESORTS - MILL RYTHE

HOLIDAY VILLAGE

Who will you meet?

2581

visitors in 2016

D

E

C

F

G

A

B

A Coach operator 21%

B Group travel organiser 25%

C Tour operator 27%

D Travel agent 11%

E Industry association 6%

F Media 5%

G Travel service 5%

89%

82%

of exhibitors rated the show

as good or excellent

of visitors attend to meet and

research suppliers

hours of networking time

20+ across two days

Exhibitors at the 2016 show met key buyers from:

Angela Holidays | Bakers Dolphin Coach Travel | Brightwater

Holidays | British Airways Holidays | Coachholidays.com |

Crusader Holidays | David Urquhart Travel | Edwards Coach

Holidays | Epsom Coaches | Galloway Travel | Glenton

Holidays | Hanson Exclusives | Harry Shaw Coaches |

Interchoice Holidays | JacTravel Ltd | Johnsons Coaches |

Jones Holidays | Laver Holidays | Lucketts Travel | National

Holidays | Newmarket Holidays | Parrys International | Rondo

Travel Ltd | Saga Holidays | Shaws Coaches | Shearings

Holidays | Skills Holidays | Stewarts Coaches | Superbreak |

Woods Coaches | Woods Travel... and many more!

90%

75%

of visitors would recommend

the show to a colleague

of exhibitors have returned

for three or more years

THE networking event for the

British & Irish domestic tourism industry


Measurable success...

The event is supported by an extensive marketing campaign that targets

top quality industry decision makers.

Our mix of activity includes:

Advertising and editorial in all relevant media

Substantial e-marketing campaign

Dedicated PR campaign from our experienced in-house PR manager

Direct mail, including personal invitations to the show

Promotion through supporter websites, publications and events

Supporting exhibitors to promote their involvement at the show

“Absolutely excellent

show. We met lots of

good quality high volume

visitors which has already

led to bookings with us.

Looking forward to next

year already!”

MARKETING MANAGER,

CITY CRUISES PLC

OTHER SHOW INITIATIVES:

The British Coach Tourism Awards

The National Coach Tourism Awards (BCTA) is the only awards to specifically focus on the

coach tourism industry. Brought to you by leading coach tourism trade magazine Coach

Monthly, and celebrating its 12th anniversary in 2017, the BCTA recognise excellence and

innovation among coach tour operators, destinations, visitor attractions and tourism

industry suppliers. The 2017 awards will take place on the 22nd March coinciding with the

first day of BTTS and will attract a wealth of new top level visitors.

VIP Buyers Programme

Working closely with our partners and exhibitors, we undertake a robust qualifying process, with buyers fulfilling a

strict criteria, ensuring you meet and do business with the people who really matter.

New – N200 Award Winning Sales and Data App

Offered to all exhibitors at an affordable, reduced cost rate of only £90+VAT. This sophisticated data capture

system will ensure that you make the most of each and every sales lead you collect at the show.

Meeting Planner - NEW & IMPROVED

Our invaluable online tool has had a huge revamp for 2017 and enables visitors and exhibitors to

pre–arrange meetings and make sure that their time is planned effectively. 4000 meetings will be

planned across two days - can you afford to miss out?


Be a part of the success.

Book your stand today!

‘‘

British Tourism

& Travel Show

is without doubt the best

trade show in the calendar.

As usual, it was an extremely

productive, entertaining and

enjoyable two days”

TOURS MANAGER,

MARCHANTS COACHES

All stands include:

• FREE daily stand cleaning

• FREE basic entry in show guide

• FREE marketing & PR support

Shell scheme stands include:

• FREE services as above

• FREE stand carpeting, lights,

walling and name board

*Please note that shell scheme stands have

black walls with blue carpet

Stand type

Shell scheme

Space only

2017 Stand Costs and options

Exhibitor Manual

Once you’ve booked your stand

you’ll receive our comprehensive

exhibitor manual. It contains all

the information you need to

know about exhibiting,

including: stand construction,

rules and regulations, services,

utilities, forms and deadlines –

in fact everything you require

to have a smooth and

successful show!

2017 Rates

£340+VAT per sqm

£300+VAT per sqm

Sponsorship Opportunities

All exhibitors have access to a wealth of additional ways to maximise

their exposure pre, during and post-show. Whether you’re looking for

lead generation, to increase brand awareness or to develop

partnerships that will get your business moving, we can create the

perfect package for you from just £50+VAT.

For a bespoke package aligned to your business

development objectives, contact: Lloyd Jones on

01733 889684 or email ljones@divcom.co.uk


THE HOME OF THE

DOMESTIC TOURISM INDUSTRY

The industry supports the British Tourism & Travel Show...

MEDIA PARTNERS:

SUPPORTING PARTNERS:

Organised by

Nile House, Nile Street, Brighton, BN1 1HW

Email: info@divcom.co.uk www.divcom.co.uk

We connect, educate and strengthen business communities

through market-leading events, publications and eMedia.

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