July 2016

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Money matters<br />

with ​many different​​types of<br />

people and business sectors.<br />

It basically helps keep you in<br />

the loop and informed of what’s<br />

new ​and ​what’s trending, both<br />

at home and abroad.<br />

Facebook<br />

U​sing ​Facebook gives us the<br />

freedom to express​​ourselves<br />

without space limitations​,​so<br />

it’s ideal for uploading pictures,<br />

videos and sharing content.​​<br />

We have been recommended<br />

through Facebook​, and this has<br />

led to more clients coming on​​<br />

board –​a​great result.<br />

The power of social media cannot be<br />

underestimated, says Alan Patient<br />

W​hether you’re a start-up or an<br />

established business, learning<br />

to use social media effectively<br />

will bring great rewards. I’m sure<br />

there are many thousands of<br />

East London businesses already<br />

using Twitter, LinkedIn, etc, to<br />

great effect. But if you’re not<br />

one of those people, you may<br />

find our experience helpful.<br />

​Two years ago​we took ​our​first<br />

steps into the ​world of social<br />

media. Along​with ​our ​shiny new<br />

website​, we have seen great​<br />

benefi​ts​​from ​using ​LinkedIn,<br />

Twitter and Facebook.​​So how<br />

does ​it work for us and what<br />

have we gained?<br />

LinkedIn<br />

As ​Chartered ​Accountant​s​ ​we​<br />

really enjoy LinkedIn​. It’​s mainly<br />

set-up for ​p​rofessional​s to use<br />

as a networking tool,​but it’s ​also<br />

useful for giving out advice and<br />

gathering​​information on certain<br />

topics such as tax and VAT.<br />

Some of the team: Chris James, Svitlana<br />

Matviychuk and Alan Patient (right)<br />

We have gained many clients<br />

and business connections​as<br />

a result of using it regularly by<br />

posting advice, and commenting<br />

on posts written by other<br />

businesses and individuals​.<br />

Twitter<br />

We have found Twitter helps us<br />

communicate ​with ​and follow ​<br />

people ​on all level​s. We connect<br />

​Social media has played an<br />

important part in the growth<br />

of our practice. I would highly<br />

recommend that you use it<br />

regularly but make sure that<br />

your posts are meaningful to<br />

the sort of people you want to<br />

attract. Use it as a tool to give<br />

advice, join in discussions and<br />

generally build up relationships<br />

with existing and potential<br />

clients.<br />

If you want to talk in more<br />

detail about this, or any other<br />

accountancy matter, please<br />

do get in touch. Our first<br />

consultation is free (as is our<br />

tea and cake).<br />

Next month<br />

My working day at Alan Patient<br />

& Co Ltd.<br />

Alan Patient & Co<br />

9 The Shrubberies<br />

George Lane<br />

South Woodford<br />

E18 1BD<br />

020 8532 9843<br />

alanpatient.com<br />

LOVEEAST JULY <strong>2016</strong> 37

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!