July 2016

JulieDaniels

Money matters

with ​many different​​types of

people and business sectors.

It basically helps keep you in

the loop and informed of what’s

new ​and ​what’s trending, both

at home and abroad.

Facebook

U​sing ​Facebook gives us the

freedom to express​​ourselves

without space limitations​,​so

it’s ideal for uploading pictures,

videos and sharing content.​​

We have been recommended

through Facebook​, and this has

led to more clients coming on​​

board –​a​great result.

The power of social media cannot be

underestimated, says Alan Patient

W​hether you’re a start-up or an

established business, learning

to use social media effectively

will bring great rewards. I’m sure

there are many thousands of

East London businesses already

using Twitter, LinkedIn, etc, to

great effect. But if you’re not

one of those people, you may

find our experience helpful.

​Two years ago​we took ​our​first

steps into the ​world of social

media. Along​with ​our ​shiny new

website​, we have seen great​

benefi​ts​​from ​using ​LinkedIn,

Twitter and Facebook.​​So how

does ​it work for us and what

have we gained?

LinkedIn

As ​Chartered ​Accountant​s​ ​we​

really enjoy LinkedIn​. It’​s mainly

set-up for ​p​rofessional​s to use

as a networking tool,​but it’s ​also

useful for giving out advice and

gathering​​information on certain

topics such as tax and VAT.

Some of the team: Chris James, Svitlana

Matviychuk and Alan Patient (right)

We have gained many clients

and business connections​as

a result of using it regularly by

posting advice, and commenting

on posts written by other

businesses and individuals​.

Twitter

We have found Twitter helps us

communicate ​with ​and follow ​

people ​on all level​s. We connect

​Social media has played an

important part in the growth

of our practice. I would highly

recommend that you use it

regularly but make sure that

your posts are meaningful to

the sort of people you want to

attract. Use it as a tool to give

advice, join in discussions and

generally build up relationships

with existing and potential

clients.

If you want to talk in more

detail about this, or any other

accountancy matter, please

do get in touch. Our first

consultation is free (as is our

tea and cake).

Next month

My working day at Alan Patient

& Co Ltd.

Alan Patient & Co

9 The Shrubberies

George Lane

South Woodford

E18 1BD

020 8532 9843

alanpatient.com

LOVEEAST JULY 2016 37

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