IPSOS MORI’S 2016 FUTURE OF RESEARCH SERIES

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ipsos-mori-the-future-of-research-programme-2016

WELCOME TO

IPSOS MORI’S 2016

FUTURE OF

RESEARCH SERIES

Welcome to Ipsos MORI’s 2016 Future of

Research Series. These events highlight some

of the latest topics and trends in the industry

and are open to all our clients and friends.

We have arranged them to be succinct, lively,

interactive sessions with case studies that give

different insights. Please join us for drinks and

canapés after work in Central London – just

email stephanie.mccracken@ipsos.com with

details of the events you want to attend.

I look forward to seeing you there.

Ben Page,

Chief Executive

Ipsos MORI


APRIL

THE FUTURE OF

THE INSIGHT FUNCTION:

DRIVING IMPACTFUL

RESEARCH

For an industry to survive and evolve it must be

constantly challenging its own role and wider

impact. At this event we will explore the different

ways in which insight drives change within

organisations, how to ensure the consumer/

customer lies at the heart of what we do and

what changes agencies and clients need to

drive to deliver value. Learning from a range of

marketing and insight leaders in their respective

fields, we are looking forward to a healthy

debate about the future of insight.


MAY

THE FUTURE

OF FINANCE:

BEING PERSONAL IN

A DIGITAL WORLD

As the financial services industry experiences the

digital revolution, customer interactions occur

through platforms rather than branches and

new opportunities and threats arise. The brand

must be ever more powerful to rise above new

providers and customer experience needs to

feel personal when there is often no personal

interaction. With a drive to open up data sharing,

how can financial institutions capitalise on

trust to ensure they remain at the forefront of

customers’ hearts and minds? At this session we

will hear from financial service leaders about

the challenges they face and how they are

overcoming them in a landscape of digital first.


JUNE

THE FUTURE

OF CREATIVITY:

OPTIMISING

FOR PLATFORM

Creativity is as important as ever, but as the

media landscape fragments and consumers

encounter the brand through ever more

increasing touchpoints, it has to be designed

for the context in which it is delivered to truly

excel. This event will demonstrate how to

develop a big idea which delivers for the brand,

whilst still being flexible enough to capitalise on

opportunities that different environments offer.

Nowadays, creativity needs to be fleet of foot,

optimised for environment and platform to

generate brand impact so we’ll hear from the

brands who have overcome this challenge to

deliver compelling campaigns fit for the future.


SEPTEMBER

THE FUTURE OF

RECOMMENDATION,

INFLUENCE & PURCHASE:

BEING IN THE MOMENTS

THAT MATTER

A consumer’s path to purchase a product

or service is a complex journey, involving

numerous on and offline encounters. What

is universally agreed upon, however, is the

need to be in the moments that matter

for these customers, minimising barriers

and ‘pain’ points which can lead to missed

opportunities. We plan to explore how using

innovative techniques such as online passive

measurement can enhance our understanding

of the customer journey and how organisations

have leveraged this for greater impact.


OCTOBER

THE FUTURE OF

BRAND & CUSTOMER

EXPERIENCE:

WHERE PRODUCT,

SERVICE & BRAND

UNITE

People don’t separate out their interactions with

brands from their experiences with products and

services – they are blended together, impacting

how they feel both rationally and emotionally.

So how then can research deliver for companies

who need to understand the complex

interrelationships at play and how customer

experience is impacting brand perception? At

this event, we plan to demonstrate how best

to ensure your product, service and brand are

aligned in terms of delivering both mental and

physical availability to ensure success.


NOVEMBER

THE FUTURE OF

BEHAVIOURAL

SCIENCE:

INTERVENING TO

DRIVE CHANGE

When so much behaviour is driven by system

one, or automatic thinking, how can brands and

organisations leverage an understanding of

behavioural science to drive a desired response?

Using learnings from across the public and private

sector, we will demonstrate how to harness

behavioural drivers to design interventions

which deliver value and inspire change.


DECEMBER

FUTURE TRENDS:

GLOBAL TRENDS

IN 2016

At our end of year event we will be launching

the 2016 Ipsos Global Trends survey, looking at

the attitudes and behaviours of consumers and

citizens in more than 20 key countries around

the world. We will reveal the complex, and

sometimes contradictory findings, covering

brands and society and discuss the implications

of these results for people in power across the

public and private sectors. We will be joined

by a leading panel of experts to spark

a conversation about ‘what next’ in 2017

and beyond.


THE IPSOS MORI / KING’S

COLLEGE LONDON SERIES

Part of the King’s Ipsos MORI partnership events programme 2016

APRIL

MAY

May 2015 revisited

What is Europe thinking?

EU referendum and the

international perspective

The outcome of the general election changed

the landscape of British politics, and one year on

there is still great interest in the campaign and

how the result came about. Our expert panel of

high profile academics will dissect the highlights

and lowlights of the campaign, the key public

issues that influenced the election results,

and how political parties have transitioned to

face the political challenges - including the EU

referendum - that lie ahead.

The EU referendum is the next big political event

in Britain, but what are the attitudes of other

member states towards Brexit? Ipsos MORI will

be presenting the latest findings from its unique

Global Advisor survey of 28 member states. Our

expert panel will debate the European perception

of UK’s policy proposals, the renegotiation

process and which countries think the UK should

leave and stay.


APRIL

THE FUTURE OF THE

INSIGHT FUNCTION:

DRIVING IMPACTFUL

RESEARCH

MAY

THE FUTURE OF FINANCE:

BEING PERSONAL IN A

DIGITAL WORLD

JUNE

THE FUTURE OF CREATIVITY:

OPTIMISING FOR PLATFORM

SEPTEMBER

THE FUTURE OF

RECOMMENDATION,

INFLUENCE & PURCHASE:

BEING IN THE MOMENTS

THAT MATTER

OCTOBER

THE FUTURE OF BRAND &

CUSTOMER EXPERIENCE:

WHERE PRODUCT,

SERVICE & BRAND UNITE

NOVEMBER

THE FUTURE OF

BEHAVIOURAL SCIENCE:

INTERVENING TO DRIVE

CHANGE

DECEMBER

FUTURE TRENDS:

GLOBAL TRENDS IN 2016

To reserve a place contact

Stephanie McCracken:

t: +44 (0) 20 3059 4886

e: stephanie.mccracken

@ipsos.com

w: www.ipsos-mori.com/

futureofresearch2016

All events will take place at

6pm in Central London

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