CSR Brochure 2016
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Forum & Awards <strong>2016</strong><br />
22 & 23 September <strong>2016</strong><br />
Berjaya Times Square Hotel<br />
Organised by<br />
Asia Pacific<br />
<strong>CSR</strong> Council<br />
Achiever<br />
Sino-Europe Industry and Business Association<br />
Supported by<br />
United Nations Millenium<br />
Development Goal
INTRODUCTION<br />
Forum<br />
& Awards <strong>2016</strong><br />
The Asia Pacific <strong>CSR</strong> Council & JCI Achiever, in support of<br />
The United Nations Global Compact is presenting the 5th<br />
Asia Pacific <strong>CSR</strong> Forum. The aims of the conference is to<br />
discuss matters of importance of social responsibility in<br />
business, good governance, sustainability in business and<br />
how all these can contribute to a better world in line with the<br />
United Nations Global Compacy Goals and the United<br />
Nations Sustainable Development Goals.<br />
Along with the forum is the awards program to recognise<br />
and honour corporations that have executed highly<br />
successful and impactful <strong>CSR</strong> activities within or outside<br />
their boundaries.<br />
Foundation, is a strategic policy initiative for businesses that<br />
are committed to aligning their operations and strategies<br />
with ten universally accepted principles in the areas of<br />
human rights, labour, environment and anti-corruption.<br />
The organisers has found a common mission statement in<br />
<strong>CSR</strong> and UN Global Compact – to empower young people<br />
to create positive change. By providing an opportunity for<br />
companies to showcase their social performance, we are<br />
supporting the UN Global Compact and Millennium<br />
Development Goal, and its goals to embed markets and<br />
societies with universal principles and values for the benefit<br />
of all.<br />
The forum and awards program is supported by the<br />
International Chamber of Commerce (ICC).<br />
The UN Global Compact (UNGC) and Sustainable<br />
Development Goals (UNSGD), conceptualised by the UN
WHAT IS <strong>CSR</strong>?<br />
Forum<br />
& Awards <strong>2016</strong><br />
Corporate and Social Responsibility (<strong>CSR</strong>) is a concept that<br />
encourages companies to integrate social and environmental<br />
concerns in their business operations and in their interactions<br />
with their stakeholders on a voluntary basis. <strong>CSR</strong> seeks to create<br />
prosperity, support social cohesion and preserve a healthy<br />
environment. It promotes economic, social and ethical<br />
responsibility, as well as the system of social market economy.<br />
Specifically, <strong>CSR</strong> encourage voluntary actions that businesses<br />
can take, over and above compliance with minimum legal<br />
requirements, to address both their own competitive interests<br />
and the interests of wider society.<br />
Is <strong>CSR</strong> relevant?<br />
It has often been asked is Corporate Social Responsibility (<strong>CSR</strong>)<br />
relevant to businesses? Pursuing responsible business practices<br />
can help any business enhance reputation and standing in<br />
building trust from stakeholders, generating sales, boosting<br />
enthusiasm and product innovation.<br />
In many instances, SMEs in particular besides MNC are ideally<br />
placed to pursue such responsible workplace practices.<br />
Businesses especially local SMEs often have longstanding<br />
contacts in servicing a local area and are well placed to<br />
understand and benefit from the community relations. While<br />
MNC companies reach global market place to touched<br />
community at large.<br />
Objectives<br />
The primary aim of the award program is to advocate in <strong>CSR</strong><br />
culture into companies as a fundamental of business practice.<br />
• Increasing knowledge and understanding the positive<br />
impact of <strong>CSR</strong> on business and society<br />
• Developing the exchange platform to share good practices<br />
among businesses<br />
• Promoting the development of <strong>CSR</strong> management<br />
• Recognizing good practices and efforts of <strong>CSR</strong> among<br />
businesses<br />
• Supporting the UN Global Compact goals<br />
For so many, social responsibility is just a new way to describe<br />
something they do already. In this context, <strong>CSR</strong> does not aim to<br />
reinvent the wheel. It is about building on existing practice,<br />
maximising its impact and making a link between <strong>CSR</strong> and your<br />
core business activities.
CONFERENCE PROGRAM<br />
Forum & Awards <strong>2016</strong><br />
22 SEPTEMBER <strong>2016</strong><br />
Time<br />
Programme<br />
8.00 am - 9.00 am Arrival & Registration of Guests and Morning Coffee Networking<br />
9.00 am - 9.15 am Welcome Address<br />
9.15 am - 9.45 am Opening Address by Guest of Honour<br />
YB Dato' Sri Rohani Abdul Karim<br />
Minister of Women, Family and Community. Development<br />
9.45 am - 10.15 am Keynote Presentation by ICC - "Gearing up for the Green Economy"<br />
10.15 am - 10.45 am Presentation by Jessica Cheam, Editor and Founder of Eco-Business<br />
10.45 am - 11.15 am Presentation by Ruth Yeo, YTL Corporation<br />
Is Sustainability Activity Integrated Tightly Enough Into Broader Business Strategy?<br />
11.15 am - 11.45 pm Presentation by Howard Shaw, Head, Corporate Social Responsibility at The Halcyon Agri Corporation<br />
- Getting it Right at the Global Agricultural Business - Leading Change<br />
11.45 am - 12.30 pm Panel Discussion<br />
12.30 am - 2.00 pm Lunch<br />
2.00 pm - 4.30 pm Breakout sessions<br />
Sessions 1 - Dato’ Danny Goh, Founder, Managing Director of BCG Group<br />
Sustainable Buildings and Infrastructure<br />
Sessions 2 - Dato’ Garry Chuah, President Malaysia Retail Chains Association<br />
Retail Sustainability<br />
Sessions 3 - Syed Nabil Fauwaz Aljeffri, Secretary-General, ASEAN-BAC Council Member, ASEAN-BAC Malaysia<br />
- Social Enterpreneurship<br />
4.30 pm - 5.30 pm Evening Coffee Networking
CONFERENCE PROGRAM<br />
Forum & Awards <strong>2016</strong><br />
23 SEPTEMBER <strong>2016</strong><br />
Time<br />
Programme<br />
8.00 am - 9.00 am Arrival & Registration of Guests and Morning Coffee Networking<br />
9.00 am - 10.00 am Presentation by ICC - “Business cares about the Environmental issues"<br />
10.00 am - 11.00 am Presentation by Lee Ann Low, Tesco Malaysia Head of Corporate Social Responsibility<br />
Responsible Sourcing in Supply Chain Management<br />
11.00 am - 12.00 am Presentation by Ernest and Young - Creating a Responsible and Sustainable Business<br />
12.00 am - 1.00 pm Presentation by Tuan Haji Fadli, President of Selangor Malay Chamber of Commerce<br />
- Building Youth Entrepreneurship<br />
1.00 pm - 2.00 pm Lunch<br />
2.00 pm - 3.00 pm Closing Ceremony Key Note Address by Guest of Honour<br />
3.00 pm - 5.00 pm Presentation of Asia Pacific <strong>CSR</strong> Awards Ceremony<br />
5.00 pm - 6.00 pm Networking Cocktail
ABOUT THE AWARDS<br />
PROGRAM<br />
Forum & Awards <strong>2016</strong><br />
The Asia Pacific Awards program recognises organizations<br />
for embodying the principles of corporate responsibility in<br />
their business philosophy and operations following the<br />
principles of United Nations Global Compact. Awards are<br />
given for programs that achieve excellence in terms of<br />
services to stakeholders and innovative sustainable<br />
solutions to pressing social challenges.<br />
Awardees should demonstrate the company’s leadership,<br />
sincerity and on-going commitment to incorporating ethical<br />
values (anti-corruption), compliance with legal requirements<br />
(labour standard), respect for individuals (human rights),<br />
involvement in communities and protection of the<br />
environment into the way they do business. The Awards<br />
categories are as follows:<br />
• Environmental Excellence<br />
• Human Rights<br />
• Education Improvement<br />
• Health Enhancement<br />
• Carbon Footprinting<br />
• Community Development<br />
• Special Achievement Award<br />
• Best Workplace Practices<br />
• Industry Excellence<br />
(in respective field)<br />
• Labour Standard<br />
• Anti-Corruption<br />
• Poverty Alleviation<br />
• Sustainability<br />
• Staff Welfare<br />
• Best <strong>CSR</strong> Policies<br />
• Small Company <strong>CSR</strong><br />
• Program <strong>CSR</strong> Impact<br />
In addition, the Awards Committee may choose to<br />
recognize a particular program with a <strong>CSR</strong> Impact Award.<br />
The <strong>CSR</strong> Impact Award honors a program that has an<br />
on-going track record of significant sustainable impact and<br />
is innovative and replicable. It may be a combination of<br />
other categories stated earlier.<br />
The main criterion is that the organization has made <strong>CSR</strong><br />
an integral part of the way they do business and has<br />
implemented <strong>CSR</strong> projects or programs that have a<br />
significant impact and are sustainable in all appropriate<br />
areas of operations. Furthermore, these companies should<br />
represent role models and exert positive influences on their<br />
stakeholders, their peers and their communities. These<br />
companies should demonstrate that they are actively<br />
promoting <strong>CSR</strong> to both their internal and external<br />
stakeholders.<br />
Now on its 5th year, the Asian Pacific <strong>CSR</strong> Awards program<br />
is presented by The <strong>CSR</strong> Daily, Asia Pacific <strong>CSR</strong> Council &<br />
JCI Achiever. It is the organiser’s belief that <strong>CSR</strong> can be<br />
truly sustainable only when it is integrated into the<br />
company’s business model and is regarded as fundamental<br />
to strategy to excel business excellence and innovation.
BENEFITS Forum<br />
& Awards <strong>2016</strong><br />
Participating organizations in the Asia Pacific <strong>CSR</strong> Awards<br />
will not only raise their profile in the community, through<br />
running and administering the program, but also by<br />
developing their own leadership skills, fostering fellowship<br />
across their communities. Their commitment to “do-good”<br />
can inspire many others serving as a living example.<br />
Winners of the SRC Awards program will receive:<br />
1. Seal of approval certificate<br />
2. Trophy<br />
3. <strong>CSR</strong> recognition logo (which can be used in all your<br />
company profile/product materials)<br />
Who Can Participate?<br />
Criteria:<br />
• For SME company; below US15 mil revenue or 150<br />
employees and below;<br />
• For MNV company; above US15 mil revenue or 151<br />
employees and above<br />
• <strong>CSR</strong> must be recognized in the mission, vision and values<br />
statements of the company<br />
• Company must be active within at least one of the areas of<br />
the UN Global Compact:<br />
o Human Rights<br />
o Labour Standards<br />
o Environment<br />
o Anti-corruption<br />
• Companies with CEOs of all ages can participate<br />
Event Endorser<br />
ICC & SEIBA<br />
Audited by<br />
McMillan Woods Global
COUNCIL MEMBERS Forum<br />
& Awards <strong>2016</strong><br />
JESSICA CHEAM (Singapore)<br />
Editor of Eco-Business, a journalist and a social entrepreneur<br />
She has a decade of experience in journalism with a particular expertise in sustainable development, and is also a contributor to The Straits Times where she was formerly the political<br />
and environment correspondent. She is an adjunct research associate for the Centre for Liveable Cities, a Singapore think tank focused on creating and sharing knowledge on liveable<br />
and sustainable cities.<br />
She studied at the University of Warwick and University of London's Goldsmith College, and has written for London-based publications such as The Independent, The Times and The<br />
Ecologist. Jessica won a global journalism award at the Earth Journalism Awards, which was held in Copenhagen in December 2009 by Internews and the World Bank. In March 2010,<br />
she was named Young Journalist of the Year by Singapore Press Holdings. In February 2011, her stories on sustainability won her the first Asean Green Technology Journalism Award<br />
by Siemens. She also has a merit award for the environmental leadership category from the Ten Outstanding Young Persons awards by JCI Singapore.<br />
She founded Eco-Business in 2009 with a vision to provide a platform for the region to discuss and advance sustainability issues. Under her leadership, Eco-Business beat other media<br />
giants to clinch the Lee Foundation Excellence in Environmental Reporting by a Media Organisation Merit Award at the Asian Environmental Journalism Awards 2013.<br />
She is the published author of 'Forging a Greener Tomorrow: Singapore's journey from slum to eco-city', which was commissioned by Singapore's Ministry of Environment and Water<br />
Resources. Jessica's passion is in advocating sustainability. She is frequently invited to speak at events across the globe on her areas of expertise.<br />
CHY SILA (Singapore)<br />
CEO of Sabay Digital Corporation<br />
A serial entrepreneur, Chy Sila founded his first business in 1998 with seed money of $500. Having earned experiences as a tour guide and then in advertising & design, Sila<br />
and his partners went on to find CBM Corporation in 2002 and Sabay Digital Corporation in late 2007. CBM consists of 8 brands of F&B and catering services while Sabay<br />
Digital is an internationally respected digital entertainment company with core competencies in online gaming and internet publishing. Sila is also a director of the Platinum<br />
Cineplex. A Dynamic and idea-driven entrepreneur, Sila represents the new breed of Cambodian businesspeople. Professional and approachable, with a youthful outlook and<br />
passionate commitment to the growth, education and prosperity of all Cambodians, Sila is innovating Sabay Digital into a full fledged entertainment company, expanding its<br />
portfolio into media, music, cinema and filmmaking.
COUNCIL MEMBERS Forum<br />
& Awards <strong>2016</strong><br />
HOWARD SHAW (Singapore)<br />
Head - Environment, Health and Safety<br />
HALCYON AGRI Corp, was formerly the executive director of the Singapore Environment Council (SEC). Howard was actively involved in driving the environmental movement since 1995,<br />
contributing towards shaping national environmental policies and programs.<br />
He was responsible for the development and administration of the Singapore Environmental Achievement Awards, as well as the Singapore Green Labeling Scheme, which recognize<br />
the excellence in environmental management and green products, respectively.<br />
Howard represented the NGO community on various national groups, including the Water Network, Singapore Packaging Agreement, and Public Hygiene Council. He was also a Focus<br />
Group member for the National Preparatory Process leading up to the World Summit on Sustainable Development 2002<br />
ROGER WONG (Cambodia)<br />
Founder, LeanSphere<br />
Roger is a founding partner at LeanSphere and works with companies to improve their overall results, especially marketing efficiency. Prior to founding LeanSphere, Roger<br />
co-founded a number of startups and helped to turn around loss-making companies and organisations to profit. He also excel during his stint in sales, marketing and<br />
management track records working in MNCs and provided training and marketing communication consultancy for organisations and companies locally and internationally for<br />
over 15 years.<br />
Roger is actively involve in the social and business community. He has hold leadership and advisory roles in JCI Singapore (National President, Advisor and Ambassador), JCI<br />
Achiever (Advisor), JCI Entreprenuer (Advisor), JCI Batu Kawan (Advisor) and Asia Pacific Development Council.<br />
Roger holds a Bachelor in Mass Communication from Curtin University. From time to time he train and coach for JCI Singapore, JCI Malaysia, JCI Vietnam, JCI Cambodia, JCI<br />
Taiwan, JCI Japan, Institute of Public Relations, UCSI University.<br />
Roger is in the business to make the world a better place and he took the leap and founded the JCI Asia Pacific <strong>CSR</strong> Seminar (2008 - present) and the Asian Academy (2011<br />
- present) to promote <strong>CSR</strong> and ISR among the companies and individuals.<br />
He was awarded “Ten Outstanding Young People” award for the Humanitarian and/or Voluntary Leadership in 2012. And his favourite quote is “The two most important days<br />
in your life are the day you are born and the day you find out why.” - Mark Twain.
COUNCIL MEMBERS Forum<br />
& Awards <strong>2016</strong><br />
DATO’ RAYMOND LIEW (Malaysia)<br />
Dato’ Raymond Liew is a Chartered Accountant and holds a Master degree from Henley Management College, United Kingdom. Dato’ Raymond Liew is a chartered accountant and a<br />
corporate advisor and has many years of extensive work experience with professional firms and multi-national companies in brand repositioning, corporate advisory, insolvency,<br />
Mergers & Acquisitions to include corporate tax planning and investigative exercises; and has since assisted in numerous corporate turnarounds and related due diligence corporate<br />
exercises.<br />
Dato’ Raymond Liew is the President of McMillan Woods Global, an independent member firm of McMillan Woods Global network of which the global Head Office is based in London,<br />
United Kingdom.<br />
With his extensive work knowledge, Dato’ Raymond Liew is a regular writer of technical articles and a frequent speaker at various professional seminars, conferences and training<br />
programmes. He is a Trustee of the Malaysian Accountancy Research & Education Foundation (MAREF) and is a Council member of the Malaysian Institute of Accountants (MIA) and<br />
the Chartered Taxation Institute of Malaysia (CTIM). He is also an adjudicator for the National Annual Corporate Report Awards (NACRA) for the past many years, which national award<br />
is jointly organised by both MIA & MICPA. He also represents the institutes in technical tax dialogues and discussions with the Inland Revenue Board (IRB) and the Ministry of Finance<br />
on a regular basis.
Forum & Awards <strong>2016</strong><br />
Asia Pacific <strong>CSR</strong> Forum & Awards Secretariat<br />
No. 33-1A, Jalan 3/93, Off Jalan Lombong, Taman Miharja<br />
55200 Kuala Lumpur, Malaysia.<br />
+6017 237 1984 +603 9200 2773<br />
Person in Charge: 017 237 1984 (Dailan)