CSR Brochure 2016

Forum & Awards 2016
22 & 23 September 2016
Berjaya Times Square Hotel
Organised by
Asia Pacific
CSR Council
Achiever
Sino-Europe Industry and Business Association
Supported by
United Nations Millenium
Development Goal

INTRODUCTION
Forum
& Awards 2016
The Asia Pacific CSR Council & JCI Achiever, in support of
The United Nations Global Compact is presenting the 5th
Asia Pacific CSR Forum. The aims of the conference is to
discuss matters of importance of social responsibility in
business, good governance, sustainability in business and
how all these can contribute to a better world in line with the
United Nations Global Compacy Goals and the United
Nations Sustainable Development Goals.
Along with the forum is the awards program to recognise
and honour corporations that have executed highly
successful and impactful CSR activities within or outside
their boundaries.
Foundation, is a strategic policy initiative for businesses that
are committed to aligning their operations and strategies
with ten universally accepted principles in the areas of
human rights, labour, environment and anti-corruption.
The organisers has found a common mission statement in
CSR and UN Global Compact – to empower young people
to create positive change. By providing an opportunity for
companies to showcase their social performance, we are
supporting the UN Global Compact and Millennium
Development Goal, and its goals to embed markets and
societies with universal principles and values for the benefit
of all.
The forum and awards program is supported by the
International Chamber of Commerce (ICC).
The UN Global Compact (UNGC) and Sustainable
Development Goals (UNSGD), conceptualised by the UN

WHAT IS CSR?
Forum
& Awards 2016
Corporate and Social Responsibility (CSR) is a concept that
encourages companies to integrate social and environmental
concerns in their business operations and in their interactions
with their stakeholders on a voluntary basis. CSR seeks to create
prosperity, support social cohesion and preserve a healthy
environment. It promotes economic, social and ethical
responsibility, as well as the system of social market economy.
Specifically, CSR encourage voluntary actions that businesses
can take, over and above compliance with minimum legal
requirements, to address both their own competitive interests
and the interests of wider society.
Is CSR relevant?
It has often been asked is Corporate Social Responsibility (CSR)
relevant to businesses? Pursuing responsible business practices
can help any business enhance reputation and standing in
building trust from stakeholders, generating sales, boosting
enthusiasm and product innovation.
In many instances, SMEs in particular besides MNC are ideally
placed to pursue such responsible workplace practices.
Businesses especially local SMEs often have longstanding
contacts in servicing a local area and are well placed to
understand and benefit from the community relations. While
MNC companies reach global market place to touched
community at large.
Objectives
The primary aim of the award program is to advocate in CSR
culture into companies as a fundamental of business practice.
• Increasing knowledge and understanding the positive
impact of CSR on business and society
• Developing the exchange platform to share good practices
among businesses
• Promoting the development of CSR management
• Recognizing good practices and efforts of CSR among
businesses
• Supporting the UN Global Compact goals
For so many, social responsibility is just a new way to describe
something they do already. In this context, CSR does not aim to
reinvent the wheel. It is about building on existing practice,
maximising its impact and making a link between CSR and your
core business activities.

CONFERENCE PROGRAM
Forum & Awards 2016
22 SEPTEMBER 2016
Time
Programme
8.00 am - 9.00 am Arrival & Registration of Guests and Morning Coffee Networking
9.00 am - 9.15 am Welcome Address
9.15 am - 9.45 am Opening Address by Guest of Honour
YB Dato' Sri Rohani Abdul Karim
Minister of Women, Family and Community. Development
9.45 am - 10.15 am Keynote Presentation by ICC - "Gearing up for the Green Economy"
10.15 am - 10.45 am Presentation by Jessica Cheam, Editor and Founder of Eco-Business
10.45 am - 11.15 am Presentation by Ruth Yeo, YTL Corporation
Is Sustainability Activity Integrated Tightly Enough Into Broader Business Strategy?
11.15 am - 11.45 pm Presentation by Howard Shaw, Head, Corporate Social Responsibility at The Halcyon Agri Corporation
- Getting it Right at the Global Agricultural Business - Leading Change
11.45 am - 12.30 pm Panel Discussion
12.30 am - 2.00 pm Lunch
2.00 pm - 4.30 pm Breakout sessions
Sessions 1 - Dato’ Danny Goh, Founder, Managing Director of BCG Group
Sustainable Buildings and Infrastructure
Sessions 2 - Dato’ Garry Chuah, President Malaysia Retail Chains Association
Retail Sustainability
Sessions 3 - Syed Nabil Fauwaz Aljeffri, Secretary-General, ASEAN-BAC Council Member, ASEAN-BAC Malaysia
- Social Enterpreneurship
4.30 pm - 5.30 pm Evening Coffee Networking

CONFERENCE PROGRAM
Forum & Awards 2016
23 SEPTEMBER 2016
Time
Programme
8.00 am - 9.00 am Arrival & Registration of Guests and Morning Coffee Networking
9.00 am - 10.00 am Presentation by ICC - “Business cares about the Environmental issues"
10.00 am - 11.00 am Presentation by Lee Ann Low, Tesco Malaysia Head of Corporate Social Responsibility
Responsible Sourcing in Supply Chain Management
11.00 am - 12.00 am Presentation by Ernest and Young - Creating a Responsible and Sustainable Business
12.00 am - 1.00 pm Presentation by Tuan Haji Fadli, President of Selangor Malay Chamber of Commerce
- Building Youth Entrepreneurship
1.00 pm - 2.00 pm Lunch
2.00 pm - 3.00 pm Closing Ceremony Key Note Address by Guest of Honour
3.00 pm - 5.00 pm Presentation of Asia Pacific CSR Awards Ceremony
5.00 pm - 6.00 pm Networking Cocktail

ABOUT THE AWARDS
PROGRAM
Forum & Awards 2016
The Asia Pacific Awards program recognises organizations
for embodying the principles of corporate responsibility in
their business philosophy and operations following the
principles of United Nations Global Compact. Awards are
given for programs that achieve excellence in terms of
services to stakeholders and innovative sustainable
solutions to pressing social challenges.
Awardees should demonstrate the company’s leadership,
sincerity and on-going commitment to incorporating ethical
values (anti-corruption), compliance with legal requirements
(labour standard), respect for individuals (human rights),
involvement in communities and protection of the
environment into the way they do business. The Awards
categories are as follows:
• Environmental Excellence
• Human Rights
• Education Improvement
• Health Enhancement
• Carbon Footprinting
• Community Development
• Special Achievement Award
• Best Workplace Practices
• Industry Excellence
(in respective field)
• Labour Standard
• Anti-Corruption
• Poverty Alleviation
• Sustainability
• Staff Welfare
• Best CSR Policies
• Small Company CSR
• Program CSR Impact
In addition, the Awards Committee may choose to
recognize a particular program with a CSR Impact Award.
The CSR Impact Award honors a program that has an
on-going track record of significant sustainable impact and
is innovative and replicable. It may be a combination of
other categories stated earlier.
The main criterion is that the organization has made CSR
an integral part of the way they do business and has
implemented CSR projects or programs that have a
significant impact and are sustainable in all appropriate
areas of operations. Furthermore, these companies should
represent role models and exert positive influences on their
stakeholders, their peers and their communities. These
companies should demonstrate that they are actively
promoting CSR to both their internal and external
stakeholders.
Now on its 5th year, the Asian Pacific CSR Awards program
is presented by The CSR Daily, Asia Pacific CSR Council &
JCI Achiever. It is the organiser’s belief that CSR can be
truly sustainable only when it is integrated into the
company’s business model and is regarded as fundamental
to strategy to excel business excellence and innovation.

BENEFITS Forum
& Awards 2016
Participating organizations in the Asia Pacific CSR Awards
will not only raise their profile in the community, through
running and administering the program, but also by
developing their own leadership skills, fostering fellowship
across their communities. Their commitment to “do-good”
can inspire many others serving as a living example.
Winners of the SRC Awards program will receive:
1. Seal of approval certificate
2. Trophy
3. CSR recognition logo (which can be used in all your
company profile/product materials)
Who Can Participate?
Criteria:
• For SME company; below US15 mil revenue or 150
employees and below;
• For MNV company; above US15 mil revenue or 151
employees and above
• CSR must be recognized in the mission, vision and values
statements of the company
• Company must be active within at least one of the areas of
the UN Global Compact:
o Human Rights
o Labour Standards
o Environment
o Anti-corruption
• Companies with CEOs of all ages can participate
Event Endorser
ICC & SEIBA
Audited by
McMillan Woods Global

COUNCIL MEMBERS Forum
& Awards 2016
JESSICA CHEAM (Singapore)
Editor of Eco-Business, a journalist and a social entrepreneur
She has a decade of experience in journalism with a particular expertise in sustainable development, and is also a contributor to The Straits Times where she was formerly the political
and environment correspondent. She is an adjunct research associate for the Centre for Liveable Cities, a Singapore think tank focused on creating and sharing knowledge on liveable
and sustainable cities.
She studied at the University of Warwick and University of London's Goldsmith College, and has written for London-based publications such as The Independent, The Times and The
Ecologist. Jessica won a global journalism award at the Earth Journalism Awards, which was held in Copenhagen in December 2009 by Internews and the World Bank. In March 2010,
she was named Young Journalist of the Year by Singapore Press Holdings. In February 2011, her stories on sustainability won her the first Asean Green Technology Journalism Award
by Siemens. She also has a merit award for the environmental leadership category from the Ten Outstanding Young Persons awards by JCI Singapore.
She founded Eco-Business in 2009 with a vision to provide a platform for the region to discuss and advance sustainability issues. Under her leadership, Eco-Business beat other media
giants to clinch the Lee Foundation Excellence in Environmental Reporting by a Media Organisation Merit Award at the Asian Environmental Journalism Awards 2013.
She is the published author of 'Forging a Greener Tomorrow: Singapore's journey from slum to eco-city', which was commissioned by Singapore's Ministry of Environment and Water
Resources. Jessica's passion is in advocating sustainability. She is frequently invited to speak at events across the globe on her areas of expertise.
CHY SILA (Singapore)
CEO of Sabay Digital Corporation
A serial entrepreneur, Chy Sila founded his first business in 1998 with seed money of $500. Having earned experiences as a tour guide and then in advertising & design, Sila
and his partners went on to find CBM Corporation in 2002 and Sabay Digital Corporation in late 2007. CBM consists of 8 brands of F&B and catering services while Sabay
Digital is an internationally respected digital entertainment company with core competencies in online gaming and internet publishing. Sila is also a director of the Platinum
Cineplex. A Dynamic and idea-driven entrepreneur, Sila represents the new breed of Cambodian businesspeople. Professional and approachable, with a youthful outlook and
passionate commitment to the growth, education and prosperity of all Cambodians, Sila is innovating Sabay Digital into a full fledged entertainment company, expanding its
portfolio into media, music, cinema and filmmaking.

COUNCIL MEMBERS Forum
& Awards 2016
HOWARD SHAW (Singapore)
Head - Environment, Health and Safety
HALCYON AGRI Corp, was formerly the executive director of the Singapore Environment Council (SEC). Howard was actively involved in driving the environmental movement since 1995,
contributing towards shaping national environmental policies and programs.
He was responsible for the development and administration of the Singapore Environmental Achievement Awards, as well as the Singapore Green Labeling Scheme, which recognize
the excellence in environmental management and green products, respectively.
Howard represented the NGO community on various national groups, including the Water Network, Singapore Packaging Agreement, and Public Hygiene Council. He was also a Focus
Group member for the National Preparatory Process leading up to the World Summit on Sustainable Development 2002
ROGER WONG (Cambodia)
Founder, LeanSphere
Roger is a founding partner at LeanSphere and works with companies to improve their overall results, especially marketing efficiency. Prior to founding LeanSphere, Roger
co-founded a number of startups and helped to turn around loss-making companies and organisations to profit. He also excel during his stint in sales, marketing and
management track records working in MNCs and provided training and marketing communication consultancy for organisations and companies locally and internationally for
over 15 years.
Roger is actively involve in the social and business community. He has hold leadership and advisory roles in JCI Singapore (National President, Advisor and Ambassador), JCI
Achiever (Advisor), JCI Entreprenuer (Advisor), JCI Batu Kawan (Advisor) and Asia Pacific Development Council.
Roger holds a Bachelor in Mass Communication from Curtin University. From time to time he train and coach for JCI Singapore, JCI Malaysia, JCI Vietnam, JCI Cambodia, JCI
Taiwan, JCI Japan, Institute of Public Relations, UCSI University.
Roger is in the business to make the world a better place and he took the leap and founded the JCI Asia Pacific CSR Seminar (2008 - present) and the Asian Academy (2011
- present) to promote CSR and ISR among the companies and individuals.
He was awarded “Ten Outstanding Young People” award for the Humanitarian and/or Voluntary Leadership in 2012. And his favourite quote is “The two most important days
in your life are the day you are born and the day you find out why.” - Mark Twain.

COUNCIL MEMBERS Forum
& Awards 2016
DATO’ RAYMOND LIEW (Malaysia)
Dato’ Raymond Liew is a Chartered Accountant and holds a Master degree from Henley Management College, United Kingdom. Dato’ Raymond Liew is a chartered accountant and a
corporate advisor and has many years of extensive work experience with professional firms and multi-national companies in brand repositioning, corporate advisory, insolvency,
Mergers & Acquisitions to include corporate tax planning and investigative exercises; and has since assisted in numerous corporate turnarounds and related due diligence corporate
exercises.
Dato’ Raymond Liew is the President of McMillan Woods Global, an independent member firm of McMillan Woods Global network of which the global Head Office is based in London,
United Kingdom.
With his extensive work knowledge, Dato’ Raymond Liew is a regular writer of technical articles and a frequent speaker at various professional seminars, conferences and training
programmes. He is a Trustee of the Malaysian Accountancy Research & Education Foundation (MAREF) and is a Council member of the Malaysian Institute of Accountants (MIA) and
the Chartered Taxation Institute of Malaysia (CTIM). He is also an adjudicator for the National Annual Corporate Report Awards (NACRA) for the past many years, which national award
is jointly organised by both MIA & MICPA. He also represents the institutes in technical tax dialogues and discussions with the Inland Revenue Board (IRB) and the Ministry of Finance
on a regular basis.

Forum & Awards 2016
Asia Pacific CSR Forum & Awards Secretariat
No. 33-1A, Jalan 3/93, Off Jalan Lombong, Taman Miharja
55200 Kuala Lumpur, Malaysia.
+6017 237 1984 +603 9200 2773
Person in Charge: 017 237 1984 (Dailan)