GSN Magazine June 2016 Digital Edition
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ds Program<br />
PureTech Systems:<br />
<strong>2016</strong> Winner, Best Video Analytics Solutions<br />
By Adrian Courtenay<br />
<strong>June</strong> 24, <strong>2016</strong> – PureTech Systems<br />
describes itself on its website as follows:<br />
“Founded in March, 2005,<br />
PureTech Systems is an Arizona<br />
based computer vision software<br />
company that develops and markets<br />
its patented PureActiv video analytics<br />
surveillance software, which<br />
is used for perimeter protection of<br />
critical facilities and infrastructure.<br />
Current customers include large<br />
deployments in several seaports,<br />
airports, military bases, transit railways,<br />
and country borders.”<br />
The company’s performance in<br />
the <strong>2016</strong> Airport, Seaport, Border<br />
Security Awards Program certainly<br />
supports this description, and a<br />
<strong>GSN</strong> Interview with Larry J. Bowe,<br />
Jr, Founder and President and Eric<br />
Olson, Vice President of Marketing,<br />
provided lots of further examples of<br />
PureTech’s activities that confirmed<br />
the claims.<br />
As the company put the case in<br />
its entry into the <strong>GSN</strong> Awards Program,<br />
“PureActiv geospatial video<br />
analytics provide security professionals<br />
with accurate, real-time<br />
alarms and video of suspicious activity<br />
in outdoor and remote environments<br />
while minimizing nuisance<br />
alarm.” That’s a mouthful, but<br />
when you consider the company’s<br />
markets, it’s clear that every word in<br />
that sentence is appropriate.<br />
One of the company’s large deployments<br />
is along the Southern<br />
Border of the U.S, where PureTech<br />
Systems is a technology supplier<br />
to General Dynamics Information<br />
Technology (GDIT), providing<br />
all video technology including:<br />
1) “Full motion video” (i.e. streams<br />
full frame rate and full quality video<br />
to the agents), 2) geospatial mapbased<br />
camera control, and 3) longrange<br />
video analytics including PTZ<br />
Auto-tracking. The border deployment,<br />
referred to as RVSS (Remote<br />
Video Surveillance System) is currently<br />
deployed at the Arizona border<br />
and is scheduled for deployment<br />
along the Texas border.<br />
Detecting and computing the locations<br />
of intruders and left behind<br />
objects is a very important capability<br />
of the software. – Security personnel<br />
need to know where the intruders<br />
are, where they have been,<br />
39<br />
and where they may have dropped<br />
a package. Knowing this information<br />
then enables automated control<br />
of PTZ cameras equipped with<br />
PureTech’s Auto-tracking capability<br />
and deterrent sensors, such as,<br />
an acoustic loud hailers like those<br />
provided by the LRAD Corporation<br />
(another Winner in this year’s<br />
Airport, Seaport, Border Security<br />
Awards). In this environment, Larry<br />
Bowe explained, the PureActiv<br />
technology can be thought of as<br />
turning surveillance cameras into<br />
“passive radars.” While radar emits a<br />
signal and expects a return, cameras<br />
do not have active return signals.<br />
When cameras are integrated with<br />
PureTech’s powerful geo-referencing<br />
software, in addition to pointing<br />
PTZ cameras and deterrent devices,<br />
security personnel are provided<br />
with the location of security targets,<br />
which they can use to orchestrate<br />
apprehensions.<br />
Water and electric utilities are<br />
another logical client for PureTech<br />
Systems, for the simple reason that<br />
oftentimes first responders may not<br />
be able to arrive at a remote substation<br />
for several minutes after being