From our mission to our logo design, we want to you show you aspect of our
company, our passion and support as an apparel line for the action sports industry.
Here we have layed out everything from our company business cards, brochures,
packaging and other printed elements of Defy It All.
Within our digital section we have displayed our web page, smart-phone and tablet
applications and our connection map.
Defy It all, not only is this an incredible, one of a kind action-sports
apparel company, but it’s also a way of living life to the fullest. We wanted
to create a brand that stood for something, that made our athletes and our
defiants feel proud to not only represent, but to feel confident in the
support we give them.
It took years to think of the name but only seconds think of our mission.
Defy It All not only pushes the limits, we set them. From our aesthetics to
our team of defiant athletes, we are known as the best.
It’s hard at times to visualize just what our mind, body and souls are
capable of. Hannah Hodges has her target acquired and is actively
becoming the youngest and fastest racers in the sport where men and
usually dominant. Hannah is a true defiant.
It’s so sick to have such an active company backing me, I love having Defy
It All as a sponsor, motivator and friend.” Hannah Hodges
Our clothing is one of a kind, meaning when one garment is released, it
will have a limited run and never be produced again, however, the next
release will be just as exceptional if not even more so.
From T-shirts, Hooded Sweaters, Winter Wear, Tank Tops, Hats, Beanies to
Booty Shorts... We do it all... Sometimes.
We do this to keep our image fresh and make it feel personable in a form
of clothing. When someone Has one of the original runs of DIA's clothing,
we want that to make them feel unique, stylish and a part of the team.
I chose the HTF Knockout Typeface to knuckle up against the DIA logo.
The font is modern, simplistic, open and everlasting. I believe that they
typeface not only looks aesthetically pleasing in itself, it has a large variety
of different weights to expand the brands type if need be. However, the
lightweight of the HTF 26, The intensity of the 28 and the beauty of the 47
are too perfect to alter aside from kerning out each to DIA’s standards.
The body copy is DIN 1451 Mittleschriff. I love the flow and negative space
that the typeface gifts in its usage. Kerned at 0, Leaded at 14, Sized at 9.
The color palette of DIA is minimal in most circumstances. The brand
loves to stand out, no doubt about that, however, boasting our brand by
overdosing our designs in color just isn’t right. We chose a mint color that
we call “make-out” (it’s similar to chewed up bubblegum) We also went
with a salmon like color that we nick-named “pre-game” for absolutely no
reason at all, other then it sounded cool at the time.
The original logo is a gray color and the RGB is all at 167 due to the
owners past profession as a motocross racer. 167 was his amateur racing
10 | 11 | 15
0167 ASCENDER LANE.
We have chosen you to represent DIA. Your mission, should you accept it, is to continue to defy the limits of your mental state, lifestyle and
sport. At DIA we feel that you are the perfect soldier to fight along side our fellow defiants. As an athlete, you are superior to your
competition. As a person you are exactly what we need.
DEFY IT ALL
We wanted our packaging at Defy It All to be
just as bold as our brand. While it may not be
the safest pagaging out there... we figured
the things our defiants do on the daily aren’t
exactly “safe” either.
On the plus side, we are environmentally
friendly and went with a recycled glass
product, because we love the earth just as
much as we love our company and team.
Implanted in the mind of former professional
motocross racer and action sports enthusiast,
Austin Schott, Defy It All was the virus living
within everyones blood who knew just how hard
they could push their limits.
This a back-bone for the wild ones, a flag of
honor, victory and triumph. We are a company
that pushes the limit in all that defines action
sports. We create to inspire and we are inspired
by you and the level in which you exceed your,
ours and the worlds expectations on what is and
isn’t possible. Without a doubt we a brand
From our passion toward adversary to the
rebellion behind our “one - off” apparel releases.
At defy it all we push ourselves, our brand and
those who back us to the absolute limit.
We support passion and dedication to a positive
lifestyle. We want those who back the brand to
feel the same sort of love from us. At Defy it All,
we want you to send it in life, harder, faster and
crazier than anyone before you. Set the stage,
It’s all yours.
DIA is not just a clothing line, but a way of life.
The Defy It All mobile site is more simplistic & fast-paced. The
mobile site still comes equip with all the features as the full site, just
with an alternative way of navigating from each category.
To get to the next category (Home, About, Apparel, etc...) Simply slide
to the left or right. When on the category you’re interested in, slide up
and down to read more or tap to get more information
We wanted the mobile site to be as simple as possible yet have a
touch of modern to it. Our Tablet site works the exact same way as
the mobile one, yet is scaled differently for the difference in sizes.
The Defy It All Tablet site is the most usual friendly and visually balanced site. It
has every feature that the full website has, yet is easily navigated through swiping,
tapping and scrolling.
To move from category to category (Home, About, Apparel, etc...) Simply swipe to
either the left or right. Once you land upon the category you want, scroll up and
down to acquire more about the page. To get further engulfed in that particular
page, simply tap and you will be transported into more information about the
specified subject in which you so desire.
The Defy It All homepage Provides
The Defy It All about page tells the
The Defy It All apparel page is our
The Defy It All cart simply allows
The Defy It All contact page allows
users with up and coming DIA
story on how the idea sparked, the
most unique system.
you to make changes to review
a variety of communication tactics.
events, competitions, concerts and
company was formed and our
your order, change sizes if needed
goals for us, our believers and our
It may appear that only have one
and order your apparel.
One can access our social media
team of defiants.
article of clothing, but simply scroll
pages, email us, call us and apply
As each slide of the home pages
up and watch what happens. Our
The cart is on a one hour timer,
to be a part of our team.
passes, you can simply click or tap
model becomes interactive as she
meaning if you order something,
the event to get more information.
turns around, strips the shirt and
add it to your cart and decide not to
puts on the next limited garment.
complete the purchase, you can go
Each slide will last a total of 4
back within the hour and your
seconds and will be updated as
To purchase the shirt, just click it or
items will still be there. If you are to
soon as the event is over.
hit checkout, from there the user is
miss the one our limit, you must
brought to our cart where you can
go back and re-ad your clothing if it
select your size(s).
is still available. Keep in mind that
the apparel is limited and only
To continue shopping, just swipe
comes in a run of 100 pieces.
back and continue to look through
what DIA has going on.