Interaction Design Trends 2015 & 2016

Visual Conversations 46
Just as with navigation, the key to language in calls-to-actions subtlety.
Because you are limited to only a few words within a button,
each one must be weighed and optimized.
6. Data
The most basic use of language in a site or app is data: the company’s
addresses, phone numbers, legal text that’s required to be
there, etc. There’s very little wiggle-room on the data itself (except
for visual choices, such as font or size), but the introduction of the
data can be adapted to your tone.
Photo credit: Welikesmall
The digital agency Welikesmall adds a little spice to an otherwise
bland contact page. All the necessary information is there – numbers,
address, email, even social media links – but jokes like “for
a good time call...” add a little something extra – and memorable,
which is good for adding a bit of delight to the experience.