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Use Product Attributes to Help Lead People Right to Your Products

Let’s say you’re shopping for an extension cord. Sounds easy enough, right? But when you begin your online search, you soon realize there are hundreds of different extension cords out there. There are indoor cords, outdoor cords, black cords, yellow cords, as well as various lengths and wire gauges. Where do you begin? Well, if you’re shopping on a site that offers navigation and filtering features, you can simply click on the detailed specifications, or attributes, to narrow your search to the exact product you want. But, if you’re on a site that only offers basic attribute information like color or length, you may find it’s more time-consuming and frustrating to find your product

Use Product Attributes to Help Lead People Right to Your

Use Product Attributes to Help Lead People Right to Your Products Let’s say you’re shopping for an extension cord. Sounds easy enough, right? But when you begin your online search, you soon realize there are hundreds of different extension cords out there. There are indoor cords, outdoor cords, black cords, yellow cords, as well as various lengths and wire gauges. Where do you begin? Well, if you’re shopping on a site that offers navigation and filtering features, you can simply click on the detailed specifications, or attributes, to narrow your search to the exact product you want. But, if you’re on a site that only offers basic attribute information like color or length, you may find it’s more timeconsuming and frustrating to find your product. Unfortunately, many buyers run into the second scenario more times than not because businesses don’t provide customers all the relevant information available about their products. Attributes define the uniqueness of a product, provide differentiation from similar products and, many times, can make or break an online sale. If customers can’t determine by your attribute information if your product is exactly what they’re looking for, then they’re more apt to go elsewhere to make their purchase. For B2B companies, attributes play an even bigger role in e-commerce success since, typically, B2B products have lots of variations with many specifications and intricate details. That’s why buyers need to know about all the important aspects of your products, such as its

Build a Clear Path to Your Products Online with Good Taxonomy