CCMGI 2016 Profile

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CCMGI 

Creative Concepts Marketing Group Incorporated 

Agency Credentials 2016

Our Story 

We are not your ordinary agency. 

We believe that in this ever growing industry 

of advertising, branding, and marketing; an 

agency must be able to provide creatively 

efficient and working solutions to your every 

brand’s needs. 

At a base level, that’s what we are: A resource 

with seasoned professionals bringing a lot of 

assets. A resource that acts like a sounding 

board to your ideas, and vision. A resource 

that allows you to work on the most 

important aspects of your work. A resource 

that bridge the usual supply chain gap that is 

essential in delivering sustained measurable 

results - Your kind of resource! 

Our story? We are your future full-service 

advertising agency! 

How we started? 

- - - - - - - - - - - - - - - - - page 3 

About us 

- - - - - - - - - - - - - - - - - page 4 

We Build Connections 

We Help 

Our Vision 

Our Mission 

Our Services 

- - - - - - - - - - - - - - - - - page 8 

What We Do 

How We Do It 

Our Clients 

- - - - - - - - - - - - - - - - - page 10 

Client Loyalty 

Our Growing List of Clients 

Our Works 

- - - - - - - - - - - - - - - - - page 12 

Brand Activations 

Events 

[ CCMGI Agency Credential 2016 I Page 2 ] 

[ CCMGI Agency Credential 2016 I Page 3 ]

About Us 

Us 

We Build Connections 

Once you give us a go we start brainstorming and 

strategising on how to bring your brand to your target 

market and get the right people in place to sell your 

brand on-ground. 

You 

Our team of seasoned brand movers are well trained 

and equipped with communication techniques that 

allows them to concisely persuade and influence your 

target audience to understanding, considering and 

eventually buying your brand. 

Them 

We believe that greater brand communications are 

carried-out more effectively below-the-line specifically 

in brand activations, however our specialisation in 

creating connections between consumers and brands is 

not limited to on-ground. We also implement concepts 

in multi-platform environments that we believe are 

essential in awareness building and inducing trial. 

Our mission 

Our vision 

We help marketers and business owners get the right 

consumers’ attention captivating them at the right time, 

the right place, with the right message creating 

momentum for your brand. 

is to create impeccable captivating 

campaigns with distinctive value and 

brilliant experiences that your target 

consumers will always remember about 

your brand. 

is to become the most passionately referred 

advertising agency in the local landscape 

for our diversified and efficient services. 



How We Do It 

We do it just like any other agency would do; except that we do it proactively and passionately. We are 

modelled after a breed of smaller agencies in the industry that are effectively challenging the more 

traditional ad agencies. 

Creative Juicing 

Investigate 

We conduct brainstorms and 

workshops to create campaign 

directions which we turn into concept 

boards ready for focus group validation. 

Implement 

& Integrate 

We immerse ourselves into the 

challenge by conducting qualitative 

interviews, and researching with 

consumers, and experts to create 

insight platforms. 

We create the optimal touch-points 

and deliver the brand campaign, 

detailed to an executable blueprint 

level. 

We Pride Ourselves On Our Proactive Approach 

to determine strategic and tactical 

direction for your brand’s needs 

and the ability to offer cost-effective innovative 

solutions that provide dynamic, immediate 

and measurable valuable results 



Below-the-line 

- Brand Activation 

- Mall Animation 

- Direct Response Marketing 

- Exterior Location Marketing 

- Door-to-door Marketing 

- Grassroots Marketing 

- Interactive Gaming 

- Manpower Deployment 

Branding 

- Billboards 

- LED Billboards 

- Airport Ads 

- Mall Ads 

- Lamp Post Bannering 

Events 

- Brand Launch 

- Corporate Parties 

- Press Conferences 

- Sporting Events 

Creatives 

Digital 

- Digital Marketing Strategy 

- Social Media Marketing 

- User Experience Design 

- Content Marketing 

- Digital PR 

- Branding 

- Corporate Identity 

- Marketing Collaterals 

- Sales Collaterals 

- Print & Web Advertisements 

- Information Design 

- Packaging Design 

Our 

Services 



Our 

Clients 

Client-Supplier relationships are equally important as to 

Brand-Customer relationships. At CCMGI we make sure that when we 

work with you we become your very arms and legs to make your 

brand visions come to life 

Client Loyalty 

Our clients (Pascual Laboratories Inc. and the Manufacturer’s Life 

Insurance Co. ) from the first day we opened our headquarters are 

still the happy clients that they are up to now. 



Our Brand Activations Portfolio 

Past 

Projects 

Our brand activations portfolio is testament to our abilities in doing things even way beyond 

our capabilities. Everyday we evolve according to the demands and needs of our clients as well 

as our target audience’s changing behaviour towards choosing products for consumption 

and services they can avail. 

As of May 2016, we have already spent more than 40,000 hours on-ground implementing 

simple to complex activations for our clients. We have also interacted with more than 3,000,000 

million people during our previous runs from sampling, selling, and even door-to-door. 

The next few pages showcases some of our previous works for our clients. 

We never get tired. We only get excited! 



Manulife Education Builder Fair 

September 2015 | Makati City 

Conceptualization | Design | Fabrication | Sponsorship Acquisition | Manpower Deployment 

The Dreams and Aspirations Wall allowed participating 

individuals to write their dreams for their children (above) 

and the Manulife Education Builder Fair journey experience 

(below). The fair grounds at LKG Building Makati (Right) 



OraCare Phil. Dental Association Convention Exhibit Booth 

April 2014 | SMX Convention Center 

Conceptualization | Design | Fabrication | Manpower Deployment | Push Selling 

Big exhibit booths need not to be grand in order to 

attract delegates. It’s all about the impact of your 

branding (above) Dentists from all over the Philippines 

come to the convention to know more about dental 

innovations and products that truly works. Photos from 

above and below shows the heavy foot-traffic of dental 

professionals flocking the OraCare booth to get samples 

and buy products at specially marked down 

prices. (Clockwise) 



Manulife Philippines’ Pacific Insurance Conference 2014 

April 2014 | SMX Convention Center 

Conceptualization | Design | Fabrication | Manpower Deployment 

Manulife Brand Movers (above) Delegates of the 

convention try the puzzle challenge boards (RIght) 



A!Life Health & Beauty Rewards Mall Activations 

June - August 2013 | Paseo Center, New Eastwood Mall, Eastwood Mall 


A!Life Brand Movers assisting mall customers in their 

health and beauty assessment via the a!life microsite 

before they can get their free trial packs of the a!life line of 

supplements for women. Customers may avail of the 

promo with every purchase worth Php 500.00 



OraCare Phil. Dental Association Convention Exhibit Booth 

May 2013 | SMX Convention Center 


Dentists attending the convention flock the OraCare 

booth to get their headshots taken by a fashion 

photographer(above) OraCare brand movers actively 

selling the OraCare products to the convention delegates 

in conjunction with sell-out promos (right) The cozy 

booth of OraCare at the PDA Convention (left) 



Manulife Bundle of Joy Activations 

December 2015 | LKG Building 

Conceptualization | Design | Fabrication | Manpower Deployment | Interactive Gaming Design and Programming 

Participants try the BOJ Interactive Waveplay Gaming 

(above) The booth design and construction has been 

lauded as the best (including the gimmick) during the 

Baby and Family Expo (right) A total of 467 people 

participated in the BOJ activations that day and all went 

home with a teddy bear and free Dairy Queen dilly bars. 



OWL Coffee Philippines’ The Owl Made Me Do It Tour 

April - May 2014 | Makati CBD & Ortigas Business District Buildings 

Conceptualization | Design | Fabrication | Manpower Deployment | Wet Sampling | Push Selling 

Dentists attending the convention flock the OraCare 

booth to get their headshots taken by a fashion 

photographer(above) OraCare brand movers actively 

selling the OraCare products to the convention delegates 

in conjunction with sell-out promos (right) The cozy 

booth of OraCare at the PDA Convention (left) 





Pascual Consumer Healthcare Corp. WOFEX Activations 

August 2014 | SMX Convention Center 

Conceptualization | Design | Fabrication | Manpower Deployment | Wet Sampling | Push Selling 

The PCHC booth attracted more than thousands of 

exhibit visitors with its fall off your seat offers (above) Wet 

sampling for C-lium FIBRE in cooperation with its 

beverage partner Fruit Magic was a big hit for 

the WOFEX show (right) 



OraCare Make History Event On-Ground Activations 

April - May 2015 | Taguig City 

Conceptualization | Design | Fabrication | Manpower Deployment | Wet Sampling | Walking Billboards 

OraCare Brand Mover inviting mall goers to participate in 

the Make History Challenge for “The most number of 

people gargling mouthrinse” (above) Walking billboards 

were deployed to generate buzz and attract mall goers to 

the OraCare booth that featured games and various 

freebies for all (right) 



REX Bookstore Inc. CEAP Convention Exhibit 

September 2014 | Davao City 

Conceptualization | Design | Fabrication | Manpower Deployment | City Merchandising | Airport Merchandising 

Premium Items Procurement | Interactive Gaming Design and Programming 

Convention delegates participate in the in-booth activity 

using augmented reality game (above) More than 3,000 

educators visited the REX Booth to get their annual kits 

and participated in all the REX in-booth activities. REX 

Bookstore won the best booth two-years in a row with 

CCMGI (right) 





OraCare Real Mouth Clean Real Confidence Boracay Tour 

May 2015 | Boracay 

Conceptualization | Manpower Deployment | Airport Sampling 

Free OraCare mouthrinse were given away during the 

two-day blitz in Boracay Island (above) Brand Movers 

attracting and engaging Boracay visitors (right) 



Pharex Vitamin E Kontra Kalawang Sa Utak 

March to June 2014 | Metro Manila Buildings and Offices, MRT Stations 

Conceptualization | Manpower Deployment | Dry Sampling | Push Selling 

Kontra Kalawang Sa Utak Tour kicked-off in Makati’s 

busiest office building (LKG Tower) (above) Brand Movers 

detailing Vitamin E to the audience as a potent antioxidant 

that helps the brain function better instead of just 

aiding in skin rejuvenation which was a challenge since 

majority have already inclined themselves with the use of 

Vitamin E for beauty (right) 





Ascof Lagundi PPC Convention Exhibit Booth 

October 2012 | PICC Tents 

Conceptualization | Design | Fabrication | Manpower Deployment 

Ascof Lagundi booth may be one of the smallest in the 

convention but it was also the most visited by the doctors 

attending the annual convention (above) A “reunion” 

Photo Booth was also installed within the booth so that 

the convention delegates may have their photos taken 

together with their beloved friends and acquaintances 

during the three-day convention (right) 



Ascof Lagundi ASCOFIESTA 

April 2013 - September 2014 | Nationwide 

Conceptualization | Design | Fabrication | Manpower Deployment | House to House Selling | Community 

Engagement | Health Centres Outreach | Event Management 

ASCOFIESTA is the brand’s biggest project to date. It 

covered a total of 300 barangays nationwide for door-todoor 

sampling and selling as well as health centre 

engagement. Wave play group gaming was also in-place 

to add buzz to the fun event carried-out for Ascof Lagundi 

(above) More than 30,000 people participated in the 

culminating activities for Barangays in the ASCOFIESTA 

variety show (right) 






Manulife Regional Branding Activations 

November 2015 - November 2016 | Cebu - Davao 

Airport Non-traditional OOH Activations | Mall Non-Traditional OOH Activations | 



Manulife Regional Branding Activations 

November 2015 - November 2016 | Cebu - Davao 

Airport Non-traditional OOH Activations | Mall Non-Traditional OOH Activations | 



Our Events Management Portfolio 

Past 

Events 

Our Brand Activations Portfolio 

We design and manage imaginative and effective events for our discerning corporate clients. We may be 

small enough to care but big enough in delivering captivating experiences from our events. We believe that 

every event no matter the size or budget, must be unique and truly memorable. 

We offer a bespoke design service, creating events that match your brand or chosen style. 

We can’t say we specialise with specific events but we have done brand launches, press conferences, 

inaugurations, fellowship nights, sporting, and fitness events. Specialising is great but we believe 

flexibility is more important than the latter. 

How we do it? We do it better by working closely with all our clients. We are known for bringing personal 

touch to every event we organise. Our success has been built on our ability to combine our ideas with our 

clients’ ideas and make it better with the latest technology in events. 

When we take on your event it becomes our event; it’s as important to us to get it right as it is for you. 

We’re committed to exceeding your expectations while we take away your stress too so you can relax and 

be ready for your turn on-stage! 



Pharex Vitamin E eMPOWERS YOU 

Media Event 

July 3 2013 | Makati City 

Conceptualization | Design | PR Management | Media Engagement 

| Overall Management 

Pharex Vitamin E empowers you media event was dubbed 

by blogegrs as one of the lengthiest press event that they 

have ever attended to, however most of them loved every 

minute of the highly engaging program and the mini 

workshop conducted by the Philippines’ lone certified 

NLP expert, Carelle Mangaliag (above). The President of 

Pharex Health Corp happily answered the press with their 

interesting queries on Vitamin E and its benefits for the 

brain. He also gave away surprises during the Q&A such as 

iPads and iPhones during the engagement session (right). 



Media people enjoying the NLP workshop session that 

was conducted by Carelle Mangliag (above). Sumptuous 

food all rich in vitamin E were served during the media 

event(right). 



REX Bookstore Inc. 

CEAP Convention Exhibit 


Conceptualization | Stage Design | Fabrication | Hospitality Suite 

| Entertainment | Overall Event Management 

It was REX Bookstore’s first time to hold a fellowship night in 

host city, Davao. Over 4,000 delegates came to the event to 

celebrate the convention’s success and attend a short 

workshop on advanced assessment on teaching methods for 

Educators. It was conducted by no other than American 

expert, Mr. Shuchz (above). The staging and production 

design of the fellowship night was lauded by thousands of 

attendees as one of their best experiences in the history of 

the association’s conventions. Guests were also treated to an 

outstanding cultural presentation (right). 



Hundreds of Durian fruits were served as a welcome gesture 

from REX Bookstore Davao branch (above). The beautiful 

foliage of the stage was one of the highlights of the show 

(left). Seafoods and a variety of local delicacy were served 

during the night. Tuna carving instead of the usual lechon 

was a total delight for the delegates. There were about four 

big, and whole tunas were served during the night (right). 



Kodak Pre Drupa Show 

April 2016 | Pasay City 

Conceptualization | Production Design | Hospitality Suite 

| Overall Event Management 

Kodak Singapore conducted the “Science to Create” Pre- 

Drupa show for its valued printing partners and clients. 

The show is a gathering for all 300 delegates from the 

Philippines attending the largest print show in the world 

that was held in Germany (above). Sessions were held 

during the day for training and product announcements 

(left). 



The Kodak Asia-Pacific Management team (above). 

Fellowship night was held after the day-long sessions 

wherein partners renewed their commitments to Kodak 

(left). 



C-Lium FIBRE The Final Journey 

July 2012 | Makati City 

Conceptualization | Design | Media Management | Overall Event Management 

C-lium FIBRE Final Journey was the best moment for the 

people who participated in the journey. At the end of the 

six-month challenge all who participated lost an average 

of 40 lbs hence the success was celebrated together with 

the media (above). The event wasn’t only a celebration but 

also an educational feat for most of the audience who 

knew less about proper fiber nutrition (right). 



The event also featured onsite assessments from the C- 

lium FIBRE Wellness Team and Medicard (above). TIPCO, 

as a brand partner for C-lium FIBRE served free drinks 

that night (right). 



Robinsons Malls Halloween Event 

November 2015 | Cavite, Pampanga, and Cebu 

Conceptualization | Design | Sponsorship Acquisition 

| Overall Event Management 

Hundreds of children and their parents attended the 

Robinsons Malls Halloween Event (above). The event 

was carried-out simultaneously in three areas - Cavite, 

Pampanga, and Cebu (right). 





Pascual Lab Inauguration Event 

September 2014 | Manila Polo Club 

Conceptualization | Event Design | Entertainment | Overall Event Management 

Dr. Abraham Pascual during his turnover speech as the 

new generation of Pascual family executives take over 

the management of Pascual Laboratories Inx.(above). 

The event’s theme was Dr. Zeuss’ stories and for this 

event we have Chosen “Oh the places we’ll go” which 

was challenging in terms of overall design as client 

direction was whimsical-classy (right). 





Rex Bookstore Inc. Singapore Math Boot Camp 2015 

February 2015 | Pan Pacific Manila 

Conceptualization | Event Design | Entertainment | Overall Event Management 

More than 300 educators from all over the country 

participated in REX Bookstore’s Singapore Math Boot 

Camp (above). The two-day event featured the 

pedagogies of Singapore Math in preparation of the 

K-12 basic education program. 



REX Bookstore Inc. 

CEAP Annual Convention Exhibit Booth 




THANK 

YOU 

for your time

US 

YOU 

WE BUILD 

CONNECTIONS 

THEM 

Unit 2E – 2K Unique Plaza Sierra Madre St. Highway Hills Mandaluyong City 

632.4773837 • 632.9420388 • www.ccmgi.com.ph

CCMGI 2016 Profile

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