OUT to LAUNCH

AUGUST 2016
News, Views and Tools for Trade Show and Event Executives
SPECIAL REPORT
Large Centers Abuzz
with Expansion Plans
TSE DASHBOARD
Ho-Hum Results for
Trade Shows in June
TRENDING & SPENDING
Trade Shows: Predictable
in Their Unpredictability
OUT to LAUNCH
“Our business started without the resources or
bankroll to buy a bunch of shows. We are building
our company from the ground up. Launches are a
big part of who we are.”
DAVID AUDRAIN
CEO & Partner
ExpoDevCo
www.TradeShowExecutive.com

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Table of Contents
AUGUST 2016
VOLUME 17 NUMBER 8
COVER STORY
32
Power Lunch with
David Audrain
No niche is out of reach for David Audrain
and ExpoDevCo. David sat down with TSE’s
Danica Tormohlen to talk about the state of
the exposition industry and finding room for
launches in a saturated exhibition market.
North America’s
LARGEST
CONVENTION CENTERS
Features
Abuzz with Expansion Plans to Meet Needs of
Thriving Expositions
40
Special Report: Millionaire’s Club
and Mega Convention Centers
Trade Show Executive takes its annual look at the
expanding profile of the largest convention centers
in North America.
Special
Report
Show Manager’s Playbook
• UBM Americas and MGM teamed up to accelerate
the construction timeline for Mandalay
Bay’s major expansion so that it would be completed
in time for last Summer’s MAGIC. It took
more than sorcery to accomplish the feat.
• The American Association of Diabetes
Educators faced a seemingly daunting task:
reverse years of declining revenues and attendance
at the association’s annual meeting.
Here is how they did it.
• Allured Business Media is expanding its portfolio
of regional Face & Body cosmetics shows
into a third region this Fall. Show managers
looked to both local resources and national
accounts ahead of its Atlanta launch this Fall.
Copyright © 2016 by Trade Show Executive (ISSN Number 2151-7568 / USPS #1900)
August 2016 (Volume 17, Number 8). Trade Show Executive is published monthly by Trade Show
Executive, Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828, USA, Phone (760)
630-9108, Fax (877) 483-8912. ® Trade Show Executive is a registered trademark of Trade Show
Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or
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each. Back issues are $19.95 each. Who's Who Mega Guide annual directory is $199.00, Fastest 50
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$159.00, Gold 100 Trade Shows annual directory is $179.00. To order an issue, please call us at (760)
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4 August 2016 | Trade Show Executive

absolutely
Now you know everything
“We look forward to launching eventBit at
CONEXPO-CON/AGG and IFPE 2017 to give our
exhibitors unprecedented knowledge of
customer behavior in and around their exhibits
that will enhance exhibitor-attendee interaction.
We want to provide our exhibitors and attendees
with hard data to measure the value they receive
from our shows, and it ultimately increases
that value through improving the connections
between buyers and sellers.”
­—Bobby­Hoffmann,­Event Technology Manager
Association­of­Equipment­Manufacturers
http://info.experient-inc.com/eventbit

TABLE OF CONTENTS
Departments
AUGUST 2016
VOLUME 17 NUMBER 8
8 22
Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS
1945 Avenida del Oro, Suite 122, Oceanside, CA 92056
Telephone: (760) 630-9108 • Fax: (877) 483-8912
EDITORIAL AND RESEARCH
President / Publisher & EditorDarlene Gudea
(760) 630-9111 • dg@tradeshowexecutive.com
Editor-at-Large Carol Andrews
(562) 505-7903 • carolandrews@tradeshowexecutive.com
Editor-at-Large Danica Tormohlen
(816) 803-8103 • dtormohlen@tradeshowexecutive.com
Editor-at-Large Regina McGee
(978) 502-3548 • rmcgee@tradeshowexecutive.com
Manager of DirectoriesCarri Jensen
(541) 286-4014 • cjensen@tradeshowexecutive.com
Senior EditorHil Anderson
(760) 630-9107 • handerson@tradeshowexecutive.com
Senior Editor Renee DiIulio
(310) 939-0197 • renee@tradeshowexecutive.com
News EditorSandi Cain
(949) 497-2680 • scain@tradeshowexecutive.com
Research AssistantPatrick Anderson
(760) 630-9108 • panderson@tradeshowexecutive.com
Chief EconomistFrank Chow
(760) 630-9111 • fchow@tradeshowexecutive.com
8 | Month in Review
Catch up on the most significant news from
the past month:
• CEIR research sees overwhelming
satisfaction among exhibitors
• Taffy Events Strategies takes over show
management of Coverings
• Las Vegas Convention Center District
takes big step forward
• Anaheim approves tax rebate for planned
hotels
• ASAE to tap beacon technology at Annual
Meeting & Expo
18 | Trending & Spending
Recent data indicates a strengthening
economy with no negative Brexit
reverberations so far. What is the outlook for
the exposition industry?
22 | Dashboard of Monthly
Trade Show Metrics
It was a busy June, and a month that saw
trade show exhibit space tick 1.1% higher
than the year before. Exhibitors continued
to increase despite a downward drift in
attendance for the month.
50 | Perspectives
Learning about the latest trends in show
management, and then putting cutting-edge
information to practical use, will be the major
theme at Expo! Expo! in Anaheim. IAEE
President & CEO David DuBois provides an
early look at this year’s conference.
56 | Done Deals
TSE’s monthly roundup of recently signed
deals, contracts and partnerships.
57 | The Zoom Calendar
TSE presents dates, facts and contact
information for major trade shows taking
place in October.
64 | People in the News
• Liz Crawford
• JB Son
• Maureen Sojka
64 | Index to Advertisers
EVENTS
Vice President of EventsDiane Bjorklund
(630) 312-8915 • dbjorklund@tradeshowexecutive.com
Media & Event SpecialistJacqueline Nguyen
(760) 630-9108 • jnguyen@tradeshowexecutive.com
SALES AND MARKETING
Vice President / Associate PublisherIrene Sperling
(818) 990-1080 • isperling@tradeshowexecutive.com
Advertising ManagerLinda Braue
(424) 731-7523 • lbraue@tradeshowexecutive.com
Business Development Director – Asia Quentin Chan
(852) 23661106 • qchan@tradeshowexecutive.com
Communications Specialist Gabrielle Weiss
(312) 922-8558 • Gweiss@tradeshowexecutive.com
DESIGN AND PRODUCTION
Creative DirectorBao Phan
(760) 630-9106 • bphan@tradeshowexecutive.com
CHAIRMAN
Richard A. SimonUnited Service Companies, Inc.
(800) 248-8558 • rsimon@unitedhq.com
MEDIA PARTNERS:
MEMBER OF:
TRADE SHOW EXECUTIVE, WINNER OF:
6 August 2016 | Trade Show Executive
• 2013 National Gold Award for Editorial
Excellence: Registration Guide
• 2013 National Gold Award for Editorial
Excellence: World's Top Convention Centers
• 2013 National Silver Award for Design: World's
Top Convention Centers

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MONTH IN REVIEW
CEIR Releases 2016 Changing Environment
of Exhibitions Study
BY DANICA TORMOHLEN, Editor-At-Large
Dallas, TX – Exhibitions deliver on
exhibitor sales and marketing objectives,
according to a new report by the Center
for Exhibition Industry Research (CEIR).
In fact, 90% of exhibitors surveyed said
exhibitions build or expand brand awareness
while 85% said exhibitions deliver
new sales leads.
The study, “2016 Changing Environment
of Exhibitions,” offers research on
exhibitor use of the exhibition channel,
its positioning in the marketing mix, and
perceptions of exhibitors on key issues
that can impact the use of exhibitions
today and in the future.
More good news: 40% of brand marketers
are participating in more exhibitions
today than they were several years
ago, according to the report. Looking
forward, 57% of exhibitors said they will
maintain their current level of participation
while 24% will continue to add
exhibitions to their schedule.
An update to research conducted in
2011, the study consists of 10 fact sheets
on the power of exhibitions from the perspective
of exhibitors. CEIR has released
the first two reports, “Exhibitions Are
Highly Valued in Achieving Marketing
and Sales Objectives” and “Marketers
Intend to Maintain or Expand Number of
Exhibitions.”
Other key takeaways from these two
reports include the following:
• TOP MARKETING OBJECTIVES
FOR EXHIBITORS. Of those surveyed,
the top four marketing objectives
include building or expanding
brand awareness (80%), reinforcing
brand awareness (65%), and targeting
business sector promotions (59%)
and new product or service promotions
(56%).
• EXHIBITIONS DELIVER ON
MARKETING OBJECTIVES. Of
“We were able to
capture a representative
sample of the industry
through the cooperation
of the general service
contractors that allowed
us to poll their exhibitor
customers.”
those surveyed, 87% said that exhibitions
deliver value for new product
launches, while 90% said
that exhibitions reinforce
brand awareness.
• TOP SALES OBJEC-
TIVES FOR EXHIBITORS.
Exhibitors report that their
top three sales objectives
are relationship management
and engagement efforts
with customers (76%),
relationship management with key
accounts and prospective customers
Brian Casey
(64%), and generating sales leads
(64%).
• EXHIBITIONS PROVIDE VALUE
FOR SALES. More than three-quarters
(77%) of exhibitors said that
exhibitions support existing customer
relationship management and
engagement, while 87% said that
exhibitions support relationship
management and engagement with
prospective customers.
“CEIR is pleased to have secured funding
to repeat this important trend study,”
said Brian Casey, CEM, President &
CEO of CEIR. “We were able to capture
a representative sample of the industry
through the cooperation of the general
service contractors that allowed us to poll
their exhibitor customers.”
The “2016 Changing Environment of
Exhibitions” study was sponsored by the
Exhibit Designers + Producers Association
(EDPA), Group Delphi and Sho-Link.
CEIR surveyed executives who are
involved in the decision to exhibit at
business-to-business exhibitions. Target
companies included those that had
exhibited in at least one business-to-business
exhibition in the past two years. The
sample was provided by Fern, Freeman,
Hargrove, and Shepard. A total of 586
executives participated for a response rate
of 3%. The total results are statistically
reliable at the 95% confidence
level with a margin of error of
plus or minus 4%.
The reports are available for
download from the CEIR website.
Members can download the
reports for free, and nonmembers
may purchase each report
for $49.
Reach Brian Casey at (469) 503-3583
or bcasey@ceir.org
8 August 2016 | Trade Show Executive

MONTH IN REVIEW
Coverings Pulls in Taffy as
Show Management Firm
BY HIL ANDERSON, Senior Editor
Arlington, VA – The rapidly
growing trade show Coverings
has changed management companies,
bringing in Taffy Events
Strategies to run the exhibition
and conference programs beginning
with next Spring’s show.
“We are delighted to team up
with Coverings to help drive
its goals and add value for the
thousands of show exhibitors and attendees,”
said Taffy President Jennifer Hoff,
who launched the company in 2014. Hoff
was previously the president of National
Trade Productions (NTP), which provided
show management for Coverings.
Coverings is the pinnacle trade show
for the tile and stone industry in the US.
The management switch comes amid
Jen Hoff
an impressive growth streak
under NTP, which has placed
the show on both the Trade
Show Executive (TSE) Gold
100 and Fastest 50. The 2016
show held this Spring in Chicago
was up 1.4% over 2015
with 426,680 net square feet
of exhibit space. Attendance
was up 2.3% at 25,347, and
exhibitor numbers jumped an impressive
8.2% to 1,143.
The 2017 show takes place April 4-7 in
Orlando. Coverings is sponsored by four
US and European tile industry associations.
Reach Jen Hoff at (703) 539-5504 or
jhoff@taffyeventstrategies.com
WHERE
MAJOR
EVENTS
MEET
SERIOUS
FUN
Las Vegas Convention Center
District Takes Big Step Forward
BY SANDI CAIN, News Editor
Las Vegas, NV – The Southern Nevada
Tourism Infrastructure Committee
(SNTIC) unanimously approved financing
and oversight for $1.4 billion in
improvements to the Las Vegas Convention
Center District. The oversight will be
provided by a seven-member committee
of officials who live in Clark County.
The funding will primarily cover costs
for Phase Two and Phase Three of the
extensive convention center expansion
and renovation, including a new exhibit
hall building.
In Phase Two, $860 million will cover
600,000 sf of new exhibit space, new
meeting rooms, pre-function space, service
and loading docks for the new space,
and the demolition of the Riviera Hotel
(which was done in June). In all, it will
add 1.44 million sf of space.
In Phase Three, $540 million will
go toward upgrades at existing exhibit
halls, meeting rooms, lobbies and other
related areas, upgraded technology, food
services, and back-of-house systems, new
meeting rooms and connector halls, and
an East Lobby.
To help generate the funds, SNTIC
voted to increase the transient occupancy
tax by 0.5% (on gross receipts) in Clark
Continued on page 12
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MONTH IN REVIEW
Continued from page 9
County with proceeds from the additional
tax pledged to the project. The increase
would expire when all financing for the
project is paid off, or in 33 years, whichever
comes first, unless it is extended
by the state legislature. In addition, the
funds cannot be used to guarantee bonds
previously issued, fund any maintenance
activity, or be used for projects other than
those specified.
A proposed Phase Four would include
the additional expansion of exhibit
space, a transportation center, a campus
media center, and a parking structure.
The funding source and schedule for that
phase have yet to be determined.
The Tourism Infrastructure Committee
was created last year by Nevada
Governor Brian Sandoval to prioritize
tourism improvement projects in
Southern Nevada and explore funding
options for new tourism initiatives. Rossi
Ralenkotter, President and CEO of the
Las Vegas Convention & Visitors Authority,
sits on SNTIC’s non-voting Technical
Advisory Committee and played a role in
securing the funds.
“For nearly a year, we have been
working with members of SNTIC, our
clients and community leaders to express
the importance of the expansion and
renovation to the future of our convention
industry and our local economy,”
Ralenkotter told Trade Show Executive.
“We are happy to be moving forward and
we appreciate the support of the members
of the Southern Nevada Tourism Infrastructure
Committee,” he said.
The expansion projects are expected
to have a $3.1 billion construction
impact, bringing as many as 6,000
permanent jobs to Las Vegas along with
up to 480,000 new visitors. The expansions
also have the potential to bring as
many as 69 additional trade shows to
the city over 10 years and help maintain
the city’s No. 1 ranking of trade show
destinations. Las Vegas hosted 18 of
TSE’s Fastest 50 shows held in 2015, 23
of TSE’s Next 50, and 34 of Trade Show
Executive’s Gold 100 in 2014.
Reach Rossi Ralenkotter at (702) 892-
0711 or president@lvcva.com
Anaheim Jumpstarts Boom in
Upscale Convention Hotels with
Tax Rebate Plan
BY HIL ANDERSON, Senior Editor
Anaheim, CA – The City of Anaheim
approved a key hotel tax rebate plan this
Summer that clears the way for construction
of three new upscale hotels that trade
show organizers will put to good use in
the coming years.
The city council voted 3-1 in favor
of the plan to allow developers to keep
roughly 70% of the room-tax revenues
from the hotels for 20 years. In return,
Anaheim will get a trio of hotels that will
meet requirements for AAA Four-Diamond
ratings, and give show organizers a
major boost in their room blocks near the
Anaheim Convention Center.
“The proposed four-diamond hotel
properties will fill a notable void in our
hotel inventory,” said Jay Burress, President
& CEO of Visit Anaheim.
Visit Anaheim has been a strong supporter
of the city’s Hotel Program, which
was launched last year with the goal of
increasing and upgrading the lodgings
for convention and trade show attendees,
who prefer rooms that are close to the
convention center and are more upscale
than the family motels that have served
Disneyland visitors for decades.
The three new hotels will include one
to be built near Disneyland by Walt Disney
Parks and Resorts. Wincome Group
plans to build two more hotels on the
sites of current inns around the convention
center.
The organizers of Anaheim’s key trade
shows cheered the council’s vote, saying
in a Visit Anaheim statement that the
additional rooms will make life easier for
them and their customers. “The addition
of new luxury hotels strengthens the ability
of Anaheim to retain and attract new
business,” said Adam Andersen, Managing
Director at New Hope Network,
organizers of Natural Products Expo
West/Engredea.
Visit Anaheim has been
a strong supporter of
the city’s Hotel Program,
which was launched
last year with the
goal of increasing and
upgrading the lodgings
for convention and trade
show attendees, who
prefer rooms that are
close to the convention
center.
Cindy Sample, Director of Trade Show
Operations for the National Association
of Music Merchants (NAMM), said the
Hotel Program “made perfect sense” because
Anaheim’s inventory was currently
top-heavy in terms of accommodations
for families over those for business travelers.
“Anaheim is off balance with the
majority of hotels being limited-service
properties,” she said. “There is a serious
need for the right mix of higher-end
hotels, similar to what most desirable
convention cities provide.”
A construction timeline and specifications
on the number of rooms and
meeting space will be developed in the
near future. Meantime, Anaheim will see
groundbreaking for a Four-Diamond JW
Marriott near Disneyland sometime in
late 2016 or 2017.
Reach Jay Burress at (714) 765-8898
or jburress@visitanaheim.org; Cindy
Sample at (760) 438-8007 or cindy@
namm.org; Adam Andersen at (303)
939-8440 or aandersen@newhope.com
12 August 2016 | Trade Show Executive

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MONTH IN REVIEW
ASAE to Tap Beacon Technology
at Annual Meeting & Expo
BY REGINA MCGEE, Editor-at-Large
Washington, DC – The American Society
of Association Executives (ASAE) will deploy
beacon technology for the first time
at its annual meeting, August 13-16 at the
Salt Palace Convention Center, Salt Lake
City, UT. The meeting is expected to draw
some 5,500 attendees.
“We have been using beacons for
almost two years at some of our smaller
events and have had some great ‘ah-ha’
moments,” said Allison Wachter, CEM,
ASAE’s Director of Exhibitions & Registration.
“We’re looking forward to seeing
what new insights we might gain in this
larger environment.”
ASAE will tap a new wearable beacon
technology powered by TurnoutNow.
Attendees who opt in during registration
are issued badges with beacons that use
Bluetooth wireless technology to transmit
to receivers located throughout the meeting
areas as well as the 230,000-squarefoot
expo hall. TurnoutNow’s cloud-based
data analytics technology then provides
real-time data on everything from showfloor
traffic patterns to which education
sessions are most popular.
“Beacon technology tells us a lot about
our meeting,” Wachter said. “We can tell
without leaving our office which meeting
rooms are almost full, which areas of the
expo halls are hot and which might need
some traffic drivers. We also have the
ability to drill down further. For example,
what type of attendee is going to a specific
session? Sometimes that can be surprising
information. We might have designed a
class for a specific audience, but find out
that a different type of attendee is actually
attracted to that topic.”
Wearable beacons differ from beacon-based
data collection systems that
require attendees to download an app and
activate Bluetooth on their devices. In that
model, the attendee’s smartphone or tablet
acts as a receiver to beacon transmitters
placed around the event space. The quality
“We have been using
beacons for almost two
years at some of our
smaller events and have
had some great ‘ah-ha’
moments.”
of the data relies on the willingness of
attendees to keep the beacon activated,
which many attendees say too quickly
drains their cell phone batteries.
Although the wearable beacons do not
run through ASAE’s event app, attendees
can see their beacon report in the app,
Wachter said. These reports show education
sessions attended, education credits
earned and booths visited. Exhibitors
will receive a complimentary report with
real-time booth analytics.
ASAE will also be using a new app by
Double Dutch at the annual meeting,
with “cool new features that include
gamification, an activity feed, direct
messaging and topic channels to name
a few,” Wachter said. “We’re excited to
bring this engagement plat-form to the
annual meeting, where connecting with
colleagues and exhibitors is a top priority.”
She said gamification will be used to help
increase participation within the app, and
to encourage attendees to visit the exhibit
hall, learning labs, community connection
events, as well as a new area called Association
Exchange.
Located across from the registration
area, Association Exchange is a one-stop
shop for all things ASAE: Attendees can
browse the newest ASAE publications;
participate in a Career Insight Session;
learn more about the Power of A and
ASAE’s Political Action Committee; and
explore the latest research from the ASAE
Foundation.
Reach Allison Wachter at (202) 371-
0940 or at awachter@asaecenter.org
14 August 2016 | Trade Show Executive

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TRENDING & SPENDING
Trade Show and Economic Growth:
Predictable Unpredictability
BY DARLENE GUDEA, President
areas of strength in June were housing
and retail sales:
• Housing starts are up 4.8% while permits,
which foreshadow future starts,
rose 1.5%.
Oceanside, CA – When the fog over the UK
lifted, London, the shimmering financial
center of the EU, emerged intact – for now.
London’s stock market (FTSE 100) surprisingly
jumped over 9% one month after the
historic Brexit referendum, despite most
economists predicting a mild recession for
the Third Quarter (Q3). Meanwhile, across
the pond, the US election is heating up and
may have even more dramatic economic
implications worldwide. This month, Trade
Show Executive’s Chief Economist Frank
Chow analyzes how might the exhibition
industry be impacted.
“Global markets are recovering from the
shock of Brexit, and in fact, since Brexit,
a number of positive events have occurred,”
said Chow. The Bank of England
(BoE) Governor Mark Carney indicated
willingness to possibly cut interest
rates to zero (from 0.5%) or start a fresh
round of quantitative easing. “As a result,
market participants believe UK officials
will inject whatever stimulus is required
to buttress any hit to its economy,” said
Chow. The International Monetary Fund
reaction was to reduce its 2016 global
growth forecast by a trivial 0.1%.
However, not everything was a bouquet
of roses:
• Greater than four-fifths of 132 CFOs
of UK companies polled by Deloitte
plan to cut capital spending and reduce
hiring over the next year.
• Private sector business activity, as measured
by Markit’s Purchasing Managers
Index (PMI), sank in August to
47.7 points – a level that signals a 0.4%
contraction in Q3.
• The gauge of consumer confidence
plunged the most in 21 years.
• The pound is trading at its weakest level
in three decades against the US dollar.
DARLENE
GUDEA
President
TSE Media Group
FRANK
CHOW
Chief Economist
TSE Media Group
“The various survey results may be
knee-jerk reactions to the unprecedented
uncertainty. Companies will likely calm
down when it becomes evident that the
divorce from the EU will take a very
long time,” Chow believes. Theresa May,
who succeeded David Cameron as Prime
Minister, favors delaying the start of the
two-year formal separation talks until
2017. The government is scrambling to
hire 300 lawyers, bankers, consultants,
and others with the skills to strike deals.
Also, the pound’s slump could create
opportunities for UK exporters and the
tourism industry. Britain’s new finance
minister Philip Hammond has the
right idea when he said in an interview
broadcast on Sky News: “Our job is to try
and restore as much certainty as we can
as quickly as we can.” The finance chief
insisted that the BoE and policymakers
must respond to the economic “shock”
arising from Brexit soon. “I suspect
significant stimulus policies will emerge
in August,” said Chow.
In the US, recent data indicates a
strengthening economy with no Brexit
reverberation, Chow said. Employment
bounced back big in June after a dismal
May, growing 287,000 new jobs - the biggest
gain in eight months and stronger
than the most optimistic forecasts. The
unemployment rate rose to 4.9% from
4.7% as more people came back into the
workforce and part-timers who worked
for economic reasons plunged. Average
hourly earnings rose 2.6% - the highest
rate since the Great Recession. Other
• Retail sales rose sharply by a seasonally
adjusted 0.6% - the third straight strong
monthly gain. Economists had forecast
a rise of 0.1%.
Overall, the recent data dispelled fears
that the US economy is slipping into
a recession. “There’s nothing in the
immediate aftermath of Brexit that has
significantly hampered trade show performance.
It remains to be seen about the
long-term effects,” Chow said.
Meanwhile, investor eyes are on the Q2 corporate
earnings season. Because equities are
at record levels, investors are hoping profits
and sales will support the high valuations.
Even though corporate profits and revenues
have been in decline for a year, stock prices
continue upward. “This contradiction is
explained by the energy industry absorbing
most of the losses,” Chow pointed out. The
Q2 blended earnings growth estimate is
(3.8)%, but excluding the energy sector, the
estimate improves to 0.1%, he said. Analysts
are forecasting the energy sector will significantly
decline in Q3 and Q4, while profits
and sales in non-energy companies will
spring even higher.
So as the uncertainty of Brexit begins to
fade, the world’s attention will shift its
focus on a different election: who will
become the next US president? “The
economic consequences of this election
may be more dramatic and far-reaching
than Brexit,” said Chow. “Because the
known policy promises between the two
candidates are so far apart, even more
uncertainty will be created.”
While TSE maintains neutrality when
it comes to politics, Chow identified the
known major policy differences between
the presidential candidates as objectively
as possible, and the potential impact of
their policies on the economy.
18 August 2016 | Trade Show Executive

Donald Trump, the Republican nominee,
plans to:
• Build a wall along the Mexico border.
This will create more construction jobs
and reduce crime, drug enforcement
and illegal immigration costs.
• Rebuild the military. Higher defense
spending may reinvigorate trade shows
in that sector.
• Renegotiate “unfair” trade treaties,
which will likely spur higher consumer
prices and more jobs in domestic
industries competing with imports.
• Enforce current immigration laws,
which means higher government
spending, increased business costs, and
higher wages in certain jobs.
• Reduce federal regulations, especially
for the energy industry and small businesses.
This is likely to spur business
creation and investment.
• Simplify the tax code by taking nearly
50% of current filers off income tax
rolls, reducing tax brackets from seven
to four. This reduces or eliminates
loopholes used by the very rich and
special interests. It may increase consumer
spending and savings.
• Create a 15% corporate and small
business tax rate, reduce or eliminate
corporate loopholes, and allow for onetime
repatriation of corporate cash held
overseas at a 10% tax rate. This may help
with business expansion and investment.
Hillary Clinton, the Democratic nominee,
plans to:
• Maintain current income tax rates for
all but the wealthiest Americans. Create
a 4% surcharge on incomes over $5
million; impose a 30% minimum rate
on incomes above $1 million; limit the
itemized deduction at 28%; raise rates
on medium-term capital gains; and
close tax loopholes. This may discourage
consumer spending and investment.
• Increase the top estate-tax rate to 45%,
up from 40% as it currently stands.
This may encourage more charitable
giving and early distribution of wealth.
• Charge an “exit tax” for companies
leaving the US to establish inversions.
TRENDING & SPENDING
So as the uncertainty
of Brexit begins to fade,
the world’s attention
will shift its focus on a
different election: who
will become the next US
president?
This will discourage corporations
from moving their headquarters outside
the US.
• Simplify and cut taxes for small businesses.
This will encourage business
formation and hiring.
• Expand Federal childcare programs
and guarantee paid family leave. This
will raise government spending.
• Expand early education programs like
universal preschool for every 4-year-old.
This will raise government spending.
• Make debt-free college available to all
Americans. This will raise government
spending.
• Expand Obamacare to rural Americans
and undocumented immigrants,
while reducing healthcare costs. This
will raise government spending.
• Promote more climate change programs.
This will boost the renewable
energy industry, increase costs for
energy-intensive companies, and raise
government spending.
“This is not a complete list – not even
close,” said Chow. Issues supported by
both candidates such as funding for
veteran’s services, opposition to the
Trans-Pacific Partnership (TPP) trade
treaty, and rebuilding the infrastructure
are not listed, but Chow said you can
probably expect some form of these issues
being enacted. Of course, financing
for these “campaign promises” are not
clear and would need to clear Congress.
Chow said that many of these campaign
promises, if enacted, will directly impact
the exhibition industry. So, you are
encouraged to research these proposals
more thoroughly as you develop your
company’s strategic plan for next year.
Economic Indicators
Consumer Confidence held steady at 97.3
in July, on par with June’s revised reading
of 97.4 (1985 = 100), according to The
Conference Board.
Core Inflation, which omits volatile food and
energy prices, came in at 2.26% in June, up
marginally from 2.24% in May, according to
the Federal Reserve.
Corporate Profits for the S&P 500 are
expected to decline by (6.1)% in Q1 compared
to a year ago. This is the S&P 500’s third
consecutive quarter of declining earnings,
marking it as the longest losing streak
since the financial crisis. A strong dollar and
continued weakness in capital investment are
restraining performance.
Gross Domestic Product (GDP) fell again.
It slowed to a dismal 1.1% rate in Q1. This
was down from the already weak 1.4% rate
in Q4 vs. a stronger 2.1% in Q3 and 3.9% in
Q2, according to the third revised estimate
released by the Bureau of Economic Analysis.
Housing Starts privately owned, singlefamily
homes) rose a healthy 4.4% in
June following a stellar May in which they
skyrocketed 9.5%. Demand is up and
inventory is low, leading to long-term optimism.
Industrial Production reversed red ink
by increasing 0.6% in June, following nine
months of consecutive declines, according
to the Federal Reserve Board. The index was
boosted by a large increase in the production
of motor vehicles and parts.
Interest Rates (the Fed’s target short-term
rate) were held at the current rate of 0.25% to
0.5%, but the Fed has signaled the possibility
of a rate hike later this year, possibly as early as
September. Following the Brexit vote, equities
have settled and the US economy is reflecting
signs of strength.
Job Growth reached 287,000 in June, the
biggest gain in eight months and a sharp
ascent from the 11,000 jobs added in May.
The Leading Economic Index®, a weighted
gauge of 10 economic indicators that helps
predict the future direction of the economy,
increased marginally in June to 123.7 from
123.3 in May (2010 = 100).
Manufacturing. According to the Institute
for Supply Management (ISM), the June PMI®
registered 53.2%, an increase of nearly two
percentage points from May’s 51.3%. Numbers
above 50 signal growth. The increase was
driven by new orders, increased production and
employment, and lower inventories.
Retail Sales rose a hefty 0.6% following a
strong surge of 2.5% year-over-year in May. It
was the third straight strong monthly gain.
The Unemployment Rate climbed from
4.7% in May to 4.9% in June due mainly to
more people entering the workforce. The
US Labor Force Participation Rate – which
measures the share of American workers
who are at least 16 years old and are either
employed or actively looking for work – held
steady at 62.7% in June.
www.TradeShowExecutive.com | August 2016 19

TRENDING & SPENDING
Forecasts & Commentary from TSE's
Exposition Forecasting Board Members
How is the economy impacting the exposition industry? This month, six industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long- and short-term bookings, and discussions with peers
and customers. Together with the rest of TSE’s Exposition Forecasting Board, they
have insider knowledge about the true performance of the majority of US trade shows.
And just like economists, they don’t always agree.
DARLENE
GUDEA
President
TSE Media Group
CHRIS BROWN
Executive VP
National Association
of Broadcasters
FRANK
CHOW
Chief Economist
TSE Media Group
DAVID
LOECHNER
President
Emerald Expositions
Growth Expected to Slow Down
“In general, we are doing fine, but I definitely see a
slowing in growth. Seems to me we have maxed out – at
least to some degree – the potential with our loyal base of
exhibitors. Now the going is a bit more tough as we need
to push hard to find new customers or win old customers
back. And as my comment alludes to, the drumbeat is
picking up among exhibitors around the overall cost of
participating in trade shows – right back to discussions
about drayage and other exhibitor services – and of
course, the cost of space.”
Where the Growth Is – and Why
“Our data suggests that overall attendance is slightly
down, but this is mostly reflected in attendance numbers
at association events. For-profit tradeshows are outpacing
all other events and are actually showing some single-digit
growth. I expect to see this trend continue as independent
show organizers continue to invest in strategies on the
attendee acquisition side of their business. While medical
events were flat in attendance, those events showed some
NANCY WALSH
President,
North America
Reed Exhibitions
JOHN KIMBALL
President & CEO
Convention Data
Services
slight growth in exhibitor counts. It remains to be seen what impact, if any,
the Brexit vote will have on international attendance at domestic events and at
events within the European Union.”
Trade Show Executive
Trending & Spending
Economic Forecast
MONTH, QUARTER AND FULL YEAR
Reforecasting revenue targets are
a common exercise these days for
senior executives as business conditions
change rapidly, sometimes for
the better, sometimes for the worse.
Volatility in the economy, geo-political
developments, competition,
inflation and many other factors can
wreak havoc with assumptions made
a month, quarter or a year ago. Unbiased,
reliable data — whether positive
or negative — is the foundation of
solid business planning.
Trade Show Executive Magazine’s
Trending & Spending Forecast blends
information from numerous sources:
government and business reports;
interviews with industry experts and
economists; and the monthly poll of
Trade Show Executive's 20-member
Economic Forecasting Board. This
month, Trade Show Executive’s industry
forecasters are still riding on a
wave of optimism with their forecasts.
Below is their forecast for the month,
quarter and full year:
MONTHLY FORECAST:
Oct 2016
%
2.3
%
2.2
%
2.1
NET SF EXHIBITORS ATTENDEES
QUARTERLY FORECAST:
Q4 2016
%
2.9
%
2.1
%
1.9
NET SF EXHIBITORS ATTENDEES
FULL YEAR FORECAST:
%
2.3
%
2.0
%
2.1
NET SF EXHIBITORS ATTENDEES
REVENUE:
2016
10.2 %
20 August 2016 | Trade Show Executive

TRENDING & SPENDING
DENNIS SLATER
President
Association
of Equipment
Manufacturers
Taking Strategic Moves to Prevent
Weak Attendance
“Our exhibit space sales continue to outperform our
budgets and even our revised more optimistic forecasts.
Registration is now getting underway for these events.
We have made significant investments to improve the
attendee experience and add new features to enhance
the ROI for all participants. With the recent weakness in
attendance numbers for the exhibition industry, we are
hopeful these investments will not only bring back our
core audiences but deliver new participants and lead to
growth opportunities.”
MARK
ZIMMERMAN
General Manager
Georgia World
Congress Center
DAVID DuBOIS
President, IAEE
Chairman,
Convention
Industry Council
JOEL DAVIS
Founder & CEO
JD Events
Growth – or Lack Thereof – Tied to Market
Trends
“At the recent SISO event, and in email and phone
conversations with organizers, there was a lot of
buzz about new show growth, particularly in cloning
existing events in new markets both domestically and
internationally. At the same time, some of our corporate
and association clients are keeping more than a watchful
eye on the Zika virus – especially if they have current
bookings in warmer offshore climates. In the meantime,
planners are weighing options and odds amid concerns
about attendance.”
JOSEPH
POPOLO
CEO
Freeman
CHRIS MEYER
Vice President
Global Business Sales
Las Vegas Convention
& Visitors Authority
CHRIS WILLIAMS
President
CompuSystems, Inc.
STEVE MOSTER
President, Global
Experience
Specialists (GES)
President & CEO,
Viad
MICHAEL
GUERRIERO
Division President
Experient
Steady but Modest Growth
“While many shows are performing
stronger than the averages, our overall
portfolio of accounts is showing steady
but relatively modest growth.”
AARON
BLUDWORTH
President & CEO,
Fern
Chairman, Center for
Exhibition Industry
Research (CEIR)
SHURA GARNETT
Division Senior Vice
President
Spectra Venue
Management and
Food Services &
Hospitality
SKIP COX
President & CEO
Exhibit Surveys
www.TradeShowExecutive.com | August 2016 21

TSE DASHBOARD
SPONSORED BY
June Exhibit Space,
Exhibitors Increase
BY CAROL ANDREWS, Editor-at-Large and HIL ANDERSON, Senior Editor
Oceanside, CA – Exhibit space grew 1.1%
in June, while the number of exhibitors
increased 2.5%, pacing the growth for
the month.Attendance slid (0.7)%, a stark
contrast to the 5.1% jump in June 2015.
The growth rates for June shows in
the Trade Show Executive Dashboard
of Monthly Trade Show Metrics were
more lackluster than in May, but not by
much. May exhibit space grew 1.9% and
exhibitors increased a respectable 2.7%.
The greatest contrast was in attendance,
which moved up 3.9% in May.
There were 30 shows surveyed for
the June Dashboard. Of those, 10 were
100,000 net square feet (nsf) or larger.
Eight of those were large enough for
inclusion in the TSE Gold 100, and six
events were ranked on the TSE Fastest
50. Of particular note was the American
Society of Clinical Oncology (ASCO)
Annual Meeting in Chicago, which was
part of both the Gold 100 and Fastest 50.
The conference posted solid growth in
all three categories, including an 8.6%
increase in exhibit space.
After calibrating the totals to account
for outliers and shows on a non-annual
schedule, the adjusted Dashboard totals
included 3,369,969 nsf of exhibit space,
nearly 1,000,000 more than in June, 2015.
Exhibitors totaled 12,198 and attendance
hit 403,917.
Results for the majority of the 30
individual shows were varied. Ten
shows were able to report growth in all
three metrics and four were tagged with
declines across the board.
InfoComm Sets Records
The metrics for InfoComm 2016, the largest
show of the month, basically reflected
the Dashboard as a whole with a modest
increase in exhibit space, a decline in attendance
and a nice bump in the number
of exhibitors.
The exhibitor total, in fact, set a show
record with an even 1,000; up 5.3% over
last year. Exhibit space was up 1.1% at
527,105 nsf, which also broke the previous
show record. Attendance slid (0.7)% to
38,833.
Exhibitor growth was fueled in large
part by an expansion of the types of
products that can be applied to InfoComm’s
audience of audio-visual
professionals. “The market is constantly
changing and we have been pleased to
add new features at InfoComm, such
as drones, the Internet of Things, and
content creation and streaming,” said
Jason McGraw, Senior Vice President of
Expositions at InfoComm International.
He added that 91% of exhibit space was
already rebooked for 2017.
While attendance was down, it was still
a 4.8% increase over the last time that
InfoComm took place in Las Vegas. A
breakdown showed that 35% of attendees
were visiting InfoComm for the first
time.
Growth Leaders
• American Physical Therapy Association
NEXT Conference & Exposition saw
some major swings in both directions.
Exhibit space at Gaylord’s Opryland in
Nashville reached 21,000 nsf, a 52.2%
increase over the 2015 show held at
Continued on page 24
Full Speed Ahead. Here is one show practically
guaranteed a slot on TSE’s Fastest 50 rankings: The
Government Fleet Expo & Conference grew 24.7%
in net square feet, and also set a show record in
exhibiting companies.
Flocking to the Show. Angry Birds were in a good mood at Licensing Expo. International attendance was
particularly strong and the show’s matchmaking service was buzzing.
22 August 2016 | Trade Show Executive

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TSE DASHBOARD
SPONSORED BY
Continued from page 22
Gaylord’s National Harbor property
outside Baltimore. Attendance was
described as high quality; however, the
crowd of 2,307 was (15.4)% lower than
last year.
• Cannabis World Congress & Business
Exposition is certainly building the
kind of momentum that will land it
on the next Fastest 50. The New York
show tallied 17,780 nsf of exhibit space,
a 42.8% increase that was in line with
the 25.0% exhibitor growth and 55.4%
jump in attendance. “The East Coast is
becoming a major area of interest and
business for the cannabis community,”
said Show Director Christine Ianuzzi.
• Government Fleet Expo & Conference
in Nashville set a show record for
exhibitors with 116, a 24.7% increase
over last year. Bobit Business Media
chalked it up to sellers chasing the
buyers that have been increasing in
number over the years. Attendance was
up by 4.4% while exhibit space surged
27.4% to 22,350 nsf.
License to Sell
The worldwide growth of consumer
products featuring familiar faces, names
and logos continues to stoke the growth of
UBM Americas’ Licensing Expo.
The Gold 100 show held annually in Las
Vegas was again a big hit with a global
audience as international attendance
increased for the third consecutive year.
Exhibitors increased by 6.1% to a total of
489, including 218 new companies.
UBM this year launched a new
matchmaking service to bring together
buyers and sellers from diverse industries
and nations. It appeared to be a big hit,
with 37% of attendees making use of it to
set up meetings. “We were thrilled to offer
this groundbreaking service and to have
so many exhibitors and attendees take
advantage of it,” said Jessica Blue, Senior
Vice President of UBM Licensing.
Matchmaking complemented the
239,551 nsf show floor, which was 3.3%
larger than in 2015.
Top Cities
Licensing Expo and InfoComm were
among five shows that took place in Las
Vegas. The events totaled 949,989 nsf of
exhibit space, placing Vegas in first place
on the Dashboard podium.
Chicago was the second city in June.
Its three shows totaled 488,870 nsf.
Los Angeles rounded out the top three,
thanks to Electronic Entertainment Expo
and its 391,523 nsf.
Next Month
The biennial International Manufacturing
Technology Show returns in September
and will likely be the largest exhibition
of the month. The Association for
Manufacturing Technology projects
around 1,300,000 nsf of exhibit space
occupied by more than 2,000 exhibitors.
The show promises a look at the factory
of the future with plenty of advances in
areas such as renewable energy, medical
devices and the 3-D printing of all manner
of products.
Another big non-annual industrial
expo taking place in September is
MINExpo International. Held every four
years, the show showcases the heavy
equipment used to power the world’s
mineral extraction industry. The 2012
show set a record with 840,000 nsf and
Hall-Erickson, Inc. is expecting to top
that mark this year.
Emerald Expositions is adding a
marketplace to its Interbike show where
bicycle shop owners and their savvy
employees will be able to purchase the
latest two-wheeled breakthroughs. The
idea is to give exhibitors an idea of how
their new products will be received by the
public.
Emerald also brings expanded product
categories to the Fall edition of Surf
Expo, and welcomes new co-location
partner Surf Park Summit, which focuses
on wave parks and other platforms for
surfing away from the seashore.
The CTIA Super Mobility Show in Las
Vegas will feature a dozen co-located
developer conferences and exhibitions,
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
Trade Show Executive
Dashboard Snapshot – JUNE OVERVIEW
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL
EXHIBITING ORGANIZATIONS
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL
TOTAL ATTENDANCE
2010 JAN FEB MAR APR MAY JUN JUL
AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL
June Jumble. The majority of June’s
30 Dashboard shows reported
mixed results. The end result was a
modest 1.1% uptick in exhibit space
and (0.7)% slide in attendance, but
exhibitor numbers grew 2.5%.
A
A
A
Continued on page 26
24 August 2016 | Trade Show Executive

Trade Show Executive
Dashboard Snapshot – MONTHLY OVERVIEWS
SPONSORED BY
SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2016 JAN FEB MAR APR MAY JUN
1.1%
SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2016 JAN FEB MAR APR MAY JUN
2.5%
SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2016 JAN FEB MAR APR MAY JUN
(0.7)%
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
Methodology
Questionnaires were sent to shows listed in TSE’s ZOOM
Calendar and Gold 100 directory. All responses were crosschecked
for discrepancies. The Trade Show Executive Dashboard
was created to give show organizers and CEOs a fast read on
trade show performance at a time when up-to-date, quality
information is paramount to making decisions in today’s business
world. We recognize that simple statistics don’t tell the full story
about a show, and year-over-year growth is not the key factor in
a show’s value to the industry it serves. The TSE Dashboard still
provides the traditional metrics of show growth but also lists
other significant characteristics and accomplishments such as
quality of attendees, international attendance, sales transactions
and conference and sponsorship growth. We are grateful to the
organizers who shared both quantitative and qualitative data.
www.TradeShowExecutive.com | August 2016 25

TSE DASHBOARD
SPONSORED BY
Continued from page 24
which will bolster ANNUAL the show’s OVERVIEW metrics to
a projected 1,000 exhibitors and 30,000
8%
attendees. The co-locations include
InterDrone and UBM Tech’s Tower &
4%
Small Cell Summit.
The medical sector
0%
will be represented
(4)%
by the American Academy of Family
Physicians Annual Meeting in Orlando,
where around 5,000 attendees 3.8% are
expected.
2.7%
Finally, the American Society for
Radiation Oncology (ASTRO) 58th
2.4%
Annual Meeting in Boston is expected
to draw some 11,000 attendees and will
be closely watched by the worldwide
media for the latest advances in cancer
treatment.
(8)%
(12)%
NSF
Exhibitors
Trade Show Executive
(16)%
Attendees
Dashboard Snapshot – CONSOLIDATED OVERVIEWS
2010
2011 2012 2013 2014 2015
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
QUARTERLY OVERVIEW
NSF
Exhibitors
Attendees
2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4 2012 Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 Q2 Q3 Q4 2016 Q1 Q2
2.6%
1.5%
1.8%
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
Exhibitor Roles Continue to
Grow in Second Quarter
The upward trend in exhibitor sales
continued to lead the overall growth
of Dashboard metrics in the Second
Quarter.
The number of exhibitors in the quarter
was 2.6% higher than the same period
last year while exhibit space increased
a more modest 1.8% over Q2 2015 and
attendance was up 1.5%.
ANNUAL OVERVIEW
8%
4%
0%
(4)%
(8)%
(12)%
NSF
Exhibitors
(16)% Attendees
3.8%
2.4%
2.7%
p Sellers Signing
Up. Exhibitor
growth led the metrics
for Q2, increasing
2.6% over the
same period last
year. Exhibit space
and attendance
grew at a slightly
slower clip.
Metric growth lost some steam in the
2010
Second Quarter when compared to the
QUARTERLY OVERVIEW
first three months of 2016 when Q1
produced slightly better results in exhibit
8%
space and number of exhibitors:
• Exhibitors: up 2.6%, slightly lower
than the 2.8% growth in Q1.
4%
• Attendance: up 1.5%, better than
• Exhibit Space: up 1.8% in Q2, less
0%
than the 2.8% growth in Q1.
the 0.3% jump in the First Quarter.
2011 2012 2013 2014 2015
Still, the latest quarterly results continue to
move in the right direction with growth for
11 successive quarters in all three metrics
despite some ups and downs such as the
(0.7)% attendance decline this June.
(4)%
(8)%
26 August 2016 | Trade Show Executive
(12)%
NSF

Trade Show Executive
DASHBOARD — JUNE TRADE SHOW METRICS
SPONSORED BY
BENCHMARKS:
AVERAGE GROWTH TOP MANAGEMENTS* GROWTH LEADERS TOP SECTORS*
TOP CITIES*
BY CAROL ANDREWS
Editor-at-large
• NSF: 1.1%
• Exhibitors: 2.5%
• Attendance: (0.7)%
• InfoComm
International
• IDG World Expo
• Specialty Food
Association
• American Physical
Therapy Association
NEXT Conference
& Exposition
• Cannabis World
Congress &
Business Exposition
• Government Fleet
Expo & Conference
• Consumer Goods &
Retail Trade
• Food
• Medical
• Las Vegas
• Chicago
• Los Angeles
*Based on total nsf
SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS
SHOW INFORMATION 2016/2015 2016/2015 VARIANCE 2016/2015 VARIANCE 2016/2015 VARIANCE 2016 VS 2015
AAMI Annual
Conference & Expo
Show Management
Solutions, Inc.
www.showmanageme
ntsolutions.com
Tampa
Denver
26,850
29,635
(9.4)% 191
201
(5.0)% 2,350
2,262
(3.9)% A new Spotlight Theater
was introduced. Attendees
included biomedical equipment
technicians and engineers,
healthcare and hospital IT
specialists and clinicians.
American Physical
Therapy Association
NEXT Conference &
Exposition
American Physical
Therapy Association NEXT
Conference & Exposition
www.apta.org
Nashville
National
Harbor,
MD
21,000
13,800
52.2% 143
138
3.6% 2,307
2,728
(15.4)% Most attendees were full-time
clinical supervisors, staff or
faculty who have practiced
an average of 15 years. There
were more than 60 educational
sessions.
ASCO Annual Meeting
American Society of
Clinical Oncology
www.am.asco.org
Trade Show Executive's
FASTEST
Chicago
Chicago
323,670
298,059
8.6% 536
469
14.3% 38,800
37,000
4.9% Oncology professionals
came from around the world.
Sessions highlighted advances
in precision medicine and
immunotherapy as well as new
approaches to conventional
cancer therapies.
ASM Microbe
American Society for
Microbiology
www.asm.org
Boston
New
Show
66,500
N/A
CU 272
N/A
CU 12,000
est.
N/A
CU
The new show integrated
ASM's two premier events: the
General Meeting and ICAAC.
It offered a greater range of
products and services in the
exhibit hall.
Atlanta Apparel
AmericasMart
www.AmericasMart.com
Atlanta
Atlanta
82,852
72,690
14.0% 327
316
3.5% 10,352
11,313
(8.5)% Key trends for upcoming
seasons were showcased.
Categories included young
contemporary, ready-towear,
accessories, shoes
and cash-and-carry.
Continued on page 28
www.TradeShowExecutive.com | August 2016 27

Trade Show Executive
DASHBOARD — JUNE TRADE SHOW METRICS
Continued from page 27
SPONSORED BY
SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS
SHOW INFORMATION 2016/2015 2016/2015 VARIANCE 2016/2015 VARIANCE 2016/2015 VARIANCE 2016 VS 2015
BOMA International
Conference & Expo
Building Owners and
Managers Association
www.boma.org
Trade Show Executive's
FASTEST
National
Harbor,
MD
Los
Angeles
41,770
45,650
(8.5)% 289
306
(5.6)% 3,434
3,848
(10.8)% The show had the highest ever
registration for the Women
in Commercial Real Estate
program. A gamification
tool for BOMA's mobile app
increased interaction between
attendees and exhibitors.
Cannabis World
Congress & Business
Exposition
Leading Edge Expositions,
LLC
www.cwcbexpo.com
New York
New York
17,780
12,450
42.8% 100
80
25.0% 3,912
2,517
55.4% Highlights included an address
by Gary Johnson, Libertarian
Presidential candidate and
an Industrial Hemp Pavilion
with a BMW made from hemp
materials.
Couture
Emerald Expositions
www.thecoutureshow.com
Las
Vegas
Las Vegas
140,606
est.
132,745
5.9% 270
est.
269
0.4% 6,149
est.
6,111
0.6% The show expanded with the
introduction of a new timepiece
event, COUTUREtime. It
featured a curated selection of
timepiece brands.
Design Automation
Conference
ACM/IEEE Design
Automation Conference
www.dac.com
Austin,
TX
San
Francisco
60,200
65,897
(8.6)% 163
158
3.2% 5,904
6,997
(15.6)% Net square feet is declining
as a result of mergers and
acquisitions in the industry.
Advanced Micro Devices,
Inc.'s Chief Technology Officer
& Senior VP was a keynote
speaker.
E3 - Electronic
Entertainment Expo
IDG World Expo
www.idgworldexpo.com
Trade Show Executive's
FASTEST
Los
Angeles
Los
Angeles
391,523
415,406
(5.7)% 250
300
(16.7)% 50,300
52,200
(3.6)% E3 broke records for social
media numbers across all
channels. 140 products were
exhibited for the first time. E3
also introduced a concurrent
consumer event, E3 LIVE,
which drew 20,000 attendees.
Florida Dental Convention
Florida Dental Association
www.floridadental.org
Trade Show Executive's
FASTEST
Kissimmee,
FL
Kissim mee,
FL
37,000
36,500
1.4% 315
308
2.3% 7,039
7,185
(2.0)% The drop in attendance
was attributed to the Pulse
nightclub shooting that took
place in Orlando the weekend
before the show.
Global Cold Chain Expo
Global Cold Chain
Partners LLC
www.globalcoldchainexpo.org
Chicago
New
Show
27,500
N/A
CU 165
N/A
CU 1,300
N/A
CU
This new show was built from
the base of a previous hotel
ballroom show (IARW Expo)
and was co-located with
United Fresh, the International
Floriculture Expo and FMI
Connect.
N/A = Not Available CU = Comparison Unavailable
28 August 2016 | Trade Show Executive

Trade Show Executive
DASHBOARD — JUNE TRADE SHOW METRICS
SPONSORED BY
SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS
SHOW INFORMATION 2016/2015 2016/2015 VARIANCE 2016/2015 VARIANCE 2016/2015 VARIANCE 2016 VS 2015
Government Fleet Expo
& Conference
Bobit Business Media
www.bobitbusinessmedia.com
Nashville
Denver
22,350
17,550
27.4% 116
93
24.7% 683
654
4.4% The show had a record
number of exhibitors due to
solid attendance growth and
community-building efforts.
InfoComm
InfoComm International
www.infocommshow.org
Las
Vegas
Orlando
527,105
517,143
1.9% 1,000
950
5.3% 38,833
39,105
(0.7)% The show set records for net
square feet and number of
exhibitors. Also, this was the
largest attendance ever in Las
Vegas.
Internet Retailer
Conference & Exhibition
(IRCE)
Emerald Expositions
www.irce.com
Chicago
Chicago
100,700
est.
99,100
1.6% 598
est.
597
0.2% 9,183
est.
9,616
(4.5)% Exhibitor categories included
marketing, e-commerce
platforms and new retail
technology. Attendees were
executives, educators and
analysts.
ISTE Conference & Expo
International Society for
Technology in Education
www.isteconference.org
Denver
Philadelphia
136,600
135,800
0.6% 575
551
4.4% 19,526
20,671
(5.5)% Attendees came from 72
countries. Social media activity
around the conference hit new
highs, reaching more than 58
million people.
Las Vegas Antique Jewelry
& Watch Show
Emerald Expositions
www.usantiqueshows.com
Las
Vegas
Las
Vegas
42,727
est.
N/A
CU 422
est.
N/A
CU 5,680
est.
N/A
CU
The show celebrated its 20th
year. It has outgrown four
previous venues and boasts an
exhibitor and attendee base
from 35 countries.
Licensing Expo
UBM Americas
www.licensingexpo.com
Las
Vegas
Las
Vegas
239,551
232,000
3.3% 489
461
6.1% 16,209
16,150
0.4% There were 218 new exhibitors,
an 8% increase in international
attendance and 74% of floor
space was re-booked for 2017.
A new matchmaking service
debuted.
Northern California
Design-2-Part Show
Design-2-Part Shows
www.d2p.com
Optometry's Meeting
American Optometric
Association
www.optometrysmeeting.org
Santa
Clara,
CA
Santa
Clara, CA
Boston
Seattle
19,000
19,600
35,400
32,300
(3.1)% 190
189
9.6% 184
181
0.5% 1,840
1,929
1.7% 4,960
est.
4,496
(4.6)% The show connected American
job shops and manufacturers
with OEM engineers,
management and buyers.
10.3% More unopposed exhibit
hours were added to
avoid competition with CE
programming. The show
opened with exclusive ocular
pharmacology courses.
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on page 30
www.TradeShowExecutive.com | August 2016 29

Trade Show Executive
DASHBOARD — JUNE TRADE SHOW METRICS
SPONSORED BY
Continued from page 29
SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS
SHOW INFORMATION 2016/2015 2016/2015 VARIANCE 2016/2015 VARIANCE 2016/2015 VARIANCE 2016 VS 2015
Annual Police Security
Expo
Sitework Associates, Inc.
www.pollice-security.com
Atlantic
City, NJ
Atlantic
City, NJ
215,900
215,000
0.4% 468
424
10.4% 8,832
8,516
3.7% Show highlights included a
10,000 sf command center
vehicle pavilion and an
interactive indoor firing range,
a first for an event of this kind.
Premiere Orlando
Premiere Show Group
www.premiereshows.com
Orlando
Orlando
327,500
319,024
2.7% 847
814
4.1% 73,926
73,231
0.9% The show continued to grow
while providing more than 420
complimentary classes. VIP
programs were introduced and
attendees had the opportunity
to interact with educators who
are celebrities in the beauty
world.
Sensors Expo &
Conference
Questex LLC
www.sensorsexpo.com
Trade Show Executive's
FASTEST
San
Jose, CA
Long
Beach,
CA
37,100
34,000
9.1% 307
246
24.8% 6,200
5,482
13.1% This was the first time the
show had been held in
Northern California in more
than a decade. 78% of
attendees were new to the
show and there was a 10%
increase in international
attendance.
SkillsUSA TECHSPO
SkillsUSA
www.skillsusa.org
Louisville,
KY
Louisville,
KY
52,475
43,600
20.4% 150
134
11.9% 15,500
est.
15,500
No
change
A new mobile app was
introduced with great success.
Attendees included key
decision-makers in career-andtechnical
and school-to-work
education as well as leaders
from business and industry.
Southeast Design-2-Part
Show
Design-2-Part Shows
www.d2p.com
Raleigh,
NC
Greenville,
SC
15,000
16,000
(6.3)% 147
157
(6.4)% 733
740
(0.9)% This contract manufacturing
show featured custom and
stock parts, components and
services from more than 300
manufacturing categories.
Summer Fancy Food
Show
Specialty Food Association
www.specialtyfood.com
Summer NAMM
National Association of
Music Merchants
www.namm.org
Trade Show Executive's
FASTEST
New York
New
York
Nashville
Nashville
363,790
360,020
65,396
60,155
1.0% 2,688
2,675
8.7% 517
490
0.5% 40,597
40,677
5.5% 14,051
13,880
(0.2)% This show was the largest
in the show's history. Shelf
Showdown was a specialty
food pitch competition
for first-time exhibitors.
Exhibitors donated more
than 100,000 lbs. of food to
a rescue organization.
1.2% There was a record number
of exhibiting companies and
international attendance was
at an all-time high.
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
N/A = Not Available CU = Comparison Unavailable
30 August 2016 | Trade Show Executive

Trade Show Executive
DASHBOARD — JUNE TRADE SHOW METRICS
SPONSORED BY
SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS
SHOW INFORMATION 2016/2015 2016/2015 VARIANCE 2016/2015 VARIANCE 2016/2015 VARIANCE 2016 VS 2015
Texas Restaurant
Association Marketplace
Texas Restaurant
Association
www.tramarketplace.com
Houston
Dallas
65,481
83,869
(21.9)% 455
505
(9.9)% 7,059
8,191
(13.8)% The percentage of
attendees who make or
influence purchasing
decisions was up 47%
over the 2015 event.
Specialty areas included a
Craft Beverage Garden, a
Mobile Food Lot and a New
Product Showcase.
United Fresh
United Fresh Produce
Association
www.unitedfresh.org
Chicago
Chicago
64,500
70,700
(8.8)% 269
291
(7.6)% 6,100
5,400
13.0% A record-breaking 49 new
products were showcased
in the Produce Innovation
Competition. Convention
sponsorships surpassed
2014 goals after a down
year in 2015.
WasteExpo
Penton
www.wasteexpo.com
Las
Vegas
Las
Vegas
N/A
234,400
CU 614
592
3.7% 13,050
est.
13,000
0.4% 96% of attendees said
they would recommend
the show to a colleague.
Sessions addressed
automated collections,
driver recruitment/
retention, trends in waste
and recycling and more.
DASHBOARD ANALYSIS: Net SF of of Exhibits Exhibitors Total Attendance
Total 3,567,826 13,057 426,809
(Sum of all figures submitted by show management) 3,613,093 11,895 409,399
Adjusted Total 3,369,969 12,198 403,917
(Excludes outliers and shows in which an 3,334,893 11,895 406,882
apples-to-apples comparison is not possible)
Averages 146,520 452 15,535
(Based on Adjusted Totals) 144,995 441 15,649
COMING UP NEXT MONTH
A review of shows
held in July
Percentage of Growth
(Based on Adjusted Totals)
1.1% 2.5% (0.7)%
N/A = Not Available CU = Comparison Unavailable
www.TradeShowExecutive.com | August 2016 31

POWER LUNCH
SPONSORED BY
DAVID AUDRAIN
Out to Launch
In 2012, David Audrain left his corporate job with
international mega-show producer Messe Frankfurt
to launch Exposition Development Company
(ExpoDevCo), a trade show and association
management business based in Atlanta, with Stephanie
Everett, his business partner and wife.
“Our business started with nothing, and we are
building it from the ground up,” said Audrain. “We
started without the resources or bankroll to buy a
bunch of shows. We knew we would always be more
of a shoe-string, boot-strapping kind of company.
Launches are big part of who we are.”
That approach appears to be paying off. Less than
five years later, ExpoDevCo will produce six events
-- shows, conferences and hybrids of the two – in 2016.
Four are trade shows his company has launched with
partners since 2013. To top that off, David took over
in January as Executive Director for the Society of
Independent Show Organizers (SISO), an association
he has supported and loved for many years.
Like many, David fell into the industry. He grew up
in Jersey, one of the Channel Islands in the UK off the
coast of Normandy, France. After launching a financial
software business and selling it in the UK, he landed
in the US at the Texas Restaurant Association (TRA)
working in membership.
After the show manager left with little notice about
two months before the show, he saw an opportunity.
“I managed to convince the CEO that I didn’t know any
less than anyone else on staff about running the show,
so he give me a shot,” he said. The show doubled in size
in four years under his direction.
He went on to lead shows like MAGIC, SEMA
Show and SURFACES – all of which are perennial
favorites on the TSE Gold 100. David has a diverse
work background -- with stints at large companies like
Advanstar, Hanley-Wood (now Informa) and Miller
Freeman as well as at ConvExx and seven years on the
association side at TRA.
With the SISO Leadership Conference only weeks
ago, David sat down with TSE to discuss his new role at
SISO. He also shares insights on what it takes to launch
shows and run a trade show startup business in today’s
competitive market.
BY DANICA TORMOHLEN,
Editor-at-Large
Continued on page 34
32 August 2016 | Trade Show Executive

POWER LUNCH
Photo by: Chris Savas Photography
www.TradeShowExecutive.com | August 2016 33

POWER LUNCH
SPONSORED BY
Continued from page 32
DANICA: You took over as Executive
Director of SISO in January. Tell us about
the association management services
your team provides.
DAVID: Our company provides complete
management for SISO, including the production
of its two annual conferences, the
SISO CEO Summit, held in the Spring,
and the SISO Leadership Conference
held in the Summer. We also manage the
membership and finances. SISO is a little
different than most associations in that it
has never had a formal staff of its own. It
has contracted with a member to provide
the necessary staff and services.
DANICA: Is the job what you expected
to be?
DAVID: Having been on the SISO board
and having the privilege of serving as
Chair in 2013, I certainly had a good
understanding of the job, so no real
surprises. I have been a supporter of SISO
for a very long time. Attending the SISO
CEO Summit was always the first industry
event I would plan in my calendar
each year.
I see the management of SISO as an
opportunity to give back a little more to
the industry I love and has provided me
with a career I have enjoyed more than
I could have ever expected, for almost
a quarter century now. I enjoy being
involved in the industry and representing
SISO members at industry events around
the world.
DANICA: Exposition Development Company
(ExpoDevCo) is launching the Home
Furnishings Manufacturing Solutions
Expo (HFMSE) in 2017 as a joint venture
partnership with Progressive Business
Media. What was the key to getting this
deal done?
DAVID: My partner, Stephanie Everett,
and I have quite a long history in the
manufacturing industries sector, mine
goes back to the BOBBIN show, which
I ran for Miller Freeman in the ‘90s.
Stephanie and I launched a number of
manufacturing shows for Messe Frankfurt,
when we led their North American
business.
But the key to this new launch is that
Progressive Business Media is a very successful
B2B publishing company -- not an
easy thing to be these days -- with all the
leading publications in the home furnishings
manufacturing sector.
It is a good match for our two companies.
We bring the exhibition management,
and more importantly the show
launch expertise, and PBM brings a wealth
of market knowledge and connections.
The key to any new joint venture such
as this one is having two partners that respect
the capabilities of the other and can
enthusiastically work together to make it
successful.
DANICA: How long did it take?
DAVID: This deal wasn’t that hard to do.
It’s a simple 50/50 joint venture. We are
equal equity partners with the same risk.
At best, it’s a six-month long process. At
worst, it several times longer than that.
DANICA: What’s the most successful
launch you’ve been a part of?
DAVID: We deem any launch a success
if it has sufficient market acceptance to
allow it to build and grow into a sustainable
and profitable event.
With this criteria in mind, our last
launch, the 2015 launch of our North
Carolina Restaurant & Lodging Expo,
was a success. We had broadly positive
responses from the exhibitor and attendee
base, and exhibitors signed up and
expanded their space on site for the next
show. We also made a little money.
DANICA:What made it work?
DAVID: We leveraged the connections we
had made in the market from our launch
of the Atlanta Foodservice Expo and support
from the NC Restaurant & Lodging
Association. We focus very much on the
local nature of the event.
Securing Support for Global Exhibitions. What better place to mark Global Exhibitions Day than at an
exhibition? David and his ExpoDevCo team took a few minutes to salute the occasion at Techno Security in
Myrtle Beach.
DANICA: Tell about your first show
launch.
DAVID: My first real launch was in 1998.
We launched BOBBIN Mexico when I
was at Miller Freeman. It was not an easy
launch, and it was my first experience
in Mexico. It was moderately successful.
It was that experience and many of the
relationships we built and maintained
there that facilitated our launch of ExpoProduccion
Mexico in 2013, which is
Continued on page 36
34 August 2016 | Trade Show Executive

POWER LUNCH
SPONSORED BY
Continued from page 34
now being run under a JV partnership
between our company and E.J. Krause &
Associates.
DANICA: Do you think it’s easier or
harder now vs. then to launch shows?
DAVID: I don’t know that launches are
harder or easier then or now. Launches
have always been hard! What is harder
now is finding markets and sectors to
launch into. The market is quite saturated
with shows.
DANICA: Over the years, you have been
a proponent of exhibitor package pricing.
Why?
DAVID: Stephanie and I are big proponents
of package pricing, and frankly of
eliminating the cost shifting that is the
standard in our industry. There is no such
thing as free aisle carpet.
DANICA: Is this a practice you employ
for all your shows?
DAVID: Yes, we currently use this approach
with all our events, in most cases
packaging in all material handling, booth
carpet, basic furnishings, etc. with all our
exhibit space options.
We do this because frankly I got tired
of the exhibitors’ focus all too often being
on various cost issues and not on the
value of the show and the audience. We
have found that our exhibitors love the
all-inclusive pricing most of them are
able to take advantage of, and we then
don’t have any of those awkward conversations
when they get a bill for something
they either didn’t expect or is way higher
than they consider reasonable. This way
the whole conversation is about the value
of the show.
DANICA: What was the first show that
you offered package pricing?
DAVID: Stephanie and I started doing
this 10 years ago with a new show we
launched in New York at Messe Frankfurt.
We created a complete turnkey
hard-wall booth package that included
everything, and 99% of our exhibitors
had to only pay one rate to us and they
"We are big
proponents of exhibitor
package pricing, and
frankly of eliminating
the cost-shifting that
is the standard in our
industry. There is no
such thing as free
aisle carpet."
had no other on-site costs. Since 95% of
our exhibitors in that show were from
overseas, it was a really strong selling
point, as many international exhibitors
are very frustrated with the “strange”
costs they incur at shows in the US.
DANICA: Do you see a trend toward this
approach? What are you hearing from
SISO members?
DAVID: : I don’t know that this is a trend,
but there are more discussions and we do
see more shows trying to change some
cost models, but I do not know that we
will see wholesale shifts in this process
anytime soon.
Voice of Experience. Taking the helm at SISO is the
latest feather in David’s cap. His trade show resume
includes executive stints at some of the largest
show organizers in the world.
DANICA: What’s one new unique thing
that you are doing at a show this year?
DAVID: I cannot take credit for this
idea. At our Atlanta Foodservice Expo,
we are trying a “Booty Lounge” concept
this year, with free spins at a prize drum,
a dance floor, and even a tattoo artist.
Something unique to the restaurant
industry is the nature of the community
that works in it, Chefs and their tattoos
for example. We are giving away tattoos
and offering a $1,000 prize to the first
buyer who has the AFSE Logo tattooed
on themselves. We already have several
people telling us they want to do it.
DANICA: For those who don’t know
your background, you have worked on a
number of major trade shows – MAGIC,
SEMA Show and SURFACES. As you
reflect on that experience, what advice
can you offer others who may be new to
large events?
DAVID: I have been very lucky over the
last 23+ years to have worked on some of
the most amazing shows in our industry,
as you’ve mentioned. Honestly, big
shows are certainly more fun than small
shows. So my advice would be … enjoy
it. Take advantage of the opportunity to
do things with and for the shows that
you can’t do with small shows. As with
any show, pay attention to what the market
actually wants, not what you think
they want.
DANICA: All of your employees are
remote. How do you make that work?
DAVID: We made the conscious decision
when we started the company that we
wanted to make it a very family-friendly
and flexible work environment. We wanted
to hire the best people we could find,
wherever they may be, and give them the
flexibility to work on their own schedule
to just get the job done well.
We have created a completely cloudbased
infrastructure, so we have no wired
systems, whether they are in our actual
office, in their home, or as I am a lot of
the time, sitting in a hotel room around
the world. As long as they have good
36 August 2016 | Trade Show Executive

SPONSORED BY
POWER LUNCH
internet access, they have the same access
to our system wherever they are.
This has enabled Stephanie and I to
manage our team and the processes
virtually 24/7 from anywhere, which also
gives us great flexibility.
Working from home is a quality-of-life
benefit which is worth a lot to everyone
on the team. By escaping from the traffic
and long commute, we all get many hours
a week of our lives back, and we keep in
touch throughout the day with Skype
chat rooms to share information and ring
“virtual sales bells.” As part of this flexibility,
we offer our team unlimited paid
time off, as long as their job gets done.
DANICA: Unlimited PTO … that’s a great
benefit! So are you hiring?
DAVID: Yes! We are about to hire our
15th employee, so we’ve been growing
pretty quickly over the last few years.
Smaller companies like ours can’t compete
with some of the benefits at larger
companies, but we think this helps us
recruit and retain talent.
DANICA: What do you think is your
key area of expertise – sales, marketing,
operations, manager or something else?
Celebrating at the Fastest 50. David and longtime
partner Stephanie Everett represented Messe
Frankfurt at the 2011 TSE Fastest 50. As the leaders
of ExpoDevCo, the pair is creating new shows
that will likely capture the spotlight at a future
Fastest 50 Awards ceremony.
DAVID: I would consider myself a business
manager these days, focused on our
business development and team development.
I am very comfortable in all areas
of show management. Over the years, I
have sold space, developed marketing
pieces, and written set-up orders. I’ve
had the opportunity to learn every aspect
of the business from the ground up. I’ve
also taken the time to learn the business
of our supplier and venue partners, so I
can ensure that we are creating win-win
events for all involved.
DANICA: Which part do you enjoy
most?
DAVID: I enjoy the business development
side of things probably the most, developing
new partnerships and joint ventures,
but I still like to make a sale and draw up
a floor plan.
DANICA: Everyone is looking for the
next great show launch idea. Will you
give us an example of how one of your
recent show launches developed?
DAVID: Our most recently announced
new launch, the Home Furnishings
Manufacturing Solutions Expo, came
about through an introduction that was
made by a friend in the industry to the
CEO of Progressive Business Media.
They have great publications in the sector
and believed that there might be a show
opportunity. We have the experience in
launching and running shows, as well as
a strong background in manufacturing
industry shows.
These days there is rarely an open
market sector for the launch of a new
show, except when a market like drones
or renewable energy grows from nothing.
So mostly we have to identify niche
sectors that can either be split off from
a broad sector to create a focused event
the market will support, or a geographic
region that is not currently the focus of
an event.
This is what we’ve done, for example,
with our foodservice shows. These are
smaller regional events serving a local
market that is diverse and not attending
any national events.
DANICA: What do you know now that
you wish you knew when you started the
company more than four years ago?
DAVID: It always takes more money than
you think, and I sure wish I’d had a rich
uncle to take advantage of!
Industry Association Leaders. David (R) presides
over one of SISO’s high-powered annual events,
and shared the stage with SISO Chair Tony Calanca
and UFI’s Kai Hattendorf.
DANICA: What new technologies are
you using at your shows?
DAVID: I don’t know that we are using
anything particularly new these days. We
have what I think are good usable websites
and mobile apps for our shows, and
we use simple registration and badging
systems that work to get us and our customers
the information we all need.
Mostly we focus on the technology
that makes us efficient and effective. Our
Salesforce system works extremely well
and gives us activity and sales forecasting
reports with very little effort. Our other
cloud-based systems, like BOX and ExpoCad,
and even our cloud-based phone
system enable us to work from anywhere
at anytime, in collaboration with our
team.
DANICA: Which technologies are you
most excited about testing?
DAVID: I am excited to see where the latest
Beacon technology will take us. We’ve
tried RFID systems in the past, with
mixed results. As always, the new tech-
Continued on page 38
www.TradeShowExecutive.com | August 2016 37

SPONSORED BY
nologies have to prove their value not just
their capability. I always want more data
and information, but it has to be worth
the effort and cost to collect it.
DANICA: How many shows will you
produce in 2016?
DAVID: We have six events this year
(shows, conferences and hybrids of the
two), and we already have nine in process
for 2017, with one more we expect to announce
shortly taking it to 10 next year.
DANICA: Which show will have the
highest growth?
DAVID: Our Techno Security & Forensics
Investigations Conference, produced
in partnership with Comexposium. We
are very pleased with the 25% attendee
growth we experienced last month. We
also grew revenue more than 12%.
DANICA: AExpoDevCo has partnerships
with Comexposium and E.J.Krause &
Associates. What’s your strategy when it
comes to partnerships?
DAVID: We like partnering, as we
believe it creates much stronger events.
Of course, we want to make sure we are
partnering with people we know and
work well with, and we’ve had great experiences
over the years. Partnerships also
reduce risk for both partner and leverage
the greater knowledge and connections
of both.
DANICA: What’s the toughest part of
owning your own business?
DAVID: Knowing that you have a lot of
people reliant on your decisions for their
livelihood brings extra weight to those
decisions.
38 August 2016 | Trade Show Executive
Power Lunch
Snapshot
DAVID AUDRAIN
Career Path:
• January 2012 to Present: CEO &
Partner, Exposition Development
Company, Inc. (ExpoDevCo)
• February 2012 to January 2014:
President & CEO, Clarion Events
North America Inc. (Joint venture
between Clarion Events and
ExpoDevCo)
• November 2005 to January 2012:
President & CEO, Messe Frankfurt
North America
• August 2001 to November 2005:
COO, ConvExx
• November 2000 to August 2001:
General Manager, Advanstar -
Men's Apparel Division
• January 2000 to November 2000:
VP, Hanley Wood Exhibitions
• August 1997 to January 2000: VP,
Miller Freeman
• April 1993 to November 1997,
VP Expositions, Texas Restaurant
Association
DANICA: What’s the most enjoyable?
DAVID: I really enjoy the flexibility of
being able to make decisions purely based
on what Stephanie and I think makes the
most sense -- not having to justify and
report up to a board or owners to justify
spending money or risking a launch.
Some of the decisions we’ve made, such
as the booth services packaging, has undoubtedly
reduced our margins, but we
feel good about the relationships it helps
us build with our customers.
And honestly, being able to focus on
the work, and not spend as much time in
meetings and producing reports, certainly
makes me happy.
DANICA: I feel like everyone in the
industry knows you. What’s something
most people don’t know about you?
DAVID: I’m a pretty open book, so there’s
• September 1990 to April
1993: Director of Membership
Marketing, Texas Restaurant
Association
• October 1989 to September
1990, Licensed Stockbroker, The
Stuart-James Company
• 1988 to 1989: Group
Development Director,
Communication Systems Limited
• September 1986 to September
1988, Owner/Managing Director,
M.H.A. Limited
• September 1983 to September
1986: Owner/Managing Director,
David Audrain Consulting
Services
• January 1982 to September
1983: Manager of Information
Systems, Reads & Co. Chartered
Accountants
Professional Affiliations:
• Past Chairman and Past Member
of the Board of Directors for the
Society of Independent Show
Organizers (SISO)
• Current Member of the Board of
Directors, Center for Exhibition
Industry Research (CEIR)
• Past Chairman and Past Member
of the Board of Directors of the
International Association for
Exhibitions and Events (IAEE)
Achievements/Recognition:
• Certified in Exhibition
Management (CEM) from IAEE
(since 1996)
• Fastest 50 Honoree
• Distinguished Service Award
(2010) from IAEE
not a lot that people don’t know. Some
people may not know that I wanted to be
photojournalist when I was a teenager.
I didn’t get into the course so I decided
not to go to college. Instead I launched a
business, so it all ended up working out
in the end.
Reach David at (404) 334-4585 or
David@ExpoDevCo.com
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North America’s
LARGEST
CONVENTION CENTERS
Abuzz with Expansion Plans
CARRI JENSEN, Manager of Directories
HIL ANDERSON, Senior Editor

CONVENTION CENTERS
T
he recession has faded away, and all
systems are “go” for a new phase in the
convention center space race. Although
some critics insist that expanding convention
centers is a folly, the fact remains
that many shows have outgrown their
venues and are forced to use nontraditional
space to accommodate growth. As
a result, trade show venues are rising to
the occasion and expanding their physical
space and technological capabilities at
an increasingly rapid pace.
Shows that are consolidating, colocating
and expanding have an expanding
menu of requirements that go well
beyond open space. Meeting rooms,
function space, and digital capabilities
are as much a blank canvas as floor
footage. Convention centers are ramping
up their technology infrastructure
to provide more bandwidth and robust
Wi-Fi capacity to handle their everyday
operations as well as the thousands of
mobile devices that log in during a major
show. Going green remains a high priority,
and venues with LEED certification
and rooftop solar power arrays are growing
steadily. The Anaheim Convention
Center was elevated to LEED Gold status
this Summer, making it the largest North
American center to reach that level.
Even the areas outside of the convention
center walls are playing into the
equation. The development of so-called
entertainment districts in the areas
around the building is a priority from
New York to Chicago and out west to
Anaheim.
Trade Show Executive (TSE) annually
looks at the entire convention center
inventory in the US, Mexico and Canada
in its annual World’s Top Convention
Centers (WTCC) directory. This month,
TSE dives deeper into the elite membership
of the dozen Tier I Millionaire’s
Club centers and 41 Tier II Mega Centers.
The standard for an invitation to the
Millionaire’s Club is simple: an exhibition
facility must offer at least 1 million
square feet (sf) of prime exhibit space.
A Mega Center is defined as having
between 350,000 and 999,999 sf of prime
exhibit space.
McCormick Place in Chicago
remains the largest convention center
in North America with 2,600,000 sf of
prime exhibit space. The Millionaire/
Mega Center team was rounded out by
World Market Center Las Vegas, which
tallied 350,000 sf.
This year, the total number of centers
in the Millionaire’s Club and Mega
Centers classifications increased by one
to a total of 53 with the addition of the
Indiana State Fairgrounds & Event Center.
The Indianapolis venue adds another
606,000 sf of prime exhibit space to the
roster’s overall total of 38,929,476 sf. The
space is distributed among 41 centers in
the US, seven in Canada and five in Mexico.
The US accounts for 77% of the Tier
I and Tier II centers in North America
while Canada has 13% and Mexico 9%.
The exclusive Millionaire’s Club last
year welcomed a new addition when
Mandalay Bay Resort & Casino completed
its ambitious $70 million expansion to
1,043,030 sf of prime exhibit space, making
it the ninth largest center in North
America. The exhibit space opened last
year. The final stage, highlighted by the
completion of a 70,000-sf ballroom and
a refresh of its many guest rooms, was
wrapped up this January.
Nice Neighbors
Las Vegas is the location of four of the Tier
I and Tier II centers in the latest WTCC,
including Millionaires Las Vegas Convention
Center, Mandalay Bay, and Sands
Expo & Convention Center/The Venetian
and The Palazzo Resort Hotel Casino.
The only other North American city
with two Millionaire’s Club centers is
Toronto: the Enercare Centre and The Toronto
Congress Centre, which both have
1,000,000 sf of prime exhibit space.
The largest convention center in Mexico
is Expo Guadalajara with 750,965 sf.
The Race is On
Construction sites, drawing boards and
city council offices remain abuzz with
aspirations. Some projects are in the
planning stages while others have broken
ground and are on track to add more
space and capacity in the near future. The
Henry B. Gonzalez Convention Center
in San Antonio opened its expansion in
February, giving the center 515,000 sf of
prime exhibit space.
The closest to the finish line at press
time is the George R. Brown Convention
Center in Houston. The center, which
currently has 862,000 sf of prime exhibit
space, is scheduled to go online in the
Fourth Quarter with 771,000 sf of reconfigured
exhibit space, 129,000 sf of flex
space and 185,000 sf of meeting space.
The Millionaire’s Club could add
its 13th honoree down the road when
the plans to expand the Jacob K. Javits
Convention Center in New York come to
fruition. The plan calls for expanding the
center to at least 1,000,000 sf of prime exhibit
space plus another 58,000 sf of flex
space and 164,000 sf of meeting space.
Javits Center recently underwent a
well-received revamp and currently
stands at No. 12 in the WTCC with
840,000 sf of prime exhibit space. The
city and state are anxious to move the
project forward. A short list of design
teams for the $1 billion project has
been compiled, and media reports have
groundbreaking targeted sometime next
year with a completion date still to be
determined.
The 2017 calendar of ribbon cuttings
includes the Orange County Convention
Center in Orlando, which is expanding to
485,000 sf of meeting space and 110,000
sf of flex space. The Donald E. Stephens
Convention Center in Rosemont, IL, is
expanding its prime exhibit space to a
hefty 865,000 sf. The Greater Columbus
Convention Center is less than a year
away from completing its expansion to
447,000 sf of prime exhibit space. Atlanta’s
Georgia World Congress Center’s
campus will expand with the opening of
the new Mercedes-Benz Stadium in 2017.
The plan for exhibit space is still in the
works.
The West Coast is busy as well with
the Anaheim Convention Center tacking
on 200,000 sf of flex space in 2017,
along with a program to greatly expand
hotel inventory. Moscone Center in San
Continued on page 42
www.TradeShowExecutive.com | August 2016 41

CONVENTION CENTERS
Continued from page 41
Francisco is expanding its prime exhibit
space to 505,000 sf by 2018. Los Angeles
and San Diego are still in the early stages
of getting their own expansion proposals
on track and greenlighted, and a mayoral
task force in Dallas formally concluded
last Fall that an upgrade and possibly an
expansion of the Kay Bailey Hutchison
Convention Center was in order.
Wi-Fi and Beyond
Wi-Fi is standard issue for centers and
a priority for show organizers who will
be hosting thousands of attendees and
exhibitors armed with smart phones and
a myriad of mobile devices. The Convention
Industry Council’s Accepted Practices
Exchange (APEX) this year issued a
set of best practices for fine-tuning a Wi-
Fi service order to the most cost-effective
level possible.
A new frontier opening up is the expected
leap forward in attendee tracking.
Smart phones and name badges are still
the most likely means for a show manager
to monitor where their customers may
be wandering, but the Internet of Things
and wearable technology provide new
avenues for the collection of data.
Here Comes the Neighborhood
Las Vegas is not content to leave trade
show attendees to their own devices when
it comes to looking for food and fun during
the after-show hours. The Monaco
Tower of the landmark Riviera casino was
imploded this Spring to clear room for
the planned expansion of the Las Vegas
Convention Center and the creation of
a new entertainment district around the
building.
The redevelopment will provide a place
for attendees to go for a bite to eat or for
socializing with their colleagues. It is an
idea that has been a key component in the
development of convention centers for
decades, and has picked up new steam in
recent years.
Chicago is forging ahead with the development
of a new entertainment area in the
neighborhood around McCormick Place,
and Houston plans to open its 99,000
sf outdoor public events space, Avenida
Plaza, adjacent to the George R. Brown
Convention Center in 2017.
Hotel construction nonetheless remains
a major priority in many Tier I and Tier II
cities. Anaheim is pushing forward plans
to ramp up its luxury hotel inventory,
which will largely serve the trade show
market. A new Marriott Marquis serving
McCormick Place is also going up.
Los Angeles looks to be losing one of
two competing hotel projects in the LA
Live district, while Cleveland opened a
pair of downtown hotels in time for the
Republican National Convention this July.
New hotel construction projects, not to
mention the regular flow of upgrades to
existing hotels, can be too numerous and
widespread to count, but they demonstrate
that demand is growing around Tier I and
Tier II convention centers, and business
should be brisk for the foreseeable future.
Continued on page 44
TOP CONVENTION CENTERS IN THE US
RANKED BY AMOUNT OF PRIME EXHIBIT SPACE, AUGUST 2016
*Tied in amount of space
Rank/Convention Center
Prime Exhibit Space
1. McCormick Place (Chicago, IL) 2,600,000 sf
2. Orange County Convention Center (Orlando, FL) 2,100,000 sf
3. Las Vegas Convention Center (Las Vegas, NV) 1,940,631 sf
4. Georgia World Congress Center Authority 1,502,000 sf
(Georgia Dome, Georgia World Congress Center) (Atlanta, GA)
5.* Kentucky Exposition Center (Louisville, KY) 1,100,000 sf
6.* New Orleans Ernest N. Morial Convention Center (New Orleans, LA) 1,100,000 sf
7. NRG Park (Houston, TX) 1,056,213 sf
8. International Exposition Center (I-X Center) (Cleveland, OH) 1,050,000 sf
9. Mandalay Bay Resort & Casino (Las Vegas, NV) 1,043,030 sf
10. Sands Expo & Convention Center/
The Venetian and The Palazzo Resort Hotel Casino (Las Vegas, NV)
1,035,600 sf
Prime Exhibit Space at Top Ten US Venues
14,527,474 sf
Percent of Total SF of Prime Exhibit Space at All US Venues 25%
© 2016, Trade Show Executive Magazine, Oceanside, CA, (760) 630-9108
42 August 2016 | Trade Show Executive

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CONVENTION CENTERS
MILLIONAIRE’S CLUB & MEGA CONVENTION
CENTERS UNDER CONSTRUCTION
Convention Center
Event Space
Exhibit / Meeting / Flex
Construction Plans
Anaheim Convention Center Prime: 813,000 sf Expanding to 200,000 sf flex space by Q3 2017
Anaheim, CA
Meeting: 130,000 sf
www.anaheimconventioncenter.com
51 Breakout Rooms
Moscone Center North/South Prime: 442,000 sf Expanding to 505,000 sf prime exhibit space
San Francisco, CA Meeting: 151,000 sf and 211,000 sf meeting/flex space by 2018
www.moscone.com
68 Breakout Rooms
Colorado Convention Center Prime: 584,000 sf Expanding to 170,000 sf flex space by 2019
Denver, CO
Meeting: 100,000 sf
www.denverconvention.com
Flex: 85,000 sf (2 ballrooms)
63 Breakout Rooms
Miami Beach Convention Center Prime: 502,848 sf Expanding to 503,382 sf prime exhibit space
Miami Beach, FL Meeting: 127,000 sf and 190,000 sf meeting space by Q3 2018
www.miamibeachconvention.com
70 Breakout Rooms
Orange County Convention Center Prime: 2,100,000 sf Expanding to 485,000 sf meeting space
Orlando, FL Meeting: 480,000 sf and 110,000 sf flex space by 2017
www.occc.net
Flex: 62,182 sf
235 Breakout Rooms
Georgia World Congress Center Authority Prime: 1,502,000 sf New Mercedes-Benz Stadium to be completed
(Georgia Dome, Georgia World Meeting: 319,000 sf by 2017. Space TBD.
Congress Center, Mercedes-Benz Stadium)
111 Breakout Rooms
Atlanta, GA
www.gwcc.com
Donald E. Stephens Convention Center Prime: 840,000 sf Expanding to 865,000 sf prime exhibit space by Q2 2017
Rosemont, IL
Meeting: 92,000 sf
www.rosemont.com
50 Breakout Rooms
Jacob K. Javits Convention Center Prime: 840,000 sf Expanding to 1,000,000+ sf prime exhibit space, 164,000 sf
New York, NY Meeting: 28,000 sf meeting space and 58,000 sf flex space.
www.javitscenter.com 102 Breakout Rooms Target completion date TBD
Greater Columbus Convention Center Prime: 410,000 sf Expanding to 447,000 sf prime exhibit space, 117,303 sf
Columbus, OH Meeting: 107,410 sf meeting space and 74 breakout rooms by July 2017
www.columbusconventions.com
65 Breakout Rooms
George R. Brown Convention Center Prime: 862,000 sf Reconfiguring to 771,000 sf prime exhibit space, 185,000 sf
Houston, TX Meeting: 154,590 sf meeting space and 129,000 sf flex space by Q4 2016
www.grbhouston.com
Flex: 110,148 sf
88 Breakout Rooms
CONVENTION CENTERS WITH 350,000 SF OR MORE OF PRIME EXHIBIT SPACE, AUGUST 2016
Metric North America US Canada Mexico
Total Number of Millionaire’s Club & Mega Venues 53 41 7 5
Total Square Feet of Prime Exhibit Space 38,929,476 sf 32,268,286 sf 4,261,000 sf 2,400,190 sf
Prime Exhibit Space Mean (arithmetic average) 734,518 sf 787,031 sf 608,714 sf 480,038 sf
Prime Exhibit Space Median (midpoint) 584,000 sf 645,500 sf 500,000 sf 430,558 sf
Prime Exhibit Space Mode (most frequent) 1,100,000 sf (2), 1,000,000 sf (2), 840,000 sf (2), 1,100,000 sf (2); 840,000 sf (2), 1,000,000 sf (2) None
515,000 sf (2), 502,000 sf (2), 500,000 sf (2), & 400,000 sf (2) 515,000 sf (2), & 502,000 sf (2) & 500,000 sf (2)
Source: Trade Show Executive’s directory of the World’s Top Convention Centers 2016
44 August 2016 | Trade Show Executive
Continued on page 46

CONVENTION CENTERS
Millionaire's Club - CONVENTION CENTERS WITH ONE MILLION SF OR MORE OF PRIME EXHIBIT SPACE
2016
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
UNITED STATES
1. McCormick Place 2,600,000 Chicago, IL www.mccormickplace.com
2. Orange County Convention Center 2,100,000 Orlando, FL www.occc.net
3. Las Vegas Convention Center 1,940,631 Las Vegas, NV www.vegasmeansbusiness.com
4. Georgia World Congress Center Authority
(Georgia Dome, Georgia World Congress Center)
1,502,000 Atlanta, GA www.gwcc.com
5.* Kentucky Exposition Center 1,100,000 Louisville, KY www.kyexpo.org
6.* New Orleans Ernest N. Morial Convention Center 1,100,000 New Orleans, LA www.mccno.com
7. NRG Park 1,056,213 Houston, TX www.nrgpark.com
8. International Exposition Center (I-X Center) 1,050,000 Cleveland, OH www.ixcenter.com
9. Mandalay Bay Resort & Casino 1,043,030 Las Vegas, NV www.mandalaybay.com
10. Sands Expo & Convention Center/The Venetian
and The Palazzo Resort Hotel Casino
1,035,600 Las Vegas, NV www.sandsexpo.com; www.venetian.com
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
CANADA
1.* Enercare Centre 1,000,000 Toronto, ON www.enercarecentre.com
2.* The Toronto Congress Centre 1,000,000 Toronto, ON www.torontocongresscentre.com
Mega Convention Centers - CONVENTION CENTERS WITH 350,000 SF TO 999,999 SF OF PRIME EXHIBIT SPACE
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
UNITED STATES
11. George R. Brown Convention Center 862,000 Houston, TX www.grbhouston.com
12.* Jacob K. Javits Convention Center 840,000 New York, NY www.javitscenter.com
13.* Donald E. Stephens Convention Center 840,000 Rosemont, IL www.rosemont.com
14. Anaheim Convention Center 813,000 Anaheim, CA www.anaheimconventioncenter.com
15. Indiana Convention Center & Lucas Oil Stadium 745,210 Indianapolis, IN www.icclos.com
16. Kay Bailey Hutchison Convention Center Dallas 724,526 Dallas, TX www.dallasconventioncenter.com
17. Cobo Center 723,000 Detroit, MI www.cobocenter.com
18. Los Angeles Convention Center 720,000 Los Angeles, CA www.lacclink.com
19. Walter E. Washington Convention Center 703,000 Washington, DC www.eventsdc.com
20. Pennsylvania Convention Center 679,000 Philadelphia, PA www.paconvention.com
21. Phoenix Convention Center & Venues 645,500 Phoenix, AZ phoenixconventioncenter.com
22. San Diego Convention Center 615,701 San Diego, CA www.visitsandiego.com
23. Indiana State Fairgrounds & Event Center 606,000 Indianapolis, IN www.indianastatefair.com
24. Colorado Convention Center 584,000 Denver, CO www.denverconvention.com
25. Pennsylvania Farm Show Complex & Expo Center 534,627 Harrisburg, PA www.pafarmshowcomplex.com
*Tied in amount of space
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9108.
46 August 2016 | Trade Show Executive
Continued on page 48

The Meetings Maven
Washington, DC has all the essentials for a memorable meeting. Plan your
next event in the nation’s capital and discover what DC Cool is all about.
Call --- or visit WASHINGTONORG/MEETINGS
#MyDCcool

CONVENTION CENTERS
Continued from page 46
Mega Convention Centers
CONVENTION CENTERS WITH 350,000 SF TO 999,999 SF OF PRIME EXHIBIT SPACE
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
UNITED STATES
26. Boston Convention & Exhibition Center 516,000 Boston, MA signatureboston.com
27.* Henry B. Gonzalez Convention Center 515,000 San Antonio, TX www.sahbgcc.com
28.* Calvin L. Rampton Salt Palace Convention Center 515,000 Salt Lake City, UT www.saltpalace.com
29. Miami Beach Convention Center 502,848 Miami Beach, FL www.miamibeachconvention.com
30.* America's Center 502,000 St. Louis, MO www.americascenter.org
31.* The Atlanta Convention Center at AmericasMart 502,000 Atlanta, GA www.atlconventioncenter.com
32. Atlantic City Convention Center 486,600 Atlantic City, NJ www.meetinac.com
33. Minneapolis Convention Center 475,000 Minneapolis, MN www.minneapolisconventioncenter.com
34. Moscone Center North/South 442,000 San Francisco, CA www.moscone.com
35. Greater Columbus Convention Center 410,000 Columbus, OH www.columbusconventions.com
36. Expo Square 400,000 Tulsa, OK www.exposquare.com
37. Kansas City Convention & Entertainment Facilities 388,800 Kansas City, MO www.kcconvention.com
38. Reno-Sparks Convention Center 381,000 Reno, NV www.meetrenotahoe.com
39. Atlanta Exposition Center 366,000 Atlanta, GA www.atlantaexpocenter.com
40. Music City Center 353,000 Nashville, TN www.nashvillemusiccitycenter.com
41. World Market Center Las Vegas 350,000 Las Vegas, NV www.lasvegasmarket.com
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
CANADA
3.* The International Centre Toronto 500,000 Mississauga, ON www.internationalcentre.com
4.* Olympic Park 500,000 Montréal, QC www.parcolympique.qc.ca
5. Metro Toronto Convention Centre 460,000 Toronto, ON www.mtccc.com
6. Northlands 401,000 Edmonton, AB www.northlands.com
7. Calgary Stampede Park 400,000 Calgary, AB www.calgarystampede.com
Rank/Convention Center Prime Exhibit Space (SF) Location Web Site
MEXICO
1. Expo Guadalajara 750,965 Guadalajara, Jal www.expoguadalarjara.mx
2. Poliforum León 447,648 León, Gto www.poliforumleon.com
3. Expo Puebla 430,558 Puebla, Pue www.expo-puebla.com
4. Feria Nacional Potosina 405,046 San Luis Potosí, Slp www.fenapo.mx
5. Centro Banamex 365,973 México, DF www.centrobanamex.com
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9108.
48 August 2016 | Trade Show Executive
*Tied in amount of space

The New Henry B. González Convention Center
NOW OPEN
LEARN MORE AT
MEETINGS.VISITSANANTONIO.COM
©2016 San Antonio Convention & Visitors Bureau

PERSPECTIVES
The Best is Yet to Come at EXPO! EXPO!
We have entered the second half of
the year, which means that if you see
me grinning from ear to ear (more so
than usual, anyway), it is because IAEE
headquarters is all about this December’s
Expo! Expo! IAEE’s Annual Meeting &
Exhibition in Anaheim, CA. The office is
buzzing about the new features we will
be unveiling as well as the back-by-popular-demand
experiences we have in store
for this year’s attendees.
Each year at Expo! Expo!, we look at the
latest trends in education and technology
as they apply to the exhibitions and
events industry, and strive to explore
these trends in the best way so that
attendees can put them to good use immediately
when they return to their own
meetings. This year, we will be focusing
our education efforts on the following
learning tracks: Planning & Strategy,
Marketing, Technology, Design, Leadership
and Management.
Attendees will be presented with a wide
variety of dynamic learning opportunities
through information sessions
and case study presentations, as well as
interactive experiences such as the Tech
Center Showcase, Crowd Sourcing and
Micro Learning sessions that are sure to
engage all levels of industry experience.
Of course, technology is always a big
draw at any exhibition and Expo! Expo!
is all about staying on top of the latest
tech trends. Not only will the show floor
feature the latest developments particular
to our industry, but our vast learning opportunities
will delve into the technology
disruptors and offerings at the forefront
of providing the most memorable attendee
experiences.
I have said it before and will say it again
– the “I” in IAEE is not just a letter! Our
international presence is strong with
IAEE members in 51 countries. I have no
“My absolute favorite
part of Expo! Expo!
is its one-of-a-kind
chance to connect with
the best the exhibitions
and events industry
has to offer – YOU! ”
doubt we will have a greater international
presence than ever before at Expo! Expo!,
so we have also focused on the global
perspective of our industry. An international
concierge service will be available
for our guests who have put in long hours
on a plane to be a part of Expo! Expo!,
and I highly recommend connecting with
fellow colleagues from around the world
during the wide range of networking
events presented.
One of my favorite features of Expo!
Expo! is its combination of networking
activities and opportunities to give back
to the local community. The Chapter
Challenge presented last year by Visit
Anaheim is still underway, and I
cannot wait to see the good work done
by IAEE’s local chapters. For the eighth
year in a row, IAEE will team with GES
to present Humanity Rocks: A Celebration
with a Cause to raise funds for
a deserving organization based in our
host city.
But my absolute favorite part of Expo!
Expo! is its one-of-a-kind chance to
connect with the best the exhibitions and
events industry has to offer – YOU! The
mix of industry veterans and rising stars,
seasoned pros and new ideas, tried-andtrue
experience and refreshing enthusiasm
– this is exactly what makes
our industry such a strong
and vibrant community. It
is no secret that I am very
proud to be a part of such an outstanding
group, and Expo! Expo! encompasses
what our industry is all about.
Registration for Expo! Expo! IAEE’s
Annual Meeting & Exhibition 2016 is
open. Be sure to register by 21 October
to receive the best deals on your Expo!
Expo! experience. Stay tuned to www.
myexpoexpo.com for the latest education,
networking and Expo! Expo! show floor
developments.
I look forward to seeing you in Anaheim!
BY DAVID DUBOIS
CMP, CAE, FASAE, CTA
President & CEO of IAEE
(972) 687-9204
| ddubois@iaee.com
50 August 2016 | Trade Show Executive

PL AYBOOK
I
Show Manager’s
Playbook:
BY REGINA MCGEE
Editor-at-Large
Behind the Scenes:
Making MAGIC Happen
n the Spring of 2014, Tony Calanca,
Executive Vice President of Exhibitions
for UBM, grappled with a challenge.
MAGIC, UBM’s semiannual fashion trade
show, which spans roughly one million net
square feet of exhibit space each February
and August, was growing too big for its host
venues, the Las Vegas Convention Center
and the Mandalay Bay Convention Center.
MAGIC ranks among the top ten largest
trade shows in the US each year and is also
one of the fastest-growing shows, according
to Trade Show Executive’s Gold 100 and
Fastest 50 rankings.
Therefore, it was music to Calanca’s
ears when Mandalay Bay executives told the
MAGIC team that the center was planning
an expansion. The facility aimed to
add 350,000 square feet of function space
in a short time frame: construction would
start in October 2014 and be completed in
October 2015. “We studied the expansion
layout and went back to Mandalay and
asked if there was any way to cut two-anda-half
months off the construction time
in order to be ready for our August show,”
Calanca told Trade Show Executive. “We
were stunned when the Mandalay team got
back to us the very next day and said they
could do it.”
In a world where convention center
expansion projects rarely are completed on
time and on budget, Calanca had a healthy
dose of skepticism. He felt that there was a
good chance that the expansion would not
be completed in time for MAGIC’s August
show, given the time frame. “However, we
had nothing to risk at that point, given that
we were so far out from booth sales,” he
said. But he still wondered how Mandalay
Bay was going to add that much space in
less than a year’s time.
Calanca was able to keep tabs on
construction progress via webcam and
said, “It was like combat engineering at
Mandalay Bay, with George Patton’s army
doing four layers of construction at the
same time.” When April 2015 rolled around
and Calanca was asked what Plan B would
be if the expansion was not completed on
time, Calanca quipped, “Plan B is to leave
the country.” But as it turned out, there was
no need for Plan B. The expansion was not
only finished on time, but the Mandalay
Bay team was able to customize the expansion
to MAGIC’s needs.
“In the apparel world, the look and feel
of the space is critical,” Calanca said. “So we
also asked the Mandalay team whether they
could paint the walls white and substitute a
roll-up door for a hangar door if we paid for
it. Without any hesitation, they said yes.”
Calanca said the experience was proof
Going Above and Beyond. (L to R) Chuck Bowling, President & COO of Mandalay
Bay; Stephanie Glanzer, Vice President of Sales for Mandalay Bay; and MAGIC’s Tony
Calanca celebrate the Mandalay Bay Convention Center’s expansion, which was completed
in record time for the opening of MAGIC’s August 2015 show.
positive that what makes a venue successful
above all else is service. “We’re proud
that MAGIC was the first show in the new
expansion,” he said. “Bricks and mortar
alone are not what make a venue great. This
is a service business. You can go to a great
facility and have a lousy experience because
of the service attitude. The Mandalay team
realized that more important than the space
they were selling was their attitude and
their response to customer requests. That’s
what really makes the difference,” Calanca
said. He cited Martie Sparks, Mandalay’s
Vice President of Convention Operations,
and John Flaherty, Vice President of Property
Operations (at that time), for exceptional
service and responsiveness.
The Mandalay Bay Convention Center
now boasts more than two million total
square feet and over 900,000 square feet of
contiguous exhibit space, ranking as the
9th largest convention center in the nation.
“We’re a customer-focused convention
facility,” said Sparks. “We’re all about partnering
and being flexible with our customers
to assure a successful event.”
Reach Tony Calanca at (310) 857-7304
or tcalanca@advanstar.com; Martie
Sparks at (702) 322-5885 or msparks@
mandalaybay.com
52 August 2016 | Trade Show Executive

PL AYBOOK
AADE Meeting Reboot:
Reversing an Attendance Decline
BY REGINA MCGEE
Editor-at-Large
W
hen Gregg Lapin joined the
American Association of Diabetes
Educators (AADE) as Director of
Meeting Services in 2014, he faced a daunting
task: figure out how to reverse years of
revenue and attendance decline at the association’s
annual meeting, which had seen its
expo shrink from 100,000 net square feet to
barely 50,000.
“It wasn’t rocket science,” Lapin said. “It’s
a matter of removing as many barriers as
possible for people to attend. And we pretty
much knew the main barrier. Member surveys
were telling us for years that the cost
of attending the meeting was too high. We
actually started making changes attendees
were asking for.”
Registration fees for the 2015 meeting
were slashed by 40%. The result? Professional
attendance at the 2015 annual
meeting, held in August in New Orleans,
increased 22%, up from 2,400 to more than
2,900. Total attendance increased from
3,700 to 4,500. The jump earned AADE a
spot in Trade Show Executive’s Fastest 50
Shows of 2015.
Lapin said the increase in attendance at
last year’s annual meeting actually generated
slightly more registration revenue
overall compared to 2014, despite registration
fees being cut 40% in 2015.
And the momentum continues: with
four weeks to go, 3,100 professionals had
registered for the 2016
meeting, August 12-15
in San Diego. Registration
fees remain at
2015 levels. “The only
direction registration
fees will go from here
is down,” Lapin vowed. He expects total
attendance to reach 5,500 this year.
Another big change Lapin made after
shortly after joining AADE was to switch
vendors for exhibit sales. “The relationship
had frayed over the years and it was
time for change,” he said. Other changes
included “no brainers” like moving posters
and product theaters back into the exhibit
hall, as well as giving attendees vouchers for
purchasing food on the show floor. In addition,
unopposed exhibit hours were nearly
doubled to nine hours.
So far, the results have been impressive:
The 2015 AADE show had 163 exhibiting
companies. That number was up to 189 a
month out from the 2016 meeting. “Like
many associations 80% of our revenues
come from industry. Delivering a quality,
affordable meeting drives attendance and
that in turn allows us to reinvest in future
meetings,” Lapin said.
Offering more continuing education
credits for attendees has helped drive
attendance, Lapin added. The number
of continuing education hours has gone
from 23 at the 2015 meeting to 31 in 2016.
And to keep hotel rates affordable for the
San Diego meeting, Lapin was able to
restructure the hotel block to include less
expensive options than when the block
was initially negotiated (prior to his coming
onboard with AADE). In addition,
the meeting dates were moved to over a
GREGG LAPIN
weekend to get better rates and to avoid
weekend move-in dates for exhibitors.
With 14,000 members, Chicago-based
AADE is the leading association dedicated
to diabetes education “We’re not a meeting
that people come to as part of a vacation,”
Lapin explained. “We need to get rates
that are affordable for our attendees. We
need to go to cities where there are deals,
good airlift and where our members are
concentrated.” Future dates for the meeting
include Indianapolis in 2017, Baltimore in
2018 and Houston in 2019.
When it comes to choosing meeting
locations and making other decisions about
the meeting and exhibition program, too
often “people make personal choices when
business decisions need to be made,” Lapin
reflected.
Given the many market and regulatory
changes in the pharmaceutical industry
— a big player in the diabetes space — it’s
quite possible that the AADE show will
not see the explosive growth it enjoyed a
decade ago. Lapin has no beef with that.
“We finally stopped hemorrhaging and
are beginning to grow. We’re being more
responsive to member and exhibitor needs.
They spoke, and we listened.”
Reach Gregg Lapin at (312) 601 4816 or
glapin@aadenet.org
www.TradeShowExecutive.com | August 2016 53

PL AYBOOK
Face & Body Spa Conference
& Expo Set to Expand to Atlanta
BY SANDI CAIN
News Editor
SANDY CHAPIN
Show Director
F
amily-owned Allured Business Media
of Carol Stream, IL has catered
to the cosmetic, toiletries, perfume
and essential oils sectors of the beauty
product industry in print for many years,
with the esthetician sector the youngest
of its publications. But Allured also stages
two annual conferences and expos for the
skin care, spa and wellness sectors: Face &
Body Midwest and Face & Body Northern
California. The shows are targeted to owners,
directors, managers and estheticians.
The shows also draw massage therapists,
plastic surgeons and other medical esthetics
professionals. This year, a third show, Face
& Body Southeast, will make its debut at the
Cobb Galleria Centre in Atlanta in October.
Allured’s two existing annual Face
& Body events (in Chicago and San Jose)
have performed well. The most recent
Face & Body Midwest show in Chicago
drew 6,431 attendees and 136 exhibitors
— 10 of which were sponsors — and
spanned 23,300 net square feet (nsf) of
exhibit space. In San Jose, the show drew
3,846 attendees and 190 exhibitors using
29,300 nsf of space.
But the company felt like there were
still some markets that needed attention,
yet a national event didn’t seem to be the
answer. “The market we serve is all regionally
based, so to extend the footprint
of the show, we needed to launch another
event,” said Sandy Chapin, Show Director.
The answer was found in the Southeast
region, which Allured concluded was
underserved and most of the southeastern
states require continuing education
credits, which are offered at Face & Body
events. Chapin said the regional demographics,
including household income,
also were favorable — and the Southeast
showed the best potential for expansion.
According to the International Spa Association,
the region has 3,700 spas and
an 18% market share in the spa sector. It
seemed to be the perfect fit.
“Most of our attendees are mom and
pop retailers who sell to consumers,”
Chapin said. “The spa sector of the industry
also is made up primarily of small
business owners,” she said. “Those folks
don’t travel far to a show, so in order to
reach these targeted segments of the spa
market, regional shows are critical.”
The Face & Body shows are three-day
events that include an educational conference
that carries continuing education
credit. Days two and three feature the
exhibit hall, supplier product education,
and ample networking opportunities.
Fifty-plus exhibitors and two sponsors
have already signed on for the Atlanta
show. Chapin said most exhibitors sell on
a national basis so are willing to consider
exhibiting at a third show. One enticement
for them is that Allured tries to use the
same service providers across the board at
its shows. “It’s important for us that there’s
consistency in the brand and that the
(exhibitors) have the same experience with
all three events,” Chapin said.
In order to promote participation from
both exhibitors and potential attendees,
Face & Body is employing several strategies,
including social media, to build
awareness among potential attendees.
“We want to be engaged at both the trade
and consumer levels,” Chapin said.
To that end, the show also is partnering
with the Chamber of Commerce and
a public relations firm to extend the reach
into the community. They use enticements
such as the ability to see demonstrations
on the show floor, test products
or techniques on site and the ability to
buy products at wholesale prices on the
show floor to draw people in.
In addition, Chapin’s team is reaching
out to retailers who sell the spa and
beauty products featured at the show,
54 August 2016 | Trade Show Executive

PL AYBOOK
Face to Face with Beauty
More than 6,400 attendees
streamed into Allured’s Face
& Body Expo’s Midwest Show,
prompting show management
to expand the franchise into a
third city.
enabling them to join a
ticket sale program to
promote robust attendance.
They also reach
out to aesthetic schools
to bring in students
who are the future of
the industry. “They
could be tomorrow’s
spa owners,” Chapin
said.
Organizers also try to make it easy to
register, providing a link directly through
a Facebook page so potential attendees
don’t have to leave Facebook to sign up
(and thus let their friends know they’re going
as well.) They also offer discount coupons
and other promotions to potential
attendees to create higher visitor numbers.
Students—and their teachers—also
can benefit from educational programs
offered at the show for both levels.
Georgia has different requirements for
educational components than Illinois
or California so the show will be “more
indigenous to the region from the educational
standpoint,” Chapin said.
Allured Business Media will build
on lessons learned from launching the
other two shows when they launch in
Atlanta. Chapin said one of those lessons
is that it’s always better to “under-promise
and over-deliver” than the reverse.
They’ve also learned the importance
of meeting every deadline prior to the
show. “If a magazine goes out a day late,
it doesn’t matter much, but (with a show)
the date is
firm and
you have
to live by the deadlines to open on time.”
But most importantly, Chapin said
a key factor in the success of a new show
is to know the audience in each city and
target attendee acquisition to what those
specific businesses want. “We want to
help small businesses succeed in their
communities,” she said.
Reach Sandy Chapin at (630) 344-
6065 or schapin@allured.com
www.TradeShowExecutive.com | August 2016 55

DONE DEALS
Signed, Sealed & To Be Delivered
Here's our monthly round-up of new and renewed deals
recently signed by show managements, convention centers,
CVBs and service contractors to keep you in the know.
CONTRACTS
GES signed a deal with Middle Eastern
event organizer F&E, a Tarsus Group
company, to be the group’s official service
provider for F&E’s aerospace portfolio.
That includes the MEBAA Show and
Dubai Airshow as well as co-located
shows Aircraft Interiors Middle East
(AIME) and MRO Middle East along with
education exhibition GESS, set for the
Dubai World Trade Center.
Smart City Networks signed a two-year
contract renewal to provide digital communications
services to Tampa Convention
Center conventions and trade shows,
including IBM Amplify.
SPARGO Inc. was named the exposition
sales and management partner for APCO
International, which hosts the nation’s
largest public safety communications
conference and exposition for its 2017
event in Denver.
Hannover Fairs USA and Newcomb
Media USA have partnered to stage the
inaugural North American Commercial
Vehicle (NACV) show at the Georgia
World Congress Center in Atlanta September
27-29, 2017. Two subsequent shows
also will be held at the Atlanta venue. In
addition, Hannover Fairs USA develops
and manages programs at Deutsche
Messe events in Hannover, Germany, and
in China, India and Turkey.
The Las Vegas Convention and Visitors
Authority announced several new
or extended contracts for events at the
Las Vegas Convention Center (LVCC).
ASD Market Week, produced by Emerald
Expositions, signed a deal for both
the March and July shows in 2019. The
National Kitchen & Bath Association
signed a contract to bring its 2019 and
2020 shows, also produced by Emerald
Expositions, to the LVCC. The Digital
Signage Expo, produced by ExpoNation,
will bring its 2019 and 2020 shows to
the LVCC in the Spring of each of those
years. The World Tea Expo, produced by
Penton, will hold its annual event in Las
Vegas in 2017; Champs Trade Show, produced
by Gage Enterprises, signed on to
hold its 2017, 2018 and 2019 trade shows
in Las Vegas. PUBCON, a social media
and optimization conference, extended
its contract for the LVCC for both 2017
and 2018. The 2016 event will be held in
October. The 2017 and 2018 events will
take place in November. Last, the UFC
Fan Expo, produced by Zuffa LLC, signed
on to stage its event there last month.
PARTNERSHIPS
The Convention Sales Professionals
International (CSPI) and the Event Service
Professionals Association (ESPA) have
formed a strategic partnership to expand
member education and networking
opportunities while providing cuttingedge
resources for both groups. The two
groups share a common membership mix
from hotels, convention centers, CVBs
and students in convention sales and
event services. Both groups host annual
conferences. CSPI most recently held its
conference in February in Washington,
DC; ESPA held its most recent event in
January in Vancouver, British Columbia,
Canada and its 2017 conference is set for
January in Austin.
Global Pet Expo named Pet Business
the exclusive publishing partner for the
annual trade show. Pet Business will produce
both digital and print show-related
publications, including a preview guide,
expo directory and daily news.
New York City, through NYC & Company,
was named the host city partner for
the 2017 PCMA Education Conference
next June, produced by the Professional
Convention Management Association.
The Research Chefs Association (RCA)
has contracted with SmithBucklin to
provide a full slate of association management
services. Those will include the
appointment of a chief staff executive
who will work with the board of directors
on operations, membership, the RCA annual
conference and regional events. Its
most recent conference was in March in
Denver. The 2017 annual conference is set
for the Puerto Rico Convention Center.
The Underwater Intervention conference
and exposition partnered with
Naylor Association Solutions to provide
exhibit sales and logistics for the 2017 conference
set for New Orleans in February.
The American College of Surgeons
partnered with TriStar Publishing to produce
event media, advertising and exhibit
sales services for its annual meeting, the
ACS Clinical Congress set for October in
Washington, DC.
BY SANDI CAIN
News Editor
Send news about new and renewed business to
Sandi at scain@tradeshowexecutive.com
56 June 2016 | Trade Show Executive

ZoTSE’S TRADE SHOW CALENDAR
m
Presents the Leading Shows
Coming Up in North America
BY CAROL ANDREWS, Editor-at-Large
Whether you need a quick reminder of
shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a
list of the most important trade shows
scheduled for October. Each show is listed
by industry category and contains both a
wide-angle and close-up view of the event,
the organizer, the site and projected size.
To be considered for future editions of
ZOOM, e-mail your show information to
carolandrews@tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
ADVERTISING & MARKETING
&THEN Kevin Fox 10/16/16 Los Angeles Convention Center 60,000 nsf
Direct Marketing Association VP, Conferences 10/18/16 Los Angeles, CA 350 Exhibitors
andthen.thedma.org 212-790-1468 8,500 Attendees
AEROSPACE & AVIATION
Commercial UAV Expo Lisa Murray 10/31/16 MGM Grand Hotel & Casino NSF Not Supplied
Diversified Communications Director 11/02/16 Las Vegas, NV Exhibitors Not Supplied
www.expouav.com 207-842-5468 Attendees Not Supplied
AGRICULTURE & FARMING
3i Show Eddie Estes 10/13/16 Western State Bank Expo Center NSF Not Supplied
Western Kansas Manufacturers Association CEO & President 10/15/16 Dodge City, KS 500 Exhibitors
www.3ishow.com 620-227-8082 Attendees Not Supplied
National FFA Convention & Expo Bryan Kelley 10/19/16 Indiana Convention Center 290,000 nsf
National FFA Organization (Future Farmers of America) Senior Sales & Development Manager 10/22/16 & Lucas Oil Stadium 450 Exhibitors
www.ffa.org/expo 888-332-2589 Indianapolis, IN 56,000 Attendees
World Dairy Expo Scott Bentley 10/04/16 Alliant Energy Center 565,000 nsf
World Dairy Expo General Manager 10/08/16 Madison, WI 940 Exhibitors
www.worlddairyexpo.com 608-224-6455 72,400 Attendees
AMUSEMENT, ENTERTAINMENT & GAMING
LDI (Live Design International) Douglas Lugo 10/17/16 Las Vegas Convention Center 130,000 nsf
Penton Show Manager 10/23/16 Las Vegas, NV 400 Exhibitors
www.ldishow.com 646-463-1083 13,920 Attendees
APPAREL, BEAUTY, SHOES & TEXTILES
ABC Kids Expo Larry Schur 10/18/16 Las Vegas Convention Center 351,000 nsf
All Baby & Child, Inc. President 10/21/16 Las Vegas, NV 1,050 Exhibitors
www.theabcshow.com 210-691-4848 x107 14,120 Attendees
Allied Beauty Association Show - Calgary Stephanie Gadbois 10/02/16 Calgary Stampede Park NSF Not Supplied
Allied Beauty Association Show Manager 10/03/16 Calgary, AB Exhibitors Not Supplied
www.abacanada.com 905-568-0158 Attendees Not Supplied
IFAI Expo Jessica Miller 10/18/16 Charlotte Convention Center 98,000 nsf
Industrial Fabrics Association International Director of Education & Events 10/21/16 Charlotte, NC 475 Exhibitors
www.ifaiexpo.com 651-225-6981 8,000 Attendees
Trade Show Executive's
FASTEST
Trade Show Executive's
FASTEST
Imprinted Sportswear Show Fort Worth Jeff Brown 10/06/16 Fort Worth Convention Center 35,500 nsf
Emerald Expositions Group Show Director 10/08/16 Fort Worth, TX 215 Exhibitors
www.issshows.com 770-291-5416 4,920 Attendees
October Atlanta Apparel Jeffrey L. Portman, Sr. 10/06/16 AmericasMart® Atlanta NSF Not Supplied
AmericasMart® Atlanta Vice Chairman, President & 10/10/16 Atlanta, GA Exhibitors Not Supplied
www.americasmart.com COO Attendees Not Supplied
404-220-2109
AUTOMOTIVE, TRUCKING & TRANSPORTATION
AAPEX Automotive Aftermarket Products Expo William Glasgow, Jr. 10/31/16 The Venetian | The Palazzo | 530,000 nsf
William T. Glasgow, Inc. President 11/03/16 Sands Expo 2,400 Exhibitors
www.aapexshow.com 708-226-1300 Las Vegas, NV 140,000 Attendees
Continued on page 58
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Continued from page 57
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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
Trade Show Executive's
FASTEST
American International Motorcycle Cinnamon Kernes 10/13/16 Orange County Convention Center 204,000 nsf
Expo (AIMExpo) Show Director 10/16/16 Orlando, FL 600 Exhibitors
Motorcycle Industry Council 949-517-7504 9,000 Attendees
www.aimexpousa.com
ATA Management Conference & Exhibition (MCE) Daniel Snead 10/01/16 Mandalay Bay Resort & Casino 80,000 nsf
American Trucking Associations VP, Convention & Meeting Services 10/04/16 Las Vegas, NV 250 Exhibitors
www.trucking.org 703-838-1755 3,000 Attendees
Chauffeur Driven Trade Show & Conference Jess Crismond-Pavlow 10/09/16 Renaissance Downtown Hotel 100,000 nsf
Chauffeur Driven Director of Events 10/12/16 Washington, DC 150 Exhibitors
www.chauffeurdrivenshow.com 856-452-0323 2,000 Attendees
BUILDING & CONSTRUCTION
Critical Facilities Summit Todd Kotlarek 10/03/16 Charlotte Convention Center NSF Not Supplied
Trade Press Media Group Director Live Events 10/05/16 Charlotte, NC Exhibitors Not Supplied
www.criticalfacilitiessummit.com 414-228-7701 x577 Attendees Not Supplied
FBMA Gulf Atlantic Building Products Expo Betty Askew 10/05/16 Gaylord Palms Resort & NSF Not Supplied
Florida Building Material Association Director of Operations 10/07/16 Convention Center 150 Exhibitors
www.fbma.org 352-383-0366 Kissimmee, FL 2,000 Attendees
GlassBuild America: The Glass, Window & Door Expo Molly Grenn 10/19/16 Las Vegas Convention Center 120,000 nsf
National Glass Association Events Director 10/21/16 Las Vegas, NV 375 Exhibitors
www.glassbuildamerica.com 866-342-5642 8,000 Attendees
International Pool | Spa | Patio Expo Tracy Garcia 10/30/16 New Orleans Ernest N. Morial 155,000 nsf
Informa Exhibitions U.S. Show Director 11/04/16 Convention Center 550 Exhibitors
www.poolspapatio.com 972-536-6338 New Orleans, LA 11,100 Attendees
METALCON Claire Kilcoyne 10/26/16 Baltimore Convention Center 65,000 nsf
PSMJ Resources, Inc. VP, Trade Shows 10/28/16 Baltimore, MD 300 Exhibitors
www.metalcon.com 617-965-0055 x134 6,500 Attendees
Remodeling Show | DeckExpo | JLC LIVE Jayne Dalton 10/05/16 Baltimore Convention Center 62,000 nsf
Informa Exhibitions U.S. Show Director 10/07/16 Baltimore, MD 350 Exhibitors
www.remodelingdeck.com 972-536-6427 6,000 Attendees
BUSINESS
NMSDC Conference & Business Opportunity Fair Christina Santos 10/23/16 McCormick Place 85,000 nsf
National Minority Supplier Development Council, Inc. Exhibits Manager 10/26/16 Chicago, IL 536 Exhibitors
www.nmsdc.org 212-944-2430 x143 7,000 Attendees
COMMUNICATIONS & BROADCASTING
Canadian Wireless Trade Show Jay Gawri 10/26/16 The Toronto Congress Centre NSF Not Supplied
Canadian Wireless Trade Show Inc. Director 10/27/16 Toronto, ON 120 Exhibitors
www.canadianwirelesstradeshow.com 905-494-0842 3,000 Attendees
INCOMPAS Show Diane Postel 10/23/16 Gaylord Texan Resort & NSF Not Supplied
INCOMPAS Exhibit & Sponsorship Logistics 10/26/16 Convention Center 100 Exhibitors
show.incompas.org 312-673-5572 Grapevine, TX 2,200 Attendees
OilComm Michael Cassinelli 10/11/16 George R. Brown 24,000 nsf
Access Intelligence, LLC Exhibit & Sponsorship Sales Manager 10/13/16 Convention Center 130 Exhibitors
www.oilcomm.com 301-354-1691 Houston, TX 2,000 Attendees
COMPUTERS & SOFTWARE APPLICATIONS
HFTP Annual Convention & Tradeshow Celina Mendieta 10/19/16 Caesars Palace NSF Not Supplied
Hospitality Financial & Technology Professionals Meetings & Event Manager 10/21/16 Las Vegas, NV Exhibitors Not Supplied
www.hftp.org 512-220-4024 Attendees Not Supplied
IBM Insight Tony Donald 10/23/16 Mandalay Bay Resort & Casino 100,000 nsf
IBM Expo Manager, Team Lead, 10/27/16 Las Vegas, NV 200 Exhibitors
ibm.com/events/informationondemand Information Management 12,000 Attendees
914-499-1900
58 August 2016 | Trade Show Executive

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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
CONSUMER GOODS & RETAIL TRADE
ISSA/INTERCLEAN North America Kim Althoff 10/26/16 McCormick Place 280,000 nsf
ISSA - The Worldwide Cleaning Industry Association Director of Conventions & Meetings 10/28/16 Chicago, IL 670 Exhibitors
www.issa.com 800-225-4772 16,500 Attendees
NFDA International Convention & Expo Karen Wicker 10/23/16 Pennsylvania Convention Center NSF Not Supplied
National Funeral Directors Association Expo Manager 10/26/16 Philadelphia, PA Exhibitors Not Supplied
www.nfda.org 262 814-1563 Attendees Not Supplied
EDUCATION, TRAINING, SCIENCE & RESEARCH
AMLE Annual Conference for Middle Level Education Sally Ann DeBolt 10/09/16 Austin Convention Center 150,000 nsf
Association for Middle Level Education (formerly Meeting Manager 10/12/16 Austin, TX 275 Exhibitors
National Middle School Association) 614-895-4730 4,100 Attendees
www.amle.org/annual
NJSBA/NJASA/NJASBO Workshop & Exhibition Lynn Anderson 10/25/16 Atlantic City Convention Center 90,000 nsf
New Jersey School Boards Association Exhibits Manager 10/27/16 Atlantic City, NJ 550 Exhibitors
www.njsba.org 609-278-5223 5,000 Attendees
NSTA Area Conference on Science Jason Sheldrake 10/27/16 Minneapolis Convention Center 15,000 nsf
Education – Minneapolis Assistant Executive Director, Sales 10/29/16 Minneapolis, MN 115 Exhibitors
National Science Teachers Association 703-312-9273 2,400 Attendees
www.nsta.org
PASA-PSBA School Leadership Conference Jennifer Cramer 10/13/16 Hershey Lodge & 32,000 nsf
Pennsylvania School Boards Association Conference & Events Coordinator 10/15/16 Convention Center 150 Exhibitors
www.psba.org 717-506-2450 x3332 Hershey, PA 2,250 Attendees
The Wildlife Society Annual Conference Darryl Walter 10/15/16 Raleigh Convention Center NSF Not Supplied
The Wildlife Society Show Manager 10/19/16 Raleigh, NC 50 Exhibitors
www.wildlifesociety.org 301-263-6000 1,700 Attendees
ELECTRICAL & ELECTRONICS
IEC Con Kristen Keenan 10/26/16 Henry B. Gonzalez 20,000 nsf
Independent Electrical Contractors Director of Meetings 10/29/16 Convention Center 150 Exhibitors
www.ieci.org 703-650-0049 San Antonio, TX 2,000 Attendees
IMAPS - International Symposium on Microelectronics Michael O’Donoghue 10/11/16 Pasadena Convention Center 25,000 nsf
International Microelectronics, Assembly Executive Director 10/13/16 Pasadena, CA 200 Exhibitors
& Packaging Society 202-548-8707 2,500 Attendees
www.ieci.org
NECA Convention & Trade Show Beth Ellis 10/07/16 Boston Convention & 63,000 nsf
National Electrical Contractors Association Executive Director Meetings – Conventions 10/10/16 Exhibition Center 300 Exhibitors
www.necaconvention.org 301-215-4507 Boston, MA 7,000 Attendees
EXHIBITION & MEETING INDUSTRY
IMEX America Carina Bauer 10/18/16 The Venetian | The Palazzo | 150,000 nsf
IMEX America Ltd. CEO 10/20/16 Sands Expo 2,900 Exhibitors
www.imexamerica.com +44 1273-227-311 Las Vegas, NV 10,000 Attendees
FINANCIAL, INSURANCE & LEGAL SERVICES
Money20/20 Jennifer Greenidge 10/23/16 The Venetian | The Palazzo | NSF Not Supplied
Money20/20 Sponsorship & Event Manager 10/26/16 Sands Expo Exhibitors Not Supplied
www.money2020.com 212-682-8000 Las Vegas NV 10,000 Attendees
FOOD & BEVERAGE
Food & Nutrition Conference & Expo (FNCE®) Katie Burke 10/15/16 Boston Convention & 63,000 nsf
Academy of Nutrition and Dietetics Exhibits Manager 10/18/16 Exhibition Center 330 Exhibitors
www.eatright.org/fnce 800-877-1600 x4741 Boston, MA 9,000 Attendees
Grocery Innovations Canada Elaine Martyn 10/17/16 The Toronto Congress Centre NSF Not Supplied
Canadian Federation of Independent Grocers Manager, Conference - Events 10/18/16 Toronto, ON 250 Exhibitors
www.groceryinnovations.com 416-492-2311 x242 5,000 Attendees
IFDA Distribution Solutions Conference Scott Savodnik 10/17/16 Tampa Convention Center 34,000 nsf
International Foodservice Distributors Association Director, Exhibits & Business Development 10/18/16 Tampa, FL 150 Exhibitors
www.ifdaonline.org 703-532-9400 x9945 1,200 Attendees
Continued on page 60
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Continued from page 59
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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
International Baking Industry Exposition (IBIE) Pat Dwyer 10/08/16 Las Vegas Convention Center 500,000 nsf
IBIE LLC Senior Manager, Event Services 10/11/16 Las Vegas, NV 800 Exhibitors
www.ibie2016.com 312-673-5941 15,000 Attendees
Michigan Restaurant Show Tami Schantz 10/18/16 Suburban Collection Showplace 45,000 nsf
Michigan Restaurant Association Business Development & Trade Show Manager 10/19/16 Novi, MI 250 Exhibitors
www.michiganrestaurantshow.org 517-377-3936 5,500 Attendees
Trade Show Executive's
FASTEST
NACS Show Bob Hughes 10/18/16 Las Vegas Convention Center 412,600 nsf
The Association for Convenience VP, Supplier Relations & Expositions 10/21/16 Las Vegas, NV 1,300 Exhibitors
& Fuel Retailing 703-518-4270 24,000 Attendees
www.nacsshow.com
Produce Marketing Association Fresh Jamie Romano Hillegas 10/14/16 Orange County Convention Center 300,000 nsf
Summit Convention & Expo Director of Trade Shows 10/16/16 Orlando, FL 1,100 Exhibitors
Produce Marketing Association 302-738-7100 x3023 18,500 Attendees
www.freshsummit.com
SupplySide West Danica Cullins 10/04/16 Mandalay Bay Resort & Casino 85,400 nsf
Informa Exhibitions U.S. VP, Sales Health & Nutrition Network 10/08/16 Las Vegas, NV 560 Exhibitors
www.supplysideshow.com 480-281-6713 8,100 Attendees
Virginia Restaurant & Lodging Expo Stephanie Everett 10/24/16 Greater Richmond NSF Not Supplied
Exposition Development Company Inc Partner & COO 10/25/16 Convention Center 200 Exhibitors
www.vrl-expo.com 404-334-4582 Richmond, VA Attendees Not Supplied
GOVERNMENT & MILITARY
AUSA Annual Meeting & Exposition Michael Scanlan 10/03/16 Walter E. Washington 260,000 nsf
Association of the United States Army Director of Industry Affairs 10/05/16 Convention Center 650 Exhibitors
www.ausa.org 703-841-4300 Washington, DC 26,000 Attendees
Annual SAFE Symposium Jean Benton 10/31/16 Dayton Convention Center 60,000 nsf
SAFE Association Administrator 11/02/16 Dayton, OH 100 Exhibitors
www.safeassociation.com 541-895-3012 1,200 Attendees
TML Annual Conference & Exhibition Gray Gilson 10/04/16 Austin Convention Center 68,100 nsf
Texas Municipal League Exhibits Manager 10/07/16 Austin, TX 350 Exhibitors
www.tmlconference.org 512-231-7400 3,000 Attendees
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
ASLA Annual Meeting & Expo Vivian Thompson 10/21/16 New Orleans Ernest N. Morial 75,000 nsf
American Society of Landscape Architects Sales Specialist 10/24/16 Convention Center 450 Exhibitors
www.asla.org 202-216-2335 New Orleans, LA 6,000 Attendees
GIE+EXPO (Green Industry & Equipment Expo) Warren Sellers 10/20/16 Kentucky Exposition Center 800,000 nsf
Sellers Expositions Show Director 10/22/16 Louisville, KY 700 Exhibitors
www.gie-expo.com 812-949-9200 20,000 Attendees
High Point Market - October Tom Conley 10/22/16 High Point Market NSF Not Supplied
High Point Market Authority President & CEO 10/26/16 High Point, NC 2,000 Exhibitors
www.highpointmarket.org 336-869-1000 75,000 Attendees
INDUSTRIAL
National Industrial Fastener & Mill Supply Expo Susan A. Hurley 10/25/16 The Venetian | The Palazzo | 92,000 nsf
Emerald Expositions Show Director 10/27/16 Sands Expo 700 Exhibitors
www.fastenershows.com 614-895-1279 Las Vegas, NV 5,000 Attendees
NSC Congress & Expo Karen Howe 10/15/16 Anaheim Convention Center 225,000 nsf
National Safety Council Senior Director 10/21/16 Anaheim, CA 1,000 Exhibitors
www.congress.nsc.org 630-775-2033 15,000 Attendees
JEWELRY
JA New York Special Delivery Drew Lawsky 10/30/16 Jacob K. Javits Convention Center 65,000 nsf
Emerald Expositions Group Show Director, JA New York Shows 11/01/16 New York, NY 450 Exhibitors
www.ja-newyork.com 646-668-3730 5,500 Attendees
Jewelers International Showcase Jordan Tuchband 10/14/16 Miami Beach Convention Center 125,000 nsf
Reed Exhibitions Industry VP, JIS Events 10/17/16 Miami Beach, FL 700 Exhibitors
www.jisshow.com 203-840-5402 12,000 Attendees
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TransWorld’s Jewelry, Fashion & Accessories Show Don Olstinske 10/20/16 Donald E. Stephens Convention Center 120,000 nsf
TransWorld Exhibits, Inc. Show Manager 10/23/16 Rosemont, IL 350 Exhibitors
www.jfashow.com 847-784-2407 30,000 Attendees
MANAGEMENT, HUMAN RESOURCES & NETWORKING
Trade Show Executive's HR Technology Conference & Exposition Kenneth Kahn 10/04/16 McCormick Place 110,000 nsf
FASTEST LRP Publications President 10/07/16 Chicago, IL 360 Exhibitors
www.hrtechconference.com 561-622-6520 x8374 8,200 Attendees
MANUFACTURING & PACKAGING
Advanced Manufacturing & Technology Show Deb Perkins 10/12/16 Dayton Convention Center 35,000 nsf
Dayton Tooling & Manufacturing Association Exhibit Sales 10/13/16 Dayton, OH 160 Exhibitors
www.daytonamts.com 937-512-4083 3,500 Attendees
Trade Show Executive's
FASTEST
THE ASSEMBLY SHOW Scott Wolters 10/25/16 Donald E. Stephens Convention Center 48,550 nsf
BNP Media Events Director, Tradeshows & Conferences 10/27/16 Rosemont, IL 205 Exhibitors
www.theassemblyshow.com 847-405-4030 6,380 Attendees
Design-2-Part Show – Akron, OH Brian Carey 10/12/16 John S. Knight Center 20,000 nsf
The Job Shop Company Director of Sales 10/15/16 Akron, OH 200 Exhibitors
www.d2p.com 203-758-6663 1,500 Attendees
Design-2-Part Show – Long Beach, CA Brian Carey 10/26/16 Long Beach Convention & 20,000 nsf
The Job Shop Company Director of Sales 10/27/16 Entertainment Center 200 Exhibitors
www.d2p.com 203-758-6663 Long Beach, CA 1,500 Attendees
JEC Forums Nicolas Baudry 10/13/16 Crowne Plaza Knoxville NSF Not Supplied
JEC Composites Events Director 10/14/16 Knoxville, TN 750 Exhibitors
www.jeccomposites.com 864-314-3381 9,000 Attendees
SOUTH-TEC Catherine Kowalewicz 10/24/16 TD Convention Center 42,000 nsf
SME Event Manager 10/26/16 Greenville, SC 190 Exhibitors
www.southteconline.com 313-425-3000 4,200 Attendees
MEDICAL & HEALTHCARE PRODUCTS
AABB Annual Meeting & CTTXPO Jean Bryant 10/22/16 Orange County Convention Center 60,000 nsf
American Association of Blood Banks Manager, Exhibits & Corporate Services 10/25/16 Orlando, FL 200 Exhibitors
www.aabb.org 240-333-6609 6,000 Attendees
AAO Annual Meeting Debra Rosencrance 10/15/16 The Venetian | The Palazzo | Sands Expo 230,000 nsf
American Academy of Ophthalmology VP, Meeting & Exhibits 10/18/16 Las Vegas, NV 525 Exhibitors
www.aao.org/meetings/annualmeeting 415-447-0346 23,500 Attendees
AAP National Conference & Exhibition Cindy Airhart 10/22/16 Moscone Center 75,000 nsf
American Academy of Pediatrics Director, Division of Convention 10/25/16 San Francisco, CA 330 Exhibitors
www.aapexperience.org & Meeting Services 12,000 Attendees
847-434-4000
ACEP16 Scientific Assembly Stephanie Batson 10/16/16 Mandalay Bay Resort & Casino 70,000 nsf
American College of Emergency Physicians Senior Manager, Exhibits 10/19/16 Las Vegas, NV 400 Exhibitors
www.acep.org/sa & Corporate Development Attendees Not Supplied
972-550-0911 x3274
ACG Annual Scientific Meeting & Postgraduate Course Elaine McCubbin 10/14/16 The Venetian | The Palazzo | Sands Expo 43,000 nsf
American College of Gastroenterology VP, Meetings & Exhibits 10/19/16 Las Vegas, NV 160 Exhibitors
www.acg.gi.org 301-263-9000 5,000 Attendees
ACS Annual Clinical Congress Jacquelyn Mitchell 10/16/16 Walter E. Washington Convention Center 68,000 nsf
American College of Surgeons Manager, Exhibits & Convention Services 10/20/16 Washington, DC 225 Exhibitors
www.facs.org 312-202-5292 14,000 Attendees
AHCA/NCAL Annual Convention & Expo Kate McCullough 10/16/16 Gaylord Opryland Resort 60,000 nsf
American Health Care Association/National Vendor Relations Coordinator 10/19/16 & Convention Center 300 Exhibitors
Center for Assisted Living 202-842-4444 Nashville, TN 2,000 Attendees
www.ahcaconvention.org
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on page 62
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American Society of Human Genetics Annual Meeting Carrie Morin 10/18/16 Vancouver Convention Centre 34,000 nsf
American Society of Human Genetics Exhibits Manager 10/22/16 Vancouver, BC 200 Exhibitors
www.ashg.org 301-634-7311 8,500 Attendees
AMTA National Convention Bill Brown 10/26/16 Wisconsin Center NSF Not Supplied
American Massage Therapy Association Executive Director 10/29/16 Milwaukee, WI Exhibitors Not Supplied
www.amtamassage.org 847-864-0123 1,500 Attendees
Trade Show Executive's
FASTEST
Trade Show Executive's
FASTEST
ANCC National Magnet Conference Cynthia Sweeney 10/05/16 Orange County Convention Center NSF Not Supplied
American Nurses Credentialing Center Director, Credentialing Knowledge Center 10/07/16 Orlando, FL 140 Exhibitors
www.nursecredentialing.org/magnetconference 800-284-2378
7,700 Attendees
ANESTHESIOLOGY - Jeff Schulz 10/22/16 McCormick Place NSF Not Supplied
The Annual Meeting of ASA Exhibits & Sponsorship Manager 10/26/16 Chicago, IL 300 Exhibitors
American Society of Anesthesiologists 847-268-9145 18,000 Attendees
www.asahq.org
APHA Annual Meeting & Expo Lynn Schoen 10/29/16 Colorado Convention Center 70,000 nsf
American Public Health Association Exhibits Manager 11/02/16 Denver, CO 600 Exhibitors
www.apha.org 202-777-2479 13,000 Attendees
ASRM Annual Meeting Deb Hanson 10/15/16 Calvin L. Rampton Salt Palace 104,000 nsf
American Society for Reproductive Medicine Director, Meetings & Exhibits 10/19/16 Convention Center 197 Exhibitors
www.asrmannualmeeting.org 847-268-9145 Salt Lake City, UT 18,000 Attendees
IPS: The Mental Health Services Conference Cathy Nash 10/06/16 Hilton Washington 22,000 nsf
American Psychiatric Association Director, Meetings & Conventions 10/09/16 Washington, DC 50 Exhibitors
www.psychiatry.org 703-907-7822 1,200 Attendees
LeadingAge Annual Meeting & EXPO Sharon Sullivan 10/30/16 Indiana Convention Center 90,000 nsf
LeadingAge VP 11/02/16 & Lucas Oil Stadium 560 Exhibitors
www.leadingage.org 202 508-9449 Indianapolis, IN 7,200 Attendees
Medtrade Kevin Gaffney 10/31/16 Georgia World Congress Center 85,000 nsf
Emerald Expositions Group Show Director 11/03/16 Atlanta, GA 450 Exhibitors
www.medtrade.com 770-291-5446 5,800 Attendees
NASS Annual Meeting Rick Bacon 10/26/16 Boston Convention & 92,000 nsf
North American Spine Society Manager of Exhibits & Corporate Relations 10/29/16 Exhibition Center 300 Exhibitors
www.nassannualmeeting.org 630-230-3662 Boston, MA 3,900 Attendees
ObesityWeek Francesca M. Dea 10/31/16 New Orleans Ernest N. Morial 22,700 nsf
American Society for Metabolic & Bariatric Executive Director 11/04/16 Convention Center 110 Exhibitors
Surgery/The Obesity Society 301-563-6526 New Orleans, LA 3,625 Attendees
www.obesity.org
Pri-Med Mid-West Stephen Varraso 10/13/16 Donald E. Stephens 25,300 nsf
DBC Pri-Med (a division of Diversified Communications) Senior VP, Program Development 10/15/16 Convention Center 115 Exhibitors
www.pri-med.com 617-406-4242 Rosemont, IL 3,470 Attendees
PHARMACEUTICALS
NCPA Annual Convention & Trade Exposition Patrick Dougherty 10/15/16 New Orleans Ernest N. Morial 40,000 nsf
National Community Pharmacists Association Senior Director Meetings & Conventions 10/19/16 Convention Center 260 Exhibitors
www.ncpanet.org 703-683-8200 New Orleans, LA 4,000 Attendees
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
EMS World Expo Ed Nichols 10/03/16 New Orleans Ernest N. Morial 120,000 nsfSouthComm
Business Media, LLC VP of Events 10/07/16 Convention Center 450 Exhibitors
emsworldexpo.com 800-547-7377 x1606 New Orleans, LA 10,000 Attendees
Firehouse Expo Brian Cassell 10/18/16 Music City Center 90,400nsfSouthComm Business
Media, LLC Show Manager 10/22/16 Nashville, TN 300 Exhibitors
www.firehouseexpo.com 800-547-7377 x2710 9,000 Attendees
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IACP Annual Conference & Exposition Jane Conway 10/15/16 San Diego Convention Center 177,000 nsf
International Association of Chiefs of Police Exhibits Manager 10/18/16 San Diego, CA 780 Exhibitors
www.theiacpconference.org 703-647-7353 15,000 Attendees
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
THE NBM SHOW (Charlotte) Susan Hueg 10/27/16 Charlotte Convention Center 18,000 nsf
National Business Media, Inc. VP, NBM Events 10/29/16 Charlotte, NC 150 Exhibitors
www.THENBMSHOW.com 303-469-0424 x204 3,500 Attendees
THE NBM 2-DAY SHOW (Portland) Susan Hueg 10/14/16 Oregon Convention Center 14,000 nsf
National Business Media, Inc. VP, NBM Events 10/15/16 Portland, OR 70 Exhibitors
www.THENBMSHOW.com 303-469-0424 x204 1,500 Attendees
PhotoPlus Expo Theresa Raffetto 10/19/16 Jacob K. Javits Convention Center 80,000 nsf
Emerald Expositions Conference Manager 10/22/16 New York, NY 250 Exhibitors
www.photoplusexpo.com 646-668-3700 22,000 Attendees
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
CoreNet Global North America Summit, Philadelphia Ada Allende 10/16/16 Pennsylvania Convention Center 110,000 nsf
CoreNet Global Director, Strategic Programs & Events 10/19/16 Philadelphia, PA 100 Exhibitors
www.corenetglobal.org 404-589-3225 2,000 Attendees
The Franchise & Business Opportunities Nancy Hughes 10/15/16 Greater Fort Lauderdale/Broward NSF Not Supplied
Expo - Fort Lauderdale Senior Account Manager 10/16/16 County Convention Center Exhibitors Not Supplied
National Event Management 800-891-4859 x270 Fort Lauderdale, FL Attendees Not Supplied
www.franchiseshowinfo.com
The Franchise & Business Opportunities Nancy Hughes 10/29/16 Minneapolis Convention Center NSF Not Supplied
Expo – Minneapolis, MN Senior Account Manager 10/30/16 Minneapolis, MN Exhibitors Not Supplied
National Event Management 800-891-4859 x270 Attendees Not Supplied
www.franchiseshowinfo.com
SPORTING GOODS & RECREATION
Club Industry Show Pamela Skaggs 10/12/16 Hyatt Regency Chicago 30,000 nsf
Penton Senior Operations/Show Manager 10/14/16 Chicago, IL 150 Exhibitors
www.clubindustryshow.com 303-998-9274 5,500 Attendees
IBEX, The International BoatBuilders’
Exhibition & Conference Anne Dunbar 10/04/16 Tampa Convention Center 103,300 nsf
Professional BoatBuilder Magazine Show Director 10/06/16 Tampa, FL 550 Exhibitors
and National Marine Manufacturers Association (NMMA) 716-662-4708
7,000 Attendees
www.ibexshow.com
NRPA Congress and Exposition Amanda Hersey 10/06/16 America’s Center 120,000 nsf
National Recreation and Park Association Senior Conference Manager 10/07/16 St. Louis, MO 400 Exhibitors
www.nrpa.org 703-858-2187 7,000 Attendees
WWA Annual Symposium & Trade Show Patty Miller 10/11/16 New Orleans Ernest N. Morial 36,000 nsf
World Waterpark Association Director of Tradeshow & 10/14/16 Convention Center 350 Exhibitors
www.waterparks.org Supplier Relations New Orleans, LA 1,500 Attendees
913-381-6734
TOYS, HOBBIES & GIFTS
Portland Christmas Cash & Carry Show Jim Walker 10/14/16 Oregon Convention Center 20,000 nsf
Urban Expositions Show Director 10/16/16 Portland, OR 200 Exhibitors
www.urban-expo.com 800-318-2238 4,000 Attendees
WATER, ENERGY & POWER
WaterSmart Innovations Conference & Exposition Tom Bradley Jr. 10/05/16 South Point Hotel & Spa NSF Not Supplied
Southern Nevada Water Authority Public Information 10/07/16 Las Vegas, NV Exhibitors Not Supplied
www.watersmartinnovations.com 702-862-3400 Attendees Not Supplied
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | August 2016 63

PEOPLE
LIZ CRAWFORD, longtime
executive with various
independent organizers,
was named Senior Vice
President of Exhibitions
& Events for the Recreation
Vehicle Industry
Association (RVIA)
effective August 22.
LIZ CRAWFORD
The newly created position
places Crawford
in charge of the RVIA show portfolio,
which includes a major consumer
show in Pomona, CA and the association’s
flagship event, the massive
Annual National RV Trade Show, held
in Louisville.
“The RVIA is a healthy organization
with a healthy show,” Crawford told
Trade Show Executive (TSE). “I’m
excited about the opportunity to be
a part of the association, along with
a new challenge, and to help grow
engagement with their shows and
events.” Crawford will step down from
Emerald, where she is currently Vice
President & Group Show Director,
Licensing Division. There was no immediate
word on a replacement.
Crawford, who was
featured on the July
2015 cover of TSE, has
compiled an impressive
resume in nearly 30
years in the exhibitions
industry. She worked in
executive positions with
Advanstar Communications
and Questex Media
before arriving in 2011
at Emerald. She is also
active in the International Association of
Exhibitions and Events, and the Society
of Independent Organizers (SISO).
Last year’s RVIA show in Louisville
spanned 757,542 net square feet (nsf)
of exhibit space, a 0.3% increase over
the 2014 show, which was ranked 14th
on the TSE Gold 100. Attendance
in 2015 grew 1.1% to 7,725 while the
number of exhibitors increased 3.8% to
297. This year’s show runs November
29-December 1.
The RVIA did not announce any changes
in the current show management staff.
Reach Liz Crawford at (714) 815-9673
or elizabethcrawford35@yahoo.com
JB SON joined Reed
Exhibitions as
Country General
Manager for South
Korea. Son is based
in Seoul and reports
to Reed Exhibitions
Greater China. Son
spent 20 years in
JB SON
the Korean pharmaceutical
industry and was most recently the
Head of Commercial for Novartis Vaccine’s
Korea cluster, which includes Macao, Hong
Kong and Taiwan.
Reach JB at +82 822 554 3010 or jb.son@
reedexpo.com.cn
CMA Association Management hired MAU-
REEN SOJKA as Events Manager. Sojka will be
in charge of all aspects of events produced by
CMA. She was most recently Meetings/Exhibits
Coordinator for the International Liver
Transplantation Society.
Reach Maureen at (609) 269-2390 or msojka@
cmasolutions.com
Index to Advertisers
CompuSystems, Inc. .................................................. p. 32-39
Destination DC .......................................................... p. 47
Experient, a Maritz Travel Company ..................................... p. 5
Houston First ..................................................... p. 9, 10 & 11
Indianapolis Convention Center & Lucas Oil Stadium (Indianapolis, IN) .. Cover 4
International Exposition Center (I-X Center)(Cleveland, OH) ........ Cover 2
Map Your Show ........................................................... p. 3
New Orleans Convention & Visitors Bureau
& Ernest N. Morial Convention Center .................................. p. 43
Orange County Convention Center (Orlando, FL) ......................... p.7
p/c nametag, Inc. ......................................................... p. 13
San Antonio Convention & Visitors Bureau ............................. p. 49
SMG ......................................................................... p. 65-67
· Arthur R. Outlaw Mobile Convention Center (Mobile, AL) . . . . . . . . . . . . p. 65
· Cobo Center (Detroit, MI) ..............................................p. 66
· Hampton Roads Convention Center (Hampton Roads, VA) ...........p. 67
· Huntington Convention Center of Cleveland
and Global Center for Health Innovation (Cleveland, OH) ............p. 67
· Irving Convention Center (Irving, TX) .................................p. 67
· Ontario Convention Center (Ontario, CA) .............................p. 66
· Pennsylvania Convention Center (Philadelphia, PA) ..................p. 66
· Salt Palace Convention Center (Salt Lake City, UT) ....................p. 65
Donald E. Stephens Convention Center (Rosemont, IL) ....................p. 45
Trade Show Executive’s Gold 100 Awards & Summit ....................p. 16-17
UFI, Global Association of the Exhibition Industry .........................p. 51
Ungerboeck Systems International, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p. 22-31
United Service Companies, Inc. … ...........................................p. 15
64 August 2016 | Trade Show Executive

One Click, One Call
866.Book.SMG
75
Convention &
Event Venues
Shopping for almost anything is
either one click or one call away.
In the world of conventions,
exhibitions and special events,
how can you effectively shop
for convention centers and
destinations with only one click
or call? The answer is simple.
The answer is SMG. With
exhibition venues in the United
States, Canada, Mexico and
the Caribbean, we can shorten
the site selection process from
months to days, or even hours.
Take a look at these featured
SMG Venues:
One click. One Call. SMG...
Where do you want to show?
To inquire about any or
all SMG-managed Centers:
1-866-BOOK-SMG
gcaren@smgworld.com
Salt Palace
Convention Center
SALT LAKE CITY, UTAH
Prime Exhibit Space ....... 515,000 sf
Halls & Floors ..........10 halls, 1 floor
Breakout Rooms ......67 (160,000 sf)
In-House Services
Utah Food Services (exclusive) in-house
caterer; PSAV (preferred) A/V provider;
Business Center; 1000 parking spaces.
The renaissance of downtown Salt Lake
City continues and our facility is located
in the center of this exciting, vibrant
and culturally-rich scene. Solar array
provides renewable energy credits
and part of the facility is Silver LEED
certified. Experience the high level of
customer service and attention to detail
that will make your event successful and
memorable.
Contact
Contact: Nikki Taylor, Director of
Event Sales
T: 385-468-2222 or 385-468-2211
NikkiT@saltpalace.com
www.saltpalace.com
Arthur R. Outlaw Mobile
Convention Center
MOBILE, ALABAMA
Prime Exhibit Space ......... 70,000 sf
Halls & Floors ........... 4 halls, 2 floor
Breakout Rooms ....... 17 (24,500 sf)
In-House Services
Catering, audio-visual-projection, highspeed
wireless Internet, telecommunications,
electrical, booth supplies
The Arthur R. Outlaw Mobile Convention
Center, located on the waterfront
in downtown Mobile Bay, is a stateof-the-art,
317,000 gross square foot
facility that includes
a 100,000 square foot exhibit hall,
42,000 square feet of meeting rooms
and a grand ballroom. Other amenities
consist of covered and concealed
loading docks, direct covered access to
1,800 parking spaces and an
adjacent hotel. In addition to being
functional and affordable, the
center is easily accessible by air
or ground transportation.
Contact
Cheryl Ann Gee,
Director of Sales & Marketing
T: (251) 208-2128 F: (251) 208-2150
cgee@mobileconventions.com
www.mobileconventions.com

One Click, One Call
866.Book.SMG
Cobo Center
DETROIT, MICHIGAN
Ontario Convention
Center
ONTARIO, CALIFORNIA
Pennsylvania
Convention Center
PHILADELPHIA, PENNSYLVANIA
Prime Exhibit Space .......723,000 sf
Halls & Floors ......... 5 halls, 2 floors
Breakout Rooms .... 100 (250,000 sf)
Prime Exhibit Space ........90,000 sf
Halls & Floors ......... 3 halls, 2 floors
Breakout Rooms ....... 24 (24,000 sf)
Prime Exhibit Space .......679,000 sf
Halls & Floors ......... 7 halls, 3 floors
Breakout Rooms ...... 82 (240,542 sf)
In-House Services
Catering, electrical, cleaning, broadcast
studio (including fiber drops from anywhere
in building), wired Internet drops,
full facility free Wi-Fi from Technology
Services department
Situated on the Detroit River, Cobo
Center has one of the largest contiguous
exhibit spaces in the US at 723,000
square-feet in five halls. With outstanding
scenery and flexibility, Cobo offers
40,000 square-foot ballroom, 30,000
square-foot atrium overlooking the
river and 200,000 square feet of flex
space. A digital sign communication
system including 100 meeting room
boards and two giant exterior screens
promotes events. The People Mover
monorail connects Cobo to downtown
hotels and attractions.
In-House Services
Facility wide Wi-Fi, audio-visual,
security, food and beverage, cleaning,
business center, water and electrical.
The Ontario Convention Center is a
breathtaking venue. Contemporary in
design and equipped with the latest
in technology, it boasts more than
225,000 square feet of flexible exhibit,
meeting and function space and is ideal
for conventions, trade shows, exhibits
and meetings. The Center provides a
full range of technology services, worldclass
cuisine and service options provided
by a professional, award-winning
staff. The Ontario Convention Center
offers superior service and flexibility for
all meeting needs.
In-House Services
A/V, food and beverage, security, electrical,
plumbing, high-speed Internet,
telecommunications, housekeeping and
set up, FedEx, digital advertising
The Pennsylvania Convention Center
located in the heart of Center City
Philadelphia offers over one million
square feet of meeting and exhibit
space including 79 meeting rooms
and provides best-in-class experience
for meetings, trade shows and conventions.
Our convention center offers
the largest contiguous exhibit space in
the northeastern United States with
528,000 square feet and has the largest
convention center ballroom on
the east coast. The 34,960 square foot
Grand Hall was built into the Historic
Victorian Reading Railroad Train Shed.
Contact
Greg DeSandy,
Director of Sales
T: (313) 877-8214
gdesandy@cobocenter.com
www.cobocenter.com
Contact
Michael K. Krouse, CMP, CHME, CASE
President /CEO
T: (909) 937-3001 TF: (800) 455-5755
mkrouse@ontariocvb.org
www.ontariocc.org
Contact
Stephanie M. Boyd,
Vice President, Sales, Marketing
& Convention Services
T: (215) 418-4759 F: (215) 418-4861
sboyd@paconvention.com
www.paconvention.com

One Click, One Call
866.Book.SMG
Hampton Roads
Convention Center
HAMPTON, VIRGINIA
Irving Convention
Center
IRVING, TEXAS
Huntington Convention
Center of Cleveland and
Global Center for Health
Innovation
CLEVELAND, OHIO
Prime Exhibit Space .......102,000 sf
Halls & Floors .......... 3 halls, 1 floor
Breakout Rooms ........31 (54,191 sf)
Prime Exhibit Space ........ 50,000 sf
Halls & Floors ......... 2 halls, 3 floors
Breakout Rooms ....... 20 (20,000 sf)
Prime Exhibit Space .......225,000 sf
Halls & Floors .......... 3 halls, 1 floor
Breakout Rooms ......38 (100,000 sf)
In-House Services
Internet throughout, visitor information
desk, full service A/V, full service catering,
free parking, connected headquarters
hotel, adjacent 84,000 sf arena
Convene at the Hampton Roads
Convention Center located in the center
of Coastal Virginia. A divisible grand
ballroom and the 102,000 square foot
exhibit hall are among
35 flexible spaces ideal for trade shows,
gala events, and major conventions.
A grand entrance greets guests and a
second-level outdoor terrace overlooks
the campus shared with Hampton
Coliseum arena and a
295-room Embassy Suites hotel. Nearly
3,000 hotel rooms, eclectic dining, attractions,
shopping and
a spa are located within immediate
proximity.
In-House Services
In-house food and beverage provided by
SMG, SAVOR..., high-speed wireless Internet,
audio-visual, concierge services,
business center, covered parking
Located just minutes from DFW International
Airport, the 275,000-squarefoot
Irving Convention Center at Las
Colinas is part of a mixed-use entertainment
district on 40 acres in the Las Colinas
Urban Center. The facility’s flexible
design allows it to host several different
types of events concurrently, and the
building’s vertical design creates a new
niche in the marketplace. The Irving
Music Factory, opening in late 2017, is a
250,000-square-foot complex adjacent
to the center that will offer live entertainment,
restaurants and retail.
In-House Services
Audio-visual, security, food and beverage
(Levy Restaurants), high-speed
Internet, building services, electric
Since opening in 2013, the LEED Gold
Huntington Convention Center of
Cleveland has hosted more than 500
events with robust technology, expansive
loading dock, and a 12.5-acre green
roof overlooking Lake Erie. A natural for
healthcare meetings, the Global Center
for Health Innovation is home to 30 industry
leaders, including GE Healthcare,
Siemens, Philips, Cardinal Health, Cisco,
HIMSS, Cleveland Clinic and University
Hospitals. The attached 32-story,
600-room Hilton Cleveland Downtown
Hotel opened in June, 2016.
Contact
Eric P. Nealy,
General Manager
T: (757) 315-1638
enealy@thehrcc.com
Hampton CVB: (800) 487-8778
www.thehrcc.com/
www.visithampton.com
Contact
Tom Meehan,
General Manager
T: (800) 247-8464 F: (972) 401-7729
tmeehan@irvingconventioncenter.com
www.irvingconventioncenter.com
Contact
Judy Kent, Director of Sales and
Marketing
T: (216) 920-1449 F: (216) 920-1451
jkent@clevelandconventions.com
www.clevelandconventions.com
www.theglobalcenter.com