E2 Business Plan from ImmigrationBusinessPlan.com

Company strategy
The Company decided that the best way to enter
the local market would be to acquire an existing
bakery since this would represent a shortcut, given
the fact that an existing bakery would already have
all the permits to operate the business. Getting
permits can be a stumbling block for foreign entrepreneurs
who are not familiar with US regulations
and don’t know how to build a bakery in accordance
with those regulations.
The Company forecasts a rapid market entry in the
Boca Raton area through both a comprehensive
business model and an aggressive marketing effort.
The Company business model is based on four
sub-business models revolving around the bakery
unit:
1. Sales on premises with both breakfast and
lunch offers;
2. Delivery of products. Boca Raton has a high
concentration of offices. Therefore, the Company
intends to market its products to office
workers through delivery;
3. Supply contracts. The Company will seek to
win contracts to supply its products to hospitals,
schools, restaurants and hotels. This is a
big market. The Company will be able to compete
with a wide variety of products;
4. Catering services. The Company will provide
products for catering events. James Smith has
also a long experience in the catering service.
The Company will therefore be able to offer a
comprehensive catering offer from day 1.
Employees are this business’ greatest asset. Great
care would be taken in recruiting people who love
working with these products and who are always
ready to help. The consistency of the quality depends
on it.
French Bakery, LLC will be open from 7 a.m. to 7
p.m. from Monday to Thursday. It will close at 4 pm
on Friday. It will open at 8 am and close at 6 pm
on Sunday. Therefore, a bakery will be opened 67
hours per week.
French Bakery, LLC plans to put together marketing
material such as postcards, business cards,
brochure, delivery menus, as well as a website.
The Company is also planning to get in touch with
all the synagogues and the Jewish community
centers in Boca Raton and its vicinities to advertise
its products and be listed as a kosher business
in their directories.
On a daily basis, James Smith will contact potential
clients to get supply contracts and catering
contracts. The Company will send baskets with
fresh products to convince potential clients of the
quality of its products.
As mentioned earlier, the Company plans to open
a second bakery in year 3. The location of that second
bakery has not been decided yet. However,
several locations are already being considered:
Fort Lauderdale, Aventura, and Bal Harbour.
This second bakery would reinforce the Company
critical mass to achieve economies of scales.
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French Bakery, LLC