Digital Publishing Platforms (1)
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<strong>Digital</strong><br />
<strong>Publishing</strong><br />
<strong>Platforms</strong>
Why publish online?<br />
disseminate IOG research to a<br />
To<br />
audience<br />
broader<br />
increase IOG brand recognition<br />
To<br />
position IOG as a leading think tank<br />
To<br />
the National Capital Region and<br />
in<br />
beyond
Purpose of this guide<br />
purpose of this guide is to highlight<br />
The<br />
online tools that the Institute on<br />
several<br />
can use to distribute their<br />
Governance<br />
material.<br />
research
Let's Get <strong>Digital</strong>!
following programs<br />
The<br />
users the opportunity to publish<br />
give<br />
online content without having<br />
compelling<br />
create code or deal with third party<br />
to<br />
developers.<br />
are affordable, user-friendly and<br />
They<br />
for venturing into the realm of<br />
excellent<br />
publishing without any major<br />
digital<br />
investments from the outset.<br />
upfront
Highlights<br />
option with 100 MB storage<br />
Free<br />
up to 500 pages of content<br />
Upload<br />
Conversion<br />
PDF<br />
print up to 1000 copies<br />
Can<br />
can print and deliver copies to anywhere around<br />
Issuu<br />
world the<br />
to mobile interface<br />
Customized<br />
(can include links to videos, shopping carts,<br />
Interactive<br />
etc.)<br />
to user Analytics (only available for one month<br />
Access<br />
the free plan)<br />
in<br />
link to post on other sites (except for free<br />
Embeddable<br />
plan)<br />
link to publication (except for the free plan)<br />
Direct<br />
sell publications through Joomag<br />
Can
Pricing
Highlights<br />
option with 500 MB storage<br />
Free<br />
conversion (not for free version)<br />
PDF<br />
link to post on other sites for all plans<br />
Embeddable<br />
built-in design templates and tons of stock images<br />
80<br />
(can include links to videos, shopping<br />
Interactive<br />
etc.) carts,<br />
link with short URL for all plans<br />
Direct<br />
assemble publications into an interactive<br />
Can<br />
and embed it for viewing on IOG website<br />
bookcase<br />
mailing and customizable emails<br />
Mass<br />
use Joomag App to distribute it through the App<br />
Can<br />
Newsstand and Google Play Newsstand<br />
store<br />
to mobile interface<br />
Customized
Pricing
Analysis<br />
S<br />
T<br />
W<br />
O
High quality written content<br />
Experienced editors on staff<br />
Staff with experience working on<br />
magazines and newspapers<br />
Consistent content creation<br />
Credibility<br />
High profile staff and<br />
stakeholders with large networks<br />
Original visual content (graphics)<br />
Lack of dedicated digital<br />
communications staff or strategy<br />
Limited visual content in free<br />
design programs<br />
Limited features in free digital<br />
publishing packages<br />
Quality of print version of digital<br />
publications<br />
Weaknesses<br />
Strengths<br />
Profit and new partnerships<br />
Increased brand recognition<br />
Optimized staff roles and<br />
responsibilities<br />
Skills development among<br />
current staff<br />
Coursera provides a four week<br />
comprehensive course in the<br />
Fundamentals of Graphic Design<br />
Copyright and attribution issues<br />
may arise if graphics are taken<br />
from third party sites.<br />
Internal collaboration, support,<br />
and communication<br />
Financial investment<br />
Oppurtunities<br />
Threats<br />
Free Tutorials in Adobe Illustrate and<br />
Photoshop<br />
Broader audience and readership
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