Nuremberg, 6 – 9 October 2016

A successful start

Insights-X 2015 at a glance

The much anticipated new stationery fair exceeded all expectations.

Visitors and exhibitors alike in particular praised the four cornerstones of

the Insights-X: personal, compact, relaxed and highly professional.

The sector agrees that the industry trade fair is with the right concept

and exudes just the right atmosphere.



In addition to familiar brands, it was the small companies that contributed

to a good blend. This crucial industry event not only strengthens existing

connections, but initiates new business contacts – through a personal

and compact trade fair.

Do not miss out on this special event in 2016!

80.3 %

of trade visitors

will visit the Insights-X

in 2016 again

82.9 % 93.7 %

of trade visitors placed an

order at the Insights-X or

still intend to award orders

of trade visitors

are purchase


84.2 %

of exhibitors reached their most

important target group as a result of

their participation in the trade fair

78 %

of exhibitors intend to participate

in the Insights-X in 2016 again


exhibitors from

34 countries


trade visitors from

82 countries

89.3 %

of exhibitors are satisfied with

the organisation of the trade fair

76.8 %

of exhibitors would recommend

others to participate in the Insights-X


journalists from

9 countries

October 2015

The figures of success

Spread across 16,000 m², Insights-X enabled

attendees to do business in an informal

atmosphere. Innovations were presented and

intensive discussions conducted at the ideal

point in time.

The perfect platform

for your products

6 product groups with

extensive range of products:

Writing Utensils,

Writing Accessories




Desk Equipment, Multimedia


Exercise Books, Blocks and

Paper, Mailing Material,

Folders and Binders



Bags and Cases, Backpacks,

Satchels, School Bags



Handicraft Materials and

Drawing Utensils, Paints,




Wrapping and Napkins,

Albums and Books, Calendars,

Greeting Cards, Fashionable

and Fancy Articles




Additionally, the online catalogue for Insights-X is arranged

by areas of application

Your benefits:

- Easy orientation for your customer

- Exhibitor offers are simple to find

- Rapid communication of visitors possible

- Comprehensive information on products and exhibitors

- Ideal complement to the print catalogue

A trade fair that

inspires visitors

Numerous ways to

put your products

in the right light


Inspiration, trends and knowledge

The InsightsArena combines a special show about themes that move the

industry, an open presentation area for practical demonstrations on themes

that cover the retail trade, marketing and trends, plus the Atelier where you

as an exhibitor can perform activities or special events for visitors, under a

single roof.

Stationery topics presented in an

attention-grabbing way

A special show covering industry-relevant themes is awaiting you and

your visitors – with practical tips and tricks on themes that peak the

interest of the trade.

Presentation area

The InsightsArena presentation area will complement the stationary expo

with a high-quality, free programme. From the first to the last day of the

fair, all interested players in the industry will be able to find out the key

information of daily changing focal topics. Practice-oriented presentations

cover themes like eCommerce, marketing or trends in retailing which are

explained by both experts and practitioners. This is how interested parties

acquire practical expertise to reap business success – in an entertaining and

informative manner.

“The fringe programme of the Insights-X is

extremely well co-ordinated. Not only what

is displayed in terms of visual merchandising

at the InsightsArena, but also the lecture

programme which partially refers to this but

also takes up alternative themes that are

important, is spot on.”

Bernd Horenkamp

EK servicegroup, Director, Germany, Visitor

“We‘ve been attending the Spielwarenmesse

for many years and think it‘s great that, in the

future, we‘ll be able to introduce our customers

to the new BTS collections and creative

products at an ideal time. We‘re especially

pleased that Spielwarenmesse eG is tackling

the promising project of a new stationery fair

in Nuremberg.”

Michael Fortdran

Undercover, Managing Director, Germany,


“The value for money that visitors to the trade

fair get is very attractive here. That goes for

the hotel prices which have not increased

much for the fair, but also for the admission to

the trade fair and what is being offered by the

specialist retailers here.”

Thomas Grothkopp

HBS, Director, Germany, Visitor

“Insights-X is a very interesting platform with

which to round off the year. The personal

exchange of views within the sector gives us a

good overview of the latest developments on

the market.“

Filia Tzanidakis

Pilot Pen, Marketing Director, Germany,



Exhibitors will be holding small workshops or special events under

the motto “Get involved, get testing and be creative” in the Atelier of

InsightsArena. This allows you to set the right stage for yourself and your


Promotions at your stand

Your trade fair stand is your personal communication platform! You rarely

have the opportunity to welcome this many customers to your very own

branded world. Use your stand for a promotion – which will attract twice

as much attention from visitors.

Trade fair town

of Nuremberg

The perfect location

Nuremberg benefi ts from convenient accessibility to the

transport infrastructure, budget-friendly accommodation

and a history rich in stationery – the best prerequisites for

a successful trade fair.

Enjoy, for example, the service of a 4-star hotel with our partner

hotel programme or select a private accommodation from a

comprehensive selection available on Airbnb – from an entire

flat to a single room.

Whether you travel by car, train or plane – special travel offers to

the Insights-X make your participation in the trade fair even more

attractive for yourself and your customers. With our Deutsche Bahn

railways special you can travel from anywhere in Germany to the

Insights-X and back at prices starting from € 99.- only.

The ideal setting

for your trade fair


You can look forward to a fair that

offers a sense of adventure and

synergetic effect:

From the high-profile opening event to the After Hour on the

first evening of the trade fair where you can exchange ideas with

other exhibitors as well as your business partners and customers

personally, there is plenty on offer.

Thanks to their parallel events, nearly all the leading associations and

purchasing cooperatives of the stationery industry not only made

Insights-X 2015 the meeting point for those in the industry, but also

offered fair participants valuable synergies. We intend to continue

and intensify this promising cooperation in 2016. We likewise plan to

hold the ToyPreview – the exclusive event to which the top buyers in

the toy industry come – in parallel again.

How we attract

your visitors

We have gathered the relevant visitors for you –

national and in future, on an ever-growing international scale.

The close co-operation with purchasing cooperatives,

manufacturers and multipliers as well as our targeted and

far-reaching visitor marketing secures the highest

possible quality of visitors for you.

“The quality of the visitors was very high –

no tourist magnet, the target group was

exceptionally well-focused on the stationery

range. This facilitated a relaxed atmosphere

that allowed for in-depth discussions. We were

able to take the time for the things that matter

and to present our products.”

Simon Brodbeck

BUNTBOX GmbH, Managing Director

Germany, Exhibitor

Target group

-Specialist retail trade:


School supplies


Art and craft supplies



Journals /



- Specialist


- Drop shipping

- Commercial users

- Office suppliers

- Toy shops

- Drugstores /


- Online shops

- Promotional products


- Food retailing

- Discount supermarket


- Department stores

- Book trade

- Electronic assembly

- And others

Visitor marketing

We do what it takes to join forces with you to attract the right target group

to the Insights-X. We even support you with your own visitor marketing.

Be it before, during or after the trade fair – we offer the services you need

to address your customers:

Free checklists and online seminars, voucher codes, address stickers,

participation information, visitor flyers and much more.

Our services

for you

We would like you to fully exploit

the potential that your participation

in the fair holds for you. Which is why

we support you in many ways.

Personal support

We are there for you: your contact will offer personal and individual advice to

you for your registration and participation. Our cooperative structure already

defines a close dialogue with our customers as an essential element of our

corporate strategy.


Everything in sight: no matter when you will receive your confirmation for the

Insights-X, we help you to maintain an overview. What to do when and what

should be looked at we will sum up for you and provide a free checklist at

your disposal.

Online Service Center

Simply book everything online: from the registration to the construction of

the stand to advertising activities – book the services for your participation

in the fair fast and conveniently with our Online Service Center.


Always up to date: with our exhibitor newsletter you will automatically

receive the most important information about your participation in the fair

and the stationery industry – directly to your email account.

“We are impressed about how thorough our

contacts supported us with the preparations

for the trade fair. That was a highly positive


Christoph Böhler

Böhler GmbH, Director, Germany, Exhibitor

Stand construction package

Stand construction made easy: the full stand construction package

contains next to the stand’s basic features and electrical supply also the

cleaning of the stand. Prices vary according to the size of your stand.


Optimum preparation: that is the key when it comes to expanding

your practical trade fair knowledge fast. Use our free online training

seminars which cover the relevant content related to the fair preparation,

implementation and follow-up are your first step.

Marketing package

It is a wrap: the marketing package offers a full range of media services

to you, such as listing your company in the official print and online media,

or including your company logo in the online map of the exhibition grounds

as well as in the map of our mobile App, or hyperlinking your company’s

website and including your email address in the online catalogue –

plus address stickers, invitation coupons for 10 complimentary day passes

for your customers, and much more.

Your way to

the Insights-X 2016

Whether you want a custom design or complete stand including

stand construction package, together with our partners,

we can provide you with the ideal presentation area

for your products – and for every budget.

PRICES* excl. stand construction package min. 9 m²


Row Corner stand Head stand

1 Seite side open offen 2 sides open 3 sides open

€ 161,-

2 / m € 189,-

2 / m € 204,-

2 / m

PRICES* incl. stand construction package 9 – 36 m²


Row Corner stand Head stand

1 Seite side open offen 2 sides open 3 sides open

Block stand

4 sides open

€ 209,- / m


Block stand

4 sides open


€ 271,- / m


€ 299,- / m


€ 314,- / m


€ 319,- / m




* Price plus mandatory marketing package amounting of € 375.- and registration fee of € 400.-. All prices are

subject to statutory VAT (see Item 6 of the Rules for Exhibitors 2016) and other fees, for example AUMA-fee

amounting of € 0.60 / m². The registration fee will be deducted in full from the exhibiting fee. Registration

can only be processed once the registration fee has been received.

Entrance Mitte

eXperience –

Your convenient starter package

With us for the fi rst time? Then use the eXperience stand construction

package which makes your fi rst time easy. 4 m² offer an ideal presentation

platform right in the middle of where the action is!

- 4 m² large stand (including construction)

- Placement in the neighborhood of InsightsArena

- Listing of your company in the trade fair’s offi cial print and online media

- Free invitation vouchers for your customers

Price of full package: € 995.-

Stand construction package

With a floor space from 9 to 36 m² you can book directly a stand construction

package when you register which includes the following services:

- Maxima stand system with stand partition walls in white, material:

aluminum-untreated surface

- Lighting, 1 x 100 W spotlight per 3 m²

- Company logo on stand‘s frame design

- Charcoal-grey carpeting

- 1 meeting table, with table top

- 3 upholstered chairs black / charcoal grey

- 1 waste paper basket

- Power connecting up to 3 kW (230 V / 16 A) incl. triple power outlet,

ground fault circuit interrupter

- Flat charges power consumptions generated from regenerative energy sources

- Daily stand cleaning

- Additionally for stands from 15 m²: 1 cabin 1 x 1 m with door (lockable) and coat rack

More on Insights-X?

Subscribe to our newsletter at www.insights-x.com

or follow us on the social networks:

Facebook: www.facebook.com/InsightsExpo

Twitter: www.twitter.com/InsightsExpo

Your personal

point of contact

Put your trust in our experienced and dedicated team

of real trade fair professionals who provide you

with personal and individual assistance.

You have questions?

We are happy to help!

Berlind Bernemann

Tel.: +49 (0) 911/998 13-60

Fax: +49 (0) 911/998 13-860


Irena Lekavski

Tel.: +49 (0) 911/998 13-56

Fax: +49 (0) 911/998 13-856


For your online registration, go to www.insights-x.com/application

Deadline for registrations: 31 March 2016

Arthur Wagner

Tel.: +49 (0) 911/998 13-46

Fax: +49 (0) 911/998 13-846


Your global network –

our representatives in your country

The success of Spielwarenmesse eG is backed by a strong pool

of representatives who support you on location with the planning of

your trade fair presentation.

Contact our representatives in your country:


Spielwarenmesse eG

Münchener Straße 330, 90471 Nürnberg, Germany

Tel: +49 (0) 911 9 98 13-0

Fax: +49 (0) 911 9 98 13-898

info@insights-x.com, www.insights-x.com

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