TRENDS

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ESSENTIAL

TRENDS

BID MARKET INTELLIGENCE

ISSUE 70 JULY 2016

Princes Street, Edinburgh


Introduction

Welcome to the July edition of Essential Trends

Welcome to this months edition of Essential Trends. The report shows the

trend from recent months in the UK continuing with both footfall and retail

sales experiencing challenging months whilst the leisure/hospitality sector

continues to show very positive upward movement.

July into August heralds the busiest footfall and tourist period of the year

and with Edinburgh gearing up for the Festival period it is hoped that this

will reflect in the figures for the upcoming months. The New Town area

especially has an enhanced Festival offering during August this year which

will assist in the city centre footfall spread across the BID area.

It is pleasing to note that the recent quarterly visitor survey continues to

show that the BID area out performs the rest of the city centre in all aspects

bar the on-going issue of parking.

Roddy Smith

Chief Executive

Contents

Footfall Page 3

Sales Monitors Page 11

Edinburgh Visitors

Survey Page 13

Parking Page 17

Convention Bureau Page 20

Edinburgh Airport Page 22


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Edinburgh footfall index

Edinburgh footfall figures for June 2016 are down by -7.1%

compared to June 2015 but showed an increase of 0.9%

compared to May 2016. The UK average increased by 0.5%

compared to last month and decreased year on year by

-2.1%.

Princes Street at Marks & Spencer’s was the busiest spot in the city centre

with 1,034,957 people counted during June 2016, the last month in which

figures are available. This represents decrease of -0.8% on May 2015.

Monthly pedestrian numbers in the city centre follow an annual trend. They

increase to their highest level of the year in August and fall to the lowest

monthly totals during January and February before starting to increase again

over spring and into the summer months.

Footfall on Princess Street decreased by -4.0% between May and June 2016.

The following tables show footfall in the City Centre and a breakdown by

counter area. The daily information for the previous month is also presented in

the charts.

The UK footfall Index shows an increase of 0.5% between May and June

2016, and decreased by -2.1% compared to June 2015.


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Helen Dickinson, Director General, British Retail Consortium, commenting on

the UK footfall said: “June has seen many distractions from Euro 2016 to

Wimbledon so heading out to the shops seems to have slipped down the

priority list for many,”

“Retailers continue to focus relentlessly on delivering for shoppers day in, day

out, and they know that providing a great in-store experience is key to driving

up footfall. Although there is a level of uncertainty, it is important that this

doesn’t deter us from the shopping and leisure activities we all enjoy.”


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Day and night time pedestrian traffic in the

Essential Edinburgh BID area

In June 2016 annual comparable footfall was down by

-7.3% in the BID area, with footfall in the evening period

falling by the least.

Compared to last year footfall has

shown an overall decrease in June

2016. This hides some variation

which we can see by breaking

the day down into three periods:

morning; core retail hours; and

evening hours. The most noticeable

change in June 2016 was the -8.8%

decrease in the early morning hours

on last year. The core retail hour

period fell by -7.7%, and the evening

period recorded the smallest

decrease of -5.0% on last year.

The following charts show the

change in footfall over four different

three hour periods. Around nine

out of every ten visitors (86%) in

the city centre are recorded over

this 12 hour period. The largest

change in footfall in the city centre

compared to last year occurred in

the after 11am period where footfall

decreased by -8.7%.


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The change this June compared

to last year shows a decrease in

footfall numbers across all four of

the four-hour interval periods. In

the time period after 5pm footfall

decreased by -4.2%, between 8am

and 11am footfall decreased by

-7.5%. The after 2am time period

decreased by -7.9% compared to

last year and the largest decrease

occurred in the after 11am time

period, as seen in the charts.

Note: BID area annual comparison includes counter locations: FCUK George Street; Jenners

Rose Street; M&S Princes Street; Natwest George Street; Tiso Rose Street; and McDonalds

South St Andrew Street.


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Day and night time pedestrian traffic in the

Essential Edinburgh BID area cont...


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Sales Monitors for June 2016

Edinburgh retail sales were down -4.0% in June 2016

compared to this month in 2015. This means that

Edinburgh’s retailers performed worse than their Scottish

peers as the Scottish average fell only -1.4% on a year

earlier; in the entire UK sales were up a whisker at 0.2%

growth.

Retailers participating in the Retail

Monitoring Programme reported

these figures for June 2016.

The figures for Edinburgh are based

on a sample of city centre retailers.

The figures for Scotland and the UK

were reported from the BRC-KPMG

Retail Sales Monitor and the BRC

Scottish Retail Sales Monitor.

Hospitality businesses that take part

in the Hospitality Monitoring

Programme reported a solid

increase in sales of 9.6%.

As in previous months, the figures

downward trend can partly be

explained with the closure of shops

in St James Centre and lower footfall

in this part of the city centre as a

result.

David McCorquodale, head of

accountancy firm and SRC survey

sponsor KPMG’s UK retail sector

practice, commenting on the

Scottish figures said: “Although total

sales are down on last year, the

grocery sector saw a change in


ESSENTIAL TRENDS PAGE 12

fortunes, registering its first growth in

sales since December. Big-ticket

items in the non-food category

continued to perform strongly.

“Bolstered by a summer of sport,

electricals fared particularly well, as

consumers looked to buy the latest

televisions to watch the football,

tennis and golf. That being said, the

food retail market continues to face

challenges.”

Roddy Smith, Chief Executive of

Essential Edinburgh, said:

“Promotions were prevalent, with

some retailers bringing their sales

period forward to help stimulate

demand. Seasonal lines were hit the

hardest as the unsettled weather set

in. All three [clothing] segments

reported disappointing sales, with

the women’s and children’s more

impacted that the men’s segment.”

You are sent this information before publication in Essential Trends

if you agree to participate in the City Centre Monitoring Project. For

more information about how to participate in the Tunover

Monitoring Project please contact Tom Mathar, Research Manager

at LJ Research, who manage this project on our behalf: Tom@

ljresearch.co.uk or 0131 623 6217.


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Edinburgh Visitor Survey - Quarter 2 results

According to respondents to the Edinburgh Visitor’s Survey,

an ongoing survey conducted by LJ Research on behalf of

Essential Edinburgh, tourists who expressed a preference

said that the BID area managed by Essential Edinburgh

outperforms the rest of the city centre with regards to: the

quality of shops, restaurants and bars; signage; cleanliness

and access by public transport. However, tourists say that

parking facilities and ease of access by car were worse than

the rest of the city.

We have asked visitors to the New

Town about their experience of the

BID area compared to other areas of

the city. As illustrated in the Charts on

pages 14 - 16 the quality of shops,

bars, restaurants and cafes were

rated higher than other areas of the

city. Similarly, visitors found that it

was easier to access the New Town

BID area using buses and trains.

Additionally, cleanliness, friendliness

and safety were rated higher in the

BID Area compared to other areas

of the city. Respondents also noted,

however, that it is easier to access

other parts of Edinburgh and find a

parking bay there than it is in the BID.

The table opposite

shows how much

staying Edinburgh

visitors spent on

different aspects of

their trip. Overall,

visitors’ expenditure

has increased

compared to the

same period last year.

The most notable rise in Q2 2016 compared to Q2 2015 came from travel/

transport and Accommodation spend and there was a slight decline noted in

the restaurant/pubs spend.


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Parking Index: data April 2016

Parking is important for businesses in the city centre and

the information below shows the number of times and

length of time each parking bay is used during the

chargeable period. The higher the turnover of paid parking

spaces the more opportunities for shoppers to find a

space. In the New Town there are 959 bays in zones 1A

and 2, which covers the Essential Edinburgh BID area.

It should be noted that the average

daily number of transactions per

bay during trading hours and the

average length of time parked are

derived from transactions at parking

ticket machines, the number of

which varies throughout the year.

The relatively low number of daily

transactions per bay is likely to be

due to the usage of the bays by

holders of resident’s parking

permits.

In the New Town over June 2016,

the average turnover of parking

spaces per day was 1.9. This

compares to 2.1 in the Old Town, 1.5

in the West End and 0.8 in the East

End. There are a few streets were

bays have been suspended or

removed which will have had an

impact on revenue. These are: Little

King Street – St James

development; St Andrew Square

(South side) – Footway

reconstruction and other works;

Rutland Street – Footway

reconstruction; and Chambers

Street – Major works.


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Parking utilisation

Shoppers looking to park their car are more likely to find a space in the

streets that are less utilised. It is clear that St Andrews square had the

highest levels of utilisation. As noted above a number of temporary closures

have influenced these figures this month. The other streets that are used

less than average for parking include Hill Street, West Register Street, and

Abercromby Place.

This table reflects the levels of usage of parking bays during the

times when parking charges are levied (Monday – Saturday 8:30 am

– 5:30pm in areas with lower parking ticket sales and 8:30am –

6:30pm in areas with higher ticket sales.

For real time information on utilisation rates in off-street car parks

follow this link: http://edinburgh.cdmf.info/public/carparks/list.htm


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Edinburgh’s Conferences

Marketing Edinburgh is the organisation

dedicated to promoting Edinburgh to the world,

and encompasses a Convention Bureau and Film

Office.

Business Tourism

Business Tourism is vital to the

economy of the city and delivers

significant financial benefits for

the city. It also positions the city

positively in key industry sectors,

brings global expertise into the

community and provides a platform

for future investment.

In June Convention Edinburgh

hosted a familiarisation trip for

ConferenceDirect, a top producing

conference and events agency who

have confirmed 5 major international

conferences for the city between

2015 and 2020 and have potential

to bring more. Their most recent

conference, SPIE 2016 Astronomical

Telescopes and Instrumentation

which took place 26 -30 June, broke

all records with 2,715 delegates ,

1667 posters and 123 exhibiting

companies.

Convention Edinburgh (CE) attended

and represented our members at

The Meetings Show in London (14

to 16 June) where we generated

enquires to the value of just under

£5 million economic impact. CE also

undertook a sales trip to Geneva and

Zurich with the EICC to meet and

present to conference and events

buyers. The trip generated enquiries

to the value of over £10 million.

Since April 2016, Convention

Edinburgh has secured 27 new

conferences with a combined

economic benefit of just over £20

million. These conferences will

bring just over 12,000 delegates to

the city staying on average 3 to 4

nights. In June 2016 CE secured 13

new conferences to the value of £10

million and bringing just over 6,000

delegates.

Film Edinburgh

We have had a wonderful response

to our ESPC piece about location

filming with over 200 property

owners getting in touch. Film

Edinburgh is always looking for new

locations of all sorts, be they homes

or offices, landscapes or otherwise,

and would be delighted to hear from

anyone interested in the possibility

of location filming. Find out more at

filmedinburgh.org/register.

Film Edinburgh is the film office for

Edinburgh, East Lothian and the

Scottish Borders, working on behalf

of the Council to promote the area as

a filming destination.


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Upcoming Conferences

Conferences which will take place during August, September and October

2016 have a combined value of over £20.7 million and will attract over 14,400

delegates. These include:

Confirmed Conferences

17 - 19 August 2016, Edinburgh Anaesthesia Festival 2016,

180 delegates

18 - 19 August 2016, Turing Festival 2016, 1000 delegates

21 - 24 August 2016, Institute of Refrigeration Annual

Conference, 500 delegates

23 - 26 August 2016, Edinburgh International Culture Summit,

100 delegates

2 September 2016, 17th BGS Falls and Postural Stability, 200

delegates

5 - 9 September 2016, Congress of the European Society for

Agronomy, 450 delegates

1 - 2 October 2016, BlytheCon UK 2016, 250 delegates

6 - 7 October 2016, United Kingdom Science Park

Associations Conference, 150 delegates


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JUNE 2016 PASSENGER NUMBERS BREAKS

SCOTTISH RECORD

Edinburgh Airport has today

announced its latest passenger

numbers showing 1,173,953

passengers passed through

Edinburgh Airport last month.

This represents a 6.8% increase on

the same month last year and is

the busiest ever June at a Scottish

airport.

Welcoming the passenger numbers,

Gordon Dewar, Edinburgh Airport’s

Chief Executive, said: “June’s record

breaking passenger numbers

make this another great month at

Edinburgh Airport.

“Our continual growth underlines the

need for Edinburgh Airport to adapt

so we can accommodate the ever

increasing number of people wanting

to fly in and out of Scotland’s Capital

city.

“It is for this reason that we are

engaged in the initial consultation

stage of an Airspace Change

Programme and I would encourage

everyone to log onto http://www.

letsgofurther.com/ and have their say

to help the design of future flight path

changes.”

Link to consultation document

website http://www.letsgofurther.

com/

1,173,953 passengers travelled

through the airport in June. This is

6.8% on June 2015, making this the

busiest ever June at the airport. June

15 was the previous busiest June on

record.

• In 2013 July and August were

million passenger months

• 2014 July and August were again

million passenger months

• 2015 May, June, July, August,

September and October were million

passenger months


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• So Far in 2016 April, May and

June have been million passenger

months

Increase in International was mainly

due to the new routes that have

launched at EDI over the last year.

• easyJet’s new Stuttgart (launched

in Nov 15), Vienna and Venice

services (launched Feb 16) boosted

passenger numbers vs June 2015.

• Ryanair’s Copenhagen service

was new from November 2015.

More flights operated to Barcelona,

Alicante, Malta, Palma de Mallorca

and Krakow, boosting passenger

numbers compared to June 2015

• Etihad operated daily in June

2016, it launched on the 8th June

2015.

• Last June Vueling only operated

services to Barcelona, in June

2016 they also operated services to

Rome Fiumicino which launched on

29 March (3 per week), Paris Orly

which launched on 12 March 4 per

week and Alicante which launched

on 16 June 3 per week

New routes launched included:

Transavia Paris Orly 22 April 4 per

week

• Finnair Helsinki on 18 April

(up to 5 per week)

• Jet2.com Vienna on 29 April

(2 per week)

• Jet2.com Heraklion on 27 May

(2 per week)

• Jet2.com Kefalonia on 25 May

(1 per week)

• Jet2.com Larnaca on 25 May

(1 per week)

• Jet2.com Paphos on 25 June

(1 per week)

• Jet2.com Rhodes on 25 June

(1 per week)

• Jet2.com Dalaman on 24 June

(1 per week)

Jet2.com launched Tenerife, Gran

Canaria and Lanzarote in February

so these also contributed to strong

June growth. These are all new from

Jet2 from Edinburgh and are the

first of the 12 new routes they launch

from EDI this year.

www.edinburghairport.com

Gordon Robertson, Director of Communications 07785 372961 or

email: gordon_robertson@edinburghairport.com


ESSENTIAL TRENDS

To contact Essential Edinburgh:

139 George Street

Edinburgh, EH2 4JY

t: +44 (0) 131 220 8580

e: info@essentialedinburgh.co.uk

www.essentialedinburgh.co.uk

@EssentialEdin

© Essential Edinburgh .

To contact the City of Edinburgh Council

t: +44 (0) 131 200 2000

e: economicstrategy@edinburgh.gov.uk

www.edinburgh.gov.uk/citycentremonitoring

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