GreenSurance Sponsorship Presenation 2016
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<strong>GreenSurance</strong> <strong>Sponsorship</strong> Impact<br />
‘Halo Effect’ for socially responsible enterprises<br />
Improved public relation image<br />
<strong>Sponsorship</strong> give-a-ways to build excitement<br />
[Type a quote Sponsor from contests build virtual buzz<br />
Improve public image with branded cause marketing<br />
Enhance social media conversation with ‘halo effect’<br />
Be branded with the ‘we care’ marketing message<br />
Give back for social responsibility<br />
Viral effect sponsorship of social good<br />
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Free national media exposure as sponsor<br />
<strong>GreenSurance</strong> website hyperlinking<br />
Cause-related marketing impact<br />
Strategic marketing alliances to grow reach<br />
Press release with stories that grab attention<br />
Drive new sales from new audience reach<br />
Increase brand loyalty from social consciousness<br />
Increase profits from new channels and reach<br />
Strengthen brand reputation with nonprofit good<br />
Demographics Purchasing Power<br />
A brief look at the net worth of the people who opt for natural<br />
medicine reveals major purchasing power. A demographic predominately<br />
of women who seek natural medicine, who comprise 85% of the buying<br />
decisions in the U.S. translates to $85 of the $100 billion spent on<br />
CAM (Complimentary Alternative Medicine).<br />
Emotionally connecting with women according to the Cone Corporate<br />
Citizenship Study makes clear why cause-related marketing works.<br />
•”85% of Americans have a positive image of a company supporting causes they care about.”<br />
•”90% of Americans say it's important business and non-profits collaborate to solve social issues.”<br />
•”79% of Americans say they would switch brands if the brand is associated with a good cause.”<br />
The She-Conomy Consumer Spending Identified by These Markers;<br />
• Cause-related marketing impact - women (84%), parents of young children (81%) individuals (81%)<br />
•Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s<br />
financial wealth. – MassMutual Financial Group<br />
•Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history.<br />
– Demographics by Mark Miller<br />
•In the U.S., there are 75 million mothers, globally, women drive as much as 70 – 75% of all spending in consumer<br />
markets. This equates to more than $20 trillion of consumer spending worldwide.<br />
Kari E. Gray, CEO PO Box 3044 Kahului, HI 96733 mygreensurance.org 84-<strong>GreenSurance</strong> kg@mygreensurance.com
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