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July–August 2016

No Stove

Required—

Unique

Grilled Dishes

Hydrate! Know

What to Drink When

Beat the Seasonal

Business Blues

Help Your

Pooch Beat

the Heat

Hiring

Students 101

The Best

Camping

Apps


Summer’s here—

recalibrate, recharge and relax!

J

uly and August are two of our

favorite months of the year.

Not only is it “officially” summer,

which often means vacation

season, but it’s also a time when

things slow down just a little,

giving us time to recharge and

relax. This issue of Advantage

can help you do all three of

those things:

Recalibrate—If you have a seasonal

business, our article, “Beat the

Seasonal Business Blues” will help

you recalibrate your finances so

that you can weather the ups and

downs inherent in this type of

business more easily.

Recharge—Spending time in

hot weather can really zap your

energy, especially when we aren’t

properly hydrated. We can help

you fix that with our hydration

tips. Plus, we have a full menu’s

worth of unique grilled dishes

so you can recharge both your

barbecue repertoire and your

body with some tasty eats.

Relax—Of course, summer is

also meant for relaxing, which

may mean a camping trip. To

help you prepare so that you

don’t have to worry about a thing

while you’re on your campsite,

see our list of some of the best

camping apps.

Have a safe and enjoyable

summer!

Sincerely,

Your Trusted

Accounting Advisors

2 | JULY–AUGUST 2016


July-August 2016

Features

4 • Beat the Seasonal Business Blues | Cash flow, credit and

creativity—those are three driving forces behind every successful business,

but they take on even more importance when it comes to seasonal businesses.

Here are some tips to help you leverage them to your advantage.

6 • No Stove Required—Unique Grilled Dishes | Rest assured,

these unique grilling recipes will satisfy that urge for something different—

no stove required!

8 • Hiring Summer Students 101 | Educated, tech-savvy, and

energetic…high school and college students can be a great resource for

employers needing seasonal or part-time help. This article can help you

make sure that the experience is mutually beneficial.

10 • Help Your Pooch Beat the Heat this Summer | The “dog days”

of summer can be uncomfortable for humans, but imagine how dogs feel.

With normal body temperatures that run higher than ours, and fur coats,

hot weather can be unbearable for canine companions. These tips will help

you keep your pooch safe and happy even as temperatures soar.

Departments

2 • From the Firm | Summer’s here—recalibrate, recharge and relax! July

and August are two of our favorite months of the year. Not only is it “officially”

summer, which often means vacation season, but it’s also a time when things

slow down just a little, giving us time to recalibrate, recharge and relax.

12 • Life & Living | The Best Camping Apps. If your idea of the perfect

weekend or vacation includes a campsite in the great outdoors but you need

a little help with the finer points of “roughing it,” find your mobile hotspot

and check out these latest and greatest camping apps.

14 • Mind Flex | Hydrate! Know What to Drink and When.

Water. It’s something that many of us take for granted, but it’s essential to

our health. These tips can help you stay optimally hydrated this summer.

4

8

10

12

Advantage is published by osity LLC, 1516 S. Walnut St., Bloomington, IN 47401 (osity.com) and distributed as a courtesy by professional services firms nationwide. This publication is intended

to provide general information only and is not to be construed as providing financial, legal, or other professional advice or services. The information and points of view presented may

not be appropriate for your specific financial position or circumstances. Contact a financial or legal professional before making any decisions or plans regarding your financial management.

JULY–AUGUST 2016 | 3


Beat the Seasonal

Business Blues

Cash flow, credit and creativity—those are three driving forces behind

every successful business, but they take on even more importance when

it comes to seasonal businesses. Here are some tips to help you use them

to your advantage.

Know the numbers.

Seasonal businesses are tough, and their owners must

be tougher—with a thorough knowledge of their

business financials. Being able to manage finances

accurately and effectively is crucial.

Considering the inherent income fluctuations of

a seasonal business, it’s imperative to have a firm

handle on costs, as well as knowing when to tap into

credit and when it makes sense to ramp up or reduce

activity based on objective numbers. A CPA or other

4 | JULY–AUGUST 2016


financial professional can help you

understand the numbers part of

your business so that you can plan

accordingly.

Keep cash flow current.

Hand-in-hand with knowing the

key financials of your business is

knowing how to keep your cash

flowing.

Of course, if you don’t know

what’s coming in and going out

down to the penny, you need to

take action to remedy the situation

with a good accounting system (or

an accounting firm that can do it

for you).

In addition, you’ll need an

invoicing system that is quick and

efficient, so you can easily keep

track of which clients are current

on payments and which ones are

falling behind. This information

can help you to quickly identify

and rectify situations that may put

a squeeze on your future cash flow.

Expand your demand.

Another strategy to shore up your

business during slow periods is to

use a creative approach to reduce

the impact of seasonality. Take a

look at your current products and/

or services and consider ways to

grow interest in them; or consider

what complementary items or services

you could introduce to augment

your sales during non-peak

periods. You can also use slower

times to market to existing and

prospective customers to increase

interest and demand.

Control your use of credit.

Not all cash flow and seasonality

influences can be controlled, and

Not all cash flow

and seasonality

influences can be

controlled, and that’s

why it’s essential to

keep extra cash on

hand to cushion any

unexpected blows

to your business.

that’s why it’s essential to keep

extra cash on hand to cushion

any unexpected blows to your

business. A credit card or line of

credit is one way to bridge a cash

flow gap, especially if you are just

starting out and not eligible for

larger bank loans. However, it’s

important not to get in over your

head, which is something a solid

financial plan will help you avoid.

Take the long view of

your seasonal business.

Although your business may

operate only part of the year, it’s

important to think about it as a

12-month operation. This will

ensure that you not only plan

ahead for new opportunities

and maximize existing ones, but

that you also set aside enough

cash to pay any overhead costs

that exist even when your business

is closed. Carefully managing your

cash flow and credit, along with

implementing a little cash-infusing

creativity can help you beat the

seasonal business blues.

Sources: Inc.com and Entrepreneur.com

JULY–AUGUST 2016 | 5


6 | JULY–AUGUST 2016

Try These Unique

Grilled Dishes


illing…for some it’s a summertime tradition, for others it’s a true passion,

and for many of us, it’s a way to escape the kitchen when it’s just too hot

to cook. While steak, hamburgers, and chicken breasts certainly taste

delicious on the grill, the same rotation of grilled meats can leave you desiring

more adventurous fare. Rest assured, these unique grilling recipes will satisfy that

urge for something different—No Stove Required!

APPETIZER

Nachos on the Barbie

6 servings

What You Need

• 8 oz. tortilla chips

• 1 pkg. (8 oz.) shredded cheese

(cheddar or Colby are good

choices)

• 1/2 cup finely chopped red

onions

• 1 jalapeño pepper, seeded,

finely chopped

• 1 tomato, chopped

• 1/2 cup sour cream

Make It

Heat grill to medium-high heat.

Double-fold edges of large

sheet of heavy-duty foil to

make rimmed 12x10-inch tray.

Spread chips onto bottom of

tray; cover with cheese, onions

and peppers.

Place on center of grill. Turn

off burners directly below tray;

cover grill with lid. Grill 5 min.

or until cheese is melted.

Top with tomatoes. Serve with

sour cream.

MAIN DISH

Grilled Fish and Peppers

6 servings

What You Need

• 1 cup Italian dressing

• 2 tsp. crushed red pepper

• 1-1/2 lb. grouper fillets

• 2 each red and green bell

peppers, each cut into 6 pieces

• 2 Tbsp. grated parmesan

cheese

• 2 Tbsp. finely chopped cilantro

Make It

Mix dressing and crushed red

pepper. Pour over fish and peppers

in shallow glass dish; turn

fish and peppers over to coat

both sides of each with dressing

mixture. Refrigerate 15 min.

to marinate.

Heat grill to medium-high heat.

Remove fish and peppers from

marinade; discard marinade.

Grill fish and peppers on covered

grill 4 min.; turn fish over.

Grill, covered, 2 min. or until

fish flakes easily with fork. Place

fish and peppers on serving

plate. Sprinkle with cheese and

cilantro; let stand 3 min.

DESSERT

Grilled Fruit Kabobs with

Creamy Honey Sauce

6 servings

What You Need

• 6 small plums, pitted, halved

• 3 fresh peaches, each cut into

8 wedges

• 3 cups fresh pineapple chunks

(1 inch)

• 1/2 cup creamy poppy seed

dressing (brand of choice)

• 1/2 cup honey nonfat Greekstyle

yogurt

Make It

Heat grill to medium heat.

Toss fruit with dressing in

medium bowl; thread onto 4

skewers. Reserve dressing left

in bowl.

Grill kabobs 6 min. or until fruit

is tender and lightly browned,

turning after 3 min. and brushing

with reserved dressing.

Serve with yogurt.

Source: KraftRecipes.com

JULY–AUGUST 2016 | 7


Hiring Summer Students 101

Educated, tech-savvy, and energetic…high school and college students can be a

great resource for employers in need of seasonal or part-time help. The following

information can help you make sure that the experience is mutually beneficial.

Partner with schools.

It’s more likely that you will find students who are

prepared and enthusiastic to work in a professional

organization if you tap into formal internship or

summer hiring programs at local high schools

and colleges. You can also use the job-board

listings that many schools offer. Going these routes

instead of recruiting independently will help you

more easily find students with the specific skills

you are looking for.

8 | JULY–AUGUST 2016


Follow the rules.

Another reason to work through

formal channels when hiring

students is because you’ll be able

to simplify compliance related

to state laws governing student

workers. You will also have assurance

of a student’s legal authorization

to work in the United States.

Another resource for this purpose

is SnagAJob.com, an online

employment agency that offers

businesses an easy way to recruit

students with instant verification

on a job applicant’s age and

authorization to legally work

in the United States.

Invest in your

internships.

It’s important to spend a little bit

of time upfront to create a meaningful

experience for any high

school or college student hired.

This means thinking through what

kind of projects they could take

ownership of and what skills they

may be able to grow under your

mentorship. Resist the temptation

to pile on a lot of administrative

tasks or “grunt” work on the students

you employ or you’ll miss

out on the opportunity for them

to make a real contribution to

your business.

Make a plan

and set goals.

For internships or paid part-time

positions to be mutually beneficial,

there needs to be a plan in

place for the goals of the work

being done and the outcomes that

the incumbent is to produce. Just

like any other employee, a student

worker should know who their

supervisor is, how they will be

evaluated and what your expectations

are for employees. This

will help you get the most out of

your student worker, and it will

help them understand how a real

business runs.

Just like any other

employee, a student

worker should know

who their supervisor

is, how they will be

evaluated and what

your expectations

are for employees.

Students can learn a lot from

working in a real company, and

businesses can gain a lot in return

by employing them. Don’t underestimate

the skills that your intern

or part-time student worker can

bring to your company as well

as the fresh perspective they can

offer. Who knows? You may just

find a real gem whom you’ll want

to transition from an internship

into a full-time position once they

finish their education

Don’t Miss

These Tax

Deadlines

Keep these dates handy to

avoid paying penalties:

Business Tax Deadlines

• March 15, 2016

Filing Deadline

• September 15, 2016

Extension Deadline

Estimated Quarterly Tax

Payment Deadlines

1st Quarter:

April 18, 2016

2nd Quarter:

June 15, 2016

3rd Quarter:

September 15, 2016

4th Quarter 2016:

January 15, 2017

Individual Tax Deadlines

April 18, 2016

Filing Deadline

October 17, 2016

Extension Deadline

IRA Contribution Deadline:

April 18, 2016

18

Please visit

www.tax.gov/calendar

for additional information

JULY–AUGUST 2016 | 9


Help

Your

Pooch

Beat the

Heat this

Summer

The “dog days” of summer

can be uncomfortable for

humans, but imagine how

your dog feels. With normal

body temperatures that run

higher than ours and fur

coats, hot weather can be

unbearable for canine

companions. These tips can

help you keep your pooch

safe and happy even as

temperatures soar.

10 | JULY–AUGUST 2016


Groom your

dog for summer.

A shorter summer clip is fine but

resist the urge to give your dog

a buzz cut. A dog’s fur is part of

his natural insulation system that

keeps warm air in during winter

and hot air out during summer.

Also, shaving your dog’s coat

too short can put him at risk for

sunburn.

Teach your dog a shady trick. If

your dog lives outside or spends a

lot of time outdoors, teach him to

do a “down/stay” in a cool spot.

Keep the canine

bed cool.

Remove cushiony bedding from

your dog’s crate or bed. He may

be more comfortable lying on

the cooler bottom rather than

on blankets or fleece.

Provide plenty

of fresh water.

You’re not the only one who

enjoys a nice drink of refreshing

water on a hot summer day. To be

sure the water is truly refreshing,

place the bowl in a shady spot

away from direct sunlight.

Exercise smart.

Save exercise sessions for early

morning or after the sun goes

down. Your dog will appreciate

the cooler temperatures and so

will you!

Let your dog chill inside.

Keep your dog indoors when you

go out for more than an hour. If

possible, restrict him to rooms

with either air conditioning or

a fan.

Save exercise

sessions for

early morning

or after the

sun goes down.

Ban bathroom drinks.

This is the time of year when

dogs are tempted to drink the

cold water from toilet bowls. Keep

the lid down and try to avoid

chemical cleaners and fresheners

that stay in the bowl.

Check the ground

during walks.

Blacktop can get too hot for your

dog's paw pads. Touch the surface

yourself—if it’s too hot for you, it’s

probably too hot for your dog.

Try a gentle hose down.

Try a gentle spray of cool water,

which your dog may find refreshing.

It may take you a few tries

before your pooch enjoys the

experience. If all goes according to

plan, he’ll feel happy and refreshed

once he’s nice and wet.

Be aware of heat

stress or stroke.

If you see that your dog is

panting heavily, salivating or

foaming from the mouth, these

may be the first signs of a heatrelated

problem. Get your dog

to a cool location, provide small

drinks of cold water, and, if he

doesn’t improve within a few

minutes, contact your

veterinarian.

By taking the simple steps above,

you can ensure that your pooch is

safe and comfortable during the

“dog days” of summer!

Source: Pedigree.com

JULY–AUGUST 2016 | 11


Life & Living

The Best

Camping

Apps

If your idea of the perfect

weekend or vacation includes

a campsite in the great outdoors,

but you need a little help with

the finer points of “roughing it,”

find your mobile hotspot and

check out these awesome

camping apps.

12 | JULY–AUGUST 2016


Classic Camping Cookbook

and Meal Planner

Developed by Coleman®, the Cookout Cookbook

& Meal Planner iPhone application helps

families prepare meals during the busy summer

camping and cookout season. Use it to find the

perfect meal based on food type, category and

ingredients. It also allows you to plan meals for an

entire camping trip, all you have to do is choose

the number of days you will be camping and let

the app do the rest. It will even help you generate

shopping and equipment lists so you never forget

essential ingredients again.

iHandy Level

Do you find your camper van always has a bit of a

tilt after you’ve pitched up, or you and your family

find themselves at the bottom of their sleeping

bags in the night with the downhill slope? The

iHandy app can help you out by telling you what’s

level and what’s not. This is a simple tool, but like

the compass, can be essential for a trip to the

campsite.

Star Walk Stargazing

This is another award winning app, which you

should definitely buy if you are interested in stars,

constellations and satellites. If you can point your

iPhone at it, you can find out what constellations

and satellites you’ve been looking at and get a lot

of exciting and educative information. You can

even use the app to look back in time or into the

future to see what the night sky might or will

look like.

Flashlight

Flashlight uses the LED light on the iPhone to

fill the screen with bright white light to illuminate

your tent, camper van or caravan. It even includes

special effects including: Strobe Light, S.O.S.,

Yin-Yang, Halloween, Candy Hearts, Holiday

Lights, Photos and many more!

MyNature Animal Tracks

This is a great app to have for the kids that you

can use to identify and figure out animal tracks

and learn a bit more about the type of animal that

left them and a bit about their habitat. It includes

illustrations of both fore and hind feet with a

complete description of track measurements, gait

patterns used, trail widths and animal life cycles.

MyCast Weather Radar

This app has an animated radar, clouds and

StormWatch severe weather alerts, allowing effortless

interpretation of how the weather affects your

day. Whether you are interested in weather for today,

tomorrow or next week, this app has it all.

Survival Guide

Survival skills are techniques a person may use

in difficult or dangerous situations (e.g. a natural

disaster) to save themselves or others. However,

they can also be used to better appreciate nature

and for recreation. The techniques shared in this

app provide advice to get basic necessities such

as water, food, shelter, habitat and signal for help;

navigate safely; avoid unpleasant interactions with

animals and plants; and for first aid.

JULY–AUGUST 2016 | 13


Mind Flex

Hydrate!

Know What to

Drink and When

14 | JULY–AUGUST 2016


W

ater. It’s something that many of us take for granted, but it’s essential to our

health. In fact, water is the most important, and often most forgotten, nutrient.

You can last for some time without food, but only days without water. Losing body

water can adversely affect your functioning and health. That’s why it’s important,

whether you participate in sports or not, to be adequately hydrated—especially

during the summer when the risk of dehydration from hot humid weather is present.

Use the following tips to help you stay optimally

hydrated this summer:

Drink enough water to prevent thirst.

Monitor fluid loss by checking the color of

your urine. It should be pale yellow and not

dark yellow.

For short-durations (less than 60 minutes)

of low-to-moderate-intensity activity, water

is a good choice to drink before, during and

after exercise.

Consider all fluids, including tea, coffee,

juices, milk and soups (though excluding

alcohol, which is extremely dehydrating).

The amount of caffeine in tea and coffee

does not discount the fluid in them, even

if they have a slight diuretic effect.

Eat at least five cups of fruits and

vegetables per day for optimum health,

as they all contain various levels of water

and the all-important nutrient potassium.

Any time you exercise in extreme heat or

for more than one hour, supplement water

with a sports drink that contains electrolytes

and 6 percent to 8 percent carbohydrates.

Begin exercise well-hydrated. Drink

plenty of fluids the day before and within

the hour before, during and after your

exercise session.

JULY–AUGUST 2016 | 15


TRUST

has to be earned

When it comes to your financial strategies and well-being, you can count on us to

help your business reach new heights. From your monthly financial management,

to your tax strategies and planning, we have the knowledge and commitment to

keep you growing safe and sound.

Turn to us as your most trusted advisor.

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