Native Advertising Market Segments and Key Trends 2015-2025

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In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from content marketing. The word "native" refers to the content's consistency with other media on the platform.

Native Advertising

Market

Share, Global Trends,

Analysis, Research, Report,

Opportunities,

Segmentation and Forecast,

20152025

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Report Description

In recent years, growth has been observed in the native advertising market which is emerging

quickly and still a new concept. Native advertising is different from content marketing. The word

"native" refers to the content's consistency with other media on the platform. Native

advertising is a type of online advertising that matches function and form of the platform on

which it seems. In other words, it is a form of brand advertising which will enable marketers to

better utilize digital marketing (to meet communication need) from branding to direct

marketing. For instance, to promote product an article is written by an advertiser, but using the

same form as an article written by the editorial staff. Native Advertising format includes images,

articles, promoted videos, music, among many others. Example of the technique include

twitter’s promoted tweets, search advertising and facebook’s promoted posts. In 2015, as per

survey conducted by the association of national advertisers revealed that almost two-thirds of

marketers will increase their native advertising budgets.

Native Advertising Market: Drivers & Restraints

In digital media, native advertising is one of the newest topic and therefore publishers and

advertisers are closely monitoring it. The Native Advertising is expected to register a steady yearon-year

growth throughout the forecast period. The native advertising background is evolving

rapidly, through publishers working with advertisers to create increasingly effective ad

experiences. For these ad products, changing consumer perceptions is escalating the growth in

the native advertising market.


Report Description

Particularly on mobile devices, native advertising has proven higher click rates than to banner

ads. However, some consumers consider these ads as annoying instead of useful could pose a

restraint to the growth in native advertisement market.

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992

Native Advertising Market: Segmentation

On the basis of types, the global native advertising market is segmented as:

• In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)

• Search Ads (Yahoo, Google, Bing, Ask )

• Recommendation Units (Outbrain, Taboola, Disqus, Gravity)

• Promoted Listings (Etsy, Amazon, Foursquare, Google)

• In-Ad (IAB Standard) - ( Appssavvy, Martini Media, EA, Onespot, Federated Media)

• Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

On the basis of platform, the global native advertising market is segmented as:

• Closed Platforms

• Open Platforms

• Hybrid Platforms


Report Description

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Native Advertising Market: Region-wise Outlook

The global native advertising market is anticipated to register a favourable growth for the forecast

period, 2015?2025. On the basis of geographic regions, global native market is segmented into

seven key market segments namely North America, Latin America, Western Europe, Eastern

Europe, Asia Pacific, Japan, and Middle East & Africa. Among the aforementioned regions, Asia

Pacific is expected to witness a relatively faster CAGR during the forecast period. The remaining

regions are expected to grow at a steady rate over the forecast period.

Native Advertising Market: Key Players

Some of the key market participants in the global native advertising market are

IAB Playbook,Outbrain, Taboola, Sharethrough, AdsNative, TripleLift, Nativo, Instinctive, Polar,

OneSpot and Livefyre among many others.


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