Demand Response Market
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Global <strong>Demand</strong><br />
<strong>Response</strong> <strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation and Forecast,<br />
2016-2026<br />
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Report Description<br />
Peak energy demand periods – the period when energy demand is significantly higher<br />
than usual energy supply – can disrupt the entire energy distribution system leading to<br />
more number of blackouts. This typically takes place amid 4 pm and 8 pm on weekdays,<br />
when businesses are open and simultaneously people are back to their home from work;<br />
turn on their lights, HVAC equipment and other appliances. Also during extreme<br />
meteorological conditions like heat wave, demand for energy considerably outstrips<br />
energy supply and, around hours of peak energy demand, homeowners face serious risk<br />
of blackout or power outage. <strong>Demand</strong> response is a mode for energy firms to discourage<br />
energy consumption by rewarding homeowners & businesses with bill credits for<br />
reduction in energy use. Utilities and other energy system operators are increasingly<br />
getting inclined towards demand response as a environmentally responsible and costeffective<br />
way to mitigate peak load while on the other hand customers are gradually<br />
looking to demand response programs to help cope energy costs.<br />
<strong>Demand</strong> <strong>Response</strong> <strong>Market</strong>: Segmentation<br />
<strong>Demand</strong> response market is segmented on the basis of type, vertical and region. On the<br />
basis of type, demand response market can be segmented into hardware, software and<br />
service. Hardware is further sub-segmented into thermostat, smart meters and gridinteractive<br />
electric water heater. According to service, demand response market can be<br />
further segmented into system integration service, curtailment & consulting service,<br />
maintenance service and managed service
Report Description<br />
On the basis of software, demand response market can be sub-segmented as industrial &<br />
commercial demand response management system, residential demand response<br />
management system and mobile applications. <strong>Demand</strong> response market can be<br />
segmented according to vertical which includes public, retail, manufacturing, media &<br />
entertainment, transportation & logistics, IT & telecommunication, banking, financial<br />
service and insurance (BFSI), healthcare and energy & utility. Regionally, demand<br />
response market can be segmented into North America, Latin America, Western Europe,<br />
Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and<br />
Japan.<br />
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<strong>Demand</strong> <strong>Response</strong> <strong>Market</strong>: Regional Outlook<br />
<strong>Demand</strong> response market is witnessing steady growth and is anticipated to witness<br />
double digit CAGR during the projected period. North America was the dominant regional<br />
market in 2014 followed by Western Europe. These two regions combined represented<br />
market share of more than 70%, but are expected to lose their share to some extent to<br />
other regions during the forecast period. Asia Pacific is expected to exhibit highest<br />
growth among all the regions due to evolving economy of countries like India, Philippines<br />
and China.
Report Description<br />
<strong>Demand</strong> <strong>Response</strong> <strong>Market</strong>: Drivers<br />
Grid modernization in countries across the globe is accelerating the growth of demand<br />
response market. Introduction of smart grids coupled with introduction of regulations<br />
pertaining to emissions saving and power demand management are further anticipated<br />
to boost the growth of demand response market during the projection period. Also,<br />
introduction of connected appliances and concept of dynamic pricing are further<br />
expected to fuel the growth of demand response market. However, lack of awareness<br />
regarding demand response products and services in developed and developing regions<br />
is expected to restrain the growth of demand response market. Furthermore, budgetary<br />
constraints for utilities coupled with high implementation cost associated with demand<br />
response product & service are likely to deter the progression of demand response<br />
market amidst the forecast period 2016-2026.<br />
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<strong>Demand</strong> <strong>Response</strong> <strong>Market</strong>: Key Players<br />
The key vendors in the demand response market include ABB Ltd., Schnieder Electric SE,<br />
Eaton Corporation, Honeywell International Inc., Johnson Controls Inc., Comverge Inc.,<br />
Siemens AG, Lockheed Martin Corporation, EnerNOC Inc., Alstom SA, CPower Inc. and<br />
others. Major players in the demand response boost their market share by enhancing<br />
sales channels across the globe. Furthermore, introducing economical products &<br />
services is another strategy followed by major demand response market vendors to<br />
gain competitive edge.
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