Fertile Ground

neiluhl

In collaboration with the San Francisco Museum of Modern Art, the Oakland Museum of California presented "Fertile Ground," an exhibition illuminating local histories and social forces that changed the face of art in California. They asked me to design a companion booklet featuring current luminaries in the East Bay creative scene. With photos by Miles Jackler, the book functions as a guidebook inviting you to follow these creatives to the places where they find inspiration.

East Bay

Inspiration

Guide

1

Bay Area Inspiration Guide


2

Fertile Ground

Published by the Oakland Museum of California

Photography by Miles Jackler

Design by Neil Uhl


ERTILE GROUND: Art and Community

in California, a collaborative exhibition

between the Oakland Museum of

California and the San Francisco Museum

of Modern Art, illuminates local histories

and social forces that changed the face of art in—

and beyond—the Golden State. Weaving together

art and ephemera from both museums’ collections,

the exhibition tells the stories of four creative

communities at decisive moments in the history

of California art, starting in 1930’s to the Mission

Scene of 1990’s through today.

Still thriving, the creative culture of the Bay

Area continues to be fostered and supported in

countless ways. From the people who inhabit

this place to the natural environment, to local

businesses, parks, streets, and shops, these sources

of inspiration are as distinctive and unique as the

people who return to them day after day.

We asked four creative people living in the East

Bay to share the special places they go to find

inspiration. In the pages that follow, these East Bay

locals provide an in-their-own-words look at some

of the most exciting, beautiful, and motivating

places in the Bay.


7

EL CERRITO

PLAZA

Tilden

Park

6

MARIN

10

BUCHANAN

Albany

MARIN

HOPKINS

9

8

SHATTUCK

13

EUCLID

UNIVERSITY

SACRAMENTO

Berkeley

ASHBY

TUNNEL

580

ADELINE

24

4

Emeryville

40TH

BROADWAY

Fertile Ground

BAY BRIDGE (80)

880

MANDELA

SAN PABLO SAN PABLO

NORTH

BERKELEY

BERKELEY

UC Berkeley

14

ASHBY

COLLEGE

M.L.K. JR

ROCKRIDGE

11

MACARTHUR

4

WEST

OAKLAND

1

3

2

West

Oakland

5

GRAND

14TH

7TH

580

980

15

17

19TH ST

OAKLAND

12TH ST

OAKLAND

Oakland

12

Lake

Merritt

L A KE S H O R E

880

LAKE

MERRITT


Fertile Ground

Bay Area

Inspiration

Guide

Traci Bartlow page 6

1 B-LOVE’S GUEST HOUSE

2 MANDELA PARKWAY

3 MANDELA MARKETPLACE

4 BIKES FOR LIFE

5 DE FREMERY PARK

Michael Pollan page 14

6 INDIAN ROCK

7 INSPIRATION POINT

8 MY OFFICE

9 THE CHEESE BOARD

Philip Milic page 22

10 ALBANY BULB

11 MVMNT STUDIO

12 OLD CROW TATTOO

13 BERKELEY ROSE GARDEN

14 ANCIENT WAYS

Dasha Matsuura page 32

13

15 FIRST FRIDAYS

16 JOAQUIN MILLER PARK

5

16

JO A Q U I N MILLER

17 CLASSIC CARS WEST

Nature

Indoors

Art

Bay Area Inspiration Guide

LINCOLN

Food

Shop

Active

View


TRACI

Bartlow

6

Fertile Ground

A native of Oakland, this dancer, choreographer, photographer,

and poet has worked locally, nationally, and internationally

in theater, film, exhibition and print. Founder and Creative

Director of Starchild Enterprise, Ms. Bartlow is a longstanding

contributor to many social and creative movements in the

Bay Area. She is currently a core member of Eastside Cultural

Center, Director of Starchild Dance, and Owner/Operator of

B-Love’s Guest House.


Traci’s

Inspirations

B-LOVE’S GUEST HOUSE

MANDELA PARKWAY

MANDELA MARKETPLACE

BIKES FOR LIFE

Bay Area Inspiration Guide Traci Bartlow

7

DE FREMERY PARK


8

Fertile Ground

1 B-LOVE’S GUEST HOUSE. I am the

owner and operator of B-Love’s

Guest House. It is a unique

extension of my lifestyle of

wellness and creativity and, as

the name suggests, a place built

on love with a high vibration.

B-Love’s Guest House embodies

the sustainability, creativity, and

entrepreneurial spirit Oakland is

known for.

1131 Center Street, Oakland


“A place built on love…

the sustainability, creativity,

and entrepreneurial

spirit Oakland is known for.”

Bay Area Inspiration Guide Traci Bartlow

9


2 MANDELA PARKWAY. A beautiful

parkway that replaced a

freeway destroyed during the

1989 Loma Prieta earthquake.

Thank goodness for activists

like Margret Gordon who

fought to have the freeway

rerouted away from residents to

a more industrial area of West

Oakland. Mandela Parkway is

a beautifully landscaped place

to walk, ride your bike, and just

chill and read a book.

Mandela Parkway, Oakland

10

Fertile Ground


3 MANDELA MARKETPLACE is local

sustainability at its finest in

a worker-owned cooperative.

There’s good food from local

farmers and vendors, and

a wonderful healthy food

initiative for the community.

1364 7th Street, Oakland

Bay Area Inspiration Guide Traci Bartlow

11


12

Fertile Ground

4 BIKES FOR LIFE. A cool local

business that sells and services

bikes. They also have a great

mentoring program and

support many community

events. I have two bikes from

here, one for myself and one

for my guest house.

1600 7th Street, Oakland


5 DE FREMERY PARK. This historic

park is an urban oasis! Home

to the Black Panther Party’s

community services of the 1960s,

this park has a great swimming

pool, skate park, tennis courts,

and recreation center with many

cultural activities for children,

adults, and families, including

the annual Life is Living Festival.

1651 Adeline Street, Oakland

Bay Area Inspiration Guide Traci Bartlow

13


MICHAEL

Pollan

14

Fertile Ground

Michael Pollan is the author of In Defense of Food: An

Eater’s Manifesto, as well as The Omnivore’s Dilemma and

The Botany of Desire. A contributing writer to the New

York Times Magazine, Pollan is the recipient of numerous

journalistic awards, including the James Beard Award.

Pollan served for many years as executive editor of

Harper’s Magazine and is now the Knight Professor of

Science and Environmental Journalism at UC Berkeley.


Michael’s

Inspirations

INDIAN ROCK

INSPIRATION POINT

MY OFFICE

THE CHEESE BOARD

Bay Area Inspiration Guide Michael Pollan

15


6 INDIAN ROCK, at the terminus of

Shattuck Avenue, is a great place

to watch the sunset and look

for inspiration. One of the best

views in Berkeley.

Indian Rock Park, Berkeley

16

Fertile Ground


“One of the best views

in Berkeley.”

Bay Area Inspiration Guide Michael Pollan

17


18

Fertile Ground

7 INSPIRATION POINT, aptly named, is the terminus of the

Nimitz Trail, my favorite walking and running path

in Tilden Park. I go here alone to untie knots in my

thinking or with a friend to talk about current and

future projects. The views of the bay and the hills

are stunning, and the presence of cows is always a

calming reminder of the absurdity of our striving.

Tilden Park, Berkeley


8 MY OFFICE. To the extent I am inspired on any given

day, is owed to this long narrow former sleeping

porch where I work, overlooking the Golden Gate

and Bay Bridge. Bridges are very useful mental tools

when writing and though I seldom think to actually

look up at them, knowing they’re there is a help. My

bookshelves, which line the room on one side, are

also important tools of inspiration.

Bay Area Inspiration Guide Michael Pollan

19

Shattuck Avenue, Berkeley


20

Fertile Ground


9 THE CHEESE BOARD. Every

morning, my wife and I “walk

to coffee,” to use the current

real estate industry terms.

We walk down the hill along

Shattuck Avenue to the Cheese

Board, which serves excellent

coffee from 7 am on. Coffee is

an important pharmacological

inspiration for my work, as is

the community of friends and

acquaintances we bump into

on the benches outside.

1512 Shattuck Avenue, Berkeley

Bay Area Inspiration Guide Michael Pollan

21


PHILIP

Milic

22

Fertile Ground

Philip Milic started tattooing in the summer of 1995 when he was

entering 12th grade. Besides working at a surf and skateboard

shop, Philip has only had one other job: tattooing. He learned

the art of tattooing in Huntington Beach, California under the

mentorship of Rob Nunez. In June of 2009, on the summer

solstice, Philip opened his tattoo studio and art gallery under

the name Old Crow Tattoo. He enjoys building and tuning tattoo

machines, drawing traditional fine line flourishes with an infusion

of indigenous-inspired tribal tattooing, and spending as much

time as he can with his son.


Philip’s

Inspirations

ALBANY BULB

MVMNT STUDIO

OLD CROW TATTOO

BERKELEY ROSE GARDEN

Bay Area Inspiration Guide Philip Milic

23

ANCIENT WAYS


24

Fertile Ground

10 ALBANY BULB. This spot reminds

me of what the Bay Area

represented when I moved

here 17 years ago. It still holds

the edge, grit, and epic views

that first made me fall in love

with the Bay.

1651 Adeline Street, Oakland


11 MVMNT STUDIO. Dance has always

been one of my creative outlets.

MVMNT is an inspirational

place for any b-boy who still

honors the four elements of hip

hop: breaking, MC-ing, graffiti,

and turntablism.

2973 Sacramento Street, Berkeley

Bay Area Inspiration Guide Philip Milic

25


26

Fertile Ground

12 OLD CROW TATTOO is an artistic

inspiration because of the deep

bonds and creative reflections I

receive daily from my colleagues

and neighbors.

362 Grand Avenue, Oakland


Bay Area Inspiration Guide Philip Milic

27


28

Fertile Ground

“Old Crow Tattoo is an

artistic inspiration

because of the creative

reflections I receive daily.”


Bay Area Inspiration Guide Philip Milic

29


30

Fertile Ground

13 BERKELEY ROSE GARDEN. The

combination of breathtaking

views and my connection to the

rose makes this place special.

Since the first time I saw a rose,

the beauty, magnificence and

complexity have been constantly

awe-inspiring.

1200 Euclid Avenue, Berkeley


14 ANCIENT WAYS assists in taking

care of my spiritual needs. They

provide literature and tools for

the magical workings that are a

large part of my creative process.

4075 Telegraph Avenue, Oakland

Bay Area Inspiration Guide Philip Milic

31


DASHA

Matsuura

32

Fertile Ground

A photographer, curator, art consultant, and all around art

enthusiast. A California native and East Bay resident, Dasha

serves as the Vice President on the Board of Directors for

Oakland Art Murmur, and is a consultant at Chandra Cerrito

Contemporary.


Dasha’s

Inspirations

FIRST FRIDAYS

JOAQUIN MILLER PARK

CLASSIC CARS WEST

Bay Area Inspiration Guide Dasha Matsuura

33


34

Fertile Ground


15 FIRST FRIDAYS. Being able to see

so many people out and about

in Oakland, enjoying art and

exploring the town because of

First Friday, is really rewarding.

First Fridays, since is origins

with Art Murmur, has grown

immensely thanks to the many

years of hard work and the

dedicated community.

Telegraph Avenue between

West Grand Avenue & 27th Street,

Oakland

Bay Area Inspiration Guide Dasha Matsuura

35


36

Fertile Ground

16 JOAQUIN MILLER PARK. So many of our local artists

take inspiration from Oakland’s beautiful natural

environment. I love taking the dogs up to Joaquin

for afternoon hikes, even when I can’t make it out

to these places on a regular basis. It is somehow

comforting to know that the forest and nature are

so close by.

Joaquin Miller Park, Oakland


17 THE ROOF OF CLASSIC CARS WEST DURING FIRST FRIDAY. I

curate three shows a year in the huge vintage car

showroom and multi-dimensional gallery. These

shows, and all the First Friday and Saturday Stroll

events, have been a great community builder for

art lovers, patrons, artists, and gallery staff.

411 26th Street, Oakland

Bay Area Inspiration Guide Dasha Matsuura

37


38

Fertile Ground

“It is nice to get a reminder of the

bigger picture and why we do this—


for our amazing and

vibrant arts community.”

Bay Area Inspiration Guide Dasha Matsuura

39


40

Fertile Ground

On view September 20, 2014 through April 12, 2015

Fertile Ground: Art and Community in California is jointly

organized by the Oakland Museum of California and the

San Francisco Museum of Modern Art.