Mobile Analytics MarketTrends and Competitive Landscape Outlook to 2026

Global Mobile
Analytics Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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Report Description
In today’s market, even if an incredible mobile application is developed, the probability of the
app organically standing out among a million other apps is very low. It all boils down on the
basic factors such as the marketing campaign’s ability to attract the right type of users – those
that install, persist with it, and eventually contribute to the financial aim of the mobile
application. Another essential factor is that the app must satisfy user expectations in simplest
manner possible. Intuitive hunches or marginally-educated estimates regarding customer choice
may not work every time in fulfilling financial aim. All such queries are answered by mobile
analytics – branch of analytics specific to particular mobile platform to make informed and
timely decisions for higher customer satisfaction, thereby significantly improving business
performance. With increasing proliferation of smartphones, where everything from shopping,
financial transactions to social networking is being done, lot of data is being generated. By
analysis of this data using mobile analytics, sound business decisions can be generated.
Mobile Analytics Market: Segmentation
Mobile analytics market is segmented on the basis of solution, deployment model, vertical and
region. On the basis of solution, mobile analytics market can be segmented into application
analytics, mobile marketing & advertising analytics, in-app analytics and other solutions.
According to deployment model, mobile analytics market can be segmented into on-premise
and cloud-based deployment model. Mobile analytics market can be segmented according to
vertical which includes public, retail, manufacturing, media & entertainment, transportation &
logistics, IT & telecommunication, banking, financial service and insurance (BFSI), healthcare and
energy & utility. Regionally, mobile analytics market can be segmented into North America, Latin
America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding
Japan (APEJ) and Japan.

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Mobile Analytics Market: Regional Outlook
Mobile analytics market is witnessing high growth and is prospective to exhibit double
digit CAGR during the projected period. North America was the dominant regional
market in 2014 and is expected to remain dominant followed by Western Europe during
the forecast period. Asia Pacific is expected to reflect highest CAGR among all regional
markets due to increasing base of people equipped with tablets and smartphones across
countries like India, China and Indonesia.
Mobile Analytics Market: Drivers
Mobile analytics market is being primarily driven by increasing penetration of
smartphones and other mobile devices in regions across the globe. Furthermore,
increasing inclination of enterprises towards mobile-based advertising coupled with
emergence of cloud analytics tools are further expected to accelerate the growth of
mobile analytics market during the projected period. However, data privacy and security
concerns along with lack of awareness regarding mobile analytics solutions especially in
developing regions are expected to hamper the growth of mobile analytics market during
the forecast period 2015-2025.

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Mobile Analytics Market: Key Players
The key vendors in the Mobile Analytics market include IBM Corporation, Yahoo Inc.,
Mixpanel Inc., Webtrends Inc., Google Inc., Adobe Systems Inc., Amazon Web Services
Inc., Upsight Inc., Netbuiscuits Inc., Crittercism Inc. and others. Major players in the
mobile analytics market adapt the strategy of mergers and acquisitions to enhance their
market share and product portfolio. Furthermore, long-term collaborations with cloudbased
providers is another strategy followed by major mobile analytics providers to
gain competitive edge.

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