Mobile Analytics MarketTrends and Competitive Landscape Outlook to 2026

Future Market Insights has announced the addition of the “Mobile Analytics Market: Global Industry Analysis and Opportunity Assessment 2016-2026” report to their offering.

Future Market Insights has announced the addition of the “Mobile Analytics Market: Global Industry Analysis and Opportunity Assessment 2016-2026” report to their offering.


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Global <strong>Mobile</strong><br />

<strong>Analytics</strong> Market<br />

Share, Global Trends,<br />

Analysis, Research, Report,<br />

Opportunities,<br />

Segmentation <strong>and</strong> Forecast,<br />

2016-<strong>2026</strong><br />

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Report Description<br />

In <strong>to</strong>day’s market, even if an incredible mobile application is developed, the probability of the<br />

app organically st<strong>and</strong>ing out among a million other apps is very low. It all boils down on the<br />

basic fac<strong>to</strong>rs such as the marketing campaign’s ability <strong>to</strong> attract the right type of users – those<br />

that install, persist with it, <strong>and</strong> eventually contribute <strong>to</strong> the financial aim of the mobile<br />

application. Another essential fac<strong>to</strong>r is that the app must satisfy user expectations in simplest<br />

manner possible. Intuitive hunches or marginally-educated estimates regarding cus<strong>to</strong>mer choice<br />

may not work every time in fulfilling financial aim. All such queries are answered by mobile<br />

analytics – branch of analytics specific <strong>to</strong> particular mobile platform <strong>to</strong> make informed <strong>and</strong><br />

timely decisions for higher cus<strong>to</strong>mer satisfaction, thereby significantly improving business<br />

performance. With increasing proliferation of smartphones, where everything from shopping,<br />

financial transactions <strong>to</strong> social networking is being done, lot of data is being generated. By<br />

analysis of this data using mobile analytics, sound business decisions can be generated.<br />

<strong>Mobile</strong> <strong>Analytics</strong> Market: Segmentation<br />

<strong>Mobile</strong> analytics market is segmented on the basis of solution, deployment model, vertical <strong>and</strong><br />

region. On the basis of solution, mobile analytics market can be segmented in<strong>to</strong> application<br />

analytics, mobile marketing & advertising analytics, in-app analytics <strong>and</strong> other solutions.<br />

According <strong>to</strong> deployment model, mobile analytics market can be segmented in<strong>to</strong> on-premise<br />

<strong>and</strong> cloud-based deployment model. <strong>Mobile</strong> analytics market can be segmented according <strong>to</strong><br />

vertical which includes public, retail, manufacturing, media & entertainment, transportation &<br />

logistics, IT & telecommunication, banking, financial service <strong>and</strong> insurance (BFSI), healthcare <strong>and</strong><br />

energy & utility. Regionally, mobile analytics market can be segmented in<strong>to</strong> North America, Latin<br />

America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding<br />

Japan (APEJ) <strong>and</strong> Japan.

Report Description<br />

Request for sample report: http://www.futuremarketinsights.com/reports/sample/repgb-1422<br />

<strong>Mobile</strong> <strong>Analytics</strong> Market: Regional <strong>Outlook</strong><br />

<strong>Mobile</strong> analytics market is witnessing high growth <strong>and</strong> is prospective <strong>to</strong> exhibit double<br />

digit CAGR during the projected period. North America was the dominant regional<br />

market in 2014 <strong>and</strong> is expected <strong>to</strong> remain dominant followed by Western Europe during<br />

the forecast period. Asia Pacific is expected <strong>to</strong> reflect highest CAGR among all regional<br />

markets due <strong>to</strong> increasing base of people equipped with tablets <strong>and</strong> smartphones across<br />

countries like India, China <strong>and</strong> Indonesia.<br />

<strong>Mobile</strong> <strong>Analytics</strong> Market: Drivers<br />

<strong>Mobile</strong> analytics market is being primarily driven by increasing penetration of<br />

smartphones <strong>and</strong> other mobile devices in regions across the globe. Furthermore,<br />

increasing inclination of enterprises <strong>to</strong>wards mobile-based advertising coupled with<br />

emergence of cloud analytics <strong>to</strong>ols are further expected <strong>to</strong> accelerate the growth of<br />

mobile analytics market during the projected period. However, data privacy <strong>and</strong> security<br />

concerns along with lack of awareness regarding mobile analytics solutions especially in<br />

developing regions are expected <strong>to</strong> hamper the growth of mobile analytics market during<br />

the forecast period 2015-2025.

Report Description<br />

Request for TOC: http://www.futuremarketinsights.com/<strong>to</strong>c/rep-gb-1422<br />

<strong>Mobile</strong> <strong>Analytics</strong> Market: Key Players<br />

The key vendors in the <strong>Mobile</strong> <strong>Analytics</strong> market include IBM Corporation, Yahoo Inc.,<br />

Mixpanel Inc., Webtrends Inc., Google Inc., Adobe Systems Inc., Amazon Web Services<br />

Inc., Upsight Inc., Netbuiscuits Inc., Crittercism Inc. <strong>and</strong> others. Major players in the<br />

mobile analytics market adapt the strategy of mergers <strong>and</strong> acquisitions <strong>to</strong> enhance their<br />

market share <strong>and</strong> product portfolio. Furthermore, long-term collaborations with cloudbased<br />

providers is another strategy followed by major mobile analytics providers <strong>to</strong><br />

gain competitive edge.

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