Digital Commerce market

shashiipawar

Global Digital

Commerce Market

Share, Global Trends,

Analysis, Research, Report,

Opportunities,

Segmentation and Forecast,

2016-2026

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Report Description

Global Digital Commerce market has grown abundantly over the last few decades and

continues to evolve and experience high growth in both developed and developing

markets. Increasing preference of consumers towards online shopping is propelling the

demand for digital commerce globally.

Now, customers go through online website before visiting the stores and compare the

products and prices sitting at home without any efforts. This is one of the main reason

why retailers should increase their online presence.

Digital commerce is inclusive of several features such as transaction that involves transfer

of information across Internet, participation in online marketplacesthat process thirdparty

business-to-consumer or consumer-to-consumer sales, trading of products or

services using internet, online shopping web sites for retailers for direct selling of

products to consumers, collection of demographic data through web contacts and social

media, marketing to prospective and established customers by e-mail etc.

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Digital commerce helps organizations to generate revenue through digital channels by

incorporating mobile commerce and mobile payments. In Addition, organizations can

utilize social commerce through social media platforms such as Facebook and they can

also use local commerce to deliver personalized deals to consumers based on their

location by utilizing GPS technology.


Report Description

Growing number of online shoppers across the globe is enabling the retailers to increase

their presence on internet. As per the data suggested by social times, in US 57.4% and in

Japan 80% of the of population shops online. In India only 10% people use internet but

this country is forecasted to grow with an unmatchable growth rate over the forecast

period owing to the increasing demand and usage of mobiles.

Global Digital Commerce Market: Drivers & Restraints

Various factors such as consumers desire to shop from the comfort of their homes and

offices, rapidly increasing computer and internet penetration, change in consumer

preferences along with the availability of cheap and dependable technology for secure

transactions has led to a significant growth in online sales around the world. The growth

of digital commerce is majorly fueled by the increasing number of smartphones,

broadband connections and tablets.

However, the industry is facing few challenges because e-commerce is a relatively new

industry and the majority of online retailers still lack in digital marketing skills. Also,

online retailers do not have proper governance structure in place.

Moreover, Security remains prime concern for consumers as the complexity of online

fraud attacks continue to increase. Despite these all issues and challenges the global

digital market is growing at a rapid pace and is expected to grow at a double digit CAGR

between 2016 and 2026


Report Description

Global Digital Commerce Market: Market Segmentation

The global digital commerce market is broadly classified into four segments on the basis

of business model

• Business to Business

• Business to Customer

• Customer to Customer

• Business to government

The global digital commerce market is broadly classified into four segments on the basis

of types of e-commerce software

• Software as a service Software

• Open Source software

Global Digital Commerce Market: Regional Outlook

Depending on geographic regions, global digital commerce market is segmented into

seven key regions: North America, South America, Eastern Europe, Western Europe, Asia

Pacific, Japan, and Middle East & Africa. As of 2015 North America dominated the global

digital commerce market in terms of market revenue followed by Asia Pacific.


Report Description

Latin America is also estimated to show effective growth in near future due to millennials

gaining internet access. China and the US are the leading players in the global e-

commerce market. They are anticipated to account for majority of the market share in

global digital market share by 2025. According to eMarketer, there were 148 million

online shoppers in China in 2010. The shoppers accounted for 11% of the population and

32% of the total Internet users in the country. Asia is expected to become the biggest e-

commerce market in the world in the future.

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Global Digital Commerce Market: Market Players

Some of the major players operating in global digital market are Amazon.com, JD.com,

Alibaba, eBay, Rakuten, Groupon, ASOS.com and others.


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