Digital Commerce market

Global Digital
Commerce Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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Report Description
Global Digital Commerce market has grown abundantly over the last few decades and
continues to evolve and experience high growth in both developed and developing
markets. Increasing preference of consumers towards online shopping is propelling the
demand for digital commerce globally.
Now, customers go through online website before visiting the stores and compare the
products and prices sitting at home without any efforts. This is one of the main reason
why retailers should increase their online presence.
Digital commerce is inclusive of several features such as transaction that involves transfer
of information across Internet, participation in online marketplacesthat process thirdparty
business-to-consumer or consumer-to-consumer sales, trading of products or
services using internet, online shopping web sites for retailers for direct selling of
products to consumers, collection of demographic data through web contacts and social
media, marketing to prospective and established customers by e-mail etc.
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Digital commerce helps organizations to generate revenue through digital channels by
incorporating mobile commerce and mobile payments. In Addition, organizations can
utilize social commerce through social media platforms such as Facebook and they can
also use local commerce to deliver personalized deals to consumers based on their
location by utilizing GPS technology.

Report Description
Growing number of online shoppers across the globe is enabling the retailers to increase
their presence on internet. As per the data suggested by social times, in US 57.4% and in
Japan 80% of the of population shops online. In India only 10% people use internet but
this country is forecasted to grow with an unmatchable growth rate over the forecast
period owing to the increasing demand and usage of mobiles.
Global Digital Commerce Market: Drivers & Restraints
Various factors such as consumers desire to shop from the comfort of their homes and
offices, rapidly increasing computer and internet penetration, change in consumer
preferences along with the availability of cheap and dependable technology for secure
transactions has led to a significant growth in online sales around the world. The growth
of digital commerce is majorly fueled by the increasing number of smartphones,
broadband connections and tablets.
However, the industry is facing few challenges because e-commerce is a relatively new
industry and the majority of online retailers still lack in digital marketing skills. Also,
online retailers do not have proper governance structure in place.
Moreover, Security remains prime concern for consumers as the complexity of online
fraud attacks continue to increase. Despite these all issues and challenges the global
digital market is growing at a rapid pace and is expected to grow at a double digit CAGR
between 2016 and 2026

Report Description
Global Digital Commerce Market: Market Segmentation
The global digital commerce market is broadly classified into four segments on the basis
of business model
• Business to Business
• Business to Customer
• Customer to Customer
• Business to government
The global digital commerce market is broadly classified into four segments on the basis
of types of e-commerce software
• Software as a service Software
• Open Source software
Global Digital Commerce Market: Regional Outlook
Depending on geographic regions, global digital commerce market is segmented into
seven key regions: North America, South America, Eastern Europe, Western Europe, Asia
Pacific, Japan, and Middle East & Africa. As of 2015 North America dominated the global
digital commerce market in terms of market revenue followed by Asia Pacific.

Report Description
Latin America is also estimated to show effective growth in near future due to millennials
gaining internet access. China and the US are the leading players in the global e-
commerce market. They are anticipated to account for majority of the market share in
global digital market share by 2025. According to eMarketer, there were 148 million
online shoppers in China in 2010. The shoppers accounted for 11% of the population and
32% of the total Internet users in the country. Asia is expected to become the biggest e-
commerce market in the world in the future.
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Global Digital Commerce Market: Market Players
Some of the major players operating in global digital market are Amazon.com, JD.com,
Alibaba, eBay, Rakuten, Groupon, ASOS.com and others.

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