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<strong>STR</strong> <strong>581</strong> <strong>Capstone</strong> <strong>Final</strong><br />

<strong>Examination</strong> <strong>Part</strong> <strong>Three</strong><br />

Phoenix University is offered for <strong>STR</strong> <strong>581</strong> <strong>Capstone</strong> <strong>Final</strong><br />

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<strong>STR</strong> <strong>581</strong> <strong>Capstone</strong> <strong>Final</strong> <strong>Examination</strong> <strong>Part</strong> <strong>Three</strong><br />

(Latest)<br />

1. A company that attempts to lead its industry in price and<br />

convenience by pursuing a focus on lean and efficient operations is<br />

pursuing what strategy?<br />

Operational excellence<br />

Low-cost leadership<br />

Customer intimacy<br />

Product leadership<br />

2. One of the ways to change the course of a brand is to modify the<br />

product. Under product modification, ________ adds size, weight,


materials, supplements, and accessories that expand the product’s<br />

performance, versatility, safety, or convenience.<br />

technological improvement<br />

feature improvement<br />

style improvement<br />

quality improvement<br />

3. Marketers need to identify the hierarchy of attributes that guide<br />

consumer decision making in order to understand different<br />

competitive forces and how these various sets get formed. This<br />

process of identifying the hierarchy is called ________.<br />

market estimation<br />

brand association<br />

market partitioning<br />

market valuation<br />

4. This is designed to check systematically and continuously<br />

whether the premises on which the strategy is based are still valid<br />

Special alert control<br />

Strategic surveillance<br />

Implementation control<br />

Premise control<br />

5. A firm must know where to position its product based on price<br />

and


promotional efforts<br />

quality<br />

communication<br />

region<br />

6. When performing this analysis, it is good for strategic planners to<br />

consider similarities between the benefits the customers derive<br />

from the products and services that other firms offer.<br />

Competitive analysis<br />

Business analysis<br />

Customer analysis<br />

Company analysis<br />

7. What is the perceived monetary value of the bundle of economic,<br />

functional, and psychological benefits customers expect from a given<br />

market offering because of the product, service, people, and image?<br />

Ultimate service benefit<br />

Complete marketing benefit<br />

Total customer benefit<br />

Total management benefit<br />

8. A valuable result of task environment analysis with respect to<br />

geographic, demographic, psychographic and buyer-behavior<br />

factors is called<br />

competitor profile


financial position<br />

vendor profile<br />

customer profile<br />

9. The ability to meet humanity’s needs without harming future<br />

generations is now a top priority in most corporate agenda<br />

ethics<br />

sustainability<br />

rules<br />

righteousness<br />

10. Large-scale, future-oriented plans for interacting with the<br />

competitive environment to achieve the company objective refers to<br />

its<br />

strategy<br />

dynamic policies<br />

competitive analysis<br />

goals<br />

11. With ________ as a target market strategy, the firm concentrates<br />

on serving many needs of a particular customer group.<br />

single-segment concentration<br />

product specialization<br />

market specialization<br />

selective specialization


12. Company X's principal strength is its inbound and outbound<br />

logistics system; its relative weakness, however, is after-sales<br />

service. Its competitor, Company Y, however is often plagued with<br />

lagging shipments and an inflexible distribution setup. Company Y<br />

remains successful because it maintains a fully staffed service<br />

department and, as a result, the company is known for its<br />

dependable service. This type of analysis allows them to identify<br />

ways to build on relative strengths and avoid dependence on<br />

capabilities at which the other firm excels.<br />

Disaggregating<br />

Benchmarking<br />

Past performance comparison<br />

Industry comparison<br />

13. The strategic factor that involves the beliefs, values, attitudes,<br />

opinions, and lifestyles of persons in the firm’s external<br />

environment, as developed from cultural, ecological, demographic,<br />

religious, educational, and ethnic conditioning.<br />

Political factor<br />

Stakeholder factor<br />

Economic factor<br />

Social factor<br />

14. Leaders galvanize commitment to embrace change through<br />

clarifying strategic intent, building an organization, and<br />

shaping organizational culture


developing a vision<br />

developing a mission<br />

planning strategy<br />

15. How do functional tactics compare to business strategies?<br />

Functional tactics are more focused on the general direction of<br />

the firm than business strategies.<br />

Functional tactics are more focused on a commitment to<br />

corporate strategy than business strategies.<br />

Functional tactics are more specific than business strategies.<br />

Functional tactics are more long-term than business strategies.<br />

16. Under which of the following conditions is the frequency the<br />

most important factor in media selection?<br />

When introducing flanker brands<br />

When going into undefined target markets<br />

When launching infrequently purchased brands<br />

When there is high consumer resistance to the product<br />

17. New-to-the-world products are ________.<br />

new product enhancements that supplement established<br />

products<br />

low-cost products designed to obtain an edge in highly<br />

competitive markets<br />

new products that create an entirely new market


existing products that are targeted to new geographical<br />

markets<br />

18. BMW’s "The ultimate driving machine," American Express'<br />

"Don't leave home without it," New York Times' "All the news that's<br />

fit to print," and AT&T's "Reach out and touch someone" are all<br />

examples of ________.<br />

brand mission<br />

brand vision<br />

brand slogan<br />

brand personality<br />

19. Which component of a marketing audit includes major<br />

developments in income, prices, savings, and credit that affect the<br />

company?<br />

Economic<br />

Political<br />

Cultural<br />

Technological<br />

20. Prestige LLC, a small company that manufactures specialty<br />

cereals and energy bars, wants to launch a "green marketing"<br />

program in response to heightened consumer awareness about<br />

environmental issues. What should the company do to maximize the<br />

program's chances of being successful?


Explain the rules and regulations laid out by governmental<br />

agencies to protect the environment.<br />

Focus on the efforts and costs incurred by the company to<br />

bring these "green" products to consumers.<br />

Emphasize benefits to the consumer rather than<br />

environmental benefits.<br />

Demonstrate that the products will benefit both customers and<br />

the society in the long-term.<br />

21. When diversification involves additions of a business related to<br />

the firm in terms of technology, markets or products, it involves<br />

vertical diversification<br />

concentric diversification<br />

horizontal integration<br />

concentrated growth<br />

22. These social responsibilities are those that are voluntarily<br />

assumed by a business or organization. They include public<br />

relations activities, good citizenship, and full corporate social<br />

responsibility.<br />

Economic responsibility<br />

Legal responsibility<br />

Employee responsibility<br />

Discretionary responsibility


23. Which control should periodically reassess its approach to the<br />

marketplace with a good marketing audit?<br />

Strategic control<br />

Marketing control<br />

Ethical control<br />

Performance control<br />

24. What type of strategy consists of geographical pricing, price<br />

discounts and allowances, promotional pricing, and differentiated<br />

pricing?<br />

Regular prices<br />

Fixed pricing<br />

Price adaptation<br />

Altered pricing<br />

25. A set of ideas on organizational control based on the belief that<br />

the separation of the ownership from management creates the<br />

potential for the wishes of owners to be ignored refers to<br />

agency theory<br />

the moral hazard problem<br />

Adam’s theory<br />

ethical responsibilities


26. Firms using this generic strategy attempt to build customer<br />

loyalty by stressing a specific product attribute above other product<br />

qualities.<br />

Cost leadership<br />

Concentrated growth<br />

Focus<br />

Differentiation<br />

27. A company can learn a great deal by analyzing the degrees of<br />

brand loyalty. For example, ________ can show the firm which brands<br />

are most competitive with its own.<br />

switchers<br />

hard-core loyals<br />

shifting loyals<br />

split loyals<br />

28. This is an important structural decision and resultant separate<br />

activities need to be coordinated and integrated back together as a<br />

whole so the business functions effectively.<br />

Broadening<br />

Differentiation<br />

Diversification<br />

Preferencing


29. This is a historically popular technique through which managers<br />

create a quick overview of a company's strategic situation—it is<br />

based on achieving a sound fit between internal resources and the<br />

external situation.<br />

Internal analysis<br />

Value chain analysis<br />

External analysis<br />

SWOT analysis<br />

30. The marketing manager needs to know the cost of the research<br />

project before approving it. During which stage of the marketing<br />

research process would such a consideration most likely take place?<br />

Step 4 – analyzing the information<br />

Step 5 – drafting the report<br />

Step 1 – defining the problem<br />

Step 2 – developing the research plan<br />

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<strong>STR</strong> <strong>581</strong> <strong>Capstone</strong> <strong>Final</strong> <strong>Examination</strong> <strong>Part</strong> One<br />

<strong>STR</strong> <strong>581</strong> <strong>Capstone</strong> <strong>Final</strong> <strong>Examination</strong> <strong>Part</strong> Two<br />

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