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Volvo Ocean Race 2017-18

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Volvo Ocean Race 2017-18

Transforming

your business,

enhancing

your brand


volvooceanrace.com

The Volvo Ocean Race is

a world-class sporting

event and a human story

with the emotional power

to amplify your brand and

drive business

transformation.

Your business

We provide a B2B

platform that will help you

grow, while offering oncein-a-lifetime

experiences

that will enhance relationships

with your clients

and customers.

Your brand

We’ve been creating

legends since 1973.

Amplify your brand by

tapping into a compelling

story and a highly

engaged global

audience.

Your people

The Race is all about

teamwork. Engage your

employees with a single

global initiative, boosting

performance, motivation

and pride.

2


volvooceanrace.com

A global race course

…and global reach

The Volvo Ocean Race’s global

scale provides unrivalled

opportunities for doing business

and developing your brand.

Four oceans, five continents, one great race

Do business in 11 landmark Host Cities

Global

Multinational teams of professional sailors,

assembled to suit your needs

Make use of eight months of content from the remotest

places on earth

2017-18 Route

3


volvooceanrace.com

Human Drama

Your emotional

journey

The Volvo Ocean Race

presents a human drama

that is as compelling as the

sporting story.

Tap into extraordinary stories of adventure

and achievement

Authentic content from a world-class

sporting event

Use stunning video and images for your

brand marketing

Round the world, round the clock – rich

story-telling and high levels of engagement

4


volvooceanrace.com

Business is

what we do

We provide guest

experiences that will

change your relationship

with every one of your

clients

70,000+ potential new corporate contacts

B2B

Once-in-a-lifetime experiences on the water to

strengthen relationships

Take advantage of contact building and

networking around the world

Guests spend an average of 48 hours at the

Volvo Ocean Race

That’s quality time for you and your clients to do

business

5


volvooceanrace.com

Audience

Connect with

your target

audience

Use the Volvo Ocean Race

to attract global decision

makers

Reach key industry leaders

Tap into a highly engaged audience

More than 80% of core Volvo Ocean

Race fans are ABC1

2.4 million Race Village visitors around

the world in 2014-15

Use our multi-channel digital platforms,

including apps and games

6


volvooceanrace.com

A step change

for your brand

Enhance your brand values

Multi-media material generated by the Race

presents huge branded content potential –

exciting, raw, authentic

The Race is a global canvas for your brand

The only limit is your imagination

Your brand

Skippers and their teams are your brand

ambassadors

We can help tailor your message to markets

that matter

7


volvooceanrace.com

A multimedia Onboard

Reporter captures and

transmits your content

from the heart of the action

Tell your story in line with your own brand

values and messaging

You and your business in direct contact

with the sailing team from the oceans

Bring the wow factor to your business

Your OBR

Your story –

from the heart

of the action


volvooceanrace.com

Employee engagement

Engaging your

employees

Volvo Ocean Race is all about

teamwork

Bring teams together and improve performance

Involve your team in a single global initiative

Bolster motivation and pride

Create a new can-do attitude

Work together to tackle challenges

9


volvooceanrace.com

Volvo Ocean Race skippers

are leadership ambassadors

Team skipper and crew can provide mentorship

to employees, partners and clients

Learn how to give your team a competitive edge

Get real insight into managing people, decision

making

Leadership

Volvo Ocean Race is a

case study for running a

modern business

10


volvooceanrace.com

Volvo Ocean Race is a

flexible platform

Build a team to match your brand

Use sailors, stopovers, content and

infrastructure to do business globally

Choose a turnkey solution – but with

flexibility

Adapted to you

A race adapted

to your

business needs


Contact Details

Commercial team

commercial@volvooceanrace.com

Volvo Ocean Race S.L.U.

Muelle nº10 de Levante

Puerto de Alicante

03001 Alicante, Spain

12

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