Volvo Ocean Race 2017-18

Volvo Ocean Race 2017-18
Transforming
your business,
enhancing
your brand

volvooceanrace.com
The Volvo Ocean Race is
a world-class sporting
event and a human story
with the emotional power
to amplify your brand and
drive business
transformation.
Your business
We provide a B2B
platform that will help you
grow, while offering oncein-a-lifetime
experiences
that will enhance relationships
with your clients
and customers.
Your brand
We’ve been creating
legends since 1973.
Amplify your brand by
tapping into a compelling
story and a highly
engaged global
audience.
Your people
The Race is all about
teamwork. Engage your
employees with a single
global initiative, boosting
performance, motivation
and pride.
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volvooceanrace.com
A global race course
…and global reach
The Volvo Ocean Race’s global
scale provides unrivalled
opportunities for doing business
and developing your brand.
Four oceans, five continents, one great race
Do business in 11 landmark Host Cities
Global
Multinational teams of professional sailors,
assembled to suit your needs
Make use of eight months of content from the remotest
places on earth
2017-18 Route
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volvooceanrace.com
Human Drama
Your emotional
journey
The Volvo Ocean Race
presents a human drama
that is as compelling as the
sporting story.
Tap into extraordinary stories of adventure
and achievement
Authentic content from a world-class
sporting event
Use stunning video and images for your
brand marketing
Round the world, round the clock – rich
story-telling and high levels of engagement
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volvooceanrace.com
Business is
what we do
We provide guest
experiences that will
change your relationship
with every one of your
clients
70,000+ potential new corporate contacts
B2B
Once-in-a-lifetime experiences on the water to
strengthen relationships
Take advantage of contact building and
networking around the world
Guests spend an average of 48 hours at the
Volvo Ocean Race
That’s quality time for you and your clients to do
business
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volvooceanrace.com
Audience
Connect with
your target
audience
Use the Volvo Ocean Race
to attract global decision
makers
Reach key industry leaders
Tap into a highly engaged audience
More than 80% of core Volvo Ocean
Race fans are ABC1
2.4 million Race Village visitors around
the world in 2014-15
Use our multi-channel digital platforms,
including apps and games
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volvooceanrace.com
A step change
for your brand
Enhance your brand values
Multi-media material generated by the Race
presents huge branded content potential –
exciting, raw, authentic
The Race is a global canvas for your brand
The only limit is your imagination
Your brand
Skippers and their teams are your brand
ambassadors
We can help tailor your message to markets
that matter
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volvooceanrace.com
A multimedia Onboard
Reporter captures and
transmits your content
from the heart of the action
Tell your story in line with your own brand
values and messaging
You and your business in direct contact
with the sailing team from the oceans
Bring the wow factor to your business
Your OBR
Your story –
from the heart
of the action

volvooceanrace.com
Employee engagement
Engaging your
employees
Volvo Ocean Race is all about
teamwork
Bring teams together and improve performance
Involve your team in a single global initiative
Bolster motivation and pride
Create a new can-do attitude
Work together to tackle challenges
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volvooceanrace.com
Volvo Ocean Race skippers
are leadership ambassadors
Team skipper and crew can provide mentorship
to employees, partners and clients
Learn how to give your team a competitive edge
Get real insight into managing people, decision
making
Leadership
Volvo Ocean Race is a
case study for running a
modern business
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volvooceanrace.com
Volvo Ocean Race is a
flexible platform
Build a team to match your brand
Use sailors, stopovers, content and
infrastructure to do business globally
Choose a turnkey solution – but with
flexibility
Adapted to you
A race adapted
to your
business needs

Contact Details
Commercial team
commercial@volvooceanrace.com
Volvo Ocean Race S.L.U.
Muelle nº10 de Levante
Puerto de Alicante
03001 Alicante, Spain
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