Retail Analytics Market Segments and Key Trends 2016-2026

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Over the recent years, big data analytics market has seen tremendous growth in various industries. It has helped businesses uncover several potential prospect by understanding customer’s preferences and market trends.

Retail Analytics

Market

Share, Global Trends,

Analysis, Research, Report,

Opportunities,

Segmentation and Forecast,

20162026

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Report Description

Over the recent years, big data analytics market has seen tremendous growth in various

industries. It has helped businesses uncover several potential prospect by understanding

customer’s preferences and market trends. Retail analytics market is a sub-set of big data

analytics market. Retail analytics aids in information gathering and assessment of data across the

entire value chain. Primarily focusing on the retail sector, retail analytics solution offer retailers

in understanding and responding to changing customer experience. In addition, retail analytics

improves businesses by provides new and faster ways to identify product and channel

preferences, understand inventory demands in real time and serve consumers in a better way,

thus ensuring the operation is more flexible and efficient. Customer’s information can be

gathered in real-time through various mediums such as smartphones, weight sensors, motion

sensors, cameras, and RFID, whether it may be online or in-store.

Retail Analytics Market: Segmentation

Retail analytics market is segmented on the basis of deployment model, solution type and

region. By deployment model, retail analytics market can be segmented into on-premise and

cloud-based. On the basis of solution type, the retail analytics can be segmented into software

and services. Services can be further sub-segmented into consulting, integration and support

and maintenance. Regionally, retail analytics market can be segmented into North America, Latin

America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding

Japan (APEJ) and Japan.


Report Description

Retail analytics market is expected to witness a healthy CAGR during the projected period due to

increasing popularity of data analytics solution and penetration of smartphones and digital

platforms among users across emerging markets. North America is the dominating region in

retail analytics market and is expected to remain dominant followed by Western Europe during

the forecast period. APEJ is expected to reflect highest CAGR during the forecast period.

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1272

Retail Analytics Market: Drivers

With big data analytics gaining popular among other sectors and continuous development of

data analytics by major vendors are expected to drive the growth of retail analytics market. In

addition, the simplicity, cost-effective, scalability and flexibility solution that retail analytics

vendor offer is expected to boost the growth of the retail analytics market. In addition, the

increasing penetration of e-commerce and social media and smartphones among users in

emerging markets is anticipated to boost the growth of retail analytics market. However, the lack

of awareness in certain regions is expected to hinder the growth of retail analytics market

amidst the forecast period 2016-2026.


Report Description

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Retail Analytics Market: Key Players

The key vendors in the retail analytics market include IBM Corporation, Microsoft Corporation,

Oracle Corporation, SAP SE, Adobe Systems Incorporated, SAS Institute Inc., HCL Technologies

Ltd., Cisco Systems Inc., MicroStrategy, Inc. and Tableau Software, Inc. Major players in the retail

analytics market follow the strategy of partnerships and acquisition of various local player to

gain a competitive edgein the market. In addition, the major players offer customized solutions

to cater to the demand of various users.

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