HOW MICRO-INFLUENCERS REALLY WANT TO WORK WITH BRANDS

alicevachet

Bloglovin_Global_Influencer_Survey_2016

TABLE OF CONTENTS

INTRODUCTION

Who we talked to

Micro-Influencer reach by platform

WHO’S DOING IT RIGHT?

Fashion & beauty brands on Instagram

Fashion & beauty campaigns with impact

Industries winning on Instagram

MICRO-INFLUENCERS AND SOCIAL

Where influencers are

Which platforms are winning

How influencers measure success

Where influencers promote content

Influencers & new social trends

What influencers want in platforms

BRANDS & INFLUENCER MARKETING

Where brands are paying for content

Micro-influencers’ preferred platforms

The cost of influencer marketing

Instagram

Blogs

Facebook

Twitter

What this means for brands

THE POWER OF MICRO-INFLUENCERS

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

23

2

Similar magazines