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Decision management applications decision oriented evaluative software that help an enterprise
to solve critical problems, manage and analyses huge data, and delivers decisive results. Also,
enterprises are using decision management application for minimizing error and to get accurate
results within a short period of time. These application helps an organization to maximise its
profitability and efficiency. According to traditional approach, decision management used to be
done manually without using any technical tools or applications.
Decision Management Applications Market Segmentation:
On the basis of type global decision management application market is segmented into
Analytical management application, business rule management application, operational
optimisation application, testing management application, workflow management application,
and monitoring & governance application.
On the basis of application global decision management application market is segmented into
business research management, fraud management, regulatory compliance management,
accounting and revenue management, human resource management, credit risk management,
customer management. Business research management is sub segmented into business
intelligence and analytics. Business intelligence manages database, helps in analysis, and also
tracks reporting. Analytics consist of sophisticated tools with abilities to discover insights in data.
In decision management application these three technology areas can perform both together
and separately as well. Customer management is sub segmented into Cross-sell and up-sell,
web- based purchasing, single channel management and multichannel management.
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Geographically, decision management application market is segmented into North America,
Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and Middle
East & Africa. North America, Western Europe and Japan are the lucrative regions for global
decision management application; where, U.S., European Union (EU)-5, Japan are the most
revenue generating countries in this market. North America and Western Europe holds the
majority of the market share in the decision management application market. Asia Pacific
excluding Japan market for decision management application is one of the fastest growing
market in terms of revenue generation. India, China, Malaysia, Singapore are the significant
contributing countries in terms of revenue growth.
Decision Management Applications Market Dynamics:
Decision management application delivers solutions and results of a complex data. Currently,
enterprises are adopting this applications in order to reduce the timeline of projects and also to
optimise the affectivity of a project.
These benefits are primarily driving the decision management application market. This
applications are used by both service and manufacturing industries. Moreover, increasing critical
data and complex business situation require strong result oriented decision, understanding the
requirement developers have been improving the model of decision management. Currently,
there are number of high level model of decision management application are available in the
market. This technological advancement is another factor that drives the global decision
management application market. However, owing to have high price, many big and small
enterprises cannot effort decision management applications. Moreover, to run these
applications, it requires skilled employees, which is again a cost bearing factor for the
companies. These are the factor that are restraining the high growth of global decision
management application market.
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Since, decision management application is a recent trend of a decision management market,
many large scale enterprises already adopted this application, and most of the small and
medium enterprises are still untapped, are the opportunity to the decision management
application market globally. New models of decision management applications are always an
opportunities to the decision management application market, hence decision management
application companies have been developing value added decision management applications.
Decision Management Applications Market Key Players:
Some of the key players operating in the decision management application are IBM Corporation,
SAS Institute Inc., AbsolutData Holdings, Inc., Mu Sigma Inc., Manthan Software Services Pvt.
Ltd., salesforce.com, inc., Nimble, Inc. PipelineDeals, Inc.
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