Business Alliances to Open New Growth Opportunities for Players in Asia-Pacific Facial Care Market

Business Alliances to Open New Growth Opportunities for
Players in Asia-Pacific Facial Care Market
Facial care market in Asia-Pacific is the largest and fastest growing
market under the Skin Care Market. Facial care comprises of almost
70% of the skin care market revenue and is expected to grow
exponentially in the coming years. This growth can be attributed to
introduction of diversified products such as anti-ageing creams, BB
creams, moisturizers, skin toners, cleansing wipes, masks & serums,
and others. This has given consumers wider discretions and thus
helped increase the penetration level of personal and facial care

products. The market growth is further augmented by increased
awareness about the facial care products and the entry of new
multinationals, which has made facial care products more easily visible
and accessible for the consumer.
The Asia-Pacific facial care market is primarily driven by the growing
popularity of multi-functional products, and widening horizon of
distribution network and channels. Additionally, growing demand for
fairness products, increased focus on advertising, and consumer life
style changes, are some of the identifiable factors supporting the
growth of the facial care market in the Asia-Pacific region during the
forecast period. The growing online retailing and the regular
introduction of new product segments especially for men consumer
group, are serving as new opportunities for the Asia-Pacific facial care
market.
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Driven by impact of all the above-mentioned factors, the Asia-Pacific
facial care market is expected to record growth at a CAGR of 6.9%
during the period 2013 to 2019. The market is dominated by China
owing to the huge population size and economic prosperity of the
nation which directly affects the consumption demand.
Of the different product types, skin whitening and anti-ageing
constituted the largest segment in 2012. The fairness cream market in
Asia-Pacific is experiencing strong demand due to enhanced
awareness driven by larger penetration of media and also due to rise
in consumer disposable income. The fairness cream market is poised
for further growth aided by the increase in organized retailing and
growing demand from the men’s segment. Men’s consumer group
segment is expected to grow at the fastest growth rate from 2013 to
2019. The shift in trend can be attributed to reasons such as men
becoming savvy consumers of skin care, and seeking ways to look
and feel better. Among the retail distribution channels, non store-based
retailing is expected to grow at the fastest growth rate due to the

increasing internet penetration and the social networking sites where
the manufacturers put their advertisements of their products.
Out of the four major countries of Asia Pacific considered in the report,
namely – China, Japan, India, Indonesia, Malaysia, Hong Kong, South
Korea, Thailand and Oceania (New Zealand and Australia). China
holds majority of the market share followed by Japan and India. Many
Chinese consumers prefer Western Luxury brands, and a youthful
beauty-driven consumer demographic is fuelling demand for skin care
products.
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Large multinational players dominate the Asia-Pacific facial care
market. Dominant players are participating in mergers and acquisitions
to maintain their position in the market. Key Asia-Pacific players active
in the facial care market are L’Oreal S.A, Unilever Ltd., and Shiseido
Co. Ltd., The Procter and Gamble Company, Estee Lauder Company

Ltd., Johnson and Johnson Ltd., Kose Corporation, and Kao
Corporation among others.
Table of Content
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Facial Care Market Overview
Chapter 4 Asia-Pacific Facial Care Market Analysis, by Product Type
Chapter 5 Asia-Pacific Facial Care Market Analysis, by Consumer
Group
Chapter 6 Asia-Pacific Facial Care Market Analysis, by Retail
Distribution
Chapter 7 Asia-Pacific Facial Care Market Analysis, by Country
Chapter 8 Company Profiles
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