ACA Strategic Plan web

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CRICKET

A GAME FOR ALL NEW ZEALANDERS

A GAME FOR LIFE

STRATEGIC PLAN

2017-2020


CRICKET

A GAME FOR ALL NEW ZEALANDERS

A GAME FOR LIFE

THE BEST PLAYERS, COACHES, OFFICIALS

AND SUPPORT IN CRICKET

FINANCIAL SUCCESS

Cricket will be a game for all Aucklanders;

a game without barriers – a game that can be

played anywhere, by anyone. Whatever the

individual circumstances, Kiwis will be given

every reason to celebrate and engage with

cricket as their game, for life.

An aspirational performance culture, underpinned

by quality people, systems and facilities will

produce winning Aces and Hearts that resonate with

Aucklanders and represent the

best of Auckland’s values and culture.

Cricket will be one family that celebrates Auckland’s rich

diversity, built on a sustainable

financial model, and with a quality and

consistency of governance that nurtures

the game at community level and provides

pathways towards success on the domestic and

international stage.

We will take a best practice approach to all our activities for

the betterment of the game in Auckland.

DRAFT

AN ALIGNED AND VIBRANT

CRICKET COMMUNITY

AUCKLAND’S SUMMER GAME

SUPPORTERS FOR LIFE

STRATEGIC PLAN

2017-2020


CRICKET

A GAME FOR ALL NEW ZEALANDERS

A GAME FOR LIFE

Cricket will be a game for all Aucklanders; a game without

barriers – a game that can be played anywhere, by anyone.

Whatever the individual circumstances, Kiwis will be given every

reason to celebrate and engage with cricket as their game, for life.

An aspirational performance culture, underpinned by quality people,

systems and facilities will produce winning Aces and Hearts

that will resonate with Aucklanders and represent the best of

Auckland’s values and culture.

Cricket will be one family that celebrates Auckland’s rich diversity,

built on a sustainable financial model, and with a quality and

consistency of governance that nurtures the game at community

level and provides pathways towards success on the domestic

and international stage.

We will take a best practice approach and perspective to all our

activities for the betterment of the game in Auckland.

THE BEST PLAYERS,

COACHES, OFFICIALS

AND SUPPORT IN CRICKET

Quality environments and

people who produce winning

Aces and Hearts.

The Aces and Hearts are the shopwindow

of cricket in Auckland. We will

pursue and develop quality high

performance environments and

people to produce world-class players

and teams. We will drive a culture of

improvement with a view to consistently

producing winning teams that resonate

with Aucklanders.

Our club and school competitions will

entertain and excite while fostering the

development of players, coaches and

officials who are ready to perform in the

domestic game.

AUCKLAND’S

SUMMER GAME

Cricket will be the game for all

Aucklanders; a game that embraces and

celebrates the Kiwi way of life and our

spirit of fairness and respect. A game

that can be played by anyone, anywhere,

whether it is at the beach or on the oval;

informal or first-class. Cricket will fully

embrace the diversity that Auckland

offers.

Aucklanders are part of the game

because they love it, they enjoy their

time in the game, whether as a player,

fan, volunteer, coach, administrator or

match official.

FINANCIAL

SUCCESS

Cricket will be Auckland’s summer

A sustainable financial model that

game; celebrating, growing and keeping will support the long-term health and

Aucklanders in our game.

growth of the game.

Our sponsors and partners will value

their relationship with Cricket because

they recognise that Cricket is a sport

that represents the best of Auckland’s

values and is a brand they wish to be

part of.

To grow the game we must invest in the

game - Auckland Cricket will ensure a

more consistent and diverse revenue

approach so we can continue to invest in

the delivery of community and domestic

cricket as well as our high performance

programmes. A strong financial and

asset base will secure the long-term

sustainability of the game.

DRAFT

SUPPORTERS

FOR LIFE

Nurture supporters from their initial

point of interest to become lifelong

cricket supporters.

Our mission will be to nurture

supporters that follow club, association

and nation, and builds growth across the

cricket family.

Our supporters will have a love for the

game born out of their strong

connections with their local cricket

community.

The world of supporter engagement will

be both personal and digital: multiplatform,

multi-media, mobile and social.

Cricket will have improved reach through

its digital channels to promote more

interaction with supporters, improving

our conversations, boosting match

attendances and viewership, and

growing brand visibility.

AN ALIGNED AND

VIBRANT CRICKET

COMMUNITY

Embrace the growth and diversity that

repsrent the future of Auckland.

Cricket will be viewed as a leading sport

in Auckland, part of our regional identity

underpinned by quality performances

on the field and strong administration.

We will have an empowered cricket

community based upon a decentralised

governance and management strategy.

We will have the agility and professionalism

to respond to the opportunities

and changes in our community and in

our game.

We will leverage our local and

national partnerships, including with

New Zealand Cricket, cultivating and

developing closer relationships with key

stakeholders, to ensure we are

best-placed to achieve our strategic

vision.

STRATEGIC PLAN

2017-2020


CRICKET

A GAME FOR ALL NEW ZEALANDERS

A GAME FOR LIFE

GOALS

MEASURES

THE BEST PLAYERS, COACHES, OFFICIALS

AND SUPPORT IN CRICKET

Ready to perform Aces and Hearts players, coaches and support staff

through talent identification, high performance pathways and succession

planning.

Identify and maximise opportunities for development of the high

performance system in women’s cricket.

Aligned high performance strategies, facilities and programmes across all

representative levels.

Quality club and pathway competitions, venues and facilities to support

game and player development.

A way of playing that delivers results and produces BLACKCAPS and WHITE

FERNS.

Aces and Hearts win the most domestic titles across all formats and all

Major Associations.

100% of participants in HP programme use and engage with IPP systems.

Players transitioning into Aces and Hearts contribute at least one

significant performance in their first domestic campaign.

Talent identification and succession planning in place for coaches,

management, support staff and match officials.

7 new BLACKCAPS and 4 new WHITE FERNS from Auckland players.

15 DFA players become Aces and 6 DFH players become Hearts.

3 coaches or support staff from Aces or Hearts environment gain

appointment to BLACKCAPS, WHITE FERNS or international teams.

3 representative or Premier coaches gain appointment to Aces or Hearts

roles or an equiavalent level.

30% of appointments to NZC National Umpires Panel are from Auckland.

AUCKLAND’S

SUMMER GAME

Celebrating and growing the involvement of the Asian community’s

role across the sport as players, administrators, coaches, umpires and fans.

Improved local capability, capacity and the right facilities to support delivery

of community cricket across Auckland.

Promote and grow female involvement in cricket from a playing, coaching,

administrative, official and supporter perspective.

Develop and deliver formats of the game that meet the needs of our diverse

playing base.

Enhanced retention rates through quality cricket experiences and clear

pathways through the game.

An expanded cricket family that gives equal opportunities to

under-represented and under-engaged groups.

Help development and enjoyment of the game by providing qualified

coaches and umpires.

Achieve 25% sub-continent representation in junior playing numbers.

A network of coach developers across all our clubs is in place.

Achieved specified growth targets in key areas - 5% for

Midget, Junior and Adult Traditional; 10% for Adult and Non-Traditional.

Female participation increases by 20% across playing, coaching, umpiring

and administration.

High population growth areas of Auckland targeted with specific funding and

Strategic Plans.

Improved quality of grass wicket, artificial maintenance and outfield

standard for clubs and schools from survey results and pitch reports.

95% of junior teams have a qualified coach.

Consistently have enough umpires to cover Men’s Premier and Premier

Reserve, Women’s Premier and School Premier A.

200 accredited umpires at junior and school level.

DRAFT

FINANCIAL

SUCCESS

The best club funding model that drives the right activities and considers

the long term growth of the game in Auckland.

An Auckland wide approach to maximise our commercial properties.

Commercialisation of the full suite of cricket assets, and improved

leveraging through our digital platform.

Financially sound clubs that have the right structure and resources to

foster and grow the game.

Grow and communicate the value cricket brings to its commercial and

delivery partners.

Build an investment, asset and earnings base that will provide security

for ACA in the future.

Support Eden Park Trust in maximising revenues from the stadium.

One major long-term sponsor for grassroots cricket in place by 2018.

All clubs have a positive equity position each year.

ACA keeps a strong balance sheet that maintains our consolidated

equity at $1.4 million.

Grow ACDF reserves to $500,000 and increase annual disbursements to

$100,000 by 2020.

Increase domestic cricket gate takings by 50%.

Continue to negotiate long term funding with grant providers and

maintain our annual funding at $700,000.

STRATEGIC PLAN

2017-2020


CRICKET

A GAME FOR ALL NEW ZEALANDERS

A GAME FOR LIFE

GOALS

MEASURES

SUPPORTERS

FOR LIFE

Deliver a range of compelling and entertaining products and

propositions that meet the needs of supporters.

Deliver an Aces T20 game day experience that keeps supporters wanting

to return and our teams playing in front of full venues.

Sports-leading digital platforms, databases and capability across

the game.

Ongoing targeted engagement and consistent communication

with supporters.

Eden Park hosts a significant schedule of international cricket every

summer.

ACA live stream channel that averages 1000 viewers per stream.

ACA audio channel delivering a consistent schedule that averages 2000

listens per broadcast.

30% of our video and audio content is user generated.

Year on year growth of viewership across all digital platforms.

Crowds for T20 domestic games average 2000.

Average attendances at International matches at 50% of saleable

capacity.

Utilise our BLACKCAPS and WHITE FERNS in at least three marketing

or promotional initiatives per season.

Work collaboratively with Eden Park Trust and ATEED to lobby NZC for

a broad range of international cricket every summer.

Eden Park cricket tours for schools initiated and grown to at least 10 a

year.

We will ensure the right structures, systems, agreements, and

environment are in place via Club is the Hub to future proof our game

and deliver our vision.

Celebrate the diversity within our game and ensure that we engage with

all communities that are involved with it.

Maintain a process of continual improvement.

Embrace cricket in all its forms by strengthening the relationships with

non-traditional forms of the game.

Support and promote growth in Secondary Schools cricket through

continued innovation.

Continue to adapt and grow Cricket Blitz as a competition and brand.

Club is the Hub funding increases to $800,000.

Clubs achieving against 95% of deliverables and actions in Service Level

Agreements.

Measureable MOU’s in place with kilikiti, indoor cricket and all major

private organizations running alternative forms of cricket in Auckland.

Spirit of Cricket initiatives run each season to promote, encourage and

strengthen this essential part of the game.

Secondary School competitions show an increase in playing numbers of

10%.

Cricket Blitz team numbers grow to more than 250.

Installation of 25 new cricket pitches at new and existing grounds.

DRAFT

Hold a position of positive influence in the game nationally by taking a

leadership role at New Zealand Cricket level.

A healthy relationship with Auckland Council that enables us to be heard

and influence decision making that affects our stakeholders.

Strong ties with local boards that allow us to maintain influence in

indvidual communities and that are strongly supported by local clubs.

A positive and healthy relationship with the Eden Park Trust that

maximises benefit for Auckland Cricket.

A high quality independent Board that reflects the diversity of our cricket

community and sets a strong vision for the association.

A vibrant and exciting work environment that attracts quality staff, grows

them and pushes them to the next level.

Eden Park hosts a range of school, club and women’s domestic cricket

events every season.

Three ACA staff have gone on to gain positions at National Sporting

Organizations.

STRATEGIC PLAN

2017-2020

AN ALIGNED AND VIBRANT

CRICKET COMMUNITY

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