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LONDON

London-Audience-Overview-V5

LONDON

LONDON PRESS Whilst the readership of London’s newspapers is predominantly made up of people who live in the TV region, there are still some 85% of Londoners who claim not to read the publications. LONDON/REGIONAL PUBLICATIONS LONDON EVENING STANDARD ES (LONDON EVENING STANDARD MAG) METRO % OF LONDON BARB AUDIENCE WHO READ PUBLICATIONS 13.2 4.8 13.8 % OF READERSHIP WHO LIVE IN THE LONDON BARB AREA 79.7 83.6 44.8 INDEX VS ALL ADULTS 390.5 409.5 219.5 “SUPER PREMIUM DOOH IS ONE OF THE QUICKEST WAYS TO GET INTO THE CONVERSATION & MAKE YOUR BRAND FAMOUS.” DAVE TROTT ADVERTISING LEGEND DOOH can enhance both national and London Press schedules to deliver the following benefits: INCREASE MESSAGE FREQUENCY AND ADD COVERAGE. 60% OF LIGHT PRESS CONSUMERS ARE MEDIUM/HEAVY OOH CONSUMERS. ADDING OOH TO A PRESS SCHEDULE WILL DELIVER +35% INCREMENTAL REACH. IMPROVE ROI FOR PRESS ACTIVITY BY AS MUCH AS +59% FOR RETAIL BUSINESS (ACCORDING TO BRAND SCIENCE). 30.0 25.0 20.0 15.0 OOH TOUCHPOINTS VS NEWSPAPERS MONDAY TO FRIDAY AVERAGES % OOH NEWSPAPERS COMBINING PRESS & OOH MAKES PRESS WORK HARDER +25% £5.33 +34% £5.73 +59% £6.82 10.0 £4.28 5.0 0.0 00:00 - 00:30 01:00 - 01:30 02:00 - 02:30 03:00 - 03:30 04:00 - 04:30 05:00 - 05:30 06:00 - 06:30 07:00 - 07:30 08:00 - 08:30 09:00 - 09:30 10:00 - 10:30 11:00 - 11:30 12:00 - 12:30 13:00 - 13:30 14:00 - 14:30 15:00 - 15:30 16:00 - 16:30 17:00 - 17:30 18:00 - 18:30 19:00 - 19:30 20:00 - 20:30 21:00 - 21:30 22:00 - 22:30 23:00 - 23:30 NO OOH LIGHT AVERAGE HEAVY OOH USED

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