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ENTREPRENEURS IN TURKEY

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TABLE OF CONTENTS<br />

1. <strong>IN</strong>TRODUCTION 9<br />

2. BACKGROUND 9<br />

3. UNDERSTAND<strong>IN</strong>G THE CONTEXT <strong>IN</strong> <strong>TURKEY</strong> 12<br />

a) A Large and Underserved SME Market 12<br />

b) Low Female Workforce Participation in Turkey 13<br />

4. SME BANK<strong>IN</strong>G PLATFORM MARKET LEADERSHIP 15<br />

a) A Tiered Segmentation Approach Using Size, Structure and Product Usage 15<br />

b) “Same Pocket” Relationship Management Model 16<br />

c) Synergies Leveraged Across Garanti Group 17<br />

d) Customized Product Packages for Different Sectors of SME 18<br />

e) Optimized Credit Model for Efficiency 19<br />

5. FORMATION OF GARANTI PROPOSITION TO WOMEN <strong>ENTREPRENEURS</strong> 20<br />

a) Garanti’s Decision to Target Women Entrepreneurs (WE) 20<br />

b) Identifying Women Entrepreneurs in the Portfolio 20<br />

c) Segment Positioning Within Garanti 22<br />

d) Garanti’s Three-Pillar Proposition for Women Entrepreneurs 22<br />

1) Pillar I – Financial Support 22<br />

2) Pillar II – Educating Women Entrepreneurs 23<br />

3) Pillar III – Encouraging Women Entrepreneurs 25<br />

e) Developing Partnerships to Support Women Entrepreneurs 26<br />

f) Garanti Bank as an Employer of Choice for Women 27<br />

g) Garanti Bank and Corporate Social Responsibility 27<br />

h) Performance of Women Entrepreneurs’ Businesses to date 28<br />

6. CONCLUSIONS AND RECOMMENDATIONS FROM IFC 30<br />

5

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