Beverages remain the first choice for grab-and-go foods among consumers. Functional beverages are non-alcoholic drinks that keeps one’s body hydrated and provide overall nutritional well-being. These are fortified drinks that prevent or help address health issues across all age groups. The fortification could range from ingredients such as herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables. The functional beverages sector is a sub-sector of the functional foods and non-alcoholic beverage industry. The market can be segmented based on type into energy drinks, sports drinks, nutraceutical drinks, dairy-based beverages, juices, enhanced water and others. Energy drinks is the largest segment in functional beverages followed by sports drinks and nutraceutical drinks. Another segmentation based on the ingredients used can be as follows: antioxidants, minerals, amino acids, prebiotics, probiotics, vitamins, super fruit extracts and botanicals. Regionally, the market can be classified into Asia-Pacific, North America (the U.S., Canada and Mexico), Western Europe, Eastern Europe, Middle East & North Africa and RoW (Rest of the World, including Latin America and South Africa). The market can also be divided on the basis of distribution channels into supermarkets and hypermarkets, departmental stores, mom-and-pop shops, convenience stores and others.
Global Functional Beverages Market Share, Global Trends, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2014 – 2020 Future Market Insights www.futuremarketinsights.com email@example.com