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Innovation Awards 2016 Zine

Let’s get going New

Let’s get going New Zealand is a great place to start a business and to do business. We have a natural curiosity and that leads to innovation. Our resourcefulness and ingenuity has resulted in many amazing businesses that are changing the world. At KPMG, we want to ensure that more of your great ideas make it through to commercialisation, to help Kiwis make a difference on the world stage. You started your business because you were passionate about your idea or product. Let us help you turn this into a commercial reality. We can help you establish your operations, raise capital and get your strategy right. Our KPMG Enterprise team is here to help your business really take off. Get in touch if you need help with: Getting started Managing R&D incentives Exporting overseas Raising capital or finding investors Focusing on your strategy Analysing potential markets Expanding offshore Selling your business www.kpmgenterprise.co.nz 0800 576 472 © 2016 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International Cooperative (“KPMG International”).

INNOVATIONAWARDS.ORG.NZ 2 5 INNOVATION IN AGRIBUSINESS & ENVIRONMENT CLICK HERE FOR VIDEO FARMSHED LABS FLASHMATE Anyone who has lived in Aotearoa for any length of time can attest to how important the dairy and cattle industries are to the New Zealand economy, especially out in the regions. Likewise, anyone who has worked with cows on a farm can explain the tricky art of knowing when to breed a cow to a bull, and how often such attempts are unsuccessful. But guess what? Breeding cows isn’t art – it’s science. And there’s some wearable tech that’s making that science easier than ever before. Enter Flashmate, a heat detection device that lets farmers know when their female cows are in heat and available for breeding. The device is attached to a cow on their right flank just below the hip bone, and when they are in heat, it flashes red for about 26 hours, giving farmers time to get things happening on the calving front. An intelligent microchip embedded inside the device powers Flashmate. The technology makes farming easier and more productive because farmers no longer have to rely on guesswork in knowing when to breed their cows, allowing them to focus on other tasks. It is completely waterproof and recyclable, and includes spray glue so farmers can quickly put them on multiple cows. Flashmate is the brainchild of Fraser Smith and Matt Yallop, who are partners in Farmshed Labs and have worked together since 2004. In 2012, Yallop visited Iceland, where he saw how technology was influencing the development of the island nation’s fishing industry. Yallop was inspired to work with Smith to develop technology that would help shape the future of New Zealand’s second-largest industry. The background the two both had in agribusiness and commercialisation of intellectual property helped them get things off the ground, and, in 2015, Flashmate was trialled at several farms throughout New Zealand. Flashmate is a potential gamechanger for dairy farmers or anyone who raises cattle. DairyNZ has calculated that improving the ability of farmers to breed their cows could lead to a $300 million annual increase in revenue for the industry – or about $28,000 for the average farmer with a herd of 400 cows. Sounds like something consumers would be absolutely bullish on. EVALUATOR'S COMMENTS Fantastic to see such rapid growth following a short development period. This is a game changing technology making farming easier and more productive.