Royale Company Profile

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.
www.royale.com.au

ABOUT US
A.Royale & Co is a family owned and operated company based in
Sydney Australia. Founded by Daryl Isles in 1960, the business designs,
manufactures and distributes a diverse range of products & brands to
the Department Store, Discount Department Store, Supermarket,
Independent, Pharmacy & Travel channels.
Our core business philosophy has remained unchanged for over 50
years. Our philosophy is to always do our very best and to do the right
thing, regardless of circumstances.
This means we are driven to design product that will perform as our
retail partners and consumers expect, at a price that is reasonable and
fair to all. Trying to do the right thing means working in a positive and
constructive way with our Customers, Suppliers, Community and our
own Team.
There will always be the temptation to cut corners. The challenge is
usually around not just how to resist this temptation but how to
recognise it in the first place.
We have a simple compass to guide us: Always treat others, as you
would wish to be treated yourself.
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

OUR PRODUCTS
TRAVEL ACCESSORIES
UMBRELLAS
IMPULSE
GIFTING
BELTS
BUSINESS WEAR
TOTES TIES HATS
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

OUR BRANDS
Travel Accessories
Travel Accessories
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

OUR BRANDS
Founded in 1911, Globite was first known as a suitcase and luggage
manufacturer.
By the 1960’s the Globite school case was taking over the hallways
of schools and was seen at every bus stop throughout the country.
An iconic Australian brand, Globite cases were featured at the 2000
Sydney Olympics and are now showcased at the Powerhouse Museum
in Sydney.
Introducing Rain or Shine, an Australian family-owned &
operated umbrella company. From our very first Italian
imported umbrellas in 1962 to today, we offer a wide range
of innovative styles.
Understanding the ever changing needs of today’s traveller, Globite
stays true to its heritage values of safety, comfort, quality and function
and offers an extensive product range catering for all your travel
needs.
Reliability, innovation & great value for money is what Ms Fix-It
represents and with a wide range of products, Ms Fix-It offers solutions
for helping to make busy lives easier.
There are products for every room in the house - from the kitchen,
bathroom & laundry to the office & garage, even outdoors.
Plus plenty of fun & useful items for kids, pets & anyone planning a
party or needing gifts for friends & family.
Ms Fix-It offers a free replacement if you are not completely satisfied
with any of our products.
So, if you have a problem & need a solution, ask Ms Fix-It!
Developed by A. Royale in 2013. We Love to party is an
expression of how we like to Celebrate occasions in our life.
When we celebrate, we also want to create excitement and
atmosphere when guests arrive and have them leave with
memories of a great event.
Products that cover Tableware, Decorations, Accessories &
Favours along with Birthday & Themed events. The mix and
match range gives the customer a wide combination of options
that allows them to create their own unique event.
We love to party makes it easy to shop that your guests will think
you have hired a party planner. Everybody loves a party!
Travel Accessories
Travel Accessories
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.
OUR RETAILER PARTNERS

OUR SERVICES
DEDICATED PRODUCT
PRICEPOINTS
PACKAGING
FIXTURING & POS
A.Royale & Co designs and produces products
that do much more than just satisfy consumers.
The quality, look, feel and performance of our
products is created with thought and knowledge.
Our designers and product managers are closely
aligned with their products and the consumers
who purchase them.
Every product we supply is tested to Australian
or International standards as applicable.
A.Royale & Co products will always represent
value for money. Our recommended retail prices
reflect creative design, quality materials and
superior manufacturing processes to produce
our products.
Product price points are determined by our goal
of manufacturing products that exceed consumers
expectations for performance, reliability and
quality.
In other words, we will not take short cuts that
might save a few cents from the manufacturing
cost so we can compete at the lowest end of the
quality or price spectrum.applicable.
A.Royale & Co will only offer packaging solutions
that inform consumers about the product, and its
offered features and benefits.
Every effort will be made to reduce the use of
packaging that damages the environment when
it is manufactured. We do this because we all
have families and we hope to leave the world a
little better than when we found it.
Where once we were ignorant about the
environmental damage our packaging was
causing, we are now aware and educated about
what needs to be done to minimise the impact
of our behaviours.
“First impression is a lasting impression”.
We design POS and Product fixturing which is
effective, practical and commercial.
We work collaboratively with our customers to
design and construct the most innovative and effective
display solutions within height and footprint
guidelines.
The fixtures we design have flexible capacity to
carry the required stock for various store models
while achieving maximum return on inventory.
We develop fixtures in commercial strength quality,
able to withstand the challenges of busy stores and
high foot traffic.
PLANNING
INVENTORY MANAGEMENT
IN STORE SERVICE
ANALYSIS
A.Royale & Co Planners work closely with our
key partners to ensure inventory is allocated
appropriately by store and SKU.
Working with an agreed Open to Buy budget
our Planners are able to raise orders weekly and
ship to either our retail partners warehouse or
directly to store.
Our warehouse is in Sydney and orders are despatched
within 24 hours of final approval.
A.Royale & Co uses software supplied by krunchbox.com
to analyse sales and quickly identify
opportunities to maximise sales opportunities or
reduce inventory at all points in the supply chain.
Aside from the obvious benefit of minimising
out of stocks whilst improving working capital
utilisation, our approach to inventory
management ensures shipments to stores are
only for items that are needed to meet
consumers expectations.
There is an added advantage in that freight
costs and associated environmental impacts are
minimised by using this
inventory management process.
A.Royale & Co has a dedicated team of 120
merchandisers in Australia.
Our team is expert at erecting fixtures, point of
sale, promotional tie ups, as well as conducting
stock take, planogram adjustments, and
countless other store based activities.
Using iPads our store merchandise teams
provide our planners with unique insights into
what is happening in stores. This is done via live
reporting as well as in-depth analysis of how and
where stock is displayed.
A.Royale & Co constantly review product and store
performance to ensure consumer needs are met.
Adjustments to store models are made weekly.
Product reviews are conducted monthly.
Feedback from consumers is invited via Facebook or
our various web sites.
By analysing sales and inventory and overlaying this
with direct consumer feedback we are are constantly
striving to improve our knowledge and
understanding of the market, whilst developing
products that will excite our customers.
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.
OUR TOOLS

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

Users are able to log in via the
web and view (based on
permissions) analysis online,
within minutes
PAD data is automatically
uploaded into the krunchbox
data warehouse
A.Royale utilises the proprietary
krunchbox software to analyse sales
and stock data, and to allocate stock
at the store / sku level
Users are able to log in via the
web and view (based on
permissions) analysis online,
within minutes
Maps function allows users to
plot stores with similar profiles
onto a map of Australia for
recognition of trends
Dashboards provide simple
means of monitoring the
business against pre
determined KPIs
Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.

Private and Confidential. All designs, drawings, details and samples remain intellectual property of A.Royale & Co.