Hearing Aids Market Analysis by P&S Market Research

GLOBAL INDUSTRY INSIGHT:
Hearing Aids Market Size, Share, Development, Growth and Demand
Forecast to 2020

Hearing Aids Market Size, Share, Development, Growth and Demand
Forecast to 2020
The global hearing aids market is growing, due to technological advancement in the hearing aids,
such as Bluetooth integrated hearing aid. During the forecast period, the hearing aid devices is
expected to report larger share, among all the products of hearing aids, due to technological
advancement and increasing regulatory approvals in the market. Behind-the-ear hearing aids
segment dominate the hearing aids devices market; however the canal hearing aids are expected
to grow at the highest rate in the forecasted period, due to increasing number of research and
development initiatives. On the basis of type of hearing loss, sensorineural hearing loss segment
led the market, due to increasing prevalence of hearing loss. Moreover, on the basis of end users
the adults segment led the market, due to growing geriatric population.
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The unexplored market in the hearing aids industry of the developing economies is creating
abundant growth opportunities for the global market. Some of the major trends in the global
market are growing product innovation, increasing number of collaborations and partnerships, and
increasing number of mergers and acquisitions. Hearing aids are the devices and implants used for
people suffering from hearing loss or impairment. Hearing aid devices are electronic devices, which
amplify sound waves in order to help people hear sound. There are various types of hearing aids,
such as receiver-in-the-ear (RITE) hearing aids, canal hearing aids, behind-the-ear (BTE) hearing
aids, and in-the-ear (ITE) hearing aids. In addition, the cochlear implant helps deaf person to
recognize and interpret various sounds, in order to improve the quality of life of a deaf person.
Some of the factors driving the growth of the global hearing aids market are growing geriatric
population, increasing healthcare expenditure, and increasing prevalence of hearing loss. In
addition, the increasing research and development for the innovative and advanced hearing aids,
and increasing public awareness about hearing loss are also driving the growth of the market.
However, the high cost of hearing aids and low penetration rate of devices are some of the factors,
restraining the growth of the global hearing aids market. In addition, limited reimbursements, lack
of primary healthcare facilities in developing countries are also inhibiting the growth of the global
market.
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Hearing Aids Market Size, Share, Development, Growth and Demand
Forecast to 2020
Geographically, Europe is expected to dominate the global market in the coming years, due to
growing geriatric population and technological advancement. Asia-Pacific is expected to be the
fastest growing region, due to increasing healthcare expenditure and large pool of patients in the
region. In addition, the Asia-Pacific market is growing, due to increasing awareness about hearing
aids in the emerging countries, such as India and China.
Some of the companies operating in the global hearing aids market are William Demant Holding
A/S, Zounds Hearing Inc., GN Store Nord A/S, Sonova Holding AG, Cochlear Limited, Widex,
Sivantos Pte Ltd., Sebotek Hearing Systems LLC, and Starkey Hearing Technologies Inc.
Global Hearing Aids Market Segmentation
By Product
‣ Hearing aid devices
o Receiver-in-the-ear (RITE) hearing aids
o Canal hearing aids
o Behind-the-ear (BTE) hearing aids
o In-the-ear (ITE) hearing aids
o Others hearing aids
‣ Hearing Implants
o Bone-anchored systems
o Cochlear implants
By Type of Hearing Loss
‣ Conductive Hearing Loss
‣ Sensorineural Hearing Loss
By End User
‣ Adult
‣ Pediatrics
By Geography
‣ North America
o U.S.
‣ Europe
o Germany
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Hearing Aids Market Size, Share, Development, Growth and Demand
Forecast to 2020
o U.K.
‣ Asia-Pacific
o Japan
o China
‣ Rest of the World
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