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Cloud integration also known as IPaaS (integration platform as a service) is a process in which
multiple application programs (such as ERM, CRM, business process management, DBMS, e-
mail, web-conferencing etc.) and data are configured together in order to communicate with
each other via cloud bases services. Cloud integration service is especially designed to help an
enterprise to understand the availability of various cloud services and how these services can be
efficiently used to benefit its business. Cloud integration is typically equipped with drag and
drop tools, in-built connectors, maps and business rules, which improve its efficiency in
processing various operations. Cloud integration can be classified into two categories such as
internal integration and B2B (business to business) integration.
In traditional middleware requirement of extremely technically skilled staff, high implementation
cost, and time consumption are some of the major drawbacks. On the other hand, cloud
integration offers low total cost of ownership, ability to add new services emerging in the
dynamic environment, set of connectors, device and independent access to personal data. In
additional, cloud integration solutions also help end-users in improving order accuracy, reducing
time required for various operations and improve operational effectiveness and efficiency.
Moreover, it also helps companies to boost their market share by providing real-time customer
services and attract new customers across the world, and achieve competitive advantages as
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In past few years cloud integration market has grown radically in government and corporate
sectors owing to various benefits it offers such as real-time access to personal data for any
device anywhere, integration of personal data like contacts and calendars with different
application programs, avoids data redundancy, and automation of business operations.
The cloud integration market can be segmented into implementation models, verticals and
integration type. The cloud integration market can be sub-segmented into three implementation
models such as private cloud, public cloud and hybrid cloud. On the basis of verticals the market
can be further sub-segmented into public (government and educational institutes),
manufacturing, retail, services, transportation, telecom, media and entertainment, healthcare
and banking financial institutes and insurance (BFSI). Integration type segment includes onpremises
to on-premises, cloud to cloud, cloud to on premises and business to business (B2B)
integration. Regionally the market can be segmented into GCC countries, North African
countries, other African countries and other Middle Eastern countries.
The cloud integration market in Middle East and Africa region expected to grow at a significant
rate and projected to dominate the global cloud integration market for next four to five years.
The key drivers of this market include enterprise mobility, increased agility, easy deployment and
scalability of platforms, which are the major factors responsible for the growth of cloud
integration market. The major restraint to cloud integration market is lack of awareness and
security and privacy issues, which are hindering the growth of the market.
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Major players in cloud integration market focuses on partnership, agreements, joint ventures,
and acquisition & mergers strategies. For example in April 2014, Accenture announced its
partnership with Liaison Technologies, in order to expand its customer base and enhancing
patient’s experience through EHR (electronic health record) solutions integrated with totally
functional online healthcare portals. Further, in February 2014, Oracle Incorporation acquired
Bluekai to strengthen and extend its cloud marketing services with the world’s leading data
Some of the key player identified in this market are SAP SE, Neostratus Zrt., Bamboozle FZC.,
Liaison Technologies, Accenture Inc., IBM, Informatica Corporation, Tibco Software Inc., Fujitsu
Ltd. and others.
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