RIAS 05

RIAS MAGAZINE No 05
PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP
>> Continuation
Source: RIAS
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"We are primarily engaged in books and stationery", -
EKSMO's representative Eugeniy Kapiev (Евгений Капьев) told the
audience that large books, gift encyclopedia were published for each
World Cup. In Brazil, the official book on the World Cup was released, the
so-called Activity books on football theme with stickers, label were
published for children published.
"We are now the largest publisher - 40% of the
sports literature" — the publishing house EKSMO has a large team of
professional translators and editors who know the specifics of the topic.
EKSMO enjoys a strong manufacturing base in China, Taiwan and Russia,
as well as an extended sales network through various bookstores and
online. The publisher has international certificates, including those by
Disney, Lonely Planet, which impose similar requirements.
"We divided the services into three divisions":
1. The first division, the fan package, is aimed at raising
awareness of the event among the fans. According to the speaker, it is
necessary to spread information at least one year before the event, so
that people would not be afraid to go to the championship and would
get full information about the city and activities.
"Here we have a huge advantage, because we
distribute our products abroad", - EKSMO publishes Lonely
Planet travel guides, and Russian guides - the Orange Guide and the Red
Guide. EKSMO specialist proposed to publish sports guides both for
individual cities and for all venues of the championship.
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