RIAS 05

dashian

RIAS MAGAZINE

No 05

2016


FOREWORD

Mikael DASHIAN

Source: RIAS

This RIAS Newsletter issue

has been in the making for

a little longer time than

the previous ones. It is

attributed to production.

We need improvements to

appear more often. This is

the very reason why I get

the opportunity to point

out a very important event

in sports and finance

which

passed

underestimated.

Long-lasting investigation

of the European

commission finally

resulted in quite significant

desicions. These concern

activities of a few football

clubs from Spain, namely

Real Madrid C.F., Athletic

Club de Bilbao, Futbol

Club Barcelona, Club

Atlético Osasuna, Elche

Club de Fútbol, Hércules

de Alicante Club de Fútbol,

Valencia Club de Fútbol.

2


FOREWORD

As to the European Antimonopoly Body these clubs have made profits for

many years without any objective grounding. The special relations with the

regions, their support place fair competition in doubt. Thus the sanctions

followed. Though it is not the time to go into legal details, we should see the

situation as a whole.

The main circumstance is that the regulators have started to treat world sport

leaders such as beyond any doubt Madrid and Barcelona clubs as commercial

entities. It is also important that antimonopoly investigations are conducted in

various jurisdictions. For example, the inquiry is known to have been held in

the Netherlands, in particular The Philips Sport Vereniging was in the spotlight.

The very fact that antimonopoly regulations are applies to sports suprises

many sport professionals. As the business practice, the very essence of

relations between local authorities, city halls and large sport clubs, is being

doubted. Taking the nature of the subject into account, more appeals, new

rulings and long-lasting litigations are to be expected. This would require more

careful and complex work than meeting UEFA financial fair-play requirements.

Here we have an opportunity for a large-scale legal research on harmonization

of UEFA Financial Fairplay Regulations and European Union Antitrust Law

Complications.

But there is a bright side. Sport clubs worldwide were a given a sign that they

should undertake additional legal expertise and formalize relations with their

sponsors and partners more carefully.

Mikael DASHIAN

3


CONTENTS

5

Women's Basketball in Russia: Interview with BC

Ladoga's President Andrey A. Vakhlakov

12

Island & World Cup in Saint-Petersburg: Interview

with Commercial Director of 108 Udach Galina Sopegina

Island & Children's World Football Cup in in Russia: Saint-Petersburg

Interview with General

19

Director of Closed Joint Stock Company Kolomyagi-Sport

Valeriy Rzozenberg Galina Sopegina

32

Publishing finds its way to 2018 FIFA World Cup:

Extracts from the presentation by the universal Russian

publishing house EKSMO at RIDO 2015

35

Contact Details of the Publisher of RIAS Magazine

4


RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

Source: BC Ladoga

«BC Ladoga was founded

in 2013 with support of the

government of Saint-Petersburg

and is the only city team to present

Saint-Petersburg in All-Russian

competitions (Championship and

Cup of Russia) and internationally.»

President of Basketball Club Ladoga

Mr. Andrey A. Vakhlakov

Women's basketball team Ladoga from Saint-Petersburg was

founded 16 May 2013. The Club enjoyed the bronze prize of the

Championship of Russia among the teams of Children and Youth

Basketball League (born in 1995). BC Ladoga is a holder of the

Gelchinsky-2014 Cup. Ladoga won a regular championship of

Women's Premier League-2014/15.

5


Andrey Vakhlakov

RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

>> Continuation

RIAS: Please tell us about your sport club, its aims and targets, sponsors

BC Ladoga was founded in 2013 with support of the government of Saint-

Petersburg and is the only city team to present Saint-Petersburg in All-

Russian competitions (Championship and Cup of Russia) and

internationally.

BC Ladoga has become interesting for fans and grown

popular in the city, we enjoy positive changes over the two years of

existence. In its second season the club from Petersburg took the first

place in the the regular championship of the Russian Women's Premier

League, 4th place in the Russian Championship (play-off) and got to the

¼ final of the Cup of Russia.

One of the main aims of BC Ladoga is the high sport results. At the same

time the club, as the sole city team, has also aims in youth and social

policy by popularization of Women's Basketball, by involving more

children and young people. Under the authority of the club the

Championship of Saint-Petersburg among amateurs, children's

tournaments and festivals are held.

BC Ladoga is actively working to attract sponsors. There are companies

that help in single campaigns, though we have not found a title sponsor

yet. We are negotiating now and the outlook is positive.

RIAS: Women's basketball apparently opens big opportunities for

advertising campaigns (social, commercial). Is it true? Does BC Ladoga have

such experience?

6


Andrey Vakhlakov

RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

>> Continuation

There are of course opportunities for advertising campaigns. And even

though BC Ladoga enjoys new fans from other regions, our present

target audience is in Saint-Petersburg, less – in Leningrad Oblast (Saint-

Petersburg region). This a peculiarity of the city team.

Source: BC Ladoga

The team has hundreds of loyal supporters who attend every home

game. The active target audience of BC Ladoga is women

(including young mothers) aged 15-30 and men aged 15-

50. Young women enjoy attending games because in future they prefer

to send their children to basketball sections. The audience is quite diverse,

interesting, active, capable and thus is interesting to many advertisers.

BC Ladoga has experience in holding advertising campaigns though as

we do not have a title sponsor, these were only one-time events.

7


Andrey Vakhlakov

RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

>> Continuation

RIAS: Is there any interest from sponsors and investors? Which forms of

attraction do you mostly use?

BC "Ladoga" is actively working to attract sponsors. Information about the

club is spread not only through the official website, but actively by social

networks. The club has agreements on information cooperation with

various magazines, TV and radio companies, and electronic media, which

opens up the possibility for joint projects in the interest of sponsors and

advertisers. Sponsors are interested. The club has sponsorship

packages both for one-time events, and for the regular

(Championship of Russia, Cup of Russia). These packages are

sent to potential sponsors, we hold meetings, direct negotiations.

Source: BC Ladoga

8


Andrey

Vakhlakov

Andrey Vakhlakov

RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

>> Continuation

RIAS: Your website says that "the club management succeeded in

preserving the great team almost completely", who led the club to the

bronze in 2013. What are the main principles and values of the club adheres

to in staff management?

When forming the club, we were guided by the fact that professionals

who love basketball should be in team. We managed to create such a

team. A yet short club history proves it. We constantly improve

work of managers. We established organization of competitions,

events, campaigns at a high level during two seasons. I would like to tell

you especially about the press service. It is no exaggeration that the work

of the press service of BC "Ladoga" is not inferior in quality to the similar

services of leading basketball clubs in Russia, including the men's ones.

Reviews of BC "Ladoga" games were shown in various TV news. By

number of mentions in the press, as well as by the quality and efficiency

of information on the official website and social networks our club has no

equal.

RIAS: Your club has interesting alphabetic graphics, which "refer to the

ancient traditions and culture of the North-West region of Russia." How does

this effect on the team spirit and the club morale? Does the team participate

in cultural events in Russia and abroad?

The graphics are really interesting. We came up with it as a link

to the "first capital of Russia", which, as we know, was

Ladoga. Undoubtedly, the visualization of images of ancient Russia,

displayed in the logo of the club, graphics, strengthens team spirit, works

in the psychological aspect to achieve high performance and victory in

every match.

9


Andrey

Vakhlakov

Andrey Vakhlakov

RIAS MAGAZINE No 05

WOMEN'S BASKETBALL IN RUSSIA

>> Continuation

>> It also attracts many fans, and is of interest to sponsors. Logo of BK

"Ladoga" today is a modern, easily recognizable brand.

Players of BC "Ladoga" do not miss the opportunity to participate in

cultural activities that take place in St. Petersburg – an all-Russian action

("I choose sport") and city events (Festival Merry Giraffe, Cup of Tolerance,

and others.)

RIAS: The basis of BC "Ladoga" squad is composed by students of sports

schools of Saint-Petersburg. How do you build relationships with sports

schools? Do you have a regular partner? Do you expand the circle of schools

to search for players?

Today in St. Petersburg there are seven sports schools that are in women's

basketball. Known honored coaches and young, promising tutors work in

these schools.

BC "Ladoga" is in constant contact with the management and the

coaches of sports schools. We closely track the development of

children's teams of all ages. As a result of monitoring, coaches'

recommendations, participation of youth teams in tournaments and

festivals of BC "Ladoga" we select candidates for the club's youth team.

In its work, the basketball club "Ladoga" focuses on the experience of the

leading basketball countries, which is why one of the priorities is to train

our own students.

10


RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

Source: 108 Udach

«Sernyiy Island occupies an area of 3

hectares and it is slightly more expensive

than a small plot of land also in the city

center.»

Commercial Director of 108 Udach

Galina Sopegina

The company 108 Udach (literally – 108 bits of luck) works in the real estate market of Saint

Petersburg and Leningrad region. 108 Udach specializes in the sale and rent of commercial real

estate, land for housing, commercial construction, and for industrial purposes. The company

especially has developed KIO direction (Committee of the property relations of Saint

Petersburg), that is, sale and rent of land, originally owned by the city.

The reason for the interview is Sernyiy island (Sulphur Island), which is being sold by

108 Udach. Sernyi Island is located in the historic center of Saint Petersburg at the mouth of

the Malaya Neva river between Vasilevsky Island and the Petrogradskaya storona

(Petrogradskaya storona – lit. Petrograd side. Historic districts of Saint Petersburg where a lot of

places of interest are located ). During the World Cup in 2018. The Sernyi bridge section of the

new highway will connect the Sernyiy Island with the rest of the city for the World Cup 2018. It

will be included in routes for FIFA teams, the official delegations and numerous fans.

12


Galina Sopegina

RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

>> Continuation

Source: 108 Udach

RIAS: Please tell us about the island. How does it happen that it is

sale? Is there any potential for sports?

This island has been rarely used, because there is no access from the

embankment. The Makarova Quay today is not extended. The

extension is already officially approved. The exit to Sernyiy Island from

the new line is designed as well. Thus there will be direct

access to the island, and today you can get there only through

the industrial park.

13


Galina Sopegina

RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

>> Continuation

>> That is why the island, despite its unique location, has been little

known and little used. Today, there is a marina for yachts and

a station for boats. However, I will not say that everything is well

furnished. Yes, there are some services provided, but they are minimal

and meant only for lovers of yachting.

Quay is planned not only to be extended, but also to be expanded, and a

bridge to Sernyi Island is to be built, which will replace the present

wooden one. The bridge will connect the Petrograd side and Vasilevsky

Island, then go to the Makarova Quay.

In addition, the city plans to create a large recreation area, in particular, to

remove the entire industrial site in the Uralskaya street.

Source: 108 Udach

14


Galina

Sopegina

Galina

Sopegina

Galina

Sopegina

RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

>> Continuation

RIAS: The priority use of the island is sports and recreation? There will be

no industrial facilities?

There is no production. There will be, perhaps, hotels, recreation areas,

yacht clubs, golf club or business center. It all depends on what the

investor would come to the island.

RIAS: Does the permitted use of the land allow to create a sports area?

Purpose of the site is not industrial, it is for public and business buildings.

There will be no housing, but there can be a business center. Most

importantly, the Makarova Quay, which will be expanded, is going to be a

pedestrian area, there are plans to build tracks for cycling. This way you can

reach the island from the Vasilevsky Island and the Petrograd side. Today, it is

difficult. People who may like to come to the island, to rent an office, give up

the idea as soon as they imagine how they would get there.

RIAS: Now I would like to speak about the prices. We can discuss it, can't

we? Tell me how many luxury apartments in terms of prices would it take

to buy Sernyi Island?

GS: Our agency does not deal with luxury apartments. We sell land,

apartment buildings, so I will say basing on the land. Sernyiy Island

occupies an area of 3 hectares and it is slightly more

expensive than a small plot of land also in the city center.

That is, if you take the land in the center with all permissions to build a multiapartment

house, its price is almost the same as that of the island.

15


Galina Galina

Sopegina Sopegina

Galina

Sopegina

RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

>> Continuation

Source: 108 Udach

RIAS: Your business is land lots. Does the prices rise due to the 2018

World Cup and this fact has no influence at all?

Prices changed only for plots for sports facilities. Before that

nobody needed such land, but today there us a great demand for it, to

build a tennis court, roofed sports grounds. For the rest - the price has

not changed.

RIAS: You must have already negotiated with potential investors. Did you

discuss sport in this context?

Yes, we held negotiations. Investors do not open their cards. They are in

for the development of the quarter, but they do not tell us what they

are planning.

16


Galina Galina

Sopegina Sopegina

RIAS MAGAZINE No 05

Island & World Cup in Saint-Petersburg

>> Continuation

Source: 108 Udach

RIAS: And finally could you please tell us more about 108 Udach.

GS: We are engaged primarily in commercial real estate, land plots for

residential and commercial development, for industrial construction. We

have a very developed area - KIO, few people are engaged in it, so we

found a niche. And the demand is great. Especially in plots

for the car service, parking lots, car wash — prices for cars

rose, and people now prefer getting their car repaired instead of buying

a new one. Thiese lots are the city land for 3 or 5-year rent. From the

very beginning, two years ago, when our company was established, we

have been doing just that. We as investors buy out KIO plots at the city

tenders, put the documents in order and offer them to customers for

special activities under technical conditions. With regard to residential

sector, it occupies a small fraction of our operations (15-20%).

17


RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

Source: RIAS

«The club history is a very simple.

Historically, the stadium where we

were doing reconstruction belonged

to Kolomyagi football club, founded

in 1907, there are historical

documents to prove that. We did not

come with it, and attached to the

historic district of Saint Petersburg -

Kolomyagi. » General Director of the

Closed Joint Stock Company

Kolomyagi-Sport

Valeriy V. Rozenberg

Kolomyagi Football Club has a rich history. Since its foundation in 1907, the club got

many honorary titles and cups. Today, the club is reviving thanks to efforts of the

Rosenberg brothers, who were able to convince future shareholders to restore the

tradition and build a modern sports complex "Kolomyagi-sport". In recent history,

the club managed to reach the highest division of the championship of St.

Petersburg, holding the top places in the championship of the city and in

international competitions. In 2010, FC "Kolomyagi" came under the patronage of

the government, becoming a branch of football at the Governmental educational

institution, boarding school "Olympic Hopes" («Олимпийские Надежды»).

Currently, the school trains over 500 boys aged 5 to 17 years, most of them

regularly participate in major sport events, starting from the city championships in

football (top group) and mini-football and ending with international tournaments,

taking place abroad - KOLOMYAGI CUP, HELSINKI CUP, NORWAY CUP, SCANDIC-

CUP, RIGA-CUP and many others.

19


Valeriy

Rozenberg

RIAS MAGAZINE No 05

RIAS: Tell us about the project Kolomyagi-Sport.

CHILD FOOTBALL, RUSSIA

>> Continuation

The basis of any project is the facilities. The stadium serves as a basis for

Kolomyagi school. Investments were mainly made in the

construction of buildings, purchase of coverage and

equipment for the training process. At the same time we have

created a company that sells sports equipment, virtually all school

equipment is supplied by this company. We train children basing thereon,

and given that the stadium works with other, older tenants, and it earns

money by itself the tuition fee is minimal. With 12 classes the fee is 2000

rubles1. At the initial stage, we do not stand out other commercial schools

that are engaged in training young footballers. Further, children who

achieve certain sports results come under the wing of the state sports

school of Olympic reserve, which takes care of these children to travel to

the training camps and undertake the training process.

1Abt. 32 USD, or 28 Euro, as of 17.10.2015

Source: RIAS

20


RIAS MAGAZINE No 05

Source: RIAS

Source: RIAS

21


Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>>As other investment components of the project, we have a children's

sports camp in Finland, built partly at the expense of shareholders, partly

with the help of investors, including the ones from Europe, our partners

from Italy for sports equipment. The project aims to help us

establish contacts with Europe in terms of education of players,

exchange of experience, new technological processes and, of course,

participation in international tournaments, the planning of these

tournaments, sports camps, not only in football, but also in hockey

because hockey is sufficiently developed in St. Petersburg, Russia, and

Finland. Finland itself is among the top five countries in hockey basing on

the results of the national teams. It's all part of the same project. We

understand that the project can be fully charitable.

RIAS: What is Kolomyagi? What is the history of the club?

The club history is a very simple. Historically, the stadium

where we were doing reconstruction belonged to

Kolomyagi football club, founded in 1907, there are historical

documents to prove that. We did not come with it, and attached to the

historic district of Saint Petersburg - Kolomyagi. Before the revolution1 it

was a suburban area near Saint- Petersburg, today it is a part of the city.

But before that, there were garden plots, close to the railway station

Kolomyagi, from where Lenin, by the way, went to Finland, and

historically it was called Kolomyagi. And the football club was named

after a specific territory.

1Revolution in Russia in 1917

22


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

RIAS: How did you decide to invest in children sports?

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

Firstly, I had experience in the investment company for nine years, and

therefore work with the investments was my core job. As for sports, I have

played football all my life , not at the highest level, but it helped me learn

the basics: what is missing, how to begin, what I would like to see at the

heart of youth schools. And interest. It's always fun, it's always emotions,

new impressions, new contacts, and it is simply interesting to do. We have

found the investors with the same views as we have, they made an

investment, then we set a goal that the investment should be one-time,

and then everything should be based on the work of the stadium.

Investors who entered the pool, do not receive high dividends, it basically

as bank interest, I.e., they could have put money in the bank and got

about the same returns. Plus, they enjoy the process and activities at this

particular facility. And they get the money.

RIAS: How were you looking for an investor? How to find like-minded people?

What is the formula for success?

The formula for success, as you rightly pointed out, is like-minded

people. Firstly you appeal to those who have already sponsored

football projects, for example, has sponsored an adult or childen's

football team. Who themselves were playing soccer, not necessarily at a

high level. And to those who have business unrelated to sport, I.e.,

those who have money, they can invest. We found such people. On this

basis, we formed a closed joint stock company "Kolomyagi sport",

which was engaged in investments in the stadium, the football school

Kolomyagi, which is also engaged in investments in the stadium, and

the company, which sells sporting equipment. Our founders are 7

people, all physical entities.

23


Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> Last year we united all these structures. If before school was listed as

a school of additional education, DO DUSSh Kolomyagi, this year we

decided to change it. We have a veteran team at the club and an adult

one plus a children's school. We just established a private

association - Football club Kolomyagi to unite them all.

RIAS: What is included in the brand Kolomyagi Sport?

Source: RIAS

24


Valeriy

Rozenberg

Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

Organizing and holding of various tournaments, our main activity — a

childrens' and youth school. We are developing. We have some progress.

The company for the sale of sports equipment uses our brand and its

recognition because we go to different competitions. This helps to

establish contacts, increases the credibility of the company, which sells

sporting equipment. Here are the three components.

RIAS: How do you develop children's football camps?

Children's soccer camps are now becoming business, we are trying to

develop it. For contacts with the schools, with football activists who are

totally different from Russian mentality. There is one football in Finland,

another – in Italy, it's interesting to us. And this can be done through

joint camps, one must have a certain material base, of course. Based on

this idea, we have built a camp in Finland to develop not only at our

stadium, but also to continue the learning process, to take all the best

that exists in different schools of football in Europe. The British, the

Germans, the Italians have their look at football, why

not learn from them? Moreover, the results they have are better

than those in Russia. We always try to learn something new and take

new technology for the development of our athletes.

RIAS: Do you cooperate with Zenit? Tell us about your work with Russian

clubs.

Since the school reached a certain level of players, we are a direct

competitor for the Academy of the Zenit football club, a leading

academy in our city, in terms of sports. The runner-up team also bears

the name Zenit and it is called Zenit-2.

25


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> These are the two best teams of our city. We have held the third place

in the team scoring for the last five years. When our players reach a

certain level and there is a proposal from the Zenit Academy or Zenit-2,

we give these players to a stronger structure for further development, I.e.

to Zenit, which has unlimited possibilities and is 100 meters from our

stadium. Some of our players play for Zenit-2, it's the players born in 1995.

We, surely, have signed direct contracts with the club. There are players

who trained in our school and now play for other Russian clubs.

We have good results in beach football. Our students

are members of the Russian national team. One of them, Kirill Romanov, is

the world champion, winner of the Champions Cup in beach football.

Some of the players who joined a professional team Kristall in St.

Petersburg, also own the European Cup. So we have some results. Our

student, who played at the club for three years, Evgeniy Kabaev, at the

end of 2014 was listed among the top five scorers in Europe, although he

played for the club from Estonia, maybe it is easier to score there, but he

approved himself. Now he plays for the club in Indonesia. The geography

of footballers who play for our club is big enough.

RIAS: Tell us about the components of a successful business process in

children's sports academy.

There can be no business process in children's sports academy,

because the money that come to a school directly, go for salaries of

coaches, purchase of equipment, partly on training camps because

athletes have to go on them. The remaining visits to international and

national competitions are covered by parents. The state can not

support this, a budget is limited, so these costs are borne by parents.

26


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> We try to track it so that there would be no excessive pricing. We get

a lot of offers for trainig camps on the territory of Russia and the Crimea,

abroad. For example, we're going to Estonia or Finland, it is closer to us to

go there than to Sochi, and cheaper, because we can take the bus to

Estonia and Finland to play a normal tournament and come back. This is

several times cheaper than traveling somewhere or fly away somewhere.

Therefore, there is no business component in the football school, there is

a budget that is spent.

RIAS: We would like to talk about geography of tournaments and camps.

Where would it be interesting to develop something? First of all we mean the

Northwestern Federal District.

Mainly proposals for the training camps come from the south,

because they enjoy the good weather there - Sochi, Crimea. We have

offers from Turkey - there are many football clubs, not only youth

football. We came there with teams of different ages. We met a lot of

teams from Moscow and other regions of Russia. Turkey offers

acceptable pricing, comparable to the prices in Russia. Of course, that

was before dollar rate rocketed.

An interesting place is our southern coast.

Infrastructure is developing. Conditions are good

enough. Pricing is lower than abroad. At other times we

prefer tournaments in the Baltic states due to the financial component.

It is cheaper to travel by bus or train throughout the night. There are

many foreign teams and good teams from Europe.

27


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> We arrive at the Russian competitions, the championship of Russia,

which we also take part in. Generally the school (for the Russian teams —

RIAS) is the same: somebody is stronger, somebody is weaker. As far as the

selection process is concerned, Zenit has other possibilities and they can

select players from the entire city. This is not a complaint, we understand

objective possibilities. This is the task of the club to look for

talented young people, so that they could progress, grow

and be a supply for the core team.

Source: RIAS

RIAS: Is there competition in your segment of the sport business? Do you

have to fight for the attention of parents? What marketing tools do you

use?

There is competition of course. Stadiums are being built, there are

investments, both private and public. New commercial schools are

opening who work with children, including those who work with children

aged 4-5. They are basic for admission to the school of Olympic reserve,

including Zenit, who arranged a network of branches through which they

select more or less gifted children to let them continue their careers.

28


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> Other schools are on a commercial basis, because they have to rent

sports grounds, pay salaries to coaches, because there is no state support.

We do not compete generally, because the number of children we can

accept in the school is limited to the capacity of the stadium, we have one.

Others do the same. Depending on opportunities for renting sports

facilities, they take a certain number of children. I tell you more, we do not

compete, we try to cooperate. In particular, there are sports academies

that have branches all over the city, they have football, there are other

sports. But we are interested in football. We have certain agreements with

them. After them children go to sports schools being prepared enough.

Sometimes you see children who have capabilities to play football and

play well, but we have to deal with them individually, because they simply

did not get some elementary skills. We certainly do not give these

children up, but it is always better to deal with those who have some

understanding. Therefore, it is better not to compete with such schools

but to cooperate with them. Moreover, we all participate in joint events.

And there is always the possibility of dialogue and cooperation.

RIAS: What about children from rural areas and small towns? Are they

completely out of touch with you?

It is the Leningrad region that deal with them. Clubs of small towns have

their own sports schools where children gather from nearby villages. Here

there is no particular problem. They have their own activities, their own

federation. They are engaged apart from the city. We as a school are

focused on nearby areas. We are at the crossroads of two city

quarters: Vyborgskiy and Primorskiy. 95% of children who

attend our school are from these two areas, in contrast to the two Zenits

that collect children from around the city.

29


Valeriy

Rozenberg

Valeriy

Rozenberg

RIAS MAGAZINE No 05

CHILDREN's FOOTBALL, RUSSIA

>> Continuation

>> That is the difference. We prefer that children spend less

time on the road and have time for other activities and

mainly for studies. If one has to to sit in the tram, in the car or on the

subway for two hours to get to a training since childhood, this is not

always good. It is understood that there are instances when people get

high results in football, putting everything at stake. Nobody gives

guarantees that a person will become a football player, and will earn big

money. Moreove our philosophy is to develop children's health, and then

we will see, so the selection process exists, but it is not strict. But we look

at the children long enough to understand if they have the chance to

become a professional athlete.

RIAS: Recently there was information that the Juventus opens its Summer

Camp opens in Russia. What do you think about such initiatives?

Juventus Camp has already been twice in Saint-Petersburg. Last year and

this year The problem with these camps is that they are city camps, and

children do not fully communicate with each other. It is desirable that

such camps would be attended not only by children from Saint

Petersburg, but from other countries, from other regions of Russia. Then

the camp should be year-round, and not at the stadiums in the city, but

in the Leningrad region, so that this program could be further expanded.

Because if a child has to travel to their training twice, they may not be

able to have a proper lunch well during the break, because there are

always problems with transport: you need to come and go. It is

interesting as a project to cooperate with such schools. Coaches come

from Italy, you can see their work, make an assessment of their work, not

critically, and find something new for yourself, so that you can apply it in

work.

30


RIAS MAGAZINE No 05

PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP

«»

Source: RIAS

The universal Russian publishing house EKSMO (ЭКСМО) presented how they see

their participation in the World Cup FIFA 2018 at the XXI exhibition of advertising

technologies RIDO 2015 which was held in Expoforum in Saint-Petersburg on 14-16

October 2015.

At the presentation EKSMO introduced statistical data on the 20 th FIFA

World Cup held in 2014 in Brazil, analyzed by experts of the publishing

house: there were about 2,000 different souvenir products available for

sale one year before the championship, a lot of shops of different levels

from megastore to special departments in the retail stores were created.

Special standards (ILO and WFSGI) were made up, which specify

requirements for a quality product. A survey held among 16 000 people

showed that 70% respondents rated the programme as good.

32


RIAS MAGAZINE No 05

PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP

>> Continuation

Source: RIAS

«»

"We are primarily engaged in books and stationery", -

EKSMO's representative Eugeniy Kapiev (Евгений Капьев) told the

audience that large books, gift encyclopedia were published for each

World Cup. In Brazil, the official book on the World Cup was released, the

so-called Activity books on football theme with stickers, label were

published for children published.

"We are now the largest publisher - 40% of the

sports literature" — the publishing house EKSMO has a large team of

professional translators and editors who know the specifics of the topic.

EKSMO enjoys a strong manufacturing base in China, Taiwan and Russia,

as well as an extended sales network through various bookstores and

online. The publisher has international certificates, including those by

Disney, Lonely Planet, which impose similar requirements.

"We divided the services into three divisions":

1. The first division, the fan package, is aimed at raising

awareness of the event among the fans. According to the speaker, it is

necessary to spread information at least one year before the event, so

that people would not be afraid to go to the championship and would

get full information about the city and activities.

"Here we have a huge advantage, because we

distribute our products abroad", - EKSMO publishes Lonely

Planet travel guides, and Russian guides - the Orange Guide and the Red

Guide. EKSMO specialist proposed to publish sports guides both for

individual cities and for all venues of the championship.

33


RIAS MAGAZINE No 05

PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP

>> Continuation

Additionally it was proposed to release souvenirs in a huge

range (notebooks, pens, «» icons). Currently the publishing house is

negotiating with FIFA to obtain a license.

Source: RIAS

2. The second division - a package for athletes.

Experts of EKSMO met the players who took part in the previos

World Cups and found that the athletes lacked a booklet with information

about the city to be able to save memories and tell their friends and

family about the city. Additionally they could publish programmes of

matches, a code of conduct duing the championship, Russian-English and

English-Russian dictionary, as well as gift books about football, souvenir

books for athletes,

3. The third division — gift books.

The target audience, according to Eugeniy Kapiev, for this

section are partners that come before and after the championship of the

country.

34


RIAS NEWSLETTER ISSUE NO 05 Spring 2016

CONTACTS

The NPF Group

Tel.: +7 929 104 84 65

Tel.: +7 929 104 84 75

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For subscriptions, general enquiries, bookings

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Email: Lana.Dashian@gmail.com

For partnership

Contact Person: Mr. Mikael Dashian

Email: forum.npf@gmail.com

Prepared, designed and published by

The NPF Group in 2016 for

Scientific Centre for Research of Intangible Assets In Sports

Distributed in electronic format.

All rights reserved

© The National Projects Foundation

Follow us @NPFRias https://twitter.com/npfrias

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