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2016 Trip Events Having picked up feedback from past trip attendees, PropSki 2016 consisted of an extensive itinerary of events that the PropSki committee keep under constant review to ensure they are relevant and engaging to our target audience. See below for a snapshot of the 2016 events. 1 2 3 4 5 question time (sponsored by Estates Gazette) This new event to the PropSki calendar introduced the first Question Time on the Alps. EG’s Damian Wild quizzed JLL’s Guy Grainger and GVA’s Rob Bould in a CEO debate on everything from Brexit, PRS, the Mayoral elections to where they get their hair cut and how much Guy paid for Sir Bradley Wiggins’ bike! (full video on the website) Welcome Drinks (Sponsored by Tetris) All 300+ trip attendees reconvened on the afternoon of the first day over a few complimentary drinks at Bar360, a chalet restaurant-bar with outdoor terrace overlooking Val Thorens, exchanging stories from their first day on the slopes and watching the sun set before heading back down the mountain for supper and drinks. Mountain Meal (sponsored by Paragon Building Consultancy) The majority of trip attendees pre-booked tickets to this event; a meal in a restaurant up the mountain, followed by a skidoo-led flaming torch descent taking them back to Val Thorens. The meal consisted of 3 courses, wine, speeches, introductions and some inevitable singing. Following the meal there was an auction and raffle with £1,000’s raised for charity partner LandAid. PropSki Race Day(sponsored by Macdonald & Company) This event saw 90 entrants in the timed individual ski and snowboard slaloms in the morning, followed by a team dual slalom in the afternoon. The day was a huge success with those spectating tucking into complimentary vin chaud at the base of the slope as they watched competitors racing head to head for the PropSki silverware, sponsored by JLL, GVA, Freedman’s Law, MJ Mapp and Goldcrest Land, along with a wide array of prizes from Salomon and Oakley. Mountain Challenge (sponsored by REVCAP Advisors) An orienteering exercise interspersed with challenges and a treasure hunt, which was well attended by 100+ participants. Prizes included Salomon skis and snowboards, top of the range Oakley goggles and an abundance of Kudos.
The PropSki Network Reach We have gained a lot of momentum and recognition within the industry amongst peers and industry heads with the help of advertising and coverage from Estates Gazette, our own marketing campaigns, internal company newsletters and via word of mouth from trip attendees. Four years of marketing exposure has resulted in a strong reputation in the market and hype is growing year-on-year. The PropSki LinkedIn group has over 500 organic connections (growing daily) whilst PropSki’s Facebook page has more than 330 ‘likes’. PropSki’s Instagram account began last year with plans to expand this in 2017. We have also developed an extensive email database of over 8,000 property industry contacts. The PropSki website (www.propski.co.uk) is regularly updated with booking updates, sponsor news, attendee information and event information as well as live links to social media accounts and RSS News Feeds. The website also provides exposure for the sponsors via a logo panel and a separate news story with links through to the sponsor’s website. The website has been designed to work with all browsers, tablets and smart phones.
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Page 11 and 12: How to get your employees involved

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