Box And Dongle
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Smart set top box is a part of Internet of Things (IoT). Smart set top box enables the users to
access online videos, photos and apps that are specifically optimised for TV. In addition, smart
set top box has features that enables the users to store and display the content through
connection of external storage devices.
Benefits of Smart set top box:
Online streaming of videos, music, photos, and other web content without any subscription of
cable or satellite TV.
Display quality of up to 4K.
Provide access to DVR capabilities.
Display of content through external storage like USB.
Social connectivity through optimized apps.
Access to weather updates, news and financial information through TV.
Apart from set box, dongle can be directly plugged into TV to enable the content access from
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Smart set top box & Dongle Market: Drivers and Restraint
Increase in the number of smart homes, growth in adoption rate of smart technologies, and rise
in demand for video on demand services & video recording are the major drivers for smart settop
box & dongle market.
Smart TV manufacturers are deploying different types of interface and software in their
products, as there is lack of standard for software, operating system and interface
implementation in TV. Most of the TV’s are supporting popular services that includes Netflix,
Hulu, Amazon video and Pandora, where as some manufacturers are supporting only some of
the most popular apps such as Facebook. The absence of standard operating system and
interface to run the online content on TV, are the major challenges for smart set-top box and
Smart set top box & Dongle market: Segmentation
Smart set-top box & dongle market can be segmented on the basis of product and feature.
On the basis of product, the smart set-top box and dongle market can be categorised in to smart
set -top box and dongle. Dongle was the emerging market due to compatibility, price and other
relatively more user friendly features of the device.
On the basis of feature, the smart set-top box & dongle market can be classified in to operating
system, video quality and memory. Operating system segment can be further bifurcated in to
Android and Linux. On the basis of video quality, the smart set-top box & dongle market can be
further categorised in to Full HD and UHD 4K. In 2015, Full HD was the dominant segment in
overall smart set-top box & dongle market, where as UHD 4K was the emerging segment
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Segmentation on basis of regions:
Smart set-top box & Dongle Market is sub-segmented into 7 key regions- North America, Latin
America, East Europe, West Europe, Asia-Pacific excluding Japan, Japan and Middle East &
Smart set top box & Dongle Market: Region wise outlook
In 2015, North America was dominating the overall smart set-top box & dongle market in terms
of consumption. US was the leading market in the region as, major companies including Apple
and Roku were launching the new generation devices in order to take maximum advantage of
poor performance by Pay TV in the region.
India and China were leading markets in Asia Pacific region. In 2015, Growth in china was driven
by IPTV, where telecommunication companies were creating trend by pushing IPTV services in
order to generate return on their investment in fibre to home.
Europe was the emerging region for smart set-top box and dongle market as, the subscription of
video on demand services had grown with the significant rate by end of 2014.
Smart set top box & Dongle Market: Key Players
Apple Inc. (US), Google Inc. (US), Roku Inc.(US), Netflix (US), Amazon.com Inc.(US), Cisco Systems
Inc. (US),NVIDIA Corporation (US), LG Corporation (South Korea), D-Link Corporation (Taiwan),
Plex Inc. (US).
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