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Backend-as-a-Service (BaaS) is an alternative mobile middleware approach that uses software
development kits (SDKs), and unified application programming interfaces (APIs) to connect
mobile applications to backend resources in the cloud. BaaS is a cloud computing category that
makes job of developers simple while setting up, using and operating a cloud backend for tablet,
mobile and web apps. While BaaS service providers offer value-added features such as usage
analysis, user management, and push notification or campaigning, it also facilitates seamless
integration with social media networks such as Twitter and Facebook. The advantage of utilizing
backend-as-a-service model is that it reduces application backend framework development time
to minutes rather than few weeks. BaaS or MBaaS allows developers, without much mobile
experience or time, to get started quickly. Developers are provided access to the source code for
all underlying components, in order to deploy server components on-premise or allow
customizations outside the platform.
Backend-as-a-Service (BaaS) Market: Drivers and Restraint
Rising adoption of web applications in this era of self-service economy is expanding the
addressable market for backend-as-a-service, which in turn, is fueling growth of BaaS market.
Spurt in connected devices usage is also boosting the demand for BaaS solutions. Growing
adoption of BaaS among SMEs and the enterprises, especially in emerging markets, provides
opportunity for further market growth. However, there are certain factors restraining the market
growth including the high initial cost, data security issues and increasing number of competitors
enforcing vendor lock-in situations.
Backend-as-a-Service (BaaS) Market: Segmentation
BaaS market is segmented on the basis of end user, computing platform, API platform,
serviceand region. On the basis of end user, BaaS market is segmented into small and medium
enterprises and large enterprises. By computing platform, backend-as-a-service market is
segmented into web and mobile & tablet. The API platform segment includes java, ruby, HTML5,
REST, node.js and Objective-C and other platform. On the basis of service, BaaS market is
segmented into managed service, consulting service and SLA service. Regionally, BaaS market
can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle
East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
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Backend-as-a-Service (BaaS) Market: Regional Outlook
Driven by the surge in demand from IT vertical, BaaS market is expected to witness significant
growth over the forecast period. North America accounted for a major percentage of the global
BaaS market in 2015 owing to the large presence of software companies in the U.S. and Canada.
APEJ and Latin America are expected to contribute significantly to global market growth over the
projection period with significant number of cloud deployments in the region.
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Backend-as-a-Service (BaaS) Market: Key Players
The key vendors in the BaaS market include AnyPresence Inc., Kinvey Inc., Kony Inc.,
Appcelerator Inc., Buddy Platform Inc., Microsoft Corporation, KII Corporation, IBM Corporation
and Oracle Corporation. Key vendors operating in the BaaS market follow the strategy of
introducing cost-effective and feature-rich solutions and services to end users. Furthermore,
mergers & acquisitions and strategic collaborations are other strategies followed by key vendors
in order to gain competitive edge.
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