1 year ago

Dazzle Fall Issue 2016

We’re excited to bring you our fall issue of Dazzle, the official magazine of Ideaworks Marketing! We sincerely hope you enjoy reading through this issue and find its contents both interesting and informative. Some articles which may be of particular interest to you include: • “Brand ID: The marketing technology you shouldn’t live without” (pg. 6) • “Challenging Goliath: How small brands can challenge industry giants” (pg. 12) • “Take two and call us in the morning,” which offers helpful marketing tips you can implement right away (pg. 24) • Plus, a friendly peek into what’s happening at our agency with “Life @ 197” (pg. 22) Please don’t hesitate to reach out to us with feedback or questions on anything you come across in this issue. We would also love to hear your thoughts on any topics you’d like to see covered in the future. Until next time, enjoy this issue of Dazzle. - Chelsey Tupper, editor-in-chief

Dazzle Fall Issue

fall 2016 THE O FFIC IAL M A G A ZINE O F IDEA W ORKS M ARKE T I N G top TEN do’s & don’ts of staying liked on social media p. 5 Has branding become so EXPANSIVE it’s become RESRICTIVE? p. 9 CHALLENGING GOLIATH Brand ID: the marketing technology you shouldn’t live without p. 6 p. 12 B O O S T your marketing metabolism BY MORNING p. 24