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C O N S U M P T I O N O F L U X U R Y

B R A N D S I N C H I N A

In China, the consumption of

luxury goods is more to meet the

psychological needs. They think

“have it” is more important than

“use it”.

Among the rich, luxury is a

demonstration of consumption.

One cannot deny the overthetop

flavour of highend consumption

that has been all the rage in China

Wealthy class with a very good

spending power

H A T I S W O N S P I C U O U S C C O N S U M P T I O N It is the extravagant exhibition and evidence of riches The easiest way to exhibit someone’s stature is through designer fashion goods It implies a considerable amount of showing off

C O N S U M P T I O N O F L U X U R Y B R A N D S I N C H I N A In China, the consumption of luxury goods is more to meet the psychological needs. They think “have it” is more important than “use it”. Among the rich, luxury is a demonstration of consumption. One cannot deny the overthetop flavour of highend consumption that has been all the rage in China Wealthy class with a very good spending power

Page 1: C O N S P I C U O U S C O N S U M P
Page 5 and 6: T H E S P L I T B E T W E E N C O N
Page 7: BY, KAVIYA SNEHA TANG ZIYAO REN ZIG

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