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Merchants - OWN ONLINE IDENTITY
The next wave of e-commerce in India will be driven by millions of small merchants taking
their businesses online. A host of startups is helping retailers get a web presence, build
their brand and make more money.
Atul Tater has been selling his apparel on Flipkart and Amazon for six months, and sees about ten
garments take off every day. He pays 25-30% commission per sale to the marketplaces. Three
months ago, Singapore-based e-commerce company Shopmatic approached Tater to build a
website for his brand, Revolution. He signed up quickly since it came for Rs 1,400 a month and
included a Facebook page shop, an inventory management tool and a payment gateway.
“If I had set out to start my own dynamic website, it would have cost upwards of `50,000,“ says
Tater. Though he'll continue to sell on the marketplaces the idea of not having to shell out 30%
commission comes as a relief to the Noida based businessman.
For small merchants like Tater, the cost of setting up a website, managing inventory and logistics
and establishing a payment gateway can be intimidating. And that's where e-commerce companies
like MillionCarts.com are stepping in.
08/10/16 Copyright 2016, MillionCarts.com 2