Betsey Lauryn-Final
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Table of Contents<br />
I. Executive Summary<br />
II.<br />
Description of the store<br />
III.<br />
Objectives<br />
IV.<br />
Schedule of Events<br />
a. Special Events<br />
b. Advertising<br />
c. Display<br />
d. Publicity<br />
e. Other in-store activity<br />
V. Responsibility Sheet<br />
VI.<br />
Budget<br />
VII.<br />
Statement of Benefits to the Retail Establishment<br />
VIII.<br />
Bibliography<br />
IX.<br />
Appendix
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