Self-Service BI Market Global Industry Analysis, size, share and Forecast 2016-2026

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Owing to the need for modernizing business report analysis and modeling of data, a transition from complicated BI tools that only IT specialists could implement to self-service BI tools took place. Self-service BI market witnessed a prominent adoption across various business fields such as marketing, sales, operations, human resource and finance attributed to detailed competitive analysis and ease of application for non-technical staff.

Research Report and Overview on Self-Service BI

Market, 2016-2026

December 2016

Report Id : REP-GB-2314

Status : Ongoing

Category : Electronics, Semiconductors, and ICT

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Self-Service BI Market

Research Report and Overview on Self-Service BI Market, 2016-2026

Owing to the need for modernizing business report analysis and modeling of data, a transition from

complicated BI tools that only IT specialists could implement to self-service BI tools took place. Selfservice

BI market witnessed a prominent adoption across various business fields such as marketing, sales,

operations, human resource and finance attributed to detailed competitive analysis and ease of

application for non-technical staff. Self-service BI benefits the business users from non-analytical

background to generate insights and data analysis. Self-service BI market is experiencing an increasing

demand for the business fields attributed to its ability to transform business organizations into an

efficient data-driven organization. Self-service BI market is projected to grow over the forecast period

owing to its ability to decentralize the business analytical process.

Self-Service BI Market: Market Dynamics

Self-service BI market serves as a boon to the non-technical business users for analyzing data insights by

funneling down the business data. The self-service BI market is briskly growing owing the shift from

conventional BI tools for business data analysis to modern BI tools along with the surging market of

structured and unstructured data. The primary drivers for global self-service BI market are the growing

demand for generating in-depth competitive data analysis and expanding the business data volume.

Other factors that boost up the growth of global self-service BI market include persistent changing

business needs, the need for being an improved analytic-driven organization and IT’s inability to meet the

business requests within the

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Self-Service BI Market

stipulated time. Self-service BI market witnesses an increasing demand owing to its attributes over

traditional BI tools. Features such as user-friendly, interactive ability to access or extend both IT related

data and non-traditional data give the self-service BI market a competitive edge thereby increasing its

demand in the business enterprises. Self –service BI market growth is attributed to the increasing

demand for various business functions including marketing, sales, operations, human resource, and

finance. Human resource accounts for a significant demand for the self-service BI market due to the need

to understand the competencies, workforce data, compensation structure and others factors that

contribute in maximizing the return on human capital investment. Besides, human resource, financial

services also contribute to the increasing demand for global self-service BI market owing to the growing

demand for financial transactions.

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However, deploying self-service BI tools demand an effective and detailed data governance, integrated

monitoring and controlling user interactions which are the critical challenges that are expected to hinder

the growth of self-service BI market. Another major restraint that is expected to deter the growth of selfservice

BI market is the challenge to deliver a single and unified insight of the enterprise data and having

the correct data foundation.

Self-Service BI Market: Segmentation

Self-service BI market can be segmented on the basis of its type which includes:

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Self-Service BI Market

Tableau

Qlik

Splunk

SAS

Trillium

Logi Analytics

Crimson Hexagon

Aptery

Tibco

Driven BI

Others

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Self-Service BI Market

Self-service BI market can be segmented on the basis of its functional areas which includes:

Marketing

Human Resources

Sales

Finance

Operations

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Self-service BI market can be segmented on the basis of its application which includes:

Banking , Financial Services & Insurance

Government

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Self-Service BI Market

Transportation & Logistics

Telecommunication & IT

Media & Entertainment

Healthcare

Manufacturing

Others

Self-Service BI Market: Regional Segmentation

The regional coverage for self-service BI market includes North America, Latin America, Western Europe,

Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and Middle East and Africa (MEA). North

America accounts for a dominant share in the global self-service BI market attributed to early and

increasing application of self-service BI tools and rapid technological advancement. APEJ poses potential

opportunities for self-service BI market to expand across industry verticals.

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Self-Service BI Market

Self-Service BI Market: Key Players

Key players in the global self-service BI market include IBM Corporation, Microsoft Corporation, Zoho

Corporation, Dataphine, Qlik Technologies, Tableau Software, SAP SE, Tibco Software, Looker and others.

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