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37 // product development<br />
// SWOT ANALYSIS<br />
• Established fashion house<br />
• Associated with Aeffe<br />
s.p.A<br />
• Strong parent brand’s<br />
distribution network and<br />
financial stability<br />
• Good presence in Italy<br />
and some other European<br />
countries<br />
• Individualistic designs<br />
• Variety of lines to appeal<br />
to a broader range of<br />
customers<br />
• Limited b<br />
globally as<br />
some othe<br />
• Penetratio<br />
Americas<br />
emerging<br />
• Insufficien<br />
• Insufficien<br />
Asian ma<br />
S<br />
STRENGTHS<br />
WEA<br />
W
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