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41 // product development MARKET RESEARCH // CURRENT COLOR DIRECTION > > > SPRING / SUMMER 2016
42 // product development CURRENT TEXTILE DIRECTION > > > • High function with PES, PA and blended natural fibres • Soft handle with a natural on-skin feel • Variety of structures; engineered micro structures to smooth compressive knits • Quick drying and with top thermal retention and high elasticity • A variety of structures and fibres from cotton, polyesters, and natural blends • Medium-function knits focus on surface effects and comfort • New lightweight wovens with high function and stretch • Double-faced and bonded fabrics with contrast texture and colour • Toughest fabrics have soft, light textile-like handle and elasticity • Performance fabrics take on a casual feel and finishes • Highly breathable • Lightest weight and finest shells remain incredibly tough • Smart fabrics adjust to climate conditions
Page 1: PORT FOLIO momo FASHION MARKETING &
Page 8 and 9: CONTENTS
Page 11 and 12: ABOUT ME
Page 13: 8 // about me S ds ll 15, Winter 20
Page 16 and 17: 7 // style guide // COLOR PALETTE N
Page 18 and 19: 9 // style guide // LOGO IDENTITY I
Page 21 and 22: VISUAL MERCHANDISING
Page 23 and 24: 14 // visual merchandising PROFIT C
Page 25 and 26: 16 // visual merchandising MISSION
Page 27: ! ! 18 // visual merchandising CORN
Page 30 and 31: 21 // fundamental of styling // STY
Page 32 and 33: 23 // fundamental of styling PREVIE
Page 34 and 35: 25 // fundamental of styling
Page 37 and 38: PRODUCT DEVELOPMENT
Page 39 and 40: 30 // product development HINO T So
Page 41 and 42: r 32 // product development ve Proj
Page 43 and 44: 34 // product development WHY THIS
Page 45 and 46: 36 // product development MARKETING
Page 47 and 48: 38 // product development rand awar
Page 49: 40 // product development // PSYCHO
Page 53 and 54: 44 // product development
Page 55 and 56: 46 // product development
Page 57 and 58: 48 // product development < <
Page 59 and 60: 50 // product development O EM MOSC
Page 61 and 62: 52 // product development Hang Tag
Page 63: 54 // product development DATES oll
Page 66 and 67: 57 // technical drawing // TECHNICA
Page 68 and 69: 59 // technical drawing MOOD BOARD
Page 70 and 71: 61 // technical drawing // THE FASH
Page 72 and 73: 63 // technical drawing EN- COUNTER
Page 74 and 75: 65 // technical drawing EN- COUNTER
Page 77 and 78: FUNDAMENTAL OF DESIGN
Page 79: 70 // fundamental of design I’m J
Page 83: MOM & DAD I could not have done it

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