Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Foreword<br />

-<br />

versity of Baltimore under the direction of professor Roger Friskey, fall semester, 2016.<br />

Class members were mainly Digital Communications majors and English majors in the professional writing<br />

specialization.<br />

We conceived of our project as an eBook, which could be downloaded from the Klein Family School of<br />

we feel about the joys (and frustrations) of writing. See why we believe good writing is fundamental to<br />

digital communications. And get some valuable tips on how to approach a writing assignment, and how<br />

We hope you will enjoy our articles.<br />

Table of Contents<br />

Hassan Abdale: Why Writing Matters<br />

Sarah Boies: So You Want to be a Writer: A Look into the Publishing Process<br />

Jessicka Cue: Death Knell: Resume Mistakes Could Be Killing Your Opportunities:<br />

Paul Didwall: Digital Communication: Essential to Contemporary Marketing<br />

Savannah Garrison: How Writing Ruined Me, And Why it is still My Career Path<br />

It’s not just a shoe.<br />

LeQuita Harrison: Writing Blah Blah Blah for Yourself: My Five Ways to Getting into the Writing Mode<br />


Cynthia Hunter: Visual Marketing Strategies<br />

Diane Lane: Variations of Design<br />

Taylor Lynn: Oh, no! Not Writer’s Block!<br />

Amanda Marquez: Writing to be a Millionaire: How the University of Baltimore Helped Me Monetize My<br />

Writing Skills<br />

Teresa Morgan: College Cubbies: Where to Write, Study and Eat at the Same Time<br />

in Academia<br />

Steven Scott: Good Writing, Good Writer?<br />

Career Around<br />

Jalesa Vincent: Interview Jitters: 4 Strategies To Make Interviewing Easy<br />

Geneka Young: Essentials for Working Remotely<br />

By Ana Hart<br />

a poetry workshop with the wonderful Kendra Kopelke. A simple sentence from Professor Kopelke forev<br />

-<br />

to quality writing; but it was a brand-new concept to me back then, even though I had been stretching<br />

my wordsmithing muscles since I was a child. As writers, we tend to show with language instinctively,<br />

long before we ever hear this phrase. However, having these three words always etched in the back of my<br />

mind helped propel my writing to the next level.<br />

writing long before being admitted to the University’s Creative Writing program, now that I am at the<br />

end of my studies I can honestly say that the success I’ve had as a writer is in no small part thanks to the<br />

techniques and insights shared by UB’s English professors and students alike.<br />


A Room of One’s Own<br />

expands our vocabularies—something all aspiring writers should strive toward.<br />

-<br />

vorite authors, the essay’s theme is women writers and their place within the literary world. It also argues<br />

for physical space necessary to write successfully. Dense and cerebral, “A Room of One’s Own” still makes<br />

me think every time I pick it up, although I have read it many times.<br />

In my opinion, the physical setting that Woolf speaks of is immensely important when it comes<br />

window. A shelf with my favorite books (and including the Oxford English Dictionary, a thesaurus, and<br />

-<br />

-<br />

tractions fall away. It is a place I’ve dedicated solely to writing (of all kinds), and creating this habit helps<br />

with both intention and concentration when I sit down to write.<br />

Writer’s Block<br />

I don’t believe in writer’s block. Sure, it’s not always easy to get started when it comes to writing,<br />

I am fully aware of it, but that doesn’t matter. I do it to unclutter my brain so to speak, to get whatever’s<br />

writing groove.<br />

Inspiration is fantastic, of course, but you can write about anything once you’ve researched the<br />

gaining knowledge you will able to use in a pinch later down the line. I freelanced some marketing work<br />

this summer thanks to my internship in Baltimore Style magazine (which was facilitated by another fantastic<br />

UB English professor and Style’s Editor-in-Chief, Betsy Boyd), and I learned about topics as varying<br />

as cultural happenings across Carroll County Maryland, getting home ready for sale, and the newest<br />

breakthroughs in hair restoration techniques.<br />

Writing Workshops<br />

Workshops played an important part of my Creative Writing focus here at University of Baltimy<br />

work with (what I thought was) the sole purpose of others’ critique. But the feedback I received<br />

turned out to be incredibly useful for both editing my work, and practicing to always keep my intendhiding<br />

between the sentences, encouraging me to explore unexpected feelings my writing stirred up and<br />

to spend more time developing characters that particularly resonated with them. I found workshopping<br />


advantageous because I knew that when several people expressed the same sentiment about a passage, it<br />

obviously needed addressing. I would like to encourage the reader to share her work with fellow writers.<br />

It can only help in the long run.<br />

I’m sure you’ve heard it before: be relentless when it comes to editing your writing. Even simply<br />

reading what you wrote out loud can help you pinpoint the areas that need improvement or the ones that<br />

meaning (see under: nice). Can you convey the same meaning using only one third of the words? Do<br />

Tolstoy, very few people are going to read your 1,200-page novel.<br />

about 500 words long and would only take about a minute and a half to read. Most people will spare that<br />

much time on something that grabs their attention.<br />

Give It Time<br />

Writing is a process. It gets better with practice, and best when you give it time to ripen. Write<br />

of days, and next week too—if you have the opportunity. Each day will bring its own insights and a new<br />

Ana Hart is a writer and a senior in University of Baltimore’s Creative Writing Program. You can read her<br />

blog, “Growing Pains,” at baltimoreschild.com.<br />

Why Writing Matters?<br />

By: Hassan Abdale<br />

Student<br />

University of Baltimore<br />

B.A Digital Communication<br />

Introduction<br />

Why writing matters? Imagine you were a one of the smartest individuals in the world and knew<br />

how to cure HIV/AIDS but the only problem was that you lacked the communication skills to persuade<br />

weren’t one of the smartest individuals in the world. Writing matters because writing equips individuals<br />

with communication and critical thinking skills. Plus, you wouldn’t be able to read this concept idea. In<br />

this ebook, I will discuss my journey with writing and how it played a role in the stages of my life.<br />


fan of writing. I didn’t enjoy the preparation of writing an essay such as searching for articles and apply<br />

-<br />

out with friends and partying till morning. I was living in a dorm, which meant I had all the freedom I<br />

want to put the work in. Like many individuals in the world, they want plenty of success but don’t like the<br />

-<br />

ful individuals have failed, but learned from their experiences.<br />

-<br />

Life is a Feeling Process<br />

you. One thing that I’ve helped me overcome failure was being honest to myself by accepting them. My<br />

-<br />

ence others like myself to get interested in writing. All these life lessons made me excited and motivated<br />

to enter my second year.<br />

In my second year, I changed my major to communication. I couldn’t wait to start a new major<br />

my time on bettering myself. Since all of my classes were full year, I focused on the early steps of writing<br />

an essay like I learned during the summer. If we had full creative control on essays, I started with brainstorming<br />

my idea by using Google scholar and the university’s library. Once I found my idea, I would go<br />

to my school’s library or database to get information for my topic idea. During the year, I started to enjoy<br />

reading books, something I wasn’t used to. My older sister who loves books always told me “if you don’t<br />

read book, you’re dumb.” At the time, I thought she was just expressing her own love to books to me but<br />

she was actually right. She always argued that books make you a better communicator, writer, and thinker.<br />

By reading books, I would learn from masters like Robert Greene by emulating him then through him,<br />

me. My grades improved tremendously, which helped myself, get enrolled at the University of Baltimore.<br />

Everything I learned from York University and writing encouraged myself to take my talents to the University<br />

of Baltimore. Going to the University of Baltimore meant fresh start and Iooked forward to the<br />

challenge.<br />

New School, New Skills<br />

Coming to the University of Baltimore, I remained a digital communication major with a focus in<br />

to utilize the writing lab throughout the semester. From the jump, I felt at home. I enjoyed having the<br />

the University of Baltimore, this school taught me the most about myself as a student and a person.<br />


During my years at the University of Baltimore, I continue to apply the skills I learned previously,<br />

met with my professors, and attended the writing workshop at campus. All these tools gave me the<br />

ability to perform my full potential. For example, I’ve made the dean’s list every semester since attending<br />

shown me to always give my all in everything I do and positive results will show.<br />

Good writing skills are a primary asset at every stage in your life whether it’s school or your<br />

career. In the workplace, employers place a high value on sharp writing skills. For example, employers<br />

choose their future employees by reviewing their resume and cover letter. If your resume and cover letter<br />

you an interview. With my experience, I applied to Morgan Stanley as an operations analyst through the<br />

serious. For example, there was questions asking for my SAT/ACT writing portion scores, how well I can<br />

but in your future career. During the interview, I had two one on one interviews and a group presentation.<br />

When I gave the interviewer my resume and cover letter, they were both congratulating on how<br />

I critically analyze how the mainstream media controls and manipulates society to follow ideologies by<br />

giving inaccurate information. To resist media manipulation would be to understand a text’s structure<br />

structure. With Twitter, users are restricted to 140 characters to send as tweets. Twitter was inspired by<br />

SMS messages that only require 160 characters, but Twitter wanted to leave 20 characters for the username.<br />

Although there have been many frustrating reviews regarding the 140 characters, it also allowed<br />

for users to condense their stories well by getting straight to the point. Another positive is that the charidentifying<br />

the main point of my message in a creative way. Twitter helped avoid unnecessary words by<br />

condensing my words to build on my writing skills.<br />

invest in is “Kurzweil 300.” It is an education platform used to provide individuals who struggle with<br />

literacy to build on their comprehensive skills. It helped me pronounce words, check grammar, and build<br />

on my study skills. When I study for exams, I would copy and paste my notes on a note pad, where a<br />

-<br />

sions. I also have scanner, which scans any paper material such as documents, papers, and books to my<br />

computer. Once the scanned document is downloaded to my computer, I’m able to transfer it to Kurzweil<br />

for the computerized voice to read the document to me. I believed that for myself to improve my literacy<br />

skill would require to invest in technologies to help to reach my full potential in college.<br />

Conclusion<br />

Overall, this ebook showed how far I’ve came as a writer. My journey with writing is an ongoing<br />

progress that I will continue to work on everyday. Writing is one of the most important skills to have and<br />

I believe it’s important for all individuals to practice on their writing skills to show themselves that they<br />

are capable of doing anything they put their mind to.<br />

-<br />


So you want to be a writer: A look into the Publishing Process<br />

By: Sarah Boies<br />

Do you ever look around at all the editorials, books, features, and personal essays and wonder<br />

how the hell they got published? Wherever we look it seems that everyone is publishing something, in<br />

fact the term published author or professional writer has seemed to become synonymous with anyone<br />

with a blog, social media account, or personal journal.<br />

publisher? How do you get articles published? Who do you talk to? What helps publishers take you seriwell-guarded<br />

by published authors, who wanted no competition from fresh wordsmiths.<br />

Incase this whole degree thing doesn’t work out; I decided to seek out the answers to these questions,<br />

in hopes that someday I would be able to be a lucrative freelance writer. I decided to look at the<br />

process of traditional publishing and self-publishing (both electronically and in print), to gain insight on<br />

the tips and tricks of the trade, and seek justice for all of my fellow aspiring authors.<br />

Getting Started<br />

Before you are published, you are going to have to prove to agents that you are worth betting on.<br />

you need to demonstrate that you have an audience that is willing to support you, that will follow your<br />

push; buy your book, follow your link, promote your publication, join a community, etc. Having a Twitter<br />

following, Public Facebook page, Instagram, personal website or blog with user statistics will all show<br />

that you have an audience and an established name.<br />

Getting started, create professional social media accounts and a website, and ask your friends,<br />

family, coworkers, and family friends to follow you. Begin posting appropriate content: small updates of<br />

-<br />

ers that you enjoy and communicate with them and they will be more willing to help promote your voice.<br />

Traditional Publishing<br />

aware of.<br />

Advantages<br />

• Designed to help writers with editing and design<br />

• Allows writer to focus on the writing process<br />

• Publishers have contacts with print distribution centers<br />

• Books published through traditional publishing have ability to become critically acclaimed<br />

• Potential to become house-hold name<br />

• Payment Advance and Flat Fee from Publisher<br />


Disadvantage<br />

• Time consuming process<br />

• Lower acceptance rate<br />

• Loss of creative rights and control<br />

•<br />

• Fewer royalty checks than Self-Publishing<br />

But if traditional publishing seems like the right route for you, here is what you can expect to happen.<br />

-<br />

tion houses do not accept unsolicited submissions, meaning that an agent is required to get in the door;<br />

to the writer until publication; the agent will then take a percentage of the money given to the writer by<br />

the publishing agency.<br />

genre. As mentioned, agents receive a percentage of commission, so be sure to search their terms of ser<br />

vice for “Terms of Representation” which outlines their commission in domestic and foreign sales, as well<br />

-<br />

-<br />

lished work, awards, or associations. Pay careful attention to the agencies submission requirements, as<br />

of your agreement, your agent will work on getting a publishing agency to sponsor the book using inside<br />

knowledge of editors.<br />

If a publishing house decides to publish your book, the rights from the writer will be bought, and<br />

a payment advance will be issued based on future royalties (part of which will be given to your agent).<br />

to the public.<br />

Self-Publishing<br />

Self-publishing has become increasingly popular among writers, enabling them to be both writer<br />

and publisher. With the help from top companies like Amazon, Apple, and Barnes & Noble self-publishing<br />

has become an easier process. One thing to note, is that self-publishing is not limited to eBooks,<br />

there are many organizations who also specialize in print publishing. With self-publishing, it is extremely<br />

important to look at the advantages and disadvantages before deciding whether it is the right path for you<br />

and your work.<br />

Advantages<br />

•<br />

• Possibility of larger return on investment<br />

• Freedom of Control on cover photo, cover format, fonts, and distribution format<br />

• You do not have to rely on an agent<br />

• Freedom on rights and pricing<br />

Disadvantage<br />


• Marketing of book is dependent on you<br />

• Strong reliance on fan-base and following for sales<br />

• Lack of Creditability- much harder to obtain<br />

•<br />

layout, and look of book<br />

• Less channels of distribution<br />

• Writer is responsible for cost of physical copy sales, cover photos, and writer photos<br />

If self-publishing works best for you, here is what you can expect to happen. Firstly, decide whether you<br />

would like to publish electronically, in print, or a combination.<br />

Electronic publication is a growing market; nearly all published books have an electronic edition<br />

ing, because there is no cost for printing the book. And the book is usually available for sale within 24-48<br />

availability for consumers, and (barring they have internet) can reach a larger range of audiences who<br />

may not be able to get to a certain distribution location. However, this means that writers must focus<br />

more on marketing, in order to boost awareness about their product. Writers must also choose to learn<br />

formatting skills or make the decision to outsource, which can then limit future editing of the product.<br />

When choosing electronic publication, the only cost is in the setup of the book. Depending on<br />

the company you choose to publish with, your cost will vary. While neither hosts cost money strictly to<br />

publish, writers should keep in mind the cost that goes into pre-publishing and the amount the server<br />

will take from royalties. For example, Amazon requires the publisher to format their book so that it is<br />

expect to see that cut into their initial investment. With amazon you must also provide your own cover<br />

photo, which again adds into the initial investment. However because of these additional costs to the<br />

costs and time that goes into pre-publishing, you will come to a decision on which company to use for<br />

the text, setting the pricing, choosing a look, and writing a summery page to go on the about page. Each<br />

30-60 days, you will receive a check and be able to analyze how your book is doing online.<br />

can use the print copy as a marketing strategy by creating an online conversation where select audience<br />

members receive a signed copy of the book. As the reader shares this information with their friends,<br />

an author.<br />

allows you to use their tools to create format and design, or use their professional publishing services.<br />

print publishing through Barnes & Noble’s, users can expect to pay for the publication based on the type<br />

of cover they choose, the length, paper color, and text/image color. All of the tools to make these choic -<br />

es are available through setup. Like Amazon, Barnes & Noble will distribute your books through sales<br />


direct deposit.<br />

-<br />

son prices (higher pricing for print and lower for electronic) which can than boost sales in the electronic<br />

market. Readers who may have read the book and loved it, can then buy hard copies to share with friends<br />

who may read books online (whether due to accessibility, age, or preference), further boosting sales.<br />

Hopefully this description of the traditional publishing process and self-publishing process has<br />

answered some of your questions about the publishing world. As students, we tend to focus on the wriṯ<br />

ing and editing process, and completely fail to address the steps beyond; and without paying for semi -<br />

nars, books, or associations. But with the right information and contacts, we can take the steps necessary<br />

to break into the publishing world on our own.<br />

Sarah Boies is a Digital Communications major. She is interested in writing, communications, and web de -<br />

sign and hopes to pursue a career in copywriting or public relations.<br />

Death Knell: Resume Mistakes Could Be Killing Your<br />

Opportunities<br />

By J. Cue<br />

Near the end of every UB’s student’s college career, they will have enrolled in a seminar course.<br />

Students in the Digital Communication program at the University of Baltimore will take the Seminar in<br />

Digital Communication Course which is designed to help students simulate or complete work in their<br />

and resumes as well as demonstrate practical experience.<br />

Now rewind to the days of old (early in my junior year) when I had a killer resume. I mean— any<br />

errors, and needless mistakes. Not to mention the language was downright dull. As a Digital Communi -<br />

cations major I found it shameful that my resume was not only a killer, it had become serial. Failing to<br />

communicate anything other than regret. Instead of giving life to my accomplishments and my goals, I<br />

had written the obituary for my career—my resume was the ultimate dream job killer.<br />

I’ve learned that the quickest way to kick yourself out of the competition for a job is to submit a<br />

dull resume with littered avoidable mistakes. Amid watching my future crumble in the distance, I aṯ<br />

use language that accurately describes my roles and contribution while focusing on future positions. I<br />

descriptive language now listed on no more than two pages. My resume had become my advocate—com -<br />

municating in my voice.<br />

Career Coaches are available by appointment through UBworks.<br />

Although Digital Communications majors are well prepared for the workforce, competition is<br />

will notice on your resume, one of the main criteria used to qualify or disqualify you for a position. Simi -<br />

larly, grammar errors and avoidable mistakes are the most common reason for rejection. It will serve stu<br />


dents well to avoid current resume and cover letter mistakes. Find creative ways to utilize your resources<br />

stellar resumes, here are a few highlighted tips as well as couple of missteps to bypass when putting your<br />

best foot forward.<br />

1. Word Match<br />

nothingness. An article on Big Interview stated Applicant tracking systems reject 75 percent of candidates.<br />

Failing to include key terms in your resume and cover letter may result in your resume going<br />

un-noticed. Your resume should contain the same keywords as your desired job listing. If not, you may<br />

man hands.<br />

-<br />

2. Eliminate errors and misspellings<br />

Grammatical errors are the #1 resume killer according to Brad<br />

Hoover, CEO of Grammarly, an online proofreading service. Remembering to spellcheck and proofread<br />

seeking process. However, for better results, have your documents reviewed by someone else. E.g., a career<br />

advisor, professor, co-worker, friend, or family member. Having someone else scan your documents<br />

ensure you are ready to submit, free of common blunders that could cost you an interview.<br />

Cover letters/Cover e-mails should never have abbreviations or emoticons. Using all capital letters and<br />

text language like “lol, WTH, and Idk” have no place in professional correspondence.<br />

3. Get to the point<br />

Your resume is your “branding” document— you get to determine how far back it goes. However,<br />

it’s essential to remember to limit your record to 1-2 pages. Don’t waste precious space telling your<br />

readers about every job you’ve ever had. Focus on the relevant information. You can still demonstrate a<br />

lengthy work history with useful formatting techniques like bullets points and short paragraphs. Illustrate<br />

you rallied your editing team to elicit 75% more journal submissions than last year. “Consider your re-<br />

4. View from the other side<br />

Like most candidates, your resume may go through the applicant tracking system before it lands<br />

on someone’s desk, and if you’re fortunate, it will eventually get viewed by a hiring manager. If that hap-<br />


pens, be the one who shows consideration. What would make his/her job easier when it comes to evalu -<br />

ating you as a job candidate? Try communicating your experiences as precisely as possible. Organize and<br />

Finally—Avoiding common resume and cover letter mistakes is about remembering the basics. Your goal<br />

is to get your resume scanned by human eyes. Watching for these errors should not only get your resume<br />

into human hands but hopefully land you an interview as well.<br />

If you are concerned that your resume will extinguish your opportunities, following these tips are<br />

an excellent starting point. Good luck!<br />

Written by Antoinette Dais<br />

A Detailed catalog of how to write an assignment and the process a writer goes through when writing.<br />

-<br />

tion, and a need to succeed.<br />

You have a writing assignment due but you have no idea what you want to write your assignment<br />

on or what you want the topic to be. How do you come up with the inspiration to write let alone a good<br />

procrastinated, waiting until the last moment or you were waiting for inspiration to hit you in the face<br />

easier. Research can lead to forming an argument for your assignment and making your topic more solid,<br />

and maybe blogs that will help you with your topic. You start typing up ideas using a spider diagrams<br />

-<br />

erences to go through so that your ideas have solid backing and examples. But before you do that, you<br />

have to organize all your thoughts and ideas plus make the paper interesting enough to keep your reader<br />

involved.<br />


through Facebook, you come back to your paper. Now you are stuck. You are struggling with coming up<br />

this journey that you were forced to start.<br />

Using your amazing writing skills and remembering your time limit, you start to brainstorm some<br />

check your citations. You also get a phone call from your best friend so you take some time to chat while<br />

also trying to stay inspired enough to continue writing this paper.<br />

Now it is midnight and you still have not come up with a decent ending to your paper. So what do<br />

you do at this point? Well, look at your check list. Cry about the assignment? Check. Procrastinate until<br />

the last moment to write said assignment? Check. Procrastinate by listening to music and watching cat<br />

oh. FINISH YOUR PAPER! At this point you are probably bullshitting the last few sentences due to lack<br />

of sleep or concern for your grade. You just want this paper DONE with.<br />

Making sure all your references used are cited correctly and you avoid plagiarism. Checking for grammar<br />

and punctuation errors that would give your reader(s) a headache. By this time, it must be 2 in the morn -<br />

Good job. Now go to bed with your alarm clock set for 6am and get the little bit of sleep you can sneak in<br />

Antoinette Dais is a Junior that attends the University of Baltimore. Antoinette is majoring in English and is<br />

planning on graduating in the spring of 2018.<br />

Digital Communication: Essential to Contemporary Marketing<br />

Paul Didwall<br />

My Digital Communication Reasoning<br />

Digital Communication is one of the more popular programs at the University of Baltimore, and<br />

yet it is one that I found almost by accident. I had initially planned on majoring in Business, with a con -<br />

Community College (HCC).<br />

At the community college level, there is not much in the way of specializations. Given my inter -<br />

est in marketing and advertising, I took a slew of business classes that would prepare me to transfer to a<br />

four-year institution and major in Business, with a focus on marketing. I truly thought this was exactly<br />

how I wanted to proceed with my education, and it was not until my last semester at HCC that I started<br />

degree brought to light the simple fact that a business degree was not what I actually wanted.<br />

Having already decided on University of Baltimore for the next step in my college career, I looked<br />

reading about the Digital Communication program, I found a few key pieces of information that helped<br />

me make up my mind.<br />


to. I like to have options, and a Digital Communication gives me just that. In looking at careers in the<br />

-<br />

Communication would be something I far more enjoyed.<br />

What to Expect in the Professional World<br />

In keeping with the idea that there are many career paths available within Digital Communication,<br />

I must expand upon some of them. I am currently interning at an advertising agency, and have<br />

found this degree to be suitable for a variety of the functions within this type of organization. For instance,<br />

there are relevant jobs on the account management team, the social planning team, and the creative<br />

team. Moving outside of the agency environment, there are positions in corporate communications<br />

that tie in to a digital communication degree, and other positions that are very marketing intensive.<br />

-<br />

ed me to this major. Marketing does not have the same edginess and excitement that is found in Digital<br />

Communication – at least not from what I have seen. Digital Communication focuses on the fun, creative<br />

side of marketing, and worries less about the strategic, number crunching side. Even with this in mind, it<br />

degree path, digital communication and marketing majors alike will receive a well-rounded education, as<br />

In talking with a senior level employee at the ad agency where I intern, she informed me that both<br />

her and her husband were marketing majors. She went the advertising route, while her husband went into<br />

With this, it seems that Digital Communication aligns more with advertising than a standard marketing<br />

Some schools require students to take a plethora of theory classes, and fewer that are directly applicable<br />

-<br />

the working world.<br />

school has many seminars and activities for students to be involved in, but also is accommodating to<br />

most interesting collegiate courses I’ve been involved with. So far, nothing has seemed repetitive; a fact<br />

that is less true when looking at general electives at any school.<br />

I can say that the Digital Communication instructors are primarily industry professionals. I attribute<br />

much of the quality education to the fact that these are people who have not been in academia their enbest<br />

instructions and anecdotes.<br />

-<br />


With classes that are diverse rather than repetitive, it makes for a more well rounded education. I<br />

tion major lists many jobs that the track will prepare you for, and I truly believe these are all options.<br />

-<br />

-<br />

thing that digital communication absolutely prepares students for. Being that I was initially on the fence<br />

about staying in a business program or switching to digital communication, I can say with great certainty<br />

that I made the right choice.<br />

Paul is a digital communications major, specializing in public relations. He enjoys reading about cars and<br />

travel, and is always listening to music when he works. Upon graduation, he hopes to pursue a career in<br />

advertising or corporate communications.<br />

3 Ways To Get Inspired When Writing<br />

By: Roxy Flores<br />

-<br />

tion whenever my mind decides to stop all work in progress.<br />

Look at your environment<br />

For me, it’s my environment that really gets me inspired while writing. One of the best things<br />

about being a part of the University of Baltimore community is that there is a whole city to explore when<br />

inspiration here then you just don’t know where to look. Being out and around can really help create a<br />

better understanding of what you want to write and the audience you are writing for.<br />

Here are a couple of places that I found that really help me when I’m writing:<br />

Baby’s On Fire located on Morton Street<br />

-<br />

fast, lunch and an assortment of drinks. While it’s worth going just for the European pastries, Stumptown<br />

15 minute walk from UB’s campus. If you don’t want to hang out in the shop there is some outside seating.<br />

A perfect spot for when the weather is nice.<br />

For me, there is something about this place that always gets me thinking. I’m not quite sure if<br />

it’s the setting or the people who go there, but many stories have been created at that shop. As a bonus,<br />

write your papers.<br />

Universtiy of Baltimore’s Student Center<br />

-<br />


-<br />

ular are usually quiet, making this place ideal for studying. Something else that’s nice is that there are lots<br />

of outlets for people to plug in their phone and computer chargers.<br />

Move around<br />

the screen for an hour really does nothing productive. Just walking around my room can get my body<br />

stuck at home doesn’t mean you can’t walk around the area available to you. Move around, take a break,<br />

Unplug<br />

While writing you can get easily distracted by everything around you. Most importantly, your phone or<br />

TV. When starting a train of thought you can easily lose it when the chime of a text message disrupts<br />

your thinking. When trying to start a paper your mind can easily wander to whatever is on your TV.<br />

Unplug. Put your phone on do not disturb or if you’re particularly bad at constantly checking your<br />

of writing time.<br />

ideas that you might want to explore. You might be surprised how much the technology around you is<br />

something to write about.<br />

Forget being perfect<br />

realize is that strive for perfection can actually be hurting my writing. When I get stuck on an assignment<br />

sometimes I have to actively remind myself that I don’t have to be perfect. Do the best you can with the<br />

time given to you! No one expects you to write a perfect essay in three days. Once I get into this mindset<br />

close to being a full idea, but the point is I wrote things down.<br />

topics you might want to explore in your paper or story. Get a little messy; creativity doesn’t come from<br />

being perfect. Finding inspiration can be one of the hardest things to do, but hopefully some of these tips<br />

really resonate.<br />

Roxy Flores is an English major who is interested in editing and publishing and hopes to pursue a career in<br />

the publishing industry.<br />


And why it is still my career path<br />

By: Savannah Garrison<br />

Writing is intimately intertwined in every facet of my life. I wake up and go to work as an intern<br />

technical writer where I assist a logistics team edit manuals and training materials. In the evenings,<br />

I commute to the University of Baltimore where I am an English Professional Writing undergraduate<br />

dually pursuing a Master’s degree in Publications Design. Practically every assignment handed out by my<br />

professors involves writing of various genres, word count, and page length. Although writing is integral<br />

to my life, it has also become the bane of my existence. Why would anyone choose to write as their profession?<br />

My Dream<br />

My life revolves around writing. While writing has ruined my life, it has also changed my life.<br />

-<br />

love, and for many other moments. My parents and family members read to me when I was a toddler and<br />

reading which has developed into an infatuation with words in general. I plan on plastering quotes and<br />

and sayings. My passion for writing and reading have culminated into my dream of one day opening and<br />

owning my very own bookstore. When you walk inside the doors, it will be as if you have stepped inside<br />

the pages of a book. I envision that quotations from my favorite authors and stories will decorate the<br />

walls, and every person who walks inside will sense my love for words like a palpable cloud.<br />

Without Words<br />

count requirement, I make it about 150 words in - approximately where I am right now in this post -<br />

before all of the vocabulary I have accumulated run like wild stallions out of my mind, and ideas cease<br />

motif found in two novels, or a lab report. Writer’s block is single handedly the worst aspect of being a<br />

Usually that battle involves nothing intellectual. For me, it can be broken by moving away from my work,<br />

-<br />

there.<br />

Sometimes it is. Sometimes it is not. It is truly a gamble, and I do not like taking risks. Author<br />

Neil Gaiman had another suggestion that I have also found useful. “Put it aside for a few days, or longer,<br />

just me) as if you’ve never seen it before. Start at the beginning. Scribble on the manuscript as you go<br />

about it and know what the next few words are. And you do it all one word at a time.”<br />

To Sleep or Not to Sleep<br />

As a night owl, maybe it is my fault that my best work is always produced at night. But I still<br />


lame writing. If my academic career, and therefore my future livelihood, did not depend on writing<br />

For example, two semesters ago I had both an essay for a Shakespeare class and a biology lab report due<br />

on a Monday. I went away for the weekend to celebrate my friend’s birthday so, as you can guess, I did<br />

not touch those assignments. Sunday night rolls around, and I slave over those two papers until 5:30 am.<br />

Unfortunately, I had to go to work that Monday, so I took a 30-minute power nap, made myself a cup of<br />

to work a half day and then go home. I quickly passed out on my couch for three hours and then readied<br />

myself for an evening class. Sleep is extremely important to me, so I am not the happiest of campers when<br />

Moving in Slow Motion<br />

Time. What an interesting little beasty. As I take my crisscross, applesauce position in front of<br />

my laptop, assignment bouncing around in my head, time decides to be a little cheeky with me. I type up<br />

all the necessary information, name, class, professor, date, assignment name, into the upper right-hand<br />

to write, and it is no respecter of genre. Regardless if the writing is for school or my job or personal work<br />

I cannot seem to turn up the dial on my speed of putting thoughts to paper. One possible explanation<br />

the best technique for writing, but it has managed to see me through high school as valedictorian, maintain<br />

a 4.0 in college, and land a sweet internship.<br />

-<br />

grow on me, and I am sure it will eventually become a part of my writing habits. A second factor of my<br />

inability to master time is distraction. I do not like sitting in silence, so I almost always have either music<br />

deterrent from the project at hand. Both of these pieces contribute to the writer I have become.<br />

Savannah Garrison is a senior majoring in English Professional Writing and minoring in Business Management.<br />

She is currently on track to graduate in May 2017, and will transition to a full-time technical writer<br />

position at AASKI Technology where she has been an intern since May of 2015. In the future, she plans on<br />

working her way into the world of editing and publishing and eventually has dreams of opening up her own<br />

bookstore.<br />

Its not just a shoe.<br />


connected with cultures, evolved into a status symbol, and most importantly attached itself onto people<br />

making the shoe a second nature choice to many. I wanted to explore how the Jordan can be seen as<br />

Peter C. Moore actually designed a prototype shoe called the Nike Air Ship for Michael Jordan, but later<br />

designed for a rookie, Michael Jordan, and in many opinions started the shoe deal wave of today. When<br />

Nike gave Jordan his own shoe many people couldn’t believe this move, but later we see the genius behind<br />

the deal that I’m sure no one could have seen coming.<br />

very reason, the NBA actually put a ban on the shoe but Michael Jordan still wore his shoes. In doing<br />

$5000 every game he wore the Nike Air Ship/Jordan 1, which would have been terrible for the rookie if<br />

Nike bloom into something great! Nike created the Banned Campaigns using the Jordan 1 which only<br />

grabbed the shoe more attention, thus the release of the shoe to the public in 1985 in multiple colorways.<br />

to the stores to purchase the shoe that retailed at only $65 compared to today’s $140-$220. Due to the low<br />

-<br />

better than the normal canvas material shoes skaters were used to. Nike created a shoe for one sport that<br />

Honestly, art in general, is always seen as this sense of rebellion and this was the creation of a new genre<br />

in that rebellion. Looking at this current point in time and to the future, it looks like the Jordan 1 will<br />

always be a staple in society and the culture no matter what.<br />

that many use as inspiration. For me when it comes to design, something that is created with propose but<br />

one set of rules and can be used in so many ways, thus making it stronger is something the Jordan Brand<br />

established with the AJ1.<br />

against following the norm and is the result of one’s emotions, feeling, observations, experiences, and so<br />

and most designs have a unique representation that developed into more versions of the original. Both<br />


-<br />

ness of a player and fans, emerged as the underdog and won, and gives people a feeling of victory, freedom,<br />

and the feeling of being able to accomplish the unmeasurable.<br />

Baltimore. He was born and raised in Baltimore, MD and looks to gain his bachelors next semester. Once he<br />

graduates he plans on pursing his Masters locally. He specializes in publication layout design, graphic design,<br />

believes once someone can communicate genuine content the world is theirs for the taken.<br />

Writing Blah Blah Blah for Yourself:<br />

My Five Ways to Getting into the Writing Mode<br />

Written by LeQuita C. Harrison<br />

Every step she took towards the cave the heavier the air grew. Sweat dribbled down her temples<br />

and the sword in her grip suddenly felt too light as she approached the unknown. Just a foot away from<br />

the shadows that reached out for her, a low growl slithered ice through her veins. Whatever sat within<br />

Sometimes that’s how I feel when obstacles suddenly pop up in my life of professional and creative writing.<br />

Doubt starts to unravel and I am stuck between decision- making or problem-solving. When I’m<br />

writing a fantasy story I may come across writer’s block and not know where to take my main character.<br />

It is similar in my professional writing as an intern for the Johns Hopkins University Press, making sure<br />

the information in a journal’s article is correct to continue for publishing.<br />

Writing has its perks. It can be enjoyable, informative, or plain uneasy. Regardless of the direction<br />

you wish to go, remember creative writing is just that- creative.<br />

You may have read or watched interviews of great authors who some say ‘write to please people’<br />

towards the latter. I always tell myself when I’m indulged in my fantasy book-in-progress, “LeQuita, if<br />

you’ve been caging up inside like that dragon who can sing or your theories about Area 51 cover ups.<br />

Weird? But who cares.<br />

Here I will give you a few personal ways on how I prepare myself to getting into the writing mode.<br />

Find a place you feel most comfortable.<br />

“A man cannot be comfortable without his own approval.”<br />

- Mark Twain<br />

Is it a library where you can hear a pin drop? Is it at a café where there’s people and the great<br />

sit down, and write. Well, you don’t have to go at this exact moment, but go to that comfort place to free<br />

your mind.<br />


a mile a minute. Sometimes whenever I’m on the campus of University of Baltimore, where I am studying<br />

for an English Degree in Professional Writing, I like to sit in the Student Center’s Quiet Room which has<br />

a fantastic view and nice lounges that helps me focus.<br />

Eat or Listen to Music<br />

Pizza loaded with green peppers, onions, mushrooms, black olives, peperoni, sausages, and extra<br />

tomato sauce. Nachos and tortilla chips. A family size bag of Doritos. A bowl of cheesy pasta slathered in<br />

why not eat while you write?<br />

I enjoy eating. It comes second to my passion for writing. When I’m not eating, I am writing, and<br />

when I’m not writing, I’m eating. Don’t be ashamed, if that is how you can concentrate. Again, do something<br />

that keeps your mind active, and alert, yet in peace.<br />

“We are a thousand miles from comfort. We have traveled land and sea, but as long as you- WRITINGare<br />

with me, there’s no place I’d rather be…” (I’d Rather Be by Clean Bandit). Here is a peaceful upbeat<br />

song, one of many I enjoy listening too while I write. From Tasha Cobbs to Bruno Mars, music has always<br />

Read what you like<br />

“Write. Rewrite. When not writing, or rewriting, read. I know of no shortcuts.” —Larry L. King<br />

If you don’t read, how will you learn anything? Take advantage of the moment to sit back and<br />

relax and while you are at it, butcher the book, magazine, or article. What do I mean? While you read,<br />

highlight, or take notes on your favorite quotes, lines, parts, chapters, or even characters so later you can<br />

Do research as well because having knowledge about the genre or style of publication you are<br />

writing may depend on what you learn. Make sure you do not let this preside over your own style and<br />

imagination, because this is a very easy trap to fall into. I have learned from many author interviews that<br />

that take a break and write down your wishes, goals, and ideas for your work and stick to that for a while.<br />

Or simply just pick up your favorite publication and read it for pleasure.<br />

Just Write It<br />

—Joyce Carol Oates<br />


a cliché but a true one. Take the time to write your stories, your articles, your essays, your poems, or that<br />

surprised on how much you can accomplish when you refrain from over editing your work.<br />

Take Breaks<br />

author of “Why Your Life Sucks<br />

reduce writer’s block which are the devil incarnated to us writers and can reduce stress. Everyone faces a<br />

period of stress in some point of their life, especially, when your daily task involves mental cooperation.<br />

Go on a trip to Hawaii or around the corner at the new Rainbows clothing outlet to let your mind take a<br />

breather.<br />

Many people enjoy rock climbing, reading books, spending time with family and friends, or just<br />

staying wrapped in the comforters eating an ice cream cone. Your mind is a treasure of gold, so protect<br />

crazy. So, stop what you’re doing for a while and take a break. Go to sleep for an hour and wake up prepared<br />

to journey on.<br />

“I think all writing is a disease. You can’t stop it.”<br />

—William Carlos Williams<br />

are bold and challenge themselves can succeed in whatever is their heart’s desire. Don’t worry about the<br />

time that sulks by or the many people who dislikes your work, because at the end of the day it’s all about<br />

you. You control what you write. You control what you think and what you imagine. You control the eyes<br />

you want to shock and you control the smile upon your face. Write blah blah blah for yourself and watch<br />

the world bow at your feet.<br />

LeQuita C. Harrison is an English in Professional Writing major who is interested in professional and crelequitacharrison.wordpress.com.<br />

Visual Marketing Strategies<br />

Cynthia Hunter<br />

In this day and age, people have a jumbled sense of why branding and marketing are so important,<br />

so I feel the need to set the record straight!<br />


Listen Up: 90% of the information our brain process is visual. It’s no shocker that online success<br />

really boils down to getting viewers to pause. You need to move people in a way that intrigues them<br />

enough to want to learn more. Be that moment that catches the audience’s attention or that “thing” they<br />

stop long enough to take notice of. And what is it that’s causing them to pause, you asked? You guessed it,<br />

visual content!<br />

want to stand out in the online world. You do want that, right? Yes, I thought so. To help you on your<br />

journey to instantly recognizable status, I’ve gathered together the best visual marketing strategies for<br />

your social media or blogs, in one place so you can gorge yourself on a heaping serving of visual amazingness.<br />

Our eyes are overwhelmed with text!<br />

We’ve become a society that’s too busy to invest in devouring words as a means of communication.<br />

It’s why we shorten everything to acronyms. It’s why we rely on scanning headlines and sub-headlines<br />

as means of determining if deeper exploration is warranted. Being swallowed in a sea of bright lights<br />

even realizing it. More than ever, visuals are superior form of ‘pattern interrupt’ to the textual and bright<br />

light ridden overwhelm of this technological era. Without realizing it we’ve come to rely on visuals to<br />

communicate with one another.<br />

And why not? I mean, if a picture can say in a brief moment what it takes 1,000 words to convey, why<br />

wouldn’t we?<br />

fraction of the time reading text would take. Visuals are the least inhibited way we have of conveying our<br />

message, while simultaneously being the easiest for others to consume.<br />

For these reasons, among many others, visuals have become an intricate piece of business success.<br />

and time again with each new visual-based social platform that shows up and quickly grows in popularity.<br />

Pinterest got the ball rolling but Vine, Instagram, Snap Chat, SlideShare and others that have sprung<br />

about in the past couple of years are capitalizing on the same premise.<br />

Visuals garner more attention!<br />

surprising seeing as 90% of the information transmitted to the brain is visual.<br />

of videos or images.So let’s get real, you’d be a fool not to leverage them to build awareness for your<br />

keting strategies in your business. True story!<br />

Who better to learn from than the legends already out there dominating the visual scene.<br />

I reached out to 5 visually savvy bloggers and online superstars at University of Baltimore and asked<br />

them:<br />

-<br />

“What’s your favorite visual marketing strategy and why?”<br />


YOU can bring this strategy to life for your brand.<br />

Jane<br />

Visual Marketing Strategy: Templates for all my visuals<br />

Tools Used: Canva & Pic Monkey<br />

Why: I recently was talking to Cynthia – I invested in her one on one brand mentorship – and one of her<br />

recommendations was that I create 7 templates in Canva or PicMonkey to use for all of my social media<br />

• It saves time<br />

• I don’t have to be creative every time I make a new visual<br />

• I know my visuals will look awesome<br />

• My brand is represented consistently everywhere I have an image<br />

Jill<br />

Visual Marketing Strategy: Twitter Lead Generation Cards to increase email newsletter sign ups<br />

Tools Used: Mail Chimp (or other newsletter service)<br />

Why: I use Twitter lead generation cars to boost the number of relevant sign ups to my email newsletter.<br />

cantly.<br />

-<br />

Mike<br />

Visual Marketing Strategy: Multiple “pins” per post<br />

Tools Used: Pinterest, Adobe Illustrator/Photoshop<br />

Why: I started creating multiple pins (graphics used on Pinterest) for the same post as an experiment. I<br />

was trying to see what type of pins performed better than others + discover my style. What I found in the<br />

Mary<br />

Visual Marketing Strategy: Add branded logo on every blog image<br />

Tools Used: Canva<br />

Why: I really like this strategy for three main reasons:<br />

• For brand recognition on all social platforms for visual consistency<br />

• It helps me to stand out on a Pinterest user’s home feed, I’m instantly recognizable<br />

• A powerful, obvious signature look helps prevent my work from being stolen<br />

Adrian<br />

Visual Marketing Strategy: My visual Marketing Strategy is using beautiful, pinnable images with my blog<br />

post titles<br />

Tools used: I use a mixture of Photoshop, Canva, and PicMonkey as well as gorgeous fonts and graphic<br />


kits<br />

Why: It’s my favorite strategy because my images usually catch people’s attention on Pinterest which in<br />

Hand claps to this great resource!<br />

Seriously, if you want to grow your business and reach new levels of success do yourself a favor.<br />

Choose one of these strategies right now and go for it. You’ve got no excuse!<br />

entrepreneurial dream. Choose the right visual special sauce for your business and drizzle it all over your<br />

brand.<br />

Cynthia Hunter is a senior Digital Communications student at University of Baltimore. Hailing from Bal<br />

timore City, Cynthia uses the people and environment surrounding her in her everyday life. Cynthia’s sole<br />

-<br />

purpose in life is creating jewelry and using it as a tool for women empowerment. Her current obsessions<br />

include noise canceling headphones, rose quartz crystals, and tree hugging. Cynthia strives to get an excellent<br />

education inside and outside of the classroom.<br />

By Justin A. Johnson<br />

As a kid I had a many problems to deal with: cleaning up my room, taking the trash out, going to<br />

school and listening to my teacher. One might say that at the time I was a child that had a bit to deal with,<br />

I know I would. However, no matter how many bags of trash my father made me take out, or how long<br />

I had to sit pretzel position listening to my teacher talk about whatever I should have been listening to,<br />

of us see as a job, particularly if you are a student or an individual who writes for a living. Yet, the essence<br />

of writing allows you to indulge yourself in your day-to-day fantasies by expressing yourself freely on a<br />

piece of paper, or on a computer.<br />

through middle school, high school, and now my years at the University of Baltimore. I realize the thera<br />

peutic processes of writing that you gain for a lifetime. Furthermore, just from my own experiences with<br />

-<br />

writing, I have noticed what writing has done for me and could certainly do for you:<br />

• Release tension.<br />

Physicians around the world proved that people tend to hold more tension in their shoulders and<br />

back. Nonetheless, I believe that we hold most of our stress in our brain. When we are stressed, we release<br />

by Canadian Biochemist in 1936 named Hans Seyle. His ideology proved that when we humans experi<br />

ence fear, panic, or stress our sugar levels along with our awareness, and heart rate increases rapidly. And<br />

-<br />

though you might assume that this is a good thing (and it could be at times), it does depression, weight<br />


should put time in your schedule once a day to write down any thought you have, or anything that has<br />

been bothering you consistently; just to release that built up tension on you brain muscles.<br />

• Figuring out the problem.<br />

Writing down your emotions or your tangled thoughts can help you liberate any built up tension<br />

that is having a nice nap on your mind. However, that is not the only great thing that writing does.<br />

Russian-American novelist Ayn Rand stated, “Words are a lens to focus one’s mind,” which is quite true.<br />

Each word you decide to make a part of your story is jotted down because, that word means something<br />

-<br />

ly how you feel, and sometimes you stumble across a feeling that you probably did not know you had.<br />

• It can help you recover memories.<br />

Most of the time when you write, you may come across a sentence/word that sticks out to you; It<br />

may bring about a memory. Although, not all memories are amiable, recalling something from the past<br />

-<br />

ful in my everyday life not just as student, but also as an ordinary person. I have dealt with little to no<br />

stress and have always learned something about myself each time I write. Writing is an activity that does<br />

not require an excessive amount of time. It is a process that does require you to be honest with yourself.<br />

an individual. In one of his studies, participants were asked to write for 15-30 minutes for 3-5 days; some<br />

illustrated that people who wrote about their emotions experienced better mental and physical health<br />

compared to individuals who did not.<br />

-<br />

ers in the late 20th century said, “You must stay drunk on writing so reality cannot destroy you.” We have<br />

to get back the reality where a pen is more deadly than a sword, to the extremity where words are louder<br />

-<br />

thors, bloggers, copy editors, freelancers, even people who job does not require them to write. Moreover,<br />

writing styles you can scope out while still gaining aid of writing therapeutically:<br />

1. Free Writing.<br />

Normal prose that allows you to form ideas without any formal/academic writing structure. With<br />

this formation of writing your thoughts are your playground.<br />

2. Poetry.<br />


haiku, limerick, ballad, sonnet, etc.<br />

3. Letters.<br />

We live in the era of technology now, so when it comes to a good ole letter from the heart it may<br />

self a pat on the back here and there.<br />

Are you motivated now to write your way to that dreamland of yours, where there are no prob<br />

-<br />

lems awaiting you? You have the power, the strength and the urgency to improve your life by simply writ<br />

-<br />

helps you relax. Go ahead and give writing a try.<br />

-<br />

Justin Alexander Johnson is a junior at the University of Baltimore who is majoring in English. Justin is an<br />

Johnson believes that anything is possible if you are willing to work hard and become the best-unknown<br />

version of yourself.<br />

audience<br />

Be especially mindful of the don’ts!<br />

By Henry Kenny<br />

Imagine starting your own business. You already went through the process of brainstorming,<br />

creating a business plan, and getting the necessary permits. Now you’re ready to create buzz about your<br />

those in your neighborhood. Posting an ad is also a great idea but very likely outside your budget. So, the<br />

last option is… Social Media.<br />

that would be interested in your content. If you’ve ever been on Facebook, I’m sure you’ve seen advertise<br />

-<br />

ments for an item you may have googled once just an hour before. Let’s say you’re on Amazon looking for<br />

-<br />

while also promoting your brand. I will be covering Tumblr, Twitter, and Instagram. I will go more in<br />

depth into the power of hashtags, gifs, and geotagging.<br />


Tumblr<br />

Tumblr is that somewhat hidden gem. Not a lot of people know about it or use it but at the same time,<br />

the website has millions of users. It is even used by major companies and celebrities for various reasons.<br />

Beyonce, for example, uses the website to post pictures from her travels and daily life. It is seldom used<br />

to interact back and forth with fans. Another example is the major restaurant chain Denny’s. They<br />

adopting the same humor as the users of Tumblr usually have.<br />

best move. Instead, you should consider making posts that are more serious. For example, you could answer<br />

questions regarding the law and steps to get a lawyer. As for posts, you could provide tips for certain<br />

legal issues and resources that could help whatever their situation may be. A good idea would be to post<br />

the resources on your main website then post a link onto the Tumblr blog so that interested viewers will<br />

inevitably check out your website and learn about your resources.<br />

Tumblr has a lot of features that really maximize engagement including a post feature that lets you<br />

post quotes. You can also post videos, photos, gifs, audio, and chats. Tumblr is a very versatile website<br />

Twitter<br />

Twitter is the 3rd most used social media site in the world. With nearly 310,000,000 monthly<br />

users it’s no surprise it’s one of the main places to see targeted ads. Twitter is the ultimate place to blog<br />

and get information out to people in real time. Used by almost anyone that’s anyone, interactions happen<br />

literally every second.<br />

For businesses & brands, this place is great to talk with clients, consumers, customers, and fans.<br />

Another way to utilize twitter posts is just by tweeting about your brand and what you have to<br />

restaurant you may want to tweet pictures of what your food looks like with a caption that reads, “Fresh<br />

which is a hashtag-driven medium. People do check out the hashtags to see what other people are saying<br />

Instagram<br />

Instagram & Facebook, these two social media behemoths are run by the same people and most<br />

likely consume 90% of your social media time. On Instagram, you have the chance to look into the world<br />

of celebrities, YouTubers, that old friend from high school, and pages solely dedicated to someone’s pet<br />

hedgehog. All in all, it opens you to a world outside of your usual space, and it comes with pictures!<br />


In order to successfully utilize Instagram, you’re going to need followers. In order to gain followers,<br />

you’re going to have to follow people, consistently post content, and use hashtags. Hashtags on Instagram,<br />

your brand. Speaking from experience, the more tags & hashtags the better. Also giving a greeting or like<br />

to other users will let them know you exist.<br />

Do not use services to buy followers. Yes, you will gain followers but they will not really engage<br />

your service. It’s a waste of money. For added exposure use geotagging, which allows you to add the location<br />

of where you took the picture. If someone is looking for your service in your area, they’ll see your<br />

post and check out your page!<br />

Conclusion<br />

Before going out into the world of social media throw away everything you know about writing.<br />

When I got to college I had to get rid of the typical essay writing style that was drilled into my skull since<br />

their isn’t much room for creativity. I understand it may be hard to break out that habit but once you do,<br />

you’ll feel so much better and creative. In order to write professionally or just for social media, your writyour<br />

business, whether that’s fun, serious, or witty. Just make sure you have the ability to diversify your<br />

writing style. Posting to Social Media shouldn’t be a tedious and boring task, have fun!<br />

Henry Kenney, III is a Digital Communications (PR Specialization) major who is interested in Social Media<br />

and hopes to pursue a career in Public Relations.<br />

Variations of Design<br />

How Design is Used in Creating Plans!<br />

By: Diane Lane<br />

Usually when people think of design they think of creative styles or patterns. However, there are<br />

a lot of things associated with design. Design is the creation of a plan or assemblage of an item, system or<br />

measurable human interaction. For example, Architectural blueprints, business process etc. In Particular,<br />

the project, set goals for the weeks to come, and determine metrics for success.”<br />

Blueprints:<br />

require the creativity that you think of when you say the word “design.” people also associate the word<br />

“design” with being cool. Blueprints are cool! For instance, because blueprints are made using a contact<br />


However, not only are blueprints cool, but they are very helpful. Particularly, if you ever get the urge for<br />

home renovations you should look at your blueprint to see what kind of space your working with, and so<br />

you do not mess up the current electrical system in your endeavors.<br />

Business Process:<br />

A business process is also another form of design, because it includes plans and design elements<br />

-<br />

chart requires one of the design elements; drawing. If you can draw you can use your creative abilities to<br />

Engineering Drawing:<br />

Engineering drawing is another interesting type of design, because it also includes drawing, an<br />

element of design. Particularly, with engineering drawing you can also use your creative design talents<br />

from one mind to another.” Interesting<br />

isn’t it!<br />

My Experience:<br />

direction I would like to go with the project. Also, when writing I also make sure I use the “Design think-<br />

When people hear design they think of creative styles or patterns. However, design involves, “the<br />

creation of a plan or convention for the construction of an object.” So you can create objects using design.<br />

Pottery:<br />

Who doesn’t love pottery? Pottery involves forming clay into an item of your choice. In Particular,<br />

of the clay and a quiet atmosphere is quite relaxing. If you ever want to relax while also being artistic. Design<br />

is used in pottery, because you are creating something. Usually before you form the clay into whatclay<br />

down into even slabs you can use that or using the wheel to “throw” the clay in a spinning motion.<br />

Graphic Design:<br />

Usually when people hear graphic design they don’t think of the physical aspect of it they just<br />

think of logos on the web. However, graphic design involves various categories. One of them being editorial<br />

design. Within editorial design there are magazines, newspapers and books.<br />


-Magazines<br />

We all know what magazines are, and have enjoyed reading them at some point. Even if you only<br />

read magazines to pass time. Particularly, if you have to you the restroom or when waiting in the dentist<br />

a part in all of them. Magazines are obviously a creation of design just in words on a physical page that<br />

you can touch. Using the design approach, you also have to plan out how you want the information in a<br />

magazine to be displayed.<br />

-Newspapers<br />

Newspapers do not tend to attract younger audiences unless they include word searches or comics. In<br />

fact, because newspapers tend to be factual based. We generally associate them with our grandparents. Or<br />

an adult that would like to know important things that are going on in the world. Magazines tend to be<br />

more “gossipy” which of curse attracts the younger generation, because they are more concerned with being<br />

cool, knowing what’s popular and what celebrities are up to. Newspapers have editors like magazines<br />

and it also involves a planning process. For example, what’s going to be on the front page! what will catch<br />

everyone’s attention! Of course just like magazines newspapers have to go through the process of being<br />

printed. Also, newspapers tend to use cheap paper like newsprint.<br />

-Books<br />

made of cardboard covered in cloth or leather and are usually sewn together. Paperback books have cov-<br />

-<br />

As you can see Design is more than creative styles or patterns, and is used in many things that we commonly<br />

use!<br />

Diane Lane is a talented student at University of Baltimore. Diane is currently in the progress of obtaining<br />

her Bachelors in Digital Communications. Her interests include decorating, reading, music, and traveling.<br />

Later on, she hopes to pursue a career in Interior Design.<br />

Oh, no! Not Writer’s Block!<br />

By Taylor Lynn<br />

Writer’s block, the bane of any writer’s existence. Every writer dreads this moment because it<br />

means that they are at a standstill; nothing seems to be coming out. It’s an unfortunate part of being a<br />

writer, and while some don’t want to admit it, it does in fact, happen to everyone eventually. It’s simple<br />


forms of writer’s block and a few possible solutions for each one:<br />

• Ready, Set, Blank…<br />

Sometimes the ideas just won’t come no matter how much you want it to. You end up staring at<br />

beginning, middle or right around the end.<br />

Solutions:<br />

just what you need to get inspired.<br />

-Force yourself to write something. It doesn’t matter what it is just start writing, Maya Angelou<br />

herself said, “What I try to do is write. I may write for two weeks ‘the cat sat on the mat, that is that, not<br />

it’s as if the muse is convinced that I’m serious and says, ‘Okay. Okay. I’ll come.’” Sometimes just going<br />

through the motions of writing can get the brain ticking.<br />

-Start at the end or the middle! Starting can be hard so at times when you know where you want<br />

• Brain Overload!<br />

And at other sides you can have too many ideas to count. When this happens it came become stressful to<br />

choose.<br />

Solutions:<br />

-Bullet point all your ideas from best to worst.<br />

keeper and what will run you into a dead-end soon.<br />

• But Everything must be Perfect!<br />

When you work hard on something whether you admit it or not you want everything to be perfect;<br />

whether it’s the perfect word or sentence, only thing that seems to matter is that it must be perfect!<br />

Being a perfectionist is rough, and can make the writing process even harder at times.<br />

Solution:<br />

can always change it later.<br />

-<br />


• Lost in the Outline<br />

Solutions:<br />

-Keep writing, even if it might mean it takes longer for you to get to your point sometimes you<br />

swer. Just because it’s not what you originally planned doesn’t mean it’s bad.<br />

-<br />

• Mic Drop Fail<br />

look at it, it doesn’t seem nearly as good as you thought it would.<br />

Solutions:<br />

-Re-evaluate the idea. Just to remember why you thought it was a great idea and work from there.<br />

-Talk it out with someone. Saying it out loud or having someone ask questions can help you realize<br />

what you need to executive your idea better or make you realize why it wasn’t as good as you thought.<br />

Writing A Little More Every Day<br />

By Taylor Lynn<br />

have for it. Sometimes it can feel like taking out the trash, you know you need to replace it but instead<br />

you wait until it’s almost spilling out to do it. While writing can be taxing once you get started it can be<br />

all the gross running. So here are some tips to make the process less hairy-grabby:<br />

1. Take a deep breath. Worrying about it will not make it go faster, in fact, it will only make things<br />

more stressful.<br />

2. -<br />

ter you eat? Or at two a.m. when the world is quiet. I found that I write the best in the mornings. Whenever<br />

this moment of the day comes try to take a moment and write something down.<br />

3.<br />

every day or at the same place. Even if it’s only for a few minutes, do it anyways. Try to repeat these patterns<br />

every chance you get that way before you know it, it will become a habit and you’ll soon be doing it<br />

on a regular basis.<br />


4. Write whatever comes to mind. Even if it’s not the exactly what you want to say, write it down.<br />

can edit unnecessary things later. Whenever I’m having a hard time with a paper for class I do this. I go<br />

5. Never go back. At least not while you are still writing. Sometimes you’ll want to re-read the paragraph.<br />

DON’T. Resist the urge. All this will do is make you groan over all the mistakes you make so for,<br />

-<br />

6. When you hit a rut work on something else. Sometimes you just can’t think of anything on your<br />

subject and that’s okay! When that happens open a new page and write about something else. Sometimes<br />

a change of pace is exactly what you need.<br />

7. -<br />

ishing a whole writing project, reward yourself for putting the enough in. You deserve it!<br />

Taylor Lynn is an English major who is interested in writing and hopes to pursue a career in Publishing.<br />

Writing to be a Millionaire<br />

How University of Baltimore Helped me Monetize My Writing Skills<br />

By: Amanda Marquez<br />

I absolutely love reading and writing, and to make money I always told myself I would become a<br />

content writer, or write SOPs for a major corporate company. What I was simply trying to do was transnot<br />

even know I had a passion for writing, I just knew journalism interested me, but when I got accepted<br />

to Pennsylvania State University College of Communications at University Park and tuition was 40,000<br />

a year, I had to rethink that. Not because It was impossible but if I was investing that much money in<br />

school it better be for something that I actually want to do. I quickly changed my major to English. Although,<br />

I did not know exactly what I wanted to do, I knew that was the major with which I wanted to<br />

invest my money.<br />

I worked some odd jobs while attending Penn State, but when I transferred to University of Baltimore,<br />

they made it a little easier for full time working students; therefore, felt I could handle a full time<br />

“real world” job, and I applied as “Director of HR and Communications at a larger corporate company<br />

-<br />

cided to take the job, but I gave myself a year, by the time I graduated at University of Baltimore, I would<br />

-<br />

ated for you, create your own space in the world. Break barriers and prove to the world, you can do what<br />


you love and make money doing it.<br />

University of Baltimore helped greatly and opened my eyes to how my writing skills could be<br />

-<br />

working events and the English department is very well rounded.When I went to Penn State I learned a<br />

lot of skills, how to write business proposals, APA format, analyzing texts, focusing on themes and more<br />

whereas University of Baltimore helped me to apply these skills to real world jobs and scenarios, while<br />

also teaching me more skills along the way. Now, I work directly with the CEO and can essentially learn<br />

how to be a CEO while using my communication and english skill learned at both Penn State and University<br />

of Baltimore. One major tip for English graduates: Do not be afraid to go outside of your comfort<br />

virtually anything. I am learning HR but, I realize without my english degree, It would be really hard to<br />

successfully do 60 percent of my job description.<br />

What I am doing now is stepping stone to where I want to be, so do not disregard the “nonsense”<br />

jobs.I took my writing skills and have founded my own blog and am now creating a platform to reach<br />

women world-wide. I am now exploring ways to best monetize my writing, and I did that with the help<br />

of University of Baltimore. I applied my passion of writing to my passion of helping and have created a<br />

a youtube channel which has proven to make a lot of money if you have a lot of views as seen with the<br />

many “Youtube famous” stars that completely quit their day job to pursue blogging, or the now contemporary<br />

term: vlogging. As long as you are driven you can make any passion lucrative, just have to be<br />

smart and driven to do so.<br />

You do not have to be 100 percent great at what you love, you just have to have the drive and<br />

dedication to get there. I met a woman who became a millionaire that graduated from University of<br />

Baltimore with a liberal arts degree. Writers are creative, magnanimous, and analytical, which is why we<br />

I have learned that a lot of the awesome “writing jobs” are hidden under names or titles that you would<br />

not search in a typical Craigslist search for a job. To be honest some of the best writing jobs out there are<br />

not tiled “writing jobs” or something similar. Some of the best jobs out there will challenge not only your<br />

writing skills but your people skills, communication skills, and ultimately will make you a well rounded<br />

human being.<br />

Monetizing your writing skills is possible, and can lead to being very lucrative. You just have to<br />

have drive, to do it, and University of Baltimore has greatly helped me with that.<br />

Amanda Marquez Undergraduate Student<br />

College of the Liberal Arts<br />

Senior<br />

“I am an outgoing, curly head with a lot drive! I am a senior at University of Baltimore, and plan to one day<br />

in my family to graduate college in 2017. If I can do it, so can you!”<br />


By Denise McAllister<br />

-<br />

ing a work, school, and home life balance as well as learning new technology that did not exist when the<br />

two-decade absence. I spoke with other students with similar experiences and discovered that my situation<br />

was not unique. It is my hope that this article can help other older students who are returning to<br />

college (or just starting) to meet and overcome these obstacles.<br />

-<br />

low students, Bilal Bahar and Colleen Williams this was true for them as well. Each of us faced our own<br />

personal insecurities with the education system in order to continue with the academic process. Bilal,<br />

Colleen and I are Interdisciplinary Studies (IDIS) majors here at UB. Like many older returning students,<br />

we had a diverse set of interests and experiences and it was hard to pick a precise major so the IDIS proin<br />

my other courses.<br />

students in the same academic program. Rarely does any one IDIS student focus on the same three disciplines<br />

so we see each other in some classes over a few semesters but with less continuity than do those in<br />

we each share some of the same disciplines, our academic paths rarely connect otherwise.<br />

We each have business as a core discipline but I have never shared a business class with either<br />

Colleen or Bilal. Colleen and Bilal both have Community Studies and Civic Engagement as a core discipline<br />

and have more of a relationship but they are not on the same academic path. Bilal has already started<br />

to use his educational experience to move into the social entrepreneurial arena. He started a youth<br />

empowerment foundation, EVOLVE, that already works in some schools in Baltimore County Maryland.<br />

Bilal’s Story<br />

Bilal’s story is powerful. He is a Baltimore native who graduated from Forest Park High School in<br />

1992. Despite graduating, he states that his education was mediocre due to athletic prowess on the footcollege<br />

until a life-changing trip to Nigeria in 2006. He found on that trip that he was not able to maintain<br />

a proper intellectual conversation with his conference peers because of his lack of education and<br />

experience. He also wanted to continue to mentor youth in his community but he lacked structure and<br />

support from local agencies.<br />

Beginning very simply at Community College of Baltimore County (CCBC) Essex in 2006, he was<br />


was a huge obstacle as he explained that he brought that fear and anxiety to the classroom early in the<br />

process. He was resistant to the authority of the professors but needed those professors and peer tutoring<br />

centers because of his academic challenges. It took time for Bilal to advance through some academic<br />

prerequisites at the community college level. He did advance, graduate and transferred to UB. He uses his<br />

core disciplines to advance his foundation and he works as a consultant in the local entertainment induschange<br />

rapidly and new operating systems can be frustrating for those of us who had to learn how to<br />

use them versus younger students that use technology intuitively. Bilal stood up in our capstone class to<br />

to submit work and asked for patience and assistance.<br />

Colleen’s Story<br />

City Community College (BCCC) in that discipline. She transferred to UB but chose the IDIS curriculum<br />

Colleen is a native of Trinidad, graduating from a traditional compulsory school there in 1997.<br />

-<br />

pleting her studies at the community college and will graduate this spring. Colleen’s major obstacle has<br />

that doing well is important to her on a personal level because of her depression and anxiety. Academically<br />

she feels comfortable but the classroom presentations are more challenging. She also struggles with<br />

maintaining a school, work, and life balance that can sometimes be exhausting.<br />

My Own Path, the Journey of a Late Bloomer<br />

I began my college career in the 1980’s but had little direction. I raised a family and decided to<br />

return when my daughter dropped out of a four-year school hoping that it would motivate her to work<br />

harder. She joined the Navy and I motivated myself! It has been a challenge to maintain personal relationships,<br />

work full-time, and attend school full-time. I agree with Colleen, it is exhausting! I have been<br />

insecurities and struggle to maintain balance as well!<br />

I had to take a remedial math class having forgotten most of my high school algebra. I was also<br />

required to take classes not invented until this century. One of those classes was a computer literacy<br />

requirement that has proven to be one of the most important of my prerequisites. I learned operating<br />

system basics and to understand technology vocabulary that I previously believed was too complicated<br />


when presenting my capstone project last semester. I would urge new and returning students to take a<br />

similar class upon returning to school.<br />

I was still not comfortable with technology but that foundation course helped me take other<br />

steps to learn newer programs and platforms as my academic career proceeded. I do have issues keeping<br />

current with the newer technology as it changes so rapidly. I am usually a platform behind! Fortunately, I<br />

had a great primary education that allowed me to write well but I had not done formal research in many<br />

love the online access available to UB students. It makes academic research work so much easier. Research<br />

was my least favorite part of writing when I began but now I enjoy the process. Having become<br />

-<br />

and editing a paper.<br />

I chose the IDIS academic path because of its diversity and believed that it would provide me with<br />

a more balanced education as an older student. I gained numerous advantages as an IDIS major. I have<br />

-<br />

path were I to do it all over again. I would major in English or Digital Communication. In the beginning,<br />

the word digital frightened me. I thought that it was too complicated but it just means I am doing<br />

IDIS curriculum.<br />

I would urge returning students to complete the computer literacy requirement before they transas<br />

COSC 100, Introduction to Computer Technologies. It is important to get comfortable with technology<br />

before discounting its advantages. It is a digital world that we live in and we do not have to fear it. It<br />

is not that scary once we master the technology and mastering my own personal bias and insecurity was<br />

will assist me as I make a career transition in the middle of my life.<br />

Denise McAllister is an Interdisciplinary Studies major at UB graduating in December 2016. She hopes to<br />

-<br />

dening, hiking, and other outdoor activities.<br />

College Cubbies<br />

Where to write, study and eat at the same time.<br />

By Teresa Morgan<br />

In the midst of your hectic life as a college student, do you sometimes have to forgo a meal to<br />

campus to do both – have breakfast, lunch, or dinner while writing or going over your notes without<br />

-<br />


here is that the area is sometimes used by student organizations, so it’s best to inquire at the information<br />

desk in the lobby if an event is scheduled there. If the booths are occupied, there are many smaller tables<br />

with chairs and a few near electrical outlets where you can charge your laptop or phone.<br />

-<br />

ter. It’s smaller than the student center areas, but more secluded and much quieter. An additional perk is<br />

-<br />

tor and keep walking.<br />

* Perfect Place #3 is outside the back door of the theatre room (308) in the Liberal Arts and Policies<br />

needs silence to study.<br />

able sofas with large tables to hold everything while you eat and write.<br />

-<br />

* Perfect Place #5 suits the student who needs to be completely alone to study. It’s near room 218 in the<br />

one table with four chairs. All yours if you get there at the right time.<br />

301, 302 and 304.<br />

ness. It’s large, airy, well-lit and has sofas, booths, tables, chairs, plus snack and drink machines.<br />

-<br />

* Perfect Place #11 for students who appreciate luxury and choices, the Angelos Law School Building<br />

lots of tables and chairs and if you want to enjoy great weather, use the outdoor patio. A computer desk is<br />

a short walk down the hall.<br />

-<br />

beyond the Café.<br />

* Perfect Place #13, also found in the ALSB, is a cubby with one table and chair to the right of the elevator<br />

are long counters with stools overlooking the lobby.<br />

* Perfect Place #15 and I do mean perfect, is a picturesque patio with waterfalls and a multitude of tables<br />


the ALSB. A short trot down a staircase and you’re in student nirvana for studying, writing, and eating.<br />

Who could ask for more?<br />

Good Writing ≠ Good Writer<br />

By Steven Scott<br />

You should write more… I hope you read that in your 70-year-old grandma voice then screamed,<br />

“It’s 2016, learn how to text!” And now I hope you feel bad because she probably has some form of arthritis,<br />

and it’s just not that easy for her. Anyway, you should write more… but have you ever heard of nerd<br />

they want $150, and I probably wouldn’t do it anyway.<br />

being a writer, that cute ‘puppy getting distracted by a squirrel’ routine isn’t going to cut it.<br />

Sure, everyone has their stories about how they waited until the last minute to do something, but<br />

more absurd and the word count grows exponentially.<br />

We’ve pretty much made stalling an art. At this point, writers have made a larger contribution to<br />

We showcase our lack of focus and time management like it’s a Pulitzer. I blame high school.<br />

1. Nobody really teaches you the organizational skills needed to handle the increased responsibil-<br />

-<br />

work that needs to be done now. Your friend needs to talk now. You’re trying to handle the present, who<br />

they hell has time to worry about a paper due in two-weeks.<br />

2. It’s kind of cool to be the kid who can get an A on a four-page essay you did the night before.<br />

Your classmates may give you shit about it, but there’s a level of respect there. You’re the kid who can<br />

write.<br />

Fast-forward to college, and again, nobody really bothered to reinforce that foundation of good<br />

habits you need at this higher level. It’s cool though, you’re the kid who can write. You’re majoring in<br />

English. You’re gonna be good.<br />

And, in fact, you are good. It may take you a little longer, but you’re still able to get by with elev-<br />


I’m just now building my platform. I had my reasons why it took me so long; my kids, my military career,<br />

and even my education took precedence. I needed a stable income for my family, I needed to dedicate<br />

myself to bettering my soldiers, and I needed to improve my understanding of literature and form to be<br />

successful. All bullshit of course.<br />

My kids are older, my rank is higher, and my classes are harder, but nothing about my situation<br />

has really changed except my perception. And I have my time at the University of Baltimore to thank for<br />

that. Out of everything I’ve learned here from understanding proper form to expanding creative thought,<br />

the most important take away I have is this:<br />

If you love writing the way you say you do, treat it with some respect. If you plan on making it<br />

your profession, take that shit seriously now. Don’t wait until you third year of college to start creating the<br />

structure you’ll need to produce consistently.<br />

when you say you want to be a writer, it’s probably because you haven’t been taking care of business. So…<br />

Stop daydreaming and letting yourself get hypnotized by the blinking cursor on a blank page.<br />

Stop checking your Instagram, your Facebook, and the delivery status of your last Amazon order. Stop<br />

making excuses about why you don’t have time. Learn how to focus and produce before you end up the<br />

most well-written assistant manager at Wal-Mart, Target if you’re lucky.<br />

Have a Plan<br />

A lot of aspiring artists seem to think planning is creative kryptonite. We want freedom and spontaneity,<br />

but the truth is, you have to plan for that. Whether you’re working on character or career development,<br />

you have to have some idea of what you’re trying to accomplish.<br />

What’s your story about? If can’t answer that question in a sentence or two, you haven’t put the<br />

proper thought into your story. Your story outline, however, should be way more than that elevator pitch.<br />

doll of outline ideas, and there are plenty of other resources out there as well including mobile apps.<br />

http://self-publishingschool.com/11-ways-outline-book/<br />

Your characters have direction, but how about you? Where do you see your self in 2 years? How<br />

about 5 years? What do you want from your career? How do you reach your audience and build your<br />

online platform? Will to try to self-publish? Do you need an agent? Etcetera, etcetera, etcetera.<br />

I got overwhelmed just typing all that. It’s a lot to think about, but a career plan can really help<br />

you put all of these things in perspective. Below are some links I found helpful, but again, these are just a<br />

drop in the bucket.<br />

http://writersinthestormblog.com/2016/02/design-your-writing-career-from-the-top-down/<br />

https://hollylisle.com/designing-your-writing-career/<br />

https://janefriedman.com/business-plans-for-writers/<br />

http://www.macgregorliterary.com/blog/ask-agent-create-career-plan-writer/<br />


thing down, and put it someplace where you have to look at it everyday.<br />

-<br />

Manage your Time<br />

it comes to managing your time, the most important things to remember are prioritization and assessment.<br />

Take one day and write how you spend each half hour block of time. You can say that writing is<br />

have to plan your schedule around what’s most important to you and set deadlines to help keep you on<br />

schedule for you.<br />

https://medium.com/the-year-of-the-looking-glass/the-sanctity-of-your-calendar-f96415b-<br />

6f3ea#.uusbpujc2<br />

http://calnewport.com/blog/2007/10/15/monday-master-class-how-to-schedule-your-writinglike-a-professional-writer/<br />

Focus<br />

https://pacemaker.press/plans/create/new<br />

By my estimate, lack of focus is the number one dream killer in the world. A 5-year plan or daily<br />

writing schedule is only as useful as the person’s ability to follow-through. It turns out all the mumbo<br />

jumbo about focusing on your breath is true. It’s like exercise for your brain. Mindfulness practice helps<br />

bolster the impulse control we need to actually write. See the links below for articles on mindfulness and<br />

some guided meditations.<br />

http://marc.ucla.edu/body.cfm?id=22<br />

http://www.mindful.org/meditation/mindfulness-getting-started/<br />

your career or dedicate time to produce, it’s ok, I hear Wal-Mart is always hiring.<br />

dent and smart-ass.<br />

-<br />

College Tips from an Ex-Slacker:<br />

By: William Stiles<br />


Dear Incoming Freshman,<br />

Congratulations on graduating high school and getting accepted by the University of Baltimore,<br />

and if you where like I was when I graduated, congratulations on just barely passing high school and<br />

making it out. I never really cared about academics in high school and my grades where very low but just<br />

high enough to get by. When I got to college I thought I could easily turn my bad habits around and sucto<br />

require you to get rid of many bad habits that you learned in your early academic career. Here are a few<br />

Tip #1: SHOW UP<br />

having to miss because of prior arrangements; this applies to people that just “don’t feel like it” or think<br />

they have better things to do. Unless you are extremely sick or there is an emergency with your immediate<br />

family, you should be in class. Skipping classes is an easy way to not learn the material and start to fall<br />

behind causing you to play a game of catch up that you simply can’t win. Another reason to not skip class<br />

is because attendance is part of your grade. For most classes, if you skip two or four classes, you have automatically<br />

failed which is a huge waste of money. By not being in class, not only are you screwing yourself<br />

over, but you’re also screwing over other students at your university who would have really wanted to<br />

else can get in. So is it fair that you took that spot and committed to that class just so you cannot show up<br />

and fail it,<br />

No. If you don’t feel like actually going to classes you should have never signed up for college in<br />

people to not show up, you should still go to class anyway and make up the assignment later. Your teacher<br />

might let you turn it in later and you don’t want to lose more points just from not showing up.<br />

Tip #2: Keep Track of Your Work<br />

next class in the time remaining. By the middle of the school year, my agenda book would be destroyed<br />

from being crushed by my binders, lost, or just completely ignored. Also I would always leave my book<br />

give you those annoying little books anymore (but I think they sell them in the bookstore somewhere)<br />

because they expect you to take responsibility for remembering what you have to do. With no one forcing<br />

me to write down my assignments like they did in High School, I decided that I would be able to memorize<br />

all of my assignments.<br />

readings, which lead to me failing most of my classes. When I got back to school next semester I tried usall<br />

the time, the apps that had my assignments on them where usually buried by all the social media and<br />

entertainment apps I had and I would never check them. I needed something that was as easy to carry<br />


and stick to it.<br />

Tip #3: Learn to Say No<br />

One of the biggest challenges you will have during this time is trying to balance your social life<br />

key to a successful future but you also want to keep your friends and you cant work all the time and managing<br />

this can be very hard. One of the biggest things I had to learn is how to say no to people. You have<br />

to realize that although it’s not totally bad to do certain things from time to time, you can’t do everything.<br />

reevaluate whom you’re hanging out with.<br />

Tip #5: Maybe You Don’t Have to Say No (Balancing your Schedule)<br />

If saying no to your friends is to scary of a thought for you, you have an event you can’t miss such<br />

as a job or family occasion, or you just really want to go to something but have a lot of due dates the next<br />

ahead in order to get the work done in advanced. For example, I planned on going out and having fun<br />

with my friends on Halloween (Monday) but I had a lot of work that was due the next day. Knowing this<br />

I decided to make the Sunday before Halloween a “work-only day” where I would stay in my bedroom<br />

all day and just get work done with breaks in-between each assignment so I wouldn’t lose my mind. By<br />

doing this I was able to enjoy my Halloween without having the fear of having to rush all my assignments<br />

in the morning the next day. I recommend using this strategy more than saying no to everyone because<br />

it allows you to keep your social life while also being able to get your work done for school. Saying no<br />

should only be used if you forgot to plan ahead and have work that has to get done in a short amount of<br />

time.<br />

So that is just a few of the tips that I’ve learned that have helped me be successful during my<br />

academic career. I promise if you follow these steps you will learn to love academics like I did and also be<br />

successful throughout your college career. Good luck!<br />

Love,<br />

William<br />

Skateboarding, Music, and Graphic Design, which he hopes to obtain a career in.<br />

Interview Jitters: 4 Strategies To Make Interviewing Easy<br />

By Jalesa Vincent<br />

-<br />

ternships, mentorships or work-study. However, these opportunities are not that easy to attain and aren’t<br />


esearcher or social media consultant. Yet, the transition between graduate to working professional is the<br />

run.<br />

Following are four key strategies to improve your interview skills.<br />

1. Dress for the job you want and beyond.<br />

-<br />

days working world has conformed to a casual dress attire, do not fall victim to the same mentality. Many<br />

individuals who are seen dressing casually already work for the company and have been with a company<br />

for a number of years. Whether you wear a suit or something less formal depends on the company<br />

about the company’s dress code. If those options aren’t available, you can also seek help from a professional<br />

clothing sales person with whom you trust.<br />

1.<br />

-<br />

-<br />

sions that can be a great start to your interview. When speaking precisely, always use appropriate language.<br />

Using professional language during an interview is important as it gives the impression that you<br />

know how to conduct yourself in a professional setting. Be sure to steer clear, as well as aware of inappropriate<br />

slang words and avoid foul references to age, race, religion, politics or sexual innuendos. At the end<br />

of the interview, employers are always sure to ask “do you have any questions for us?” Be sure to listen<br />

throughout the interview, and take notes of things you would like to ask and further elaborate on.<br />

Employers love this because it shows that you have been listening and are committed to the job.<br />

1. Organize your portfolio professionally.<br />

When arranging your portfolio, be sure to showcase your range of skills. However, do have your<br />

featured portfolio work arranged in a manner most appealing to the company, with your most releprograms<br />

and always provide both print and digital versions of your portfolio. Having the extra digital<br />

version is for the interviewer as a take away, something to remember you best.<br />

1. Have knowledge of the company<br />

Having common knowledge of the company interviewing you is good to know especially when<br />

-<br />

to know a company’s culture and work environment. Following a company’s social media accounts can<br />


conversation and can come across as impressive, showing that you have done your research with a true<br />

interest in the company.<br />

Lastly, its always good to know a company’s history; past, present and future. While most companies<br />

focus on their growth, knowing their history and how you can contribute, as a growth factor is<br />

employers, making the transition from graduate to working professional an easier experience. Keep in<br />

mind that your versatility and knowledge will enable you to be exposed to additional opportunities. Also,<br />

don’t forget to follow up; whether it be by email or phone call. According to Adler & Elmhorst, a follow<br />

up interview proves your interest with the company and the position.<br />

From my own experience, I have had a number of successful interviews by following these four<br />

basic, yet planned strategies. Many times, within the research portion of getting to know a company, I<br />

culture needs.<br />

Jalesa Vincent is a Digital Communications major. Her interests include graphic and web development<br />

design. She hopes to pursue a career in Marketing and Communications and one day own a Web Design<br />

company based in Bermuda.<br />

By: Christina Watson<br />


How many times have you heard this line “college isn’t like high school” probably enough times to<br />

roll your eyes every single time you hear it, including now. Well, it’s true! College is not like high school<br />

and it’s probably for the better because some of us don’t want to relive those dreadful four years or maybe<br />

you do because you coasted through without a sweat! Here’s the thing, in high school (depending on<br />

where you went) you could sometimes get away without studying, showing up for class or even taking<br />

notes. It doesn’t quite work like that in college, every minute counts for something and if you do it right,<br />

you can have a little bit more free time to do things that you really want to do. For me, that’s hanging out<br />

with family and friends, taking mini-trips and having a good old fashioned lazy day.<br />

the basics of college life. It was in this course that I learned about more about the importance of managing<br />

my time and that included how much time I spent studying, sleeping, working and other various<br />

activities. If you don’t want to be the person who’s up until 3 A.M. doing that last minute cram study<br />

-<br />

portantly, your social time. I’ve found that the better my notes are, the less time I spend trying to re-learn<br />

the information. If you’re the kind of person whose style of notetaking is to just copy down what’s on the<br />


well, you’re going to have to do a little better than that. From my experience, most professors don’t write<br />

anything on the board so I had to learn to take better notes, fast.<br />

Retaining information is just as important as writing it down and in order to do that, you have<br />

are saying but your classmates as well. I take notes the old fashioned way, by using pen and paper. Many<br />

college students now are used to having some sort of technology based device that they will use instead.<br />

Typing notes is faster, but a study done by Princeton University’s Pam Mueller showed that writing notes<br />

that “students who were taking longhand notes were forced to be more selective and that extra process<br />

-<br />


on a graph, how quickly new information can be forgotten based on a 1-hour lecture. We lose about 40%<br />

1.<br />

-<br />

-<br />

od can be used in most lecture classes, keeps the information organized and is easy to review.<br />

Of all the methods listed, this one is my go-to because it just works for me. I’m able to quickly jot<br />

down related key information without having to go into lengthy detail. It forces me to think about how I<br />

want to write the information so that I can recall it the best. I’ve used the outline method in almost every<br />

class I’ve taken at UB because it’s that versatile.<br />

1.<br />


-<br />

I did not use this method in school because it seemed like too much and as much as I think I’m<br />

organized, I’m not this organized!<br />

1. Mind Map<br />

ideas and subtopics. Grace Fleming, a homework and study tip expert explains that for visual learners<br />

this is that you can be as creative and colorful as you like.<br />

Even though I take notes by hand, there are technological tools that can help students with<br />


Studying. Something you’ll never stop doing when you’re in college. It’s just a way of life. You can,<br />

however, make studying not as long, not as hard and not so last minute. Now that you’ve chosen a method<br />

of notetaking that works best for you, you’ve done at least half the work it takes to study. Your study<br />

will come in handy because you don’t want to spend too much time studying that you neglect to get a<br />

good night’s sleep. Keep track of your notes and go over the information that is relevant to your test or<br />

exam.<br />


Much like studying, this is where time management really kicks in. Final projects are usually due<br />

bite you in, you know where! It’s important to stay aware of due dates, especially if you have a syllabus—<br />


yes, these are still a thing in college.<br />

I wanted to focus this chapter on note-taking because of how important it is in school but also in<br />

your work life. We always make little reminders to ourselves about things that are important to us. I use<br />

my phone to remind of appointments, I jot down tidbits of information in my notes app on my iPhone<br />

and sometimes write a sticky note to myself. I hope that you found something useful in one of these<br />

surprise yourself at how much more you can get done in the most productive way possible!<br />

My name is Christina Watson and my chosen major at the University of Baltimore is Digital Communication<br />

with a special focus in Public Relations. I want to pursue a career in Public Relations working with<br />

small businesses.<br />


By Geneka Young<br />

Books for Inspiration<br />

rapid growth of all three can be simultaneously exciting and overwhelming. Our attachment to theses<br />

and tweets. So I like to start my day reading motivational inserts to prepare me for the day.<br />

Mark McGuiness is a creative coach who has authored several self-help books for the creative entrepreneur.<br />

Some of his work included Resilience: Facing Down Rejection and Criticism on the Road to<br />

Success, Maximize Your Potential and Manage Your Day-to-Day. My favorite books from this author are<br />

Productivity for Creative People and Motivation for Creative People. In this book, McGuiness gives tips<br />

and strategies on how to manage your commitments and get the important work accomplished. He also<br />

motivates you to get sh*t done! McGuiness has conducted plenty of research that proves his solutions<br />

• Organization leads to Creativity<br />

•<br />

•<br />


• How to get your smartphone addiction under control<br />

•<br />

• Check it out here: http://www.amazon.com/<br />

2. Computers & Other Devices<br />

carrying an ultraportable laptop or tablet that’s light weight, has great battery life and packed with features<br />

that will suit your needs will make working remotely easy.<br />

MacBook Pro is extra light for portability and has an excellent battery life. It’s equipped with a 2.0GHz<br />

-<br />

Book Pro also has a voice commanded personal assistant name Siri. Siri can set reminders, conduct basic<br />

searches via the web and within your devices. If you own an IPhone or iPad, you’ll be able to access your<br />

work via iCloud on all your devices. Apple can be pricey, but your investment is proven to last twice as<br />

longer than its competitors. Plus, if you’re a student, you’re eligible for a discount and your purchase<br />

comes with free Beats by Dre Solo headphones.<br />

-<br />

-<br />

es at once. For example, Jackery products have external chargers under $50 that can charge your iPhone,<br />

gets up to 8 hours of use from 15 minutes of charging. I had a co-worker, who was extremely talented at<br />

developing activations for our biggest campaigns. His only problem, was that he would miss important<br />

conference calls, submit his reports late and expect me to catch him up. His favorite excuse was that his<br />

phone or laptop died. He’s no longer on our team. Why? Because no matter how talented you are if your<br />

team can rely on you, you’re no good to them. Besides, “My phone or laptop died” is the worse excuse<br />

you can give a supervisor. Don’t be that guy! Go to Amazon.com and buy a charger here: http://www.<br />

amazon.com/<br />

3. Apps for Working Remotely<br />

browser, mobile and most tablet devices. Its features are customizable project boards, automated work-<br />

-<br />

-<br />

tion with other popular collaborative tools such as MindMeister, Slack, Dropbox and Google Drive.<br />

-<br />

tively on projects and meet our deadlines. I also can work with clients and track how much time I spend<br />


version.<br />

Another app that’s a necessity for marketing professionals is Hootsuite. Hootsuite is a social<br />

and is accessible for remote team management. You can manage all your social media platforms in one<br />

content out into the world for you.<br />

4. Keep a Journal. Yes, a Journal<br />

-<br />

I know there are hundreds of apps available for brainstorming and taking notes. But there’s something<br />

about putting ink to paper that’s a better process for creatively. Studies show that writing on paper<br />

sharp, and it will make you a better writer. With that said, get yourself a notebook to outline those ideas<br />

then use your apps to make them come to life.<br />

In this chapter, we’ve discussed all the essentials needed to work remotely—Devices, apps, books<br />

our essentials aren’t cheap. We have expensive devices and million dollar ideas that need protection from<br />

-<br />

-<br />

sions and intellectual property. Since 1997, Incase has led the way with modern and minimalist products<br />

-<br />

that are centered on mobility and protection. Incase’s award winning ICON pack features multiple comout<br />

of durable 840D nylon construction and the padded faux-fur lined laptop compartment can carry<br />

books, laptop, tablet, journal and portable charger on my back without feeling like I’m carrying bricks!<br />

Check out more from Incase here: http://www.goincase.com/<br />

Geneka Young is a Corporate Communication major at the University of Baltimore and currently works as a<br />

marketing strategist for a major recording label. She lives in Maryland with her cat Simba.<br />

Challenging the Status Quo in Academia<br />

By David Pope<br />

tradition of America there’s also an historic saying – Broke College Student. Unless your great granddad<br />


life through education.<br />

Beyond the novelty of academic pursuits, the reality of the college experience is that it is an inguess<br />

who’s the capital? You are! So, in order to seek the best possible Return On Investment (ROI), the<br />

order to become adept in the nuances and vastness of adobe suite, it takes quite an extensive amount of<br />

practice and applying the range of techniques at the user’s disposal.<br />

-<br />

easily than other areas of study. It would be quite the task to monetize Criminal Justice or Psychology<br />

aspects of the program, he or she can essentially operate as a one-person media creation and company<br />

-<br />

quirement places an emphasis of developing understanding of page layout/design, illustration and preman,<br />

one band concept. Many individuals who seek to venture into entrepreneurial endeavors may have<br />

the ability to create a business plan and marketing idea of how to bring the company into fruition. Re-<br />

-<br />

ment.<br />

A student that has met the graphics design criteria in the digital communications major will have<br />

-<br />

-<br />

compassing all components of ones needs. From logo design, to website design to producing promotional<br />

produce an end product that can meet the needs of small business clientele. Archaic methods of promotion<br />

with catchy tag lines, jingles, and newspaper adds have all but been forced to join the dodo bird in<br />

extinction. Social media is the new frontier of brand recognition. In order to manipulate social media a<br />

can market itself to would not have the means to do such. However, with skills in adobe suite and other<br />

are all areas that should be explored as potential clients.<br />

-<br />


Before the student can market his or herself to the outside world, the aforementioned skills<br />

-<br />

dividual that can be commissioned to do work for someone else, the presentation should be viewed in a<br />

professional light. All of such requirements are all available through courses available at the school. Along<br />

with the previously mentioned design classes, there are theory courses are intertwined within the program<br />

requirements itself.<br />

decision-making tools for integrating product, price, distribution, and communication decisions and<br />

anorganized approached to marketing a product or service. Communications 391: Public Relations<br />

Strategies is described as: Students will learn the strategies and tactics (traditional and digital) that public<br />

include situation and audience analysis, as well as media mix and dealing with clients. Special attentions<br />

will be given to maximizing visibility via social media. CMAT 391 is another class that provides knowhow<br />

that can place to student ahead of the average individual.<br />

“hustler” part comes into play in regards to how a student manipulates the resources in his or her advantage.<br />

To be rather frank, the shroud of mystique placed upon the academic and the larger world of acaother<br />

business institution seeking consumers. Athletic programs fuel most big name colleges and highly<br />

fall upon deaf ears.<br />

Academic institutions have existed almost exclusively on taking advantage of the student who’s<br />

not seeking direct monetary rewards for success matriculation through a program. Isn’t it time for the<br />

Dave Pope is a Senior Digital Communications Major, with a focus on Public Relations who seeks to one day<br />

create his own Marketing and Branding Consultancy Firm<br />


Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!