MKT 571 Final Exam University of Phoenix 2016 - Answers - week 5 @ Uop E Tutors
MKT 571 Final Exam are standardized to cover the range of knowledge and ability that post-graduating are supposed to have in a variety of subjects. MKT 575 Final Exam include MKT 571 Final Exam Questions, MKT 571 Final Exam 2014 and MKT 571 Final Exam 2015 at UopETutors. http://www.uopetutors.com/University-of-phoenix/MKT-571-Final-Exam.html
MKT 571 Final Exam are standardized to cover the range of knowledge and ability that post-graduating are supposed to have in a variety of subjects. MKT 575 Final Exam include MKT 571 Final Exam Questions, MKT 571 Final Exam 2014 and MKT 571 Final Exam 2015 at UopETutors.
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<strong>MKT</strong> <strong>571</strong> <strong>Final</strong><br />
<strong>Exam</strong><br />
<strong>Exam</strong> guides are designed by <strong>Uop</strong>E<strong>Tutors</strong><br />
to help you to plan your course <strong>of</strong> study<br />
to ensure that you meet all <strong>of</strong> the<br />
necessary requirements <strong>of</strong> <strong>MKT</strong> <strong>571</strong><br />
<strong>Final</strong> <strong>Exam</strong>, <strong>MKT</strong> <strong>571</strong> <strong>Final</strong> <strong>Exam</strong><br />
Questions, <strong>MKT</strong> <strong>571</strong> <strong>Final</strong> <strong>Exam</strong> 2013,<br />
<strong>MKT</strong> <strong>571</strong> <strong>Final</strong> <strong>Exam</strong> 2015 and <strong>MKT</strong><br />
<strong>571</strong> <strong>Final</strong> <strong>Exam</strong> <strong>Answers</strong>.<br />
1. Which component <strong>of</strong> a marketing<br />
audit includes major developments in
income, prices, savings, and credit that<br />
affect the company?<br />
<br />
<br />
<br />
<br />
Technological<br />
Political<br />
Economic<br />
Cultural<br />
2. Marketers must see themselves as<br />
benefit providers. For example, when a<br />
shopper purchases new shoes, he or she<br />
expects the shoes to cover his or her feet<br />
and allow him or her to walk<br />
unobstructed. This is an example <strong>of</strong> what<br />
level in the consumer-value hierarchy?<br />
<br />
<br />
<br />
<br />
Core benefit<br />
Pure tangible product<br />
Basic product<br />
Potential benefit
3. What type <strong>of</strong> strategy consists <strong>of</strong><br />
geographical pricing, price discounts and<br />
allowances, promotional pricing, and<br />
differentiated pricing?<br />
<br />
<br />
<br />
<br />
Regular prices<br />
Price adaptation<br />
Altered pricing<br />
Fixed pricing<br />
4. A company can learn a great deal by<br />
analyzing the degrees <strong>of</strong> brand loyalty.<br />
For example, ________ can show the firm<br />
which brands are most competitive with<br />
its own.<br />
<br />
<br />
<br />
<br />
hard-core loyals<br />
split loyals<br />
shifting loyals<br />
switchers
5. Marketers need to identify the<br />
hierarchy <strong>of</strong> attributes that guide<br />
consumer decision making in order to<br />
understand different competitive forces<br />
and how these various sets get formed.<br />
This process <strong>of</strong> identifying the hierarchy<br />
is called ________.<br />
<br />
<br />
<br />
<br />
market valuation<br />
market estimation<br />
brand association<br />
market partitioning<br />
6. Which <strong>of</strong> the following is a strategy<br />
that uses the manufacturer’s sales force,<br />
trade promotion money, or other means<br />
to induce intermediaries to carry,<br />
promote, and sell the product to end<br />
users?<br />
<br />
Strategic plan
Lock strategy<br />
Push strategy<br />
Pull strategy<br />
7. What are the four characteristics <strong>of</strong> a<br />
marketing audit?<br />
<br />
<br />
<br />
<br />
Simple, unique, randomly, and exclusive<br />
Announced, semi-annually, dependent,<br />
and perpetual<br />
Comprehensive, systematic, independent,<br />
and periodic<br />
Dependent, non-comprehensive, quarterly,<br />
and unannounced<br />
8. ABC Technology is nearing completion<br />
on their product and market research has<br />
discovered a competitor is also close to<br />
launching a similar product. ABC has<br />
decided launch before their competition,<br />
this is called ________.
first entry<br />
parallel entry<br />
late entry<br />
early entry<br />
9. What can enhance the value <strong>of</strong> Webbased<br />
shopping experiences to serve as<br />
personal shopping assistants or Web-site<br />
guides?<br />
<br />
<br />
<br />
<br />
E-mail<br />
Avatars<br />
Tablets<br />
Smartphones<br />
10. Through its cutting-edge point-<strong>of</strong>-sale<br />
inventory, management technology, and<br />
highly efficient shipping practices, Wal-<br />
Mart is able to keep its inventory<br />
expenditure extremely low and to pass<br />
these savings on to consumers in the form
<strong>of</strong> low prices. Wal-Mart’s strategy is best<br />
described as ________.<br />
<br />
<br />
<br />
<br />
Overall cost leadership<br />
market development<br />
integrative growth<br />
differentiation<br />
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